The diva and I cross each other

Chapter 455 Coercion and inducement

Song Yue smiled and said, "Everyone, I think there are two solutions to your current situation. The first is to go to court and wait for the law to give a fair judgment before discussing the issue of compensation. The second is to cooperate with me."

Although Song Yue seemed to have given two solutions, there is actually only one solution, which is that these people can unite and send a lawyer's letter to Toutiao themselves.

But if they really sue such a big company, they don't have any evidence that Toutiao officially plagiarized. Toutiao only needs to launch a scapegoat to pay some money. Suing such a big company is like hitting a rock with an egg.

Everyone present was also very clear about this. The leading man took a deep breath and asked, "Assistant Song, how do you want to cooperate? Do you want to directly spend money to purchase the copyright of our content?"

The man's words made everyone's eyes light up. This was the purpose of these people sending a lawyer's letter to Toutiao. It all came down to one word - money.

If Toutiao can spend money to purchase their content, their goal will be achieved.

"It's not impossible to buy it directly, but content is not like physical objects that can be clearly priced, and the content is changing all the time. We simply cannot define a price that is suitable for both parties." Song Yue said.

"This is not okay, and that is not okay either. Assistant Song, what do you mean?"

"Do you know how the content on Weibo is monetized?" Song Yue asked with a smile.

"Assistant Song means that we should put the content on Toutiao and then learn from Weibo to monetize advertising traffic?" said the leading man.

Song Yue nodded and said, "The pattern is similar, but there are some differences."

"What's the difference?"

These news self-media people are very clear about Sina's monetization methods.

To put it bluntly, Sina's monetization is an advertising revenue sharing model.

The better the advertising effect, the easier it is for Sina bloggers to make money.

This attracted a large number of celebrities and content creators to join, and the fan effect of the celebrities attracted a large number of spectators, thus forming the ecosystem of Weibo. This ecosystem can be said to be unbreakable, and has caused the giant penguin in the social field to suffer considerable losses.

However, this advertising dividend model has a fatal flaw, that is, the only ones who can make money are big Vs, and ordinary people cannot get a penny.

Because of this, these people don’t want to engage in advertising dividends like on Weibo. They know very well that they can’t make any money in this way given their position in the industry.

"Assistant Song, do you have a better way to divide the profits?" asked the leading man.

“Yes! In my opinion, Weibo is a social platform and a public opinion platform with a word limit, so it is not suitable for the dissemination of news.

But we at Toutiao are different. We are a news content platform and can accept any content.

Next, we at Toutiao will open a public account called Toutiaohao. Anyone and any company can apply for an account for free to publish their own content, and we at Toutiao will promote and expose your content for free through big data algorithms.

The algorithm is not a person, it has no emotions and is absolutely fair. As long as the content is good and can gain market recognition, the more traffic you will get, and we will also share advertising revenue based on your traffic.

As long as you can continue to produce excellent content and form a virtuous cycle between your account and the platform, both the platform and you can profit from it and develop together. This is the solution that I or Mr. Rong will give you. "

After listening to Song Yue's words, these self-media people began to discuss in a low voice.

In fact, the public account model that Song Yue mentioned has already existed in foreign countries. The currently popular YouTube up-masters are also a variation of the public account model.

However, in the past, public accounts did not rely on dividends from content, but on advertisements interspersed in the content.

Toutiao, on the other hand, transfers its own content to the platform and then shares advertising revenue based on the number of clicks, which is similar in principle.

But this will be further controlled by the platform, because the platform has the final say on the amount of traffic.

These self-media people are all experienced. Thinking of this, a woman asked Song Yue, "Assistant Song, can Toutiao's big data algorithm really be absolutely fair?"

“I just said that algorithms are not human beings and do not have any emotions. We will not manually interfere with the operation of the algorithms because what we need is absolutely accurate data, not data after human intervention. You can rest assured about this.

Perhaps you don’t know that we at Zhuoguang Technology have been committed to the research and upgrading of big data algorithms since our establishment. You should all know the connotation jokes, right? "

These news self-media people nodded in unison. How could they not know about the rise of connotation jokes?
If the style of the jokes wasn't quite in line with theirs, they would have moved in long ago.

“Since you all know about the jokes, you should also know that our company has been monetizing traffic for a long time, and the revenue has been rising steadily thanks to big data algorithms. We can’t destroy the Great Wall ourselves.

Ladies and Gentlemen, our CEO Rong sincerely invites you to join us in building a content-based platform, so that both parties can benefit from it and develop together.”

"Assistant Song, can you tell us about your company's big data algorithm? At least let us know how your company allocates traffic." A woman wearing glasses said. Song Yue smiled bitterly and said, "You think too highly of me. How big data algorithms allocate traffic is a secret of my company. How can an assistant like me know it? Besides, even if I know it, I can't just tell you guys, right?"

After Song Yue finished speaking, everyone started discussing again.

Because up to now, everything Song Yue said was just empty talk and there was nothing practical at all. How can anyone feel at ease?
Song Yue frowned and was about to continue speaking, but Ying Qianlong stopped her and said, "Everyone, I am Ying Qianlong, the head of the legal department of Zhuoguang Technology. I am quite famous in the legal community.

I can assure you that we will not control the traffic ourselves, because arbitrarily controlling the traffic will not benefit our platform in any way. The better your content is and the more people read it, the more we will naturally recommend it first, and vice versa.

Time will tell, and if you don’t make money, just let us know and we’ll remove your content immediately.”

After hearing what Ying Qianlong said, these news media people fell silent.

Song Yue struck while the iron was hot and said, "In addition to what I have said above, our President Rong also said that as long as you are willing to cooperate with us, President Rong will double the compensation for your previous losses."

After listening to Song Yue's words, everyone started discussing again.

Those who can sit here are all veteran editors. They may not understand big data algorithms, but they have rich social experience and can be considered old hands.

Today, Song Yue, secretary of the CEO of Zhuoguang Technology, came in person and patiently explained so much to them, which in itself speaks volumes.

If you think about it carefully, this model is indeed good. At least it can form a mutually beneficial relationship. You can try the cooperation first. If the subsequent dividends don’t work, you can also stop at any time. There will be no loss for these content producers.

To take a step back, even if they fight to the death with Toutiao, in the end Toutiao will at most have to pay some money, and they won't be able to do anything to Toutiao.

The old portals used to take the issues less seriously when they saw that the problem could be solved with money, and everyone reached a consensus.

"Since Toutiao has already made a plan, our website is willing to cooperate and give it a try," said the leading man.

The leading man took the lead in expressing his opinion, and the others followed suit.

Toutiao's traffic currently ranks first on the mobile side, and it is also the only mobile news app that has realized traffic monetization. If they join now, the dividends should not be too small, which can be regarded as a piece of fat meat.

Instead of getting into such a bad relationship with Toutiao, it is better to try to see if you can get your hands on this piece of fat meat.

Song Yue smiled when she heard that. She had successfully completed the work assigned by President Rong.

Ying Qianlong also breathed a sigh of relief. It was really not easy to negotiate with these people in the news industry. It seemed that these people were full of cunning schemes and a single wrong word could bring trouble to the company.

Fortunately, Song Yue was calm enough, and using Mr. Rong's name as a banner, she controlled the pace of the negotiations, so the talks did not break down.

Afterwards, Song Yue and Ying Qianlong invited these news self-media people to dinner.

The two returned to the company and reported the negotiation to Rong Mu together.

Rong Mu smiled after hearing this: "Song Yue, you did a good job this time. You are becoming more and more mature."

"It's all thanks to your good teaching, Mr. Rong."

"Although I like to hear people praise me, it's better not to be so direct in flattery as it's too fake."

"Mr. Rong, these are all from the bottom of my heart!" Song Yue said with a serious expression.

"Alright, alright, regardless of whether you are sincere in what you said, you will definitely receive the reward you deserve."

Song Yue smiled when she heard that. Mr. Rong was very generous. He said that the reward would be substantial, so it would be at least six figures.

The best reward for workers is money.

After settling on the matter of these news self-media people joining Toutiao, Rong Mu immediately went to Luo Ming's office and told him about it.

Originally, Rong Mu thought that Luo Ming would be angry. After all, he was using the company's influence to force these news self-media people to bow their heads and join Toutiao.

In the end, Luo Ming said nothing, just said "oh" and nothing else.

This time it was Rong Mu's turn to be confused.

Little did they know that in this song, Luo Ming and Lin Shuwen were in an alternating state. Lin Shuwen, who was playing the male role, was used to all kinds of routines in the entertainment industry and had long been immune to this kind of thing.

(End of this chapter)