Reborn since 1993

Chapter 53 Fat is still poison

The Silver Sable mouse sells well in the domestic market and has almost no rivals. However, computers are still almost a luxury product in China. After all, only a few ordinary families can afford them.

The largest computer buyers in China are units in Yanjing, as well as departments in various provinces and cities. Most of the purchases are made by these departments. The main customers of computer manufacturers such as Lenovo and Great Wall are also departments, institutions, or hospitals. , large companies, etc.

Ordinary families are still unable to cope with computers that cost tens of thousands of yuan. Even if the Silver Sable mouse takes over the entire domestic mouse market, it will sell tens or hundreds of thousands of mice a year. IBM, Compaq, Apple, etc. Foreign brand computers, even if they are sold domestically, are not very willing to cooperate with Silver Sable Mouse.

Li Dongling hopes that the Silver Sable mouse can be sold abroad. This year, global computer sales are estimated to exceed 37 million units. Domestic computer sales, whether domestic or foreign brands, total less than 500,000 units. Most of the sales are still in overseas markets.

Not to mention Silver Sable's competition with Logitech in overseas markets, even if it gets a scrap, its mouse sales are estimated to be much higher than in China!

Hu Xian shook his head, "There are currently no overseas computer dealers or agents who have contacted us!"

"To enter the overseas market, we need to find overseas agents and distributors, and we need to invest a lot of advertising fees. In our current situation, the risk of doing so is really high!"

Hu Xian said that his thinking was the same as that of domestic companies these days. He still tended to be conservative. He would develop domestically first. If there was really no money to be made domestically and he could no longer do business, he would then look for opportunities overseas.

If we enter the overseas market directly and recklessly, if we lose money at that time, the entire Dongling Hi-Tech may be hurt. Now with the reputation of Silver Sable Mouse, it is not doing well in China, so why take the risk? !

Li Dongling took a look, then looked at Yao Luoying, Chen Tao, Gao Peng, Li Dongshan and others. Except for Yao Luoying who seemed to have something to say, the rest of them obviously agreed with Hu Xian's words.

"Whether it is the silver sable mouse or the digital cordless phone that is being developed, other products developed by Tanglin Hi-Tech in the future will have to go abroad!"

Li Dongling said that the domestic market must not be given up, but now, at least in the past ten years, the domestic income level and consumption level are not as good as overseas.

Of course you can cut leeks anywhere, but you can’t make as much money cutting domestic leeks as cutting foreign leeks. It’s not that domestic leeks can’t be cut, but foreign leeks are more cost-effective!

Listening to Li Dongling's words, Hu Xian and others all opened their mouths. Nowadays, domestic companies are all eyeing one-third of an acre of land in the country. How can anyone say that they want to harvest foreign leeks like Li Dongling?

"What about the development of digital cordless phones?!"

Li Dongling asked Chen Tao, who was in charge of Dongling High-tech Technology Department.

Chen Tao quickly replied, "It is currently under development, mainly due to some technical issues and the performance testing of the digital cordless phone, which will take some time. However, trial production can be carried out before July this year at the latest!"

Li Dongling glanced at Chen Tao. This kind of research and development speed is really not fast. It is already March 1994. It is said that it was developed in July, but there is too much uncertainty in research and development. An inconspicuous problem may be It could take weeks, or even months.

"Research and develop as soon as possible. The technical department can recruit more R&D personnel. If necessary, we can also purchase experimental equipment for research and development!"

"In addition, I am planning to let Tanglin Hi-tech, Binh Duong University and Hanxi Jiaotong University jointly establish a laboratory. It is expected that the investment will be no less than 5 million yuan, and the profit will be no less than... % or more every year in the future. For R&D!”

Li Dongling said to Chen Tao, after hearing this, Hu Xian, Yao Luoying, Chen Tao, Li Dongshan, Gao Peng and others were really shocked.

Now Dongling Hi-tech's account seems to have abundant cash flow. The settlement compensation received from Microsoft, plus the previous income from the satellite pot, add up to a lot, but this time Li Dongling almost directly paid out 5% of the money. About % of the cash flow will be used to build a laboratory, not to mention % of the profit every year for research and development.

This is shocking in today's China, especially in domestic technology companies. In order to pursue profits, they would like to purchase all parts and components from abroad. They are not willing to invest a penny in research and development, thinking that it is a waste. Li Dongling is definitely bucking the trend.

Now, if you invest so much money in research and development, you will not be praised by others. I am afraid that you will be ridiculed by others, especially the two heads of one of the most famous domestic computer brands this year, because they are now deciding whether to invest money in chip research and development. In the midst of internal strife.

Even the top technology companies in the country are like this. One can imagine how bold Li Dongling's decision is.

Tanglin Hi-Tech is not a state-owned company, and there is no dispute over the equity. Li Dongling has absolute control over Tanglin Hi-Tech, and the matters he decides will not be disputed in Tanglin Hi-Tech.

It is necessary to establish a formal top laboratory that can be used to develop new technologies. If Donglin Hi-Tech wants to compete with overseas technology companies, it must have its own technology, otherwise it will always be controlled by others. I don’t know. At some point, you will get stuck.

Li Dongling feels that 5% of profits are invested in R&D every year. It is not enough. Later, the world's major giant companies, whether in medicine or technology, generally invest 15% in R&D, and some can even soar to more than 25%. Technology is completely dependent on The money was thrown out of nowhere.

Today's Dongling High-tech is definitely not at that point yet. It is already not easy to spend 5% of profits on research and development every year. However, in the future, after stable income, Li Dongling will definitely increase investment in research and development.

As the same saying goes, you can’t become fat in one breath. A journey of a thousand miles begins with a single step. Tanglin Hi-Tech started investing in research and development. It’s better than buying parts and building a machine, right? !

"One more thing," Hu Xian said, "Should Tangling Hi-Tech build its own production plant or acquire a production company, it can increase the production capacity of mice and produce digital cordless phones in the future!"

Building your own factory or acquiring a production plant requires a large initial investment, but once it is produced, you can save costs significantly. You no longer need to use an outsourced processing company, and you can earn all the steel and copper in your pocket. Li Dongling thought for a moment and said, "Finance side, let's calculate how much it will cost to build a factory. You can also ask someone to find a suitable production company to acquire!"

Seeing that Hu Xian and Chen Tao had finished their reports, Li Dongling lightly knocked on the table, "I have two more things to announce!"

"The first thing is that Donglin Hi-Tech will make some adjustments to its management in the near future, and new executives will join!"

Li Dongling ventilated the air in advance. Everyone was not surprised by this. Dongling Hi-tech was actually a grass-roots team model before. Yao Luoying, Hu Xian, Gao Peng and others all held multiple positions, so personnel adjustments must be made. .

"The second thing," Li Dongling stood up and said with a smile, "Everyone has worked hard during this period. The logistics department purchased some TV sets, air conditioners, pagers, etc. as prizes. In addition, department employees were given an extra month's salary as a reward. Department heads and above will be given a bonus of 10,000 yuan, and at the end of this year, a year-end bonus will be given!”

Li Dongling almost said this last sentence to Hu Xian. When Hu Xian first joined the company, he proposed an annual salary of 50,000, which seemed to be a lot, but he did not expect that Dongling Hi-Tech would reach this stage. , and he also signed a two-year contract, which can be called a cabbage-price contract.

However, Li Dongling will definitely not treat Huxian harshly. If it were not for Huxian's help, Dongling Hi-tech would not know what trouble would have occurred when Li Dongling was away. The salary is not high, but bonuses and year-end bonuses will be compensated to Huxian.

Hu Xian had a smile on his face, as did Yao Luoying and others. It was not about how many bonuses Li Dongling paid them this time, but it was proof that Li Dongling was not one of those tough bosses who earned a million and was willing to give it to his subordinates. Every person gets a penny more.

Before leaving the office, Yao Luoying suddenly said to Li Dongling, "Director Li, Vice Mayor Yao who is in charge of Pingyang's industry and commerce, is coming to our company to inspect in the afternoon!"

Hu Xian glanced at Yao Luoying and didn't think much about it. Yao Zhengru and many Pingyang municipal leaders have been visiting Tangling High-Tech during this period.

The main reason is that I am afraid that Tanglin Hi-Tech will be poached or moved away. These days, for a city like Pingyang, it is really not easy to start a company that earns foreign exchange. You must pay close attention to it, for fear that someone will It seems to make sense for Qin to come to Tanglin Hi-tech if his home is stolen from a provincial city or a city from other places.

A moment later, when Yao Luoying announced to the staff of Dongling High-tech that this month, one month more salary would be paid as a bonus, including the interns who had just joined the company, and they would also receive bonuses, the entire Dongling High-tech office building suddenly heard There was a burst of cheers.

In the afternoon, Yao Zhengru brought only one secretary and came to Tangling Hi-Tech in a simple car.

"Boss Li, you are really young and promising. The waves behind you in the Yangtze River push the waves ahead, and you have done things we never dared to think of!" Yao Zhengru shook hands with Li Dongling and said.

"Mayor Yao thanks you!"

Yao Zhengru has come to Dongling Hi-Tech not once or twice. Except for the laboratory where digital cordless phones are developed, he has already seen other places. This time he went directly to Li Dongling's office.

Seeing Yao Zhengru's posture and knowing that he wanted to talk to Li Dongling alone, the others withdrew.

"During this period, Luoying, I have caused trouble for you at Dongling Hi-tech!"

There were only two people left in the office. As soon as Yao Zhengru sat down, he suddenly made it clear to Li Dongling.

Li Dongling was slightly surprised, but he was not too surprised. He immediately guessed the relationship between Yao Luoying and Yao Zhengru, "Mayor Yao was joking. Dongling Hi-Tech can't get to this point without Assistant Yao!"

Yao Zhengru glanced at Li Dongling for a few times, and then said directly, "The city hopes that Dongling High-tech can stay in Pingyang. Whether it is taxation, loans, land use or other aspects, it will give Dongling High-tech the greatest support!"

In order to retain Tanglin Hi-tech, the Pingyang Municipal Government also spent a lot of money. They would rather not collect taxes for a few years to keep Tanglin Hi-tech.

“The headquarters of Tanglin Hi-Tech will not leave Pingyang!”

Li Dongling also said that as for Dongling Hi-Tech's businesses and laboratories, it is not certain where they should be placed.

Yao Zhengru could also hear the meaning of Li Dongling's words, but he still nodded in agreement. Even if he was just a headquarter head, as long as he stayed in Pingyang, it would be of great benefit to Pingyang Municipal Government!

"I'm here today, and I have one more thing to tell you in advance. Mayor Luo will meet with you in person tomorrow. By then, he may mention the Xicheng Wireless Factory No. 1 to you!"

Hearing this, Li Dongling looked at Yao Zhengru in surprise, not knowing what he meant.

(End of this chapter)