Reborn since 1993

Chapter 677: The Hongmen Banquet

Zhang Xiahai never imagined that he, the general manager of a shopping mall, would one day become a guest of honor at investment promotion bureaus in various places and become a popular commodity!
In the past, whether working in a shopping mall or setting up a small stall as a peddler, everyone was afraid of the local industrial and commercial, fire protection, health and other departments. As for being invited as a guest of honor, Zhang Haixia had never heard of it.

Now, Zhang Xiahai, general manager of Oriental Times Shopping Mall, has received calls one after another inviting him to conduct local inspections. This makes Zhang Xiahai, a veteran in the shopping mall industry, feel deeply moved.

Zhang Xiahai no longer had any doubts about joining Oriental Times Shopping Mall. He felt that this was probably the most correct choice in his career!
"Manager Zhang, please let the media spread the word that the Oriental Times Mall will not expand to other provinces to build new stores in the short term!"

Li Dongling explained to Zhang Xiahai, and Li Dongshan, Miao Jiahui and several senior executives of Oriental Times Shopping Mall also heard it.

Before the Oriental Times Shopping Mall, how did Asia, a domestic retail mall giant, fail? It was because it lost itself in the hype of flowers and applause.

Asia threatened to build 125 shopping malls within five years, but in the end, after only opening a dozen stores in just a few years, its capital chain broke and it ruined itself!

The lesson of Asia is right in front of us. Now the outside world is suddenly praising the Oriental Times Shopping Mall, which is far better than Asia before.

But if they learn from the Asia Mall, the next one to fall will probably be the Oriental Times Mall.

“For Oriental Times Shopping Mall, the most important thing now is not to open a large number of branches, but to gain a firm foothold.

Establish the Oriental Times Mall's own procurement and supply chain channels, and after all the supporting facilities previously planned for the Oriental Times Mall are completed, start expanding to other places such as the provincial capital of Hanxi!"

Long before, when the Oriental Times Shopping Mall was first established, Li Dongling established the model for the Oriental Times Shopping Mall.

The shopping mall is just a cover. The current popularity of the Oriental Times shopping mall is somewhat unexpected.

According to the current trend, Oriental Times Shopping Mall has a good chance of achieving profitability!
However, according to Li Dongling’s previous plan, even if the Oriental Times Shopping Mall does not make money, it does not matter, because there are still a number of facilities such as residential buildings, office buildings, hotels, warehousing and logistics parks, international schools, etc. around the Oriental Times Shopping Mall to provide a backup.

Once these facilities are built, the supporting facilities of the Oriental Times Shopping Mall will be completed, including the shopping mall, international school, educational resources, office buildings, residences, etc. Surrounding the Oriental Times Shopping Mall, the land prices here will rise to the sky.

Even if the mall does not make money, the Oriental Times Mall can still make its money back thanks to residential buildings, office buildings, hotels, warehousing and logistics industrial parks, etc.!
However, if the shopping mall project can make a profit from the very beginning, Li Dongling would be willing to speed up the expansion of the Oriental Times shopping mall.

But in the early stage, even if branches are opened, they will only be limited to cities within Hanxi Province and surrounding provincial capitals, or Yanjing, Gangcheng, Yangcheng and other places. Oriental Times Shopping Mall will definitely not go to other places for the time being.

In Hanxi, this is Dongling Hi-Tech's base and will not be affected by any external tricks, but this may not be the case in other places.

Look at the tricks that Asia Mall suffered back then. If it hadn’t been for the intense infighting with its own domestic malls and the brutal price war, Asia Mall would not have declined so badly even though it was dragged down by its expansion.

Li Dongshan naturally would not object after hearing what Li Dongling said. Now the Oriental Times Shopping Mall in Pingyang has made him feel helpless, let alone opening a new store.

"I see!"

Knowing that this was the Li family's decision, Zhang Xiahai also knew that he could not refute it.

"Then do you want to be interviewed by the media?"

Zhang Xiahai asked again, now many media have come to Pingyang to interview the Oriental Times Shopping Mall, after all, there are too many topics.

In addition to the topic of Oriental Times Mall itself, what has attracted the most attention from countless media is whether Oriental Times Mall will take up the banner of domestic shopping malls to compete with overseas shopping malls such as Wal-Mart, Carrefour, Yaohan, and AEON? !
This topic is likely to attract the attention of countless people. In the past few years and even in the future, the domestic technology industry and other industries will have to deal with a topic that is unavoidable, that is, the competition between domestic and foreign brands.

Li Dongling glanced at Zhang Xiahai and said, "You will arrange this matter. The necessary publicity and the Oriental Times Mall cannot be stopped!"

Sometimes, a reputation is still useful, even if it is just an empty title.

If you take up the banner of domestic shopping malls, you will definitely be targeted by foreign brand shopping malls, but can you avoid some battles just by wanting to? !
When the elephant grows up, even if it hides behind a tree, it still cannot hide its figure. No matter how much it retreats, the opponent will not let it go. It is better to fight with real swords and guns. In the basic market of Hanxi, Oriental Times Shopping Mall still has the home advantage!
The place where Li Dongling and his friends were was the stadium of Pingyang University. This stadium was not large in scale, but its facilities were considered good among domestic universities. After all, it had just been completed and was also donated by Dongling Hi-Tech.

Binh Duong University has gone on holiday and most of the teachers and students have gone home. The stadium has also been borrowed by the Oriental Times Shopping Mall for use as a competition venue.

Li Dongling and his friends came here today to watch Ronaldo play a friendly match with the fans.

After its first soft opening, the Oriental Times Mall is now restocking and cleaning, and is repairing any problems discovered on the opening day.

On the first day of the Lunar New Year, the Oriental Times Mall will officially open for business. However, after the official opening, it will be difficult for the customer flow and revenue to continue to be as large as on the opening day. After all, it is impossible to expect so many people to go shopping in the mall every day without doing anything...

But even if the customer flow is only half, or even one-third, and the daily transaction volume remains at around RMB 10 million, the annual transaction volume of the Oriental Times Shopping Mall will exceed RMB 3.5 billion, surpassing the annual sales of RMB 2.7 billion maintained by Shanghai's No. 1 Department Store!

This kind of sales volume will definitely be profitable for the Oriental Times Shopping Mall, and the profit will be quite good!
Binh Duong University Stadium was packed with people today, including football fans and those who just came to join in the fun. There were also many media and reporters on the sidelines.

When Ronaldo came on the field, there was a huge cheer. Ronaldo entered the stadium surrounded by his two managers, Martins and Pita, as well as security guards.

As soon as he entered the field, Martins looked around, then took Ronaldo and rushed towards Li Dongling.

The Oriental Times Shopping Mall was so busy yesterday that Ronaldo and Li Dongling only met briefly. Today, Li Dongling came to show his support, so how could Martins not be sensible?

"Lee, nice to meet you!"

Seeing Li Dongling, Ronaldo stretched out his hand and shook hands with Li Dongling. Facing Li Dongling, the big money sponsor, Ronaldo was very warm.

Who says there are no social conventions abroad? Stars like Ronaldo live under the spotlight, surrounded by the praise of the media and fans, but they also know who their big money sponsors are!
Li Dongling looked at Ronaldo, who was always grinning with a row of big teeth, and couldn't help but think of the famous Golden Voice advertisement on TV in his previous life when he was fooled into endorsing it...

That company, with the help of Ronaldo's fame, sold its products like a slam dunk and even went to Hong Kong to ring the bell for listing.

Be it Ronaldo or Buffett, they suffered from lack of experience. They didn’t know the story of the Hongmen Banquet. Is it easy to eat so much food?

Moreover, we spend money to treat them to a meal, and after the meal, we don’t know how much we can do using their names.

One was that after having a meal, he inexplicably became the spokesperson for a certain product, and he made smiles on domestic TV commercials for so many years without receiving a penny of advertising fees.

Another one was that for three consecutive meals, he inexplicably endorsed three stocks and companies. After having dinner with Buffett, it was rumored that Buffett was optimistic about a certain stock, and then this stock soared by 90%. A certain movie "The Richest Tomato" was filmed based on this routine.

In the end, of course, the person who treated Lao Ba to a meal cashed out at a high price and ran away, leaving the people who were cheated to catch Lao Ba and scold him!

"Ronaldo is the best advertising spokesperson for Dongling Hi-Tech. You are a superstar in old European football and will be the best in the history of football in the future!"

With the media and reporters present, Li Dongling praised Ronaldo highly.

Hearing this, Ronaldo's smile widened. His career is not yet at the end, so it is too early to talk about his historical status. But at his level, who wouldn't want to be the number one in football history? !

Ronaldo came off the field and started warming up. The football club magazine and a large group of sports media reporters surrounded Ronaldo and took pictures.

Li Dongling and Ronaldo's two agents, Martins and Pita, sat in the audience.

"Li, thank you very much Dongling Hi-Tech for supporting Ronaldo over the years!"

Martins told Li Dongling that when Ronaldo just made his debut in the professional league, Dongling Hi-Tech found Ronaldo and paid a record $8 million to let Ronaldo endorse the Shenzhou digital cordless phone, which directly made Ronaldo a first-line star in advertising endorsements and brought him a lot of media attention.

It can be said that the 8 million US dollars endorsement fee of Shenzhou directly raised Ronaldo's commercial value to an unimaginable height. It was also that endorsement fee that made Ronaldo the most commercially valuable star in European football.

However, I'm afraid that when Martins said this, he wasn't just expressing his gratitude. The profession of agent is a well-known vampire!
Glancing at Martins, Li Dongling smiled and asked, "What do you want?"

Seeing Li Dongling's expression, Martins and Pita's hearts trembled. It is true that they, the agents, are very strong when facing some players, but they cannot be strong when facing big sponsors and giant companies like Li Dongling and Dongling Hi-Tech.

"Ronaldo has been working hard to promote Shenzhou and Dongling Hi-Tech's products for many years. Whether it's celebrating after scoring a goal on the field or promoting off the field, he has never been absent!"

"Ronaldo and our entire team are very grateful to Dongling Hi-Tech for the endorsement offer for Ronaldo!"

Martins had been observing Li Dongling's expression. Seeing that Li Dongling was not angry, he tentatively said, "We want to ask, what does Dongling Hi-Tech think about the Alien brand..."

(End of this chapter)