Reborn since 1993

Chapter 611 Public opinion wins gold
The scenes on TV continued. Not only in Tokyo and Osaka, but also in Bandai's stores in Yokohama, Japan's third largest city, as well as in Nagoya and other places, there were long queues.

The host's words came from the background of the video, "Bandai's new Pop Mart blind box figures have attracted a lot of users, especially adult users. This is something that has never happened in the toy industry. Pop Mart is more like
A great figurine gift for adults! ”

“The emergence of Pokémon has attracted more users to Bandai, especially female users, a group that Bandai rarely attracted before!
Pop Mart's blind box gameplay, its randomness, collection satisfaction, and sense of accomplishment make Bandai's figures different from any previous toy!"

On the TV station, the host and the invited experts were seriously analyzing the Pop Mart blind box that suddenly became popular in Japan.

Masayoshi Son looked at the scene on TV and found it hard to tell whether it was the appearance of Pokémon that made the Pop Mart blind box popular, or whether the Pop Mart blind box provided a topic for Pokémon.

But now, the combination of these two has unleashed unimaginable power. The ratings of Pokémon have continued to soar, and even the theme song album has gone on sale.

There are even people in the Japanese record industry who predict that if Pokémon continues to be popular in Japan in the future and the anime series continues to be aired, then it is not impossible for Pokémon theme song albums to sell over a million copies in Japan in the future. Selling over a million copies of an anime theme song is a feat that many real-life singers will never be able to achieve in their entire lives!

As the popularity of Pokémon grows, the demand for Pokémon-related derivatives and figures is also increasing.

Add to that the Pop Mart blind boxes launched by Bandai, and the result is that the blind boxes were sold out. In a store in Tokyo, 120 million US dollars worth of blind boxes were sold in one day!

Masayoshi Son withdrew his gaze from the TV. He knew that Nippon Bandai was controlled by Dongling Hi-Tech. Bandai's operations made Masayoshi Son smell a familiar smell. He felt that the blind box method was not something that someone like Makoto Yamashina could play.

But this set of blind box gameplay does appeal to human nature. Masayoshi Son feels that Bandai's revenue and stock price are likely to take off completely.

It’s just a pity that Bandai’s stocks are now clearly being targeted by Nippon Benz and major overseas institutions. As soon as Bandai’s stocks are wanted for sale in the stock market, they are immediately sold out, with the buying orders far outnumbering the selling orders.

As for Bandai's major shareholders, as long as they are not blind, they will not sell their stocks. SoftBank will not find any opportunity to take action.

Looking at Bandai's stock price trend, Masayoshi Son couldn't help but think of the Yahoo Japan website that SoftBank is now promoting. Li Dongling's Zhixing Foundation also holds a 29% stake in this website.

Although it is clear that Yahoo Japan was ripped off by Li Dongling, looking at the news about Bandai, if the Pop Mart project was really developed by Dongling Hi-Tech to help Bandai, then Masayoshi Son has a deeper understanding of Li Dongling's investment vision and methods.

Masayoshi Son doesn’t know whether Yahoo Japan Benzene can go public as expected, and how it will perform after going public…

Since Bandai's blind box became popular according to reports from Japanese media, Pop Mart's blind box has begun to explode in Japan.

On the first day of sales of Pop Mart blind boxes in Tokyo, it earned $120 million in revenue in a single day. On the day of sales in Osaka, it earned $84 in blind box revenue!

Subsequently, Pop Mart's blind boxes have become popular in Japan, with daily sales continuously setting new historical highs. The stock price has doubled in just one week, and the market value has exceeded 3 billion US dollars!

"Tokyo TV News reported that today a rare Gundam blind box from Pop Mart was sold for 63.2 million yen!"

"Currently, the premium rate of Pop Mart's collectible blind box figures generally exceeds 21%!"

When Pop Mart was booming, the news that suddenly came out surprised countless people in Japan.

A figurine, a toy-like thing, was sold for more than 58 million yen, equivalent to US dollars, which stunned countless Japanese people.

You know, buying a large-scale blind box from Pop Mart only costs 1280 yen, but when you take it apart and take out a rare figure, it can be sold for million yen, which is equivalent to times the price!

And then the news came out that the prices of Pop Mart blind boxes would skyrocket as soon as the collectible, limited edition, and treasured edition were opened, which attracted the attention of countless Japanese people.

This is the news that really made Pop Mart go viral. Even Japanese people who don’t care about blind boxes and have never heard of blind boxes before have begun to pay attention to Pop Mart’s blind boxes.

As for the transaction of that rare Gundam blind box, does it matter whether it is true or just news fabricated by Bandai?
Anyway, after the news came out, the number of people lining up in front of the Bandai store the next day more than doubled compared to the previous day. A huge crowd of people lined up, waiting to enter the Bandai store to buy blind boxes.

When everyone is chasing after something, even scraps of metal or stones picked up from the roadside can become rare treasures and be snapped up by countless people.

When Pop Mart blind boxes began to break the circle, not only people who like anime and figures came to Bandai to buy blind boxes.

There were also gamblers who used to play pinball in Japanese restaurants, who started running to Bandai stores to buy blind boxes, hoping to try their luck and become rich overnight. At that time, the "value" of Pop Mart began to soar.

Less than three hours after Bandai’s Akihabara store in Tokyo opened, the Pop Mart blind boxes were sold out!
This is almost like a signal. All the Pop Mart blind boxes in Bandai's stores in major cities in Japan were sold out. In the market, after the limited edition of the blind box bought for 780 yen was opened, someone immediately offered twice the price to buy it. As for the collector's edition and rare edition, they are even more valuable.

There are constant news "leaks" about which lucky person opened a blind box with collectible value, how much money he sold it for, enough to buy a house in Tokyo, etc., which has stimulated the nerves of countless people!
The hot sales of Pop Mart blind boxes have caused Bandai's revenue to continue to double. Bandai's stores sell more than just Pop Mart blind boxes.

There are also Bandai comics, game cards, toys, figures, models, as well as necklaces, watches, nameplates, T-shirts, backpacks, postcards, mugs, badges, clothing and other peripheral products.

Even if those who run into Bandai stores are there for the Pop Mart blind boxes, there will always be some who buy other products.

This resulted in a rare situation where some of Bandai's stores in Tokyo and Osaka had their products sold out!

This is reflected in the stock price. Bandai's stock price is about to go through the roof. Bandai's stock price keeps rising as if there will never be an end.

Whether it is investment institutions or small investors, they are all scrambling to grab Bandai shares. As for Bandai’s president Makoto Yamashina, how harshly he was scolded before, how highly he is praised now!

"President Makoto Yamashina has surpassed Naoharu Yamashina, who founded Bandai. He has given Bandai figures a soul and turned them into works of art!"

The Yomiuri Shimbun put a bust of Yamashina Makoto on its page. In the photo, Yamashina Makoto was looking into the distance with an image of far-sightedness and ambition. The Yomiuri Shimbun praised Yamashina Makoto, saying that he had surpassed his father and redefined the meaning of toys.

"Pokemon is becoming a new phenomenal animation. Bandai has created a product that may be far beyond the imagination of the Japanese animation industry. Its popularity transcends age, class and gender.

Currently, distributors in Korea, Singapore, America, and the UK are looking to introduce this anime! Japan's Asahi Shimbun is also touting Pokémon.

"Nomura Securities analysts believe that the current popularity of Pokémon has brought new vitality to Bandai's capsule toy machines. Coupled with the popularity of Pop Mart's blind boxes and the income from other peripheral products, Bandai's current daily revenue in Japan has exceeded nearly 10 million US dollars!"

The Nikkei, Mainichi Shimbun, Kobe Shimbun and other media outlets also praised Yamashina Makoto's wisdom and bravery, completely forgetting who had scolded Yamashina Makoto so harshly and even forced him to commit suicide two years ago!

……

"Bandai and some artists are preparing to launch some figures that are more artistic, trendy, and collectible!"

"Next, Bandai will try to enter markets such as Siam, Korea, and America."

“What do you think of Bandai’s stock price?”

After many years, Makoto Yamashina once again formally accepted an exclusive interview with a Japanese TV station. When asked by the reporter how he viewed Bandai's current skyrocketing stock price, Makoto Yamashina said in a calm and experienced tone, "I have said it long ago, Bandai's stock price will rise!"

"By promoting Pop Mart, Bandai is trying to create another Bandai!"

"There are many conglomerates in Japan, why can't the next one be Bandai?"

After being scolded for so long, Makoto Yamashina finally got the chance to hold his head high. Naturally, he "praised" Bandai and threatened to make Bandai a new consortium.

Makoto Yamashina wants to make a sentence appear in Japan: in Japan, money is not everything, but money belongs to Bandai...

In the past, if Makoto Yamashina dared to say this, he would probably be laughed to death by the Japanese media, but now that Makoto Yamashina said it, it was interpreted as a statement that he wanted to lead Bandai to become an empire.

In the end, Makoto Yamashina did not forget to show his loyalty to the big sponsor. The current performance of Pokémon and Pop Mart blind boxes makes Makoto Yamashina even more in awe of Li Dongling and Dongling Hi-Tech. Bandai's revival depends on these two projects.

"On behalf of Bandai, I would like to thank Mr. Li Dongling, Bandai's major shareholder, for his support. If it weren't for him, Bandai would still be in a quagmire and chaos. He has helped Bandai regain its life!"

……

"Mr. Li, yesterday Pop Mart's revenue in Japan reached 1654 million US dollars, setting a record for the best single-day performance since Bandai was founded!"

(End of this chapter)