The diva and I cross each other

As the real boss of Zhuoguang Technology, Rong Mu's every move is watched by many people.

Especially at the moment when ofo collapsed, the developments of Zhuoguang Technology became even more eye-catching.

Although Zhuoguang Technology has not been involved in the shared bicycle business before, it is only a matter of time before ofo goes bankrupt, which means that the shared bicycle market has been vacated.

You have to know that ofo had 1.3 million users at its peak. Such a large number of users is a huge fortune that even Internet giants would be tempted.

"What? Mr. Rong? Rong Mu, the CEO of Zhuoguang Technology?" At the headquarters of Dami, Mr. Lei asked in surprise after listening to the secretary's report.

"Yes, it's him, Mr. Lei, please take a look."

"What are you looking at? Hurry up and invite someone over!"

A moment later, Rong Mu was invited to Mr. Lei's office.

After exchanging pleasantries, the two sat down.

While serving tea, Mr. Lei asked, "Mr. Rong, you didn't come to see me just to reminisce about the past, did you? Is there something going on?"

Rong Mu took the tea and said with a smile: "Boss Lei is a quick-witted person. I won't hide anything. Boss Lei, our company wants to cooperate with your company."

"Cooperation? What kind of cooperation specifically?" Mr. Lei asked with interest.

"Bike sharing."

Mr. Lei was stunned when he heard this. He hesitated for a moment and said, "Why would Zhuo Guang be interested in shared bikes?"

"Mr. Lei, to be honest, our company has wanted to get into the bike-sharing business for a long time, but we were not optimistic about ofo, and other bike-sharing companies were unlikely to succeed because ofo was too large, so we simply put it on hold."

"Oh? Then why does your company not think highly of ofo?" Mr. Lei asked with interest.

"Someone told me that Mr. Dai's entrepreneurial team lives a rather extravagant lifestyle. Although they do make enough money, they start spending like this after getting the money, which shows a serious lack of self-control," Rong Mu replied.

Mr. Lei looked a little strange when he heard this. Extravagant life? Is this a reason? As far as he knew, Mr. Dai was originally a rich second-generation, so it was understandable that he would behave like this, right?

After all, it is normal for children to develop lavish habits since they have lived in a wealthy environment since childhood.

Mr. Lei felt that Rong Mu was fooling him and said with some dissatisfaction: "Mr. Rong, I'm afraid this can't be used as an excuse, right?"

"Why not? His situation is not just a matter of personal lifestyle. A person's lifestyle may affect the company's corporate image." Rong Mu said seriously.

After hearing Rong Mu's words, Mr. Lei's expression became even weirder. He always felt that Rong Mu made up this reason to deal with him.

Just as Mr. Lei was about to speak, Rong Mu continued, "Of course, this is not the only reason. As we all know, the founders of ofo are college students, which is not unique among Internet startups.

Not to mention anything else, our Zhuoguang Technology was initially supported by two students, Luo Ming and I.

But as far as I know, most entrepreneurs will introduce a professional management team to manage the entire company after the company reaches a certain scale. We at Zhuoguang Technology have also recruited a lot of professional talents from various fields.

But as far as I know, ofo did not do so. This is mainly because Mr. Dai’s identity and background are somewhat special. He is the son of an official. He has been a class leader since he was a child, and he even became the chairman of the Student Union in college.

This kind of growth experience has made Mr. Dai develop a very arrogant personality. He feels that he can control everything and manage the entire ofo company.

But managing a company is not such a simple thing, as can be seen from the future outcome of ofo.

Mr. Dai actually does not impose any restrictions on himself or others. If it were not for the unique business model of ofo and the support from venture capitals, ofo would have collapsed long ago.”

Upon hearing this, Mr. Lei fell into deep thought. He did not expect that Zhuoguang Technology actually viewed ofo from this perspective.

To be honest, Mr. Lei did not have a very good impression of ofo's management. Mr. Lei felt that ofo's expansion was too hasty. In order to compete for more market share, Mr. Dai repeatedly expanded recklessly, completely disregarding the company's financial situation and purchasing large quantities of shared bicycles.

It is said that the financial staff sent by ofo and Alibaba often advised Mr. Dai not to be reckless, but this made Mr. Dai feel that these financial staff were short-sighted and timid, and were restricting the development of ofo.

In Lei's opinion, Dai's arrogance was the biggest factor that destroyed ofo.

Of course, there is nothing wrong with what Rongmu said. A management company does require a professional team.

Thinking of this, Mr. Lei looked at Rong Mu again and began to wonder if there was any possibility of cooperation between the two parties.

With Mr. Lei's vision, it is natural to see that although ofo has collapsed, it cannot cover up the fact that the shared bicycle market is still huge.

However, Mr. Lei also has to consider the objective problems that exist with shared bicycles.

Shared bikes are just bicycles, but few people use them. Even if you pay one dollar for half an hour, you can only make a few dollars a day. The daily maintenance is a huge cost, not to mention the purchase. The worst thing is that the market size of shared bikes has a ceiling, and not everyone likes to ride bicycles.

If the place is nearby, you can walk; if the place is far, you can take the bus. There is only one situation where you can choose shared bicycles, and that is when the bus is inconvenient.

In winter, rainy days, windy days, the hottest days in summer, etc., people are even less likely to choose bicycles for travel, which leads to the fact that the actual usage rate of shared bicycles is not high.

But then again, despite the various flaws in this industry, these flaws are not a problem in front of 1.3 million users, and the market for shared bicycles is still very promising.

Thinking of this, Mr. Lei said to Rong Mu: "Mr. Rong, I wonder how your company plans to cooperate?"

"What we are thinking is that the two companies can work together to acquire a bike-sharing company with a certain market share, and then use our respective strengths to help the company expand."

"How is the deposit calculated?" asked Mr. Lei.

"No deposit, or just cancel the deposit, and adopt a new credit system, similar to credit score."

Mr. Lei did not expect that Zhuoguang Technology actually wanted to cancel the deposit directly. You know, in the shared bicycle business model, the most profitable thing should be the deposit. The huge deposit is concentrated together and can be used to make money through finance.

Rong Mu had long guessed that President Lei would have doubts about canceling the deposit, so he smiled and said, "President Lei, the deposit is only a successful business model under the monopoly model. Now that ofo has collapsed, the shared bicycle market will return to a situation of multiple competition. The deposit will only become less and less. We can directly cancel the deposit and adopt a credit point system to quickly expand the market.

Ofo and some other small bike-sharing brands have already cultivated user habits, so it’s a good time for us to enter the market now.”

After thinking for a moment, Mr. Lei asked, "Is the credit system that Mr. Rong mentioned something new launched by Zhuoguang Technology?"

"No, it's the credit system of Kuaishu."

"So it's Kuaishu! Since you've already linked up with Kuaishu, your company shouldn't need to cooperate with us anymore, right? Isn't this cooperation purely for us to take advantage?" Mr. Lei asked tentatively.

"Mr. Lei is right. There is indeed no free lunch in this world. We are cooperating with your company more because we want you to help us achieve other strategic goals. Here are the details."

President Lei took the plan from Rong Mu, glanced through it quickly, and then exclaimed: "So this is what your company is planning."

"What do you think, Mr. Lei?"

"Okay, I agree!" Mr. Lei thought for a moment and nodded in agreement.

"Then I wish us a pleasant cooperation." After saying that, Rong Mu extended his hand to Mr. Lei.

President Lei also extended his hand and shook hands with Rong Mu.

Rongmu left Dami's headquarters and went directly to Douyin's capital headquarters for inspection, and then also went to Baidu's headquarters.

Rong Mu stayed in the capital for three days, and only flew back to Shanghai on the eve of Double 11.

Rong Mu, who was on the plane, had no idea how fierce the competition among major e-commerce platforms was tonight.

A few days ago, as Double 11 approached, major e-commerce platforms began to compete openly and secretly.

Various coupons are being issued continuously. Taobao still adopts the plan used during the 618 event. Various coupons can be stacked, and coupons are being given out continuously. As long as users want to use all the coupons, they have to keep buying. In the end, they often spend more money and buy things that are not so useful or even necessary.

JD.com did not do this. As usual, they issued some coupons with small discount amounts and slightly lowered the prices of goods.

A mobile phone or computer that originally cost several thousand yuan can now save at most about one hundred yuan compared to before the event.

To be honest, the discount is not that big. For the same type of products, you can even search on Taobao and find mobile phones and computers that are cheaper than on JD.com, and there are also various gifts. But when buying such big items, users generally trust JD.com more. Saving 100 yuan can greatly promote a wave of consumption.

In addition to the two e-commerce giants Taobao and JD.com, some other e-commerce platforms are also taking advantage of Double 11 to organize activities and give users discounts in order to attract more people to their platforms.

Among these platforms, Pinduoduo is the most eye-catching. Before Double 11, Pinduoduo had been promoting crazily, and its advertisements were everywhere.

With so much advertising money spent and having poached a number of mid- and low-end product stores from Taobao, Pinduoduo’s Double 11 event was quite successful.

Two days later, on November 11, the sales figures for Double 13 came out.

Taobao ranked first with an astonishing turnover of 1000 billion, followed by JD.com with 660 billion, and the third was Pinduoduo with a turnover of 500 billion.

This number from Pinduoduo is so eye-popping.

Alibaba was almost furious after seeing Pinduoduo's sales, because at least half of Pinduoduo's 500 billion was contributed by merchants who ran over from their side. (End of this chapter)