The diva and I cross each other

Chapter 365 Tripartite Cooperation
Luo Ming has experience in his previous life, and he knows better than the average person how ambitious Penguin Video is.

In the previous life, Penguin began to spend money on Penguin Video without any limit from the end of 2013.

The reason is simple, because Penguin Video entered the film and television platform several years later than Youku, Tudou, and iQiyi.

In the previous life, China’s original three video giants were Youku, Tudou, and 56.com.

Later, 56.com committed suicide and was blocked for more than a month, which seriously damaged the company's vitality and lost its market share.

The talents of 56.com have also been absorbed by websites such as Kuliu, pps, and iQiyi.

At this time, Penguin Video had just been established. Let alone attracting relevant talents, he wouldn’t even be able to get a share of the soup.

In this life, the situation has changed. 56.com never existed at the beginning. Instead, PPS took the place of 56.com, and it was not blocked in the middle. It was later acquired and merged by iQiyi supported by Baidu.

After Youku acquired Tudou, it was acquired by Alibaba.

Therefore, the battle for video websites in this life is actually a battlefield between the three giants.

And Penguin Video, whether in the past life or in this life, is always the last to enter.

When Penguin Video entered the industry, the industry had already reached a certain scale and climate. It would be very difficult for others to enter the industry.

From a basic perspective, Penguin is obviously inferior to the other two major platforms.

This is an obvious thing. After all, Penguin entered the market too late. The golden age of TV series was almost over. A video platform was acquired.

Speaking of the acquisition of TV series copyrights by video platforms, we have to mention the famous boss Jia who returned to China next week in his previous life.

Even though Boss Jia went abroad to build cars, he was very foresight in the video platform he had created before. When others did not pay attention to copyright and even relied heavily on piracy to attract viewers, he went crazy and bought major video platforms at low prices. Copyright of classic film and television dramas.

The copyright fees at that time, the total price of a drama, may not be as much as the cost of half an episode of a large-scale production now.

In the past, when people filmed dramas, they mainly made money from the TV stations. Unlike now, the online broadcast fees for many dramas are much higher than the money given by the TV stations.

Therefore, many people in the industry say that Boss Jia is the first person among all video websites to madly purchase genuine copyrights, and he is also the first to make money.

This is also the fundamental reason why LeTV can still live so easily and comfortably after Boss Jia went abroad to build cars.

In this world, the copyrights of classic film and television dramas in the past were mostly controlled by the other two major platforms.

Huayue Entertainment has cooperated frequently with iQiyi before, and the copyrights of many TV series have been bought out by iQiyi.

So at this time, if Penguin wants to seize the market, it has one and only one option, and that is to spend money.

By constantly spending money to buy the copyrights of new dramas, and then start fierce competition in new variety shows, new animations and the like.

There is really no other way, the inventory and foundation are really no match for it.

Just like Luo Ming's previous life, many people had nothing to watch while eating, so they still chose to watch the rice drama "Wulin Gaiden" or "Love Apartment".

Penguin's crazy acquisition of copyrights is also a bet that as time goes by, the hits aired this year may also be regarded as nostalgic classics in a few years.

Anyway, Penguin has plenty of money.

Of the three BAT giants, the richest one is definitely Penguin. There is no doubt about this.

Later, after the rise of Byte, Penguin's status was shaken a little.

"Mr. Luo, you are so awesome. You sign people but not dramas. I have only heard of this kind of form, but I have never seen it before!" Chen Sichu said with a look of admiration.

Luo Ming smiled and ignored Chen Sichu's flattery. He changed the subject and said, "I agreed to cooperate with Penguin mainly because of Huayue Entertainment."

"Mr. Luo, do you have any inside information?" Chen Sichu asked tentatively, and Lin Shuwen's eyes were full of curiosity.

"It's not like there's insider information. I just made some reasonable guesses based on the market situation. I think starting next year, Penguin, Youku, and iQiyi will probably fight more fiercely."

"Why do you say that?" Lin Shuwen asked curiously.

"Isn't this an obvious thing! As domestic copyright awareness is forcibly established by these video platforms, copyright disputes will inevitably occur in the next few years unless there is any accident.

TV series, movies, and animations, these three major video platforms will spend a lot of money to compete for the corresponding copyrights.

To put it bluntly, these three major platforms all want to overpower the other two, or even directly make the other two video platforms disappear.

Under this general premise, it is easy for us to reach cooperation with Penguin Video, and Penguin Video will also offer higher prices for our works like this time. To put it bluntly, we are taking advantage of the chaos to make money.

If the platform loses money, it has to grab market share, so the good stuff produced by the creative team will have a premium.

Taking the opportunity to reach this kind of long-term cooperation with Penguin Video, one day when the dividends are over, Huayue Entertainment and Penguin Video can be bound to a certain extent with this incense. As long as Penguin Video does not collapse, Huayue Entertainment will always be there. Have a bite of meat to eat. "

After listening to Luo Ming's words, Lin Shuwen's eyes were full of admiration.

This is the man she likes, he has such a strong strategic vision!
"Then what exactly are we going to do?" Lin Shuwen asked. “I think we can join forces with Penguin Video to create a theater section of a specific category.

If the reputation of this specific category can be established, future works produced by theaters in this category will be able to attract each other and become popular before they are broadcast. "Luo Ming replied.

The idea Luo Ming mentioned was actually the Mist Theater of iQiyi in his previous life.

The stock price of iQiyi has been sluggish before, and it can be said to have continued to fall. In the previous life, iQiyi launched Mist Theater in 2020. Relying on the excellent suspense films of Mist Theater, it stabilized the stock price. This shows how powerful this sector is. Awesome.

Lin Shuwen also felt that Luo Ming's idea had something to it, but Lin Shuwen still had some scruples about it. She hesitated and said, "A Ming, your idea is very interesting, but I think it will be difficult to implement it.

Not to mention other things, if TV series of the same type are placed in one section, wouldn’t it mean that both will prosper and lose? "

After listening to Lin Shuwen's words, Luo Ming smiled. Lin Shuwen's worries were right. This model has a high probability of being exported as a masterpiece.

In the previous life, Mist Theater directly opened up the market with dramas such as "The Hidden Corner" and "The Silent Truth".

As a result, everyone has very high expectations for the works produced by this theater.

But the key is that the higher the expectations, the higher the requirements.

With Zhuyu in front, the contrast is very strong. Once the quality of TV series in this sector declines significantly, the market feedback will be explosive.

To put it bluntly, this form can only accept continuous promotions. One high-quality drama after another will make the audience excited!
But if you jump a few times in the middle, not only will all your previous efforts be wasted, but you will also be greeted harshly by the audience.

Directors who make TV series are not gods, nor are they the kind of people who make popular movies. No one can know the market feedback in advance.

This is what Lin Shuwen said is difficult to implement.

But that's for other people. For Luo Ming, it's really not that difficult.

Of course, there is no need for Luo Ming to talk too much to Lin Shuwen about these words for the time being. After all, the long-term cooperation with Penguin is still a matter of fate!
At the very least, the two parties need to talk about how they want to cooperate.

In the next two days, Penguin sent people to Huayue Entertainment, and the two sides held several rounds of negotiations. Lin Shuwen asked Chen Sichu to observe the entire process.

It's definitely not okay to ask Chen Sichu to express any constructive opinions, but it's okay to let her be a mouthpiece to convey the content of the meeting.

On the third day of negotiations between the two parties, Luo Ming came forward and talked about building the Mist Theater.

After consultation, Penguin modified their conditions.

Penguin's previous condition was that whether it was a TV series produced by Huayue Entertainment or a movie by Burning Light Entertainment, Penguin Video would have the right of first refusal as long as it was a script provided by Mr. Luo.

The conditions now become that the TV series will be jointly produced by Penguin Video and Huayue Entertainment, Luo Ming will provide the script, and Penguin Video will unconditionally purchase the TV series and invest some promotional resources.

As a thank you to Luo Ming for providing the script, Penguin Video will also be responsible for solving the distribution and screening issues of the film shot by Burning Light Entertainment for free.

All three parties are very satisfied with this.

After verbally reaching a cooperation, Huayue Entertainment showed its sincerity and released the makeup photos of the leading actors of "Sword and Sword" on major social platforms that night.

Once these makeup photos were released, they sparked heated discussions on the Internet.

"Who plays the male lead? He's so handsome!"

"Is there such a handsome guy in the entertainment industry? This is the first time I've seen him."

"There are too many ugly men in costumes these days. Seeing handsome guys really washes my eyes."

Netizens had such a big reaction because Li Xiaoyao, played by Shen Zhongming, is located on the top of a mountain in the poster, surrounded by clouds and mist.

In his hand, he holds a small metallic sword that is only the size of a palm. The shape is similar to the picture of Hu Ge openly showing off his coolness at the beginning of the first episode of "Sword and Sword 1". Coupled with Shen Zhongming's good looks, it naturally attracted the attention of netizens. There was an exclamation.

Of course, other people’s looks aren’t bad either.

"As expected of Huayue Entertainment, the costumes have been saved!"

"Did you just see the man? The heroine is also very beautiful!"

"I recognize Wen Wan's good looks and her singing ability, but this is a TV series, so I hope Wen Wan's acting skills pass the test!"

"Why not let Wenwen play the female lead? Just play the female lead, which is almost like a guest appearance."

"You want Mr. Lin, who has a net worth of tens of billions, to act for you?"

"That's right, it's good that Wenwen can show her face."

"Wenwen has a net worth of tens of billions and has not left the industry. I don't allow you to talk about her!"

(End of this chapter)