Reborn since 1993

Chapter 621: Enter the village quietly, don’t let anyone shoot you

Changqing Park is a park located on the same street as the Dongling Hi-Tech headquarters. The park was just renovated this year, and its area, decorations, vegetation, etc. have all been renovated and expanded.

There were originally quite a few residents on Changqing Road, and this park was also prepared for those residents. But now, Changqing Road has become the "CBD center" of Pingyang, and those residents have moved away one after another over the years.

Led by Dongling Hi-Tech and including Feiyan Technology, many Pingyang companies have chosen to set up their headquarters in office buildings on both sides of Changqing Road.

Changqing Road can now be said to be Pingyang's office area. In addition, Pingyang's industrial and commercial, tax, banking and other departments have also set up offices here. Changqing Road is now a land of great value.

The park has been completed, but there are not many people here at the moment. The park only becomes lively during lunch break or after get off work.

"I hope you didn't disturb Mr. Li this time, right?"

Wang Yongyu and Li Dongling were walking in Changqing Park. His secretary, Li Dongling's assistant Su Chicheng, bodyguards and other security personnel followed behind them from a distance.

When he made the phone call just now, Wang Yongyu could hear that Li Dongling's tone was somewhat unfriendly.

"No problem!"

Thinking of the scene just now, Li Dongling coughed and looked at the scenery in Changqing Park. It seemed that the winter scenery of this park was particularly beautiful.

However, Wang Yongyu looked at the bare rose, ginkgo, cherry and other trees around him, with only plum blossoms and camellia flowers blooming in the corners. He didn't know how the scenery of this park could be so attractive.

"I don't know. Why did Director Wang come to Pingyang this time?"

Arriving at a pavilion, Li Dongling stopped and sat inside with Wang Yongyu. Without Wang Yongyu saying anything, someone came in and put the tea sets on the table. After a while, a cup of hot tea appeared in front of Li Dongling and Wang Yongyu.

"Boss Li, I think you know this. This is mainly about Torch Group. There is a lot of public opinion right now!"

Wang Yongyu looked at Li Dongling. He knew that this matter should be dealt with at Torch Group first, but he turned around and came here specifically to meet with Li Dongling.

The Torch Group has made quite a stir this time, but Wang Yongyu knows clearly who is the person who can really make the Torch Group make such a big stir.

Li Dongling sneered, "Who is dissatisfied? Those lighter OEM factories, or some overseas lighter brands?"

After the Inland Lighter Import and Export Association released the new rules, a large wave of opposition voices suddenly emerged within just a few days.

In particular, independent media commentators, sociologists, opinion leaders, etc. have begun to "petition for the people" and demand that the Lighter Import and Export Association abolish the newly introduced restrictions on orders from lighter OEM factories.

In the eyes of these people, the new regulations on the import and export of lighters mean that Torch Group is abusing its power for personal gain and suppressing its peers.

Some even disregarded the lives of lighter OEM factories and the livelihoods of their employees, violated the principle of fair competition in the market, and even openly accused the Lighter Import and Export Association of taking a historical turn...

Not only these people were waving the flag and shouting, but many media outlets in the locations where the lighter OEM factories are located also blasted the Lighter Import and Export Association for its chaos.

In addition to the lighter OEM factory, Li Dongling felt that the overseas lighter brands such as BIC, Cliff, Dunhill and Donghai must have also spent a lot of money to hire public relations to wave the flag and shout out, which aroused such a strong public opinion.

The purpose is of course very simple, which is to let the Lighter Import and Export Association cancel the restrictions on domestic lighter OEM factories. Otherwise, who will they find to produce lighters for them for free?
Wang Yongyu was silent for a while. He knew that what Li Dongling said was the truth, but he still said, "Boss Li, there is a lot of public opinion in the lighter industry right now. There are indeed many OEM factories waiting to pay their employees. This matter needs to be resolved!"

"Yanjing General Administration of Industry and Commerce, we have received a lot of complaints against the Lighter Import and Export Association and Torch Group during this period. I have no choice but to come here!"

Wang Yongyu also said helplessly that the public opinion was so loud that no matter what, the Yanjing Industry and Commerce Administration had to make a statement.

Li Dongling took a sip of the tea. It was good tea, but he found it bitter and hard to swallow. "Director Wang, for so many years, the domestic lighter industry has wasted resources, energy, environment, manpower, and material resources to work as OEM for foreign lighter manufacturers, earning only hard-earned money. You should also know this.

This time, Torch Group is filing an anti-dumping lawsuit against overseas lighter companies such as BYD. If it loses the lawsuit, Torch Group’s overseas expansion will fail.

In the next few decades, domestic lighters will not be able to stand up and will become synonymous with cheap lighters. Selling 100 million lighters will not make as much as Zippo selling 1 million lighters. They may even have to rely on OEM for foreign brands to survive. What does Director Wang want to see?"

Facing Li Dongling's gaze, Wang Yongyu felt a little irritated. After a long silence, he spoke, "It shouldn't be worse than..." "The lighter industry is just a "small" industry, but we can see the performance of the TV industry, motorcycle industry and other industries overseas. Director Wang should know better than me!"

Li Dongling said that the internal competition among domestic companies has really reached its extreme. It would be fine if they compete domestically, as it can also benefit domestic users, but when they go abroad, they compete with each other, and even more fiercely than they do with their foreign competitors.

China is currently the world's largest exporter of television sets, which sounds impressive, but due to extreme price wars and even selling at a loss, domestic television sets are basically synonymous with cheap, low-quality and shoddy products overseas.

Because it is cheap, many people buy it. However, even if domestic TVs are sold for ten units, they still cannot make as much as Sony, Toshiba, Sharp, Samsung and other companies can make from selling one unit.

Not only overseas, but also in the domestic high-end TV market, domestic TV brands have suffered a complete defeat. The domestic high-end TV market has actually been occupied by Japanese and Korean TV brands!

As for motorcycles, there is no need to mention it. Long before, Li Dongling "predicted" that domestic motorcycles would be defeated in Southeast Asia. It has not appeared yet, but it will not be long before this scene can be seen.

The Lighter Import and Export Association does have selfish motives in imposing restrictions on the entire industry, but this kind of restriction is to allow the entire industry to continue to exist and avoid being rolled into a dough stick and eventually starving to death.

"Director Wang, this time Torch Group and the Lighter Import and Export Association are just making an attempt. What if they win?" Li Dongling said to Wang Yongyu.

After a long silence, Wang Yongyu finally spoke, "Don't delay it too long, three months, at most three months!

"If Torch Group cannot change the situation of the lawsuit with the European Lighter Import and Export Association within three months, then I will not be able to suppress the public opinion, and the person sent by Yanjing to handle this matter will not be me!"

"Thank you, Director Wang!"

Li Dongling raised the teacup in his hand and toasted Wang Yongyu with tea instead of wine. Li Dongling also knew that this was also a huge pressure for Wang Yongyu, especially with those OEM factories at home and the pressure from overseas companies such as BYD. Wang Yongyu's life was not easy.

"It seems that Torch Group has already come up with a countermeasure?" Wang Yongyu asked Li Dongling curiously.

Li Dongling laughed but didn't reveal anything. "If everything goes well, Director Wang will receive the news in a few days."

Wang Yongyu was a little curious, but did not ask much. After admiring the plum blossoms in Changqing Park for a while, he joined up with the large group of people coming from Yanjing and headed to Torch Group in a grand manner.

On the central media's financial news channel that day, the news that appeared became, "Wang Yongyu, director of the Yanjing Industry and Commerce Administration, led multiple departments to the Torch Group for research, attended an important meeting of the Inland Lighter Import and Export Association, and delivered an important speech..."

When they saw this news, the lighter OEM companies that were originally interested in Wang Yongyu's visit to Torch Group, as well as foreign lighter manufacturers such as BIC that were paying attention to this matter, were all disappointed.

From the information interpreted from this news, it can be seen that Wang Yongyu basically just took a trip and went back home, which means that there is no restriction on Torch Group and Lighter Import and Export Association. How can this satisfy them!

But no matter whether these people were satisfied or not, that night, Torch Group's trucks, one after another, loaded with lighters, headed straight for Suifenhe, the bridgehead into the Russians.

……

In Budapest, the largest city in Hungary, a sign of "Global Trading Company" was hung in front of a two-story office building. The Global brand has a large number of companies all over the world, in all walks of life, and is not exclusive to the company in Hollywood, America.

In the lobby on the first floor, there was a group of people busy making phone calls, and salesmen kept coming in and out, appearing to be extremely busy.

On the second floor, a man took a look down, then turned to the person in front of him and asked, "Are you all ready?"

If anyone in the old European electrical appliance industry sees this man, they will call out his name, Lanqi, the president of the old European Wanjia Electrical Appliances!

When Torch Group enters the old European market, it naturally cannot rush around like a headless fly. It needs a guide. What better guide could there be than Wanjia Electrical Appliance City, which has taken root in old Europe and is already a local tyrant?
Wanjia Electrical Appliances Mart started out by acquiring Boulanger Electrical Appliances Mart. In recent years, it has acquired a number of stores and electrical appliance malls. It is currently the second largest electrical appliance mall in France.

In the European market, Lanci adopted the strategy of starting with the easy and then moving on to the difficult. It did not rush into the Western European market to compete with old department stores such as Carrefour and Saturn, but instead seized Eastern European markets such as Russia, Poland, and Hungary.

"At present, Global Trading Company has established offices in Russia and Hungary to promote black label lighters to the Eastern European market!"

(End of this chapter)