The diva and I cross each other

After Lin Shuwen and Luo Ming spent two days together in Bingzhou, they flew back to Shanghai together. Lin Shuwen will hold her second concert in Shanghai next Saturday, while Luo Ming was urged by Rong Mu to come to the company quickly.

"What happened to Mu Tou?" Luo Ming hurried to the company as soon as he got off the plane, opened the door of Rong Mu's office and asked.

Rong Mu glanced at the radiant Luo Ming, curled his lips, and said sarcastically: "Hey! Isn't this our great lover Luo?"

"What is Luo the Great Lover?"

"I proposed to you in front of so many people, so what's wrong with calling you a love saint?"

"Um, you're not jealous of me for making such a big proposal, are you?"

"Pah, who would be jealous of you?"

Luo Ming smiled when he heard that, and Rong Mu became anxious, which meant that he was really jealous.

Rong Mu didn't want to see Luo Ming's face, so he waved his hand and said, "Alright, alright, I don't want to waste my time talking to you. Just take a look for yourself!"

After saying that, Rong Mu threw a folder to Luo Ming.

Luo Ming took the folder and quickly browsed through it, then couldn't help but exclaimed: "Douyin's registered users have exceeded 5 million?"

"Yes, on the day you proposed to me, our registered users exceeded 5 million. In the past two days, it has reached 5.1 million. There are 3.9 million active users. Our Douyin has become a well-deserved national-level app."

"Doesn't that mean our company is now an Internet giant like BAT?"

Rong Mu nodded.

Luo Ming's eyes lit up. Is this it? It was so sudden. He was not even prepared!
Luo Ming then continued to look through the folders and found that the advertising costs of Douyin had also risen accordingly.

Luo Ming couldn't help but recall the data on Douyin before he traveled through time.

He remembered that by the end of 2023, Douyin had 15 billion users worldwide. Sensor Tower released the global mobile revenue rankings for February 2023, in which the overseas version of Douyin, TikTok, had revenue of more than 2 million US dollars, or about 2.58 billion Chinese yuan, on the global App Store and Google Play, ranking first.

This is a lot of income overseas in a month, not to mention the amount earned in China.

Today, Douyin’s advertising costs have increased significantly again. It is estimated that the weekly revenue should be 2 to 3 million yuan. As the number of Douyin users increases, this number will continue to increase.

"It's worthy of being a national-level APP! Douyin alone can support a huge Internet empire." Luo Ming thought to himself.

At the same time, Luo Ming was also glad that he could so decisively decide that Douyin would be the company's core software.

In the previous life, Douyin was launched in September 2016. In this life, Luo Ming, against all odds, launched Douyin on New Year's Day 9 and promoted it in conjunction with the Spring Festival Gala. A large amount of funds were invested, and Luo Ming asked Lin Shuwen to cooperate in filming the ancient style costume dance, which brought the first wave of traffic to Douyin and laid the foundation for the rise of Douyin.

Later, Douyin won the competition with Ali's Kuaipa again. This time, Luo Ming and Lin Shuwen proposed to each other, which caused Weibo to be paralyzed, and huge wealth fell on Douyin.

This series of events created the legend of Tik Tok’s registered users exceeding 5 million in half a year.

This achievement is absolutely unprecedented and will never be repeated.

And Zhuoguang has officially become a new Internet giant thanks to Douyin.

"Mu Tou, please inform the company's employees that Douyin has exceeded 5 million registered users! Then give everyone a bonus." Luo Ming said.

"Okay, I got it." Rong Mu agreed immediately.

"As for making it public, I think we should wait a bit. I have a plan that can be implemented along with this good news."

"What plan?" Rong Mu asked curiously.

“A plan that will allow Tik Tok and the Shining Light Charity Foundation to earn traffic together.”

At 3 pm, the company’s top executives gathered in the conference room of Zhuoguang Technology.

"Everyone, I called you here today because I have two things to say." Luo Ming said straight to the point.

The senior executives of Zhuoguang remained silent upon hearing this, but looked at Luo Ming quietly, waiting for him to continue.

"The first thing is that the number of registered users of our company's Douyin has officially exceeded 5 million, becoming a national-level APP. In other words, our company is now the fourth Internet giant after BAT."

As soon as Luo Ming finished speaking, except for Tong Mingwei who had known the news a long time ago, the other senior executives were instantly excited.

Everyone was excited. Obviously, no one expected that TikTok would have 5 million registered users so quickly.

Luo Ming paused for about 5 minutes. After everyone finished talking, he cleared his throat and said, "Ahem, everyone already knows about the Douyin incident. Now I have the second thing to announce."

Everyone immediately quieted down.

"It's no wonder that TikTok has become a new national-level app. I plan to use this popularity to promote the Zhuoguang Charity Foundation." After hearing Luo Ming's words, Tong Mingwei immediately asked, "Boss, what are you going to do?"

"In this era, traffic is king, and many celebrities can drive a lot of traffic. We can invite more celebrities to do charity, let them do something exciting, drive their own fans, and add the popularity of Douyin itself, so that we can set off a traffic craze involving the whole people and drive the development of the Shining Light Charity Foundation."

After listening to Luo Ming's words, Chen Junmiao asked, "Boss, what exactly is this exciting thing you are talking about?"

"This activity is called the Ice Bucket Challenge," Luo Ming replied.

After saying that, Luo Ming winked at Li Yan, who understood and opened the PPT.

This PPT was rushed out by Li Yan according to Luo Ming's suggestion before the meeting, explaining what the Ice Bucket Challenge is.

After reading the contents of the PPT, the senior executives of Zhuoguang all understood what the Ice Bucket Challenge was.

As the name suggests, the Ice Bucket Challenge is that a person pours a bucket of ice water over his head, then films the process and sends it to his friends.

If your friends accept the challenge, they have to do the same thing and send the video out. If they do not accept the challenge, they have to donate money to ALS patients.

The Ice Bucket Challenge was originally launched to raise money for ALS patients. It first appeared in Arizona, USA in the summer of 2014.

At that time, a little girl in Arizona was suffering from ALS, and people there invented the Ice Bucket Challenge to help the little girl.

The reason for the ice bucket challenge is actually to let people experience what it feels like when ice water is poured over their heads. This feeling is said to be very similar to some symptoms of ALS.

However, later on, the meaning of the Ice Bucket Challenge changed and became an effort to educate people about the existence of ALS.

Two years later, when the Ice Bucket Challenge became popular again, the purpose of this challenge became to raise funds for all ALS patients.

However, when the Ice Bucket Challenge became popular on TikTok, few people knew the meaning of this activity, and this activity in China has become an entertainment project.

People post videos of themselves being doused with water on the Internet just for the sake of excitement, but the ALS behind the Ice Bucket Challenge has long been forgotten.

Now, Luo Ming plans to use the Ice Bucket Challenge to promote the Shining Light Charity Foundation.

As long as the publicity resources are in place, the Ice Bucket Challenge can raise funds for patients in need at the Shining Light Charity Foundation.

It just so happens that TikTok has recently exceeded 5 million registered users, and it is planning to hold an event to celebrate. There is nothing wrong with involving the Zhuoguang Charity Foundation. If this event can help the Zhuoguang Charity Foundation gain further fame and save a lot of publicity costs, why not do it?

Luo Ming felt that the Ice Bucket Challenge was popular in his previous life, so there should be no problem in this life. The only thing was whether this activity would deteriorate like in the previous life. Luo Ming felt that as long as it could do charity and help those in need, it would be okay even if it became a fun thing and entertained the public.

This is an age where entertainment is everything, and Luo Ming is not that pedantic.

After a discussion, the senior executives of Zhuoguang Technology also felt that this plan was good and expressed their approval.

Seeing this, Luo Ming smiled and said, "Since everyone agrees with my plan, I will continue. I think if an event wants to go viral, it must meet two conditions.

The first thing is that the traffic must be large. Only with large enough traffic can it become popular.

The second is the herd effect. Humans are social animals. If people around them do something, they will follow suit.”

"The boss is right. This activity that can get everyone involved together is the key to making it popular." Chen Junmiao agreed.

She is in the entertainment industry and knows how important fan economy is.

"The temperature is rising across the country, especially in the south, so it's just right to do the ice bucket challenge. Using ice water as a challenge won't exceed the endurance limit of many people, but the stimulation brought by ice water will also make others feel excited.

As for the participants, if they feel chilled by the water, they will definitely be more willing to let others experience the same feeling.

In this way, the event can be quickly expanded after the initial promotion. In addition, our fundamental purpose is charity, so I think most people will support this event.

During this process, some of our software can also participate in it. While doing charity, we can also develop ourselves, which can be said to be killing three birds with one stone." Tong Mingwei analyzed.

"That's right." Luo Ming nodded.

"Then boss, which stars should we look for in the initial stage to challenge?" Su Qing asked.

"I've said before that we should find a top, influential star. Let Mr. Chen be in charge of this matter. Is that okay?" Luo Ming turned and asked Chen Junmiao.

"No problem, I will communicate with all the major entertainment companies, but boss, which celebrity should we let release the video first?"

"Don't let the celebrities post it, let me do it! This event was initiated by Zhuo Guang, and as the boss, I can personally take part in it to show my importance to the event, and then let Wenwen take over and post the second one."

"This is also good, it will make it easier for us to attract traffic." Chen Junmiao nodded and said. (End of this chapter)