Reborn since 1993

Chapter 669 Endorsement
Things like a prenuptial agreement require a "bad guy" to come up with it. Ren Yuefeng is much better at being the "bad guy" than Li Dongling.

"Old Ren, thank you for your hard work!"

Li Dongling stood up, patted Ren Yuefeng on the shoulder and said.

Li Dongling did not say much. Ren Yuefeng would have to bear the "bad reputation" this time, which was basically equivalent to taking sides with Dongling Hi-Tech, and from now on he could only stand on the side of the heir of the Li family!
However, Ren Yuefeng will also be able to gain huge benefits from this wave of standing on the side. Li Dongling will give him more authority in the future. Even in the future, when Dongling Hi-Tech headquarters nominates board members, Ren Yuefeng will definitely be the first to bear the brunt!

……

Oriental Times Square, Pingyang’s new landmark building. Previously, the Oriental Times shopping mall was under construction but has now been completed.

A large square appeared in front of everyone. On the square were towering stone pillars carved with famous stories and figures from the city of Pingyang throughout history.

The entire Oriental Times Square is spectacular enough in this era. The scale of the Oriental Times Square is enough to make it a landmark building in the whole of Hanxi.

Every city has its own central square, which can be regarded as the city’s core area, and even extends to area landmarks such as the inner ring and the second ring. The closer to the city center, the higher the housing price!
When the new Pingyang City Hall Building is built opposite the Oriental Times Square, the Oriental Times Square will officially become the center of Pingyang City.

It is expected that this day will not be too late. The Pingyang Municipal Government, headed by Yao Zhengru, has too many large projects and projects. Relatively speaking, the project of the new building of Pingyang Municipal Government is not given much attention.

As Yao Zhengru's next term, he will definitely arrange for the construction of the new building of Pingyang Municipal Government. This is also one of his achievements, and it is also the most direct means to consolidate the power of Pingyang Municipal Government!
Once the construction of the new Pingyang Municipal Government building starts, Oriental Times Square will automatically become the city center of Pingyang. With it as the center, the closer to it, the more expensive the land and houses will be in the future.

Although the square has not been officially opened yet, Oriental Times Square has already shown its characteristic as a city center, that is... traffic jam!
No one knows why there is a traffic jam here when Oriental Times Square and the shopping mall are not open yet, but there is a traffic jam for no apparent reason.

Li Dongling was stuck here for more than twenty minutes before he arrived at the Oriental Times Shopping Mall.

The entire Oriental Times Shopping Mall has appeared in front of Li Dongling. It is an artistic circular building with a facade made of a lot of glass and metal. The first impression of the entire Oriental Times Shopping Mall is that it is high-end!
The big words "Oriental Times Shopping Mall" were still wrapped in a notice, waiting to be unveiled on the day of the trial opening.

When Li Dongling entered, the mall was bustling with activity. Every store was busy preparing stocks. In the Oriental Times Mall alone, the management's property, security, cleaning, and warehousing staff, as well as the sales staff of affiliated third-party brands, directly provided more than 3,000 jobs.

The stores in Oriental Times Shopping Mall now adopt a self-operated and joint-venture model. That is, some stores are launched or invested by Oriental Times Shopping Mall itself, such as Shangci, in which Oriental Times Shopping Mall holds a 34% stake.

The rest of the franchise stores include domestic brands, including Changhong, Haier, Gree, Little Swan, Peacebird Clothing, Metersbonwe, etc.

There are also brands from overseas, including Nike, Adidas, IKEA, etc. Among them, Adidas and IKEA are entering the domestic market for the first time, and this time they are basically testing the waters.

These are all third-party brands, which is equivalent to leasing a store in the Oriental Times Shopping Mall to sell their own goods.

"Mr. Li!"

Seeing Li Dongling coming, Zhang Haixia, general manager of Oriental Times Shopping Mall, hurried out to greet him.

Zhang Haixia is a veteran in the domestic shopping mall industry. He was one of the first people to join the domestic shopping mall industry. He has worked in shopping malls in Shanghai, Pengcheng, Yanjing and other places, and has operated many shopping malls. He is a very experienced veteran in the industry.

But even Zhang Haixia felt a little overwhelmed this time. The project of the Oriental Times Shopping Mall was too big, and the brands involved were spread across China and overseas. This was the first time that Zhang Haixia had encountered a project of this scale, and he was under great pressure.

Zhang Haixia was originally a fat man, but over this period of time, his originally bulging belly has begun to shrink. You can imagine how much pressure he is under.

With such a big business, if one is not careful, it may become a classic negative example in the domestic shopping mall industry. Zhang Haixia does not want to become a negative example, as that would mean being nailed to the pillar of shame.

Even though Zhang Haixia hasn't thought that far ahead, if the Oriental Times Shopping Mall fails, he, as the general manager, will definitely take the blame, and his entire career will be over. No shopping mall will dare to hire him again.

Walking in the mall, Li Dongling looked at the scene in front of him. The style was somewhat similar to that of the modern shopping malls in his previous life, which made him sigh softly.

"How is the preparation going now?" Li Dongling asked Zhang Haixia.

Zhang Haixia did not dare to neglect Li Dongling. As the general manager of Oriental Times Shopping Mall, he naturally knew who the major shareholder of Oriental Times Shopping Mall was.

The equity of Oriental Times Shopping Mall is now mainly composed of three companies. The largest shareholder is Dongling Hi-Tech, which holds 55% of the equity of Oriental Times Shopping Mall.

Li Dongshan is the second largest shareholder, holding 30% of the shares. The remaining 15% is distributed to Li Dongyue, Li Zhenlin, Wang Xiulan and other members of the Li family.

It can be said that the Oriental Times Shopping Mall belongs to the Li family, and Li Dongshan is mainly at the helm of the Oriental Times Shopping Mall.

However, facing the real major shareholder of Oriental Times Shopping Mall, Zhang Haixia did not dare to be negligent. Li Dongshan was indeed honest, but he would not be lenient when he met someone who was secretly disobeying the Li family.

"We are currently doing the final inspection and are preparing to start the soft opening!"

Zhang Haixia said to Li Dongling that after so much preparation, we had to take it out for a walk to know whether it was a mule or a horse.

Li Dongling walked around the mall and saw the goods inside. Compared to the mall in his previous life, the products and fashion trends of the Oriental Times mall were definitely not as good, but compared to other malls, it was obviously one dimension stronger.

“What about the overall product price?”

Li Dongling asked as he walked towards the management office area at the back of the mall.

Whether in the past, present, or future, all major shopping malls in China and abroad will hold special promotions when they open, using eye-catching prices to attract customers.

“Our self-operated stores, including comprehensive supermarkets and pharmacy supermarkets, will offer preferential prices on the opening day.

Domestic brands such as Changhong and Haier in the Oriental Times Shopping Mall also promised to cooperate with us and sell at cost price on the same day.

But after all, the positioning of Oriental Times Mall is not a discount mall, so we cannot create a brand of a low-price mall! "

Zhang Haixia said that the positioning of Oriental Times Shopping Mall is different from the current domestic shopping malls that engage in fierce price wars, and it focuses on high cost performance.

That is to say, we sell genuine products and have strict audits on the supply chain. All goods sold from the Oriental Times Shopping Mall must be genuine and reasonably priced.

In the Oriental Times Mall, customers can experience a top-notch shopping experience. Although it is not true that customers are treated as gods, they will feel at home. In addition, in terms of after-sales service, the Oriental Times Mall is ready to become the ceiling benchmark in China.

Therefore, it is impossible for the things in Oriental Times Shopping Mall to be sold at a very low price. If you want to buy good things, high-quality products, and have a high-level shopping experience, it will always cost money!

However, the Oriental Times Shopping Mall is not planning to cut leeks or anything like that. Instead, it aims to be a mall that provides high cost-performance and you get what you pay for. You may not get much cheaper when buying goods here, but you will definitely not suffer any loss.

Li Dongling listened to Zhang Xiahai's words and nodded, but still said, "On the day of the trial operation, try to launch some special products, and the gifts for the lucky draw should also be prepared more abundantly!"

The Oriental Times shopping mall is about to open, with massive publicity, and it coincides with the end of the year, it will definitely attract a lot of people to come.

As for raffles and the like, there is no need to mention it. There will always be some special products launched so that people who come will not go home empty-handed.

"I see!"

Zhang Xiahai hesitated for a moment, but still responded.

When Li Dongling arrived at the office area of ​​the Oriental Times shopping mall, people inside, also wearing shopping mall attire, were busy working.

"The leaders of Yao City and Pingyang City have arrived!"

A moment later, someone from the Oriental Times Shopping Mall came in hurriedly to report to Zhang Xiahai. Li Dongling, Li Dongshan, Zhang Xiahai and others also went outside to greet them.

"Yao Shi!"

Seeing Yao Zhengru coming, all the executives and employees of Oriental Times Shopping Mall became excited.

Before the store opened, Yao Zhengru rushed over with his men, which shows how much importance he attaches to the Oriental Times Shopping Mall.

This is also good news for these employees, as they know how strong the background of the shopping mall they join is. After all, no one wants to work for a makeshift team that may collapse at any time!

Ever since Yao Zhengru took office as the head of Pingyang, there have certainly been both praises and criticisms of him, but the true evaluation of him can only be made by future generations after he leaves Pingyang and some years have passed.

But now, in Pingyang, no matter how he is evaluated, it is clear that he is the most powerful person in Pingyang, and the entire Pingyang plan is implemented by him!

Yao Zhengru shook hands with Li Dongling and nodded slightly to him. Behind Yao Zhengru, Gao Tianqing, the head of Pingyang Industry and Commerce, and others also shook hands with Li Dongling one after another.

The atmosphere on both sides was very harmonious. After all, everyone in Pingyang knew that the Oriental Times Shopping Mall belonged to the Li family.

Dongling Hi-Tech, Pingyang's largest taxpayer, also belongs to the Li family. The entire Pingyang municipal government has more or less dealt with the Li family, so naturally the relationship is not bad.

Moreover, it is obvious to the naked eye that the Li family, the local tyrant in Pingyang, will exist for many, many years.

For the people in Pingyang Municipal Government, except for those like Yao Zhengru who are definitely going to be transferred, the rest of the Pingyang Municipal Government staff have been dealing with the local tyrant Li family for many years, so naturally they will not damage the relationship between the two sides.

"I'm here this time on behalf of the Pingyang Municipal Government!"

"The Oriental Times Mall is the first international-level modern mall in Pingyang. The Pingyang Municipal Government fully supports it. No matter how many problems there are, the Pingyang Municipal Government will definitely help the Oriental Times Mall solve them..."

After entering the office area of ​​the Oriental Times Shopping Mall, Yao Zhengru began his speech as usual. There were no cameras nearby. These things will be released when the news reports come out after the opening of the Oriental Times Shopping Mall.

Basically, it’s all routine, expressing the Binh Duong City Government’s support for the Oriental Times Shopping Mall.

You can say it's old-fashioned, but as to whether it's useful or not, it will have different effects in the eyes of different people!
When Pingyang TV and all the major newspapers in Pingyang released this news, those who were interested could see that the Pingyang Municipal Government supported, or endorsed, the Oriental Times Shopping Mall.

No one in Pingyang City Government will make trouble for the Oriental Times Shopping Mall, and all kinds of evildoers will not try to get their hands on the Oriental Times Shopping Mall. This is the most important purpose of Yao Zhengru coming here today!
After finishing his polite remarks, Yao Zhengru asked the accompanying Pingyang City Government staff and the accompanying media reporters to leave, and then asked Li Dongling and Li Dongshan, "Is there anything that the Pingyang City Government needs to do?"

"Starting from today, the Oriental Times Shopping Mall will launch a large-scale publicity campaign and will also invite some overseas celebrities to endorse it. By then, there may be a lot of people coming to Pingyang!" Li Dongling said to Yao Zhengru.

"How many people are coming?"

Yao Zhengru was stunned for a moment, then couldn't help but smile. He didn't know how many people Li Dongling meant, but he still said to the chief secretary Chen Linfeng, "You ask the Industry and Commerce Bureau, Transportation Bureau, Police Bureau and other departments to prepare.

We must maintain order on the opening day of the Oriental Times Mall, nothing can go wrong!"

In Yao Zhengru's opinion, no matter how many people come, given the limitations of current transportation, as long as the Oriental Times Shopping Mall can attract people from Pingyang and neighboring provinces, it can be said to be a great success.

It is impossible to attract users from Yanjing, Shanghai, and even overseas to Pingyang. Such a thing has never happened in China...

Li Dongling was about to say more, but Yao Zhengru had already asked everyone else, including Chen Linfeng, to leave, and then told Li Dongling about another matter, which surprised Li Dongling.

"If it's the second half of next year, I will be transferred out of Pingyang!"

After the others left, Yao Zhengru and Li Dongling were the only ones left in the office. Yao Zhengru, who was always elegant, also relaxed, took out a pack of cigarettes, smoked one, and pushed the rest in front of Li Dongling.

The cigarettes were in black packaging and had no brand name, but since Yao Zhengru could take them out, it was obvious that they were special supplies that were not circulated in the market.

Yao Zhengru is not a heavy smoker, but when he encounters something, he likes to smoke a cigarette, which can relax his tense spirit a little.

"Where are you assigned to?"

Li Dongling also asked with a frown.

(End of this chapter)