The diva and I cross each other

Chapter 445 The Beginning of the Mist Theater

"Is it just qualified? Do you think this TV series is good?" Wen Wan asked.

"Personally, I think it's good, but considering the main demographic that watches TV dramas, it's just so-so."

"What's not satisfactory?" Wen Wan continued to ask.

“I think the pace is too fast and it doesn’t meet the aesthetic needs of the mainstream TV viewers today. Wanwan, think about it, Li Xiaoyao and Zhao Linger are the male and female protagonists, but they get married in the second episode.

In other dramas, it may take more than ten episodes for the male and female protagonists to recognize each other and fall in love. In the early stage, they may still dislike each other, and then there will be various misunderstandings. After falling in love, necessary misunderstandings are also allowed. It would be better to have more grudges and past events.

This will make girls like you like it and want to watch the show."

"You are discriminating! Who said that we girls like to watch these plots?" Wen Wan asked angrily.

“Need I say this? This is the market trend! Nowadays, fewer and fewer people watch TV. Currently, the main viewers are women, mostly those aged 18 to 60.

According to user portraits, sadomasochism and family affairs are the most popular topics among female audiences.

If The Chinese Paladin wants to capture the hearts of female audiences, this is the way to go! "

After hearing Rong Mu's words, Wen Wan didn't know how to refute for a moment.

After a long while, she said, "There are also female viewers who don't like to watch this kind of drama! Like me."

“Yes, there are, but we must take into account the opinions of the majority of users.”

Wen Wan fell silent again.

Rong Mu said this purely from the perspective of ratings.

Luo Ming and Rong Mu have the same opinion. In the past life on Earth, many local satellite TV stations would buy ratings, falsify data, and create false hits.

In this life, the control in this regard is stricter than on Earth. In addition, this life has not yet reached the time when the cost of collecting data was quite low as in Luo Ming's previous life, so not many people would buy data in such a high-profile manner.

People usually just add icing on the cake, that is, make the statistics of hit dramas look better, but they will not try to boost the statistics of flop dramas.

In other words, the ratings of major satellite TV stations are actually more realistic.

"The Legend of Sword and Fairy" is exclusively broadcast on Shenzhen TV and on Penguin Video online.

As for why it is exclusively broadcast by Shenzhen Satellite TV instead of more famous radio stations, you have to ask Penguin Video.

In short, "The Legend of Sword and Fairy" was broadcast on Shenzhen Satellite TV. For a local TV station like Shenzhen Satellite TV, which is at best a second-tier TV station, it is already very high to have a TV series with a viewership rate of 1%.

Nowadays, if an average viewership rate can exceed 2, it is considered a hit and is worth bragging about.

If the ratings break 3%, it would be a masterpiece and worth bragging about.

Generally speaking, a drama is considered a hit if its ratings exceed 0.5%.

This is somewhat similar to what happened in Luo Ming's previous life in 15 and 16 years.

After short videos became popular in 17, 1% became a hit, and 2% became a masterpiece.

Traditional media such as television is nothing compared to the emerging media on the Internet.

The days when ratings would easily break 5 or even 10 are long gone. That was before 2008.

In addition, during the period of 2015, there were not so many Internet water armies and they were relatively transparent.

The fans can check all kinds of data. If you dare to brush it too outrageously, you don’t even need to be punished by the higher-ups, the fans will just spray you to death.

They will look for all kinds of clues to prove that you did it by brushing, and then start to mock you crazily.

Therefore, neither Huayue Entertainment, Shenzhen TV, nor Penguin Video have ever thought about inflating the data for "The Legend of Sword and Fairy".

The next day, Lin Shuwen went to Huayue Entertainment early. She couldn't wait to see the ratings of "The Legend of Sword and Fairy" yesterday.

When Lin Shuwen arrived at the office, Sister Shan was already waiting for her. "Sister Shan, how are the data?" Lin Shuwen asked immediately.

"Take a look yourself!" Sister Shan handed a folder to Lin Shuwen.

Lin Shuwen took the folder, opened it and quickly looked through it.

When Lin Shuwen saw that the first episode of "The Legend of Sword and Fairy" had a viewership rating of only 1.05%, she couldn't help but frowning. You know, the first episode of "The Legend of Emperor Wu of Han" had a viewership rating of 1.22%.

"Calm down, calm down. The ratings of the first episode actually reflect the popularity of the early marketing. The key lies in the ratings of the second episode, which represents how many viewers stayed and continued to watch "Chinese Paladin" and were attracted by it."

Lin Shuwen comforted herself in her heart and quickly turned to the next page.

"0.9%! It's actually 0.9%!" Lin Shuwen couldn't help but exclaimed.

Only 0.15% of the audience has decreased, which means that most of the audience have been retained. It is normal for the data to decrease. If the drama is really not good, or the style is not to their liking, many people will simply not watch it and give up halfway.

As the saying goes: "No one is perfect, and no gold is pure."

The same is true for TV dramas, it is impossible for everyone to like them.

As for the situation where everyone watches the first episode and then spreads the word by word of mouth, recommending their friends to watch the second episode, resulting in a reverse increase in ratings, this is completely inconsistent with reality.

The Internet is so developed nowadays. If someone recommends a show to viewers, most of them will choose to watch it directly on the online platform. Why should they start watching it from the second episode on TV?

So an 85% retention rate is a sure thing.

"The audience retention rate is about 13% higher than that of "The Legend of Emperor Wu of Han". I think it should be due to the fast pace of this TV series." Sister Shan said with a smile.

Lin Shuwen also smiled. Based on this data, there is no need to worry too much about the subsequent performance of "The Legend of Sword and Fairy". It will definitely be good.

"I feel relieved now." Lin Shuwen said,

“Well, this data at least proves that the reform of our film and television department is correct, and the initial reputation of The Chinese Paladin will not be bad.

As for what kind of data the subsequent "Chinese Paladin" can achieve, it depends on the market's acceptance of this TV series."

"Yes! How far "Chinese Paladin" can go depends on the market acceptance, so let's put its business aside!

Sister Shan, are the crews of Ode to Joy and Beginning already in preparation? " Lin Shuwen asked.

"Ode to Joy is a big project of S+. I want to wait until The Chinese Paladin is finished airing before starting this project. As for Beginning, I am already preparing for it."

"Sister Shan, can you leave the heroine role of "The Beginning" to Xiaowei?"

"Xin Xiaowei? Her image and temperament are indeed quite suitable for the heroine of "The Beginning". What about the male lead? Do you have any suggestions for the male lead?" Sister Shan asked.

"Let our company recommend someone to play the male lead! And the role of Rudy, I think this role will also be a popular one, Sister Shan, you can think about it carefully."

Compared to the two S+ TV series "Ode to Joy" and "The Legend of Sword and Fairy", the A+ "The Beginning" starring Sister Shan and Lin Shuwen was not given too much attention.

Besides, "The Beginning" is not Huayue Entertainment's main TV series this year. "The Beginning" is prepared for Penguin Video's Misty Theater.

Isn’t it just right that the first TV series of Misty Theater is called "The Beginning"?

So after the two of them discussed for a few minutes, they decided on the male and female protagonists.

But since it is prepared for the Misty Theater, Penguin should also participate in the casting, so Sister Shan said: "Rudi, why don't you let Penguin Video recommend someone on their own! After all, "The Beginning" is prepared for the Misty Theater of Penguin Video."

Lin Shuwen thought about it and it made sense. Penguin Video also invested in Qishiduan, and the script was given by Luo Ming. There was no problem for them to decide the male and female protagonists themselves, and it was also reasonable to let Penguin Video decide on the other major supporting roles.

"That's it! Sister Shan, please find some time to contact Penguin Video."

After listening to Lin Shuwen's words, Sister Shan nodded, indicating that she understood.

(End of this chapter)