Reborn since 1993

Chapter 637: It all depends on the support of peers
Torch Group's lighter advertising platform, that is, the business of printing advertisements on the lighter body, was originally established by Focus Media.

Previously, the money Torch Group earned from selling a lighter was less than its advertising fees. After cooperating with tobacco, alcohol, and health care product companies, it printed advertisements of these products on the bodies of lighters, and then promoted the idea of ​​giving away lighters when buying products. Torch Group's advertisements sold like hot cakes.

Now that the promotional advertising for Zorro lighters has been handed over to Focus Media, Torch Group at least doesn’t have to worry about being cheated!
“The promotion of Zorro lighters should be in line with the style of luxury goods, and Zorro should become a bridge between men and women.

Just like the promotional model of diamonds, chocolates and flowers, when men think of gifts for women, the first gifts they think of are these.

Similarly, we should make Zorro the first gift that women think of when giving gifts to men, just like watches and belts! "

Zhang Xiaocheng and Zhou Wenyan were stunned when they heard this theory. It was the first time they heard it. They didn’t know that advertising could be done this way?
The lighter, which was originally used by men, became something that women had to pay for Zorro, which was completely beyond their imagination.

“In the future, Zorro can also launch some customized holiday gifts, engrave the name of the man you want to give it to on Zorro, and customize the patterns and special functions that the recipient likes.

Of course, you need to join Zorro Global Membership to enjoy these services! "

Routines have won people's hearts since ancient times. Some people feel that membership is a scam, but some people feel that it is a sign of being valued and are willing to pay to become members just to get service that is different from others.

"In addition, Zorro can hold a global fancy lighter performance competition, allowing Zorro users to perform and communicate on stage!"

Li Dongling recited one routine after another, a fancy lighter show, which was equivalent to a yo-yo. Some people bought a yo-yo and felt that it was so difficult to play and there was no experience at all.

But in the hands of those who know how to play, yo-yos can be played in many ways. Even the anime "Fire Boy King" developed with yo-yos seems too conservative compared to the real yo-yo masters...

The same goes for fancy lighter performances. What could be better than showing off in front of girls and people of the same sex?

Many non-smokers find it difficult to resist the opportunity to show off in front of others by using a lighter. It gives the same satisfaction as a man getting a straight stick!

After hearing what Li Dongling said, Zhang Xiaocheng looked at the Zorro lighter in front of him. He could never have imagined that in his eyes, it was just a lighter that could light cigarettes and make fires, how could it be used in so many ways.

"Zorro lighters are different from disposable lighters. We need to set up self-operated stores or franchise stores to provide after-sales service for Zorro!"

If you only plan to do a small business, then there is no need to set up stores, and you can just get by with after-sales service.

But if you want to sell Zorro at the price of a luxury product, you need to set up a store.

Just like in the era of e-commerce, although luxury goods can be bought online, and even offline luxury stores are experiencing poor business, those luxury brands still rent stores in large shopping malls and bustling commercial streets and put their signs there.

How much goods are sold is only one aspect. The more important thing is to promote it so that more people can see its quality. Luxury goods rely on their quality to survive. Without it, they are worthless. There is nothing irreplaceable about them. The reason they can be sold at such a high price is because of the pursuit of their quality and the halo artificially attached to them.

"Building a Zorro store?"

Zhang Xiaocheng frowned, "It's easy to do in China, but if it's overseas, it will probably cost a lot of money!"

Torch Group has also been continuously expanding its sales channels. Zhang Xiaocheng knows that building a store is not as simple as just renting a store. It requires sales and after-sales staff, plus rent, etc. Each store costs a considerable amount of money.

"These stores are necessary to build, not only for Zorro, but also for another project of Torch Group!"

Li Dongling turned his gaze to Zhou Wenyan, “The goal of e-cigarettes is mainly the overseas market.

E-cigarettes are natural rivals to traditional tobacco companies. It will take some time for traditional tobacco companies to recognize e-cigarettes.

In the early stage, if Torch Group wants to promote e-cigarettes, it needs its own stores! ”

Hearing Li Dongling mention e-cigarettes, Zhang Xiaocheng's expression became solemn. He had heard Li Dongling mention the e-cigarette project before, and he could also feel Li Dongling's emphasis on the e-cigarette project.

Now, Li Dongling is willing to set up stores for Zorro and e-cigarettes, which shows his importance to these two projects.

"What is the current development stage of e-cigarettes?" Zhang Xiaocheng also asked Zhou Wenyan.

"At present, Torch Group has applied for a patent for the concept of electronic cigarettes, including "non-combustible electronic atomizer cigarettes"!"

Zhou Wenyan confessed honestly that according to Li Dongling's explanation, Torch Group's technical department has been applying for various patents since its establishment. No matter whether they are useful or not, as long as there are new inventions, they will be registered first. The main purpose is to leave no way out for the competitors.

“No company in the world has launched an e-cigarette yet, so the technical department can only explore and develop it on its own. The main components of e-cigarettes, such as e-liquid, chips, atomizers, molds, etc., all need to be developed by the technical department itself.

At present, the technical department has made a prototype that can simulate the taste of tobacco, and is also developing fruit and mint flavored e-liquids.

The most important thing is that the technical department is working with cooperating pharmaceutical companies and pharmaceutical research and development institutions to evaluate the impact of e-cigarettes on users, which will take some time! "

Torch Group is too unscrupulous. They put the product on the market without producing it or doing any safety testing.

The technological content of electronic cigarettes in the past cannot be said to be low, but it can be said that it did not exist at all.

The only thing that has a little bit of technical content is the metal heating wire and cotton core. Then they just mix the e-liquid and find a small workshop to assemble it, and then they dare to sell it for 599. This is still the cheapest. The average price of e-cigarettes in the early days was over a thousand, and the most expensive ones could sell for tens of thousands or even twenty thousand.

Just like that, it was sold to America, and truck drivers there were clamoring to buy it. Even entrepreneurs in America who wanted to start an e-cigarette business ran to the small e-cigarette workshops in Pengcheng with money in their sacks to place orders.

After the American FDA, or Food and Drug Administration, lost the lawsuit over e-cigarettes, America completely lost control over e-cigarettes, and e-cigarettes began to flood into America like a torrent.

The tobacco giants in America also let go of their reserve and directly intervened, asking domestic companies to manufacture e-cigarettes for them. This caused even more chaos. The value of e-cigarettes exported to America alone exceeded US$6 billion a year.

As for safety testing, pharmaceutical company audits and the like, I have never heard of them. Compared to those companies, Torch Group is already conscientious enough.

The Torch Group’s technical department is conducting medical-grade testing and adjustments on the safety of e-cigarette use, e-liquids, atomizers, etc.

“The e-cigarette project needs to speed up its progress, and a patent wall needs to be established!” said Li Dongling.

Li Dongling and Zhang Xiaocheng stayed in the technical department for a while and determined the direction of Torch Group in the next few years.

After taking over the disposable lighter market in old Europe, and going a step further, the disposable lighter market share in America and other places can be taken over smoothly. The disposable lighter market has basically become the back garden and base of Torch Group.

With a basic foundation, Torch Group can be able to attack or defend. It can start to promote Zorro and e-cigarettes. Even if it fails a few times, it will have the capital to make a comeback and will not be completely defeated after a single failure.

However, it is impossible for Torch Group to promote e-cigarettes by force. Those old tobacco giants are not easy to deal with and they can use any means.

The best way is to win the support of powerful figures in old Europe and America, and then find a few tobacco giants to cooperate with. Only by winning over one faction can you defeat another!
Zhang Xiaocheng, who was originally going to have dinner together, left in a hurry. In the past few days, leaders from Yanjing and provincial capitals have been coming to Torch Group for inspection, and many of them need to be received by Zhang Xiaocheng in person.

Seeing that Torch Group is about to expand again, a batch of new positions will appear. There are many people who need to be arranged in Yanjing and the provincial capital. There are not many opportunities to fill thousands of positions at one time like Torch Group.

There are even people from other provinces surrounding Hanxi who have come to Torch Group to ask them to arrange some jobs for them. This shows that state-owned factories are having a really hard time these days.

Li Dongling and Zhou Wenyan walked towards the Torch Group's restaurant. It was dinner time and tens of thousands of people were taking turns to dine. The entire Torch Group Industrial Park was bustling with activity, and the restaurant was even busier.

Even though there are five restaurants in the Torch Group Industrial Park, it is still very busy at mealtime, and people have to take turns to eat. If they all ate at the same time, they probably wouldn't even be able to find a place to stay.

Among these restaurants, four are for industrial park employees and provide two free meals a day.

There is also a small restaurant, which is at one's own expense and is mainly provided to the factory management. It also provides meals for inspectors and visitors, and is open to ordinary employees of the industrial park, but they need to pay for it.

Li Dongling did not go to the small restaurant, but went to those restaurants with Zhou Wenyan. Looking at the queues in front of him, Zhou Wenyan said with emotion, "Every time I come here, it reminds me of the old cafeteria in the West City Wireless Factory 1!"

"There is no such food in Xicheng Wireless Factory 1!"

Facing the arrival of Li Dongling and Zhou Wenyan, the restaurant's logistics manager was naturally discerning and brought meals to them.

Although there was no queue and the portions were a bit larger than those of the regular staff, the food was the same.

Li Dongling took a bite of the radish stewed with mutton and said, "The taste is not that good, it just tastes like a big pot of rice, but it has oil and meat, at least it is not cooked with plain water."

This thing is made with a lot of radish, and it tastes a bit oily when cooked. It is somewhat similar to the mutton rice in the Western Regions.

Looking around, Li Dongling saw that the food in the bowls of the people around him was smaller in portion, but there was still meat. In terms of food, Torch Group has surpassed a large number of companies.

(End of this chapter)