Reborn since 1993

Chapter 679 Changing Courts
Now is the wild age of the Internet. Various Internet companies are occupying their own territory and have not yet extended their reach overseas.

Companies like Netscape, Yahoo, eBay, and Amazon in the United States are still mainly busy competing for the American market, and have not paid too much attention to overseas markets outside of the United States.

However, once the American market has almost been exhausted, they will begin to compete for overseas markets.

At this time, Netscape, Yahoo and other American Internet companies, relying on the support of Wall Street and America's global influence, will basically be invincible overseas!
Therefore, for Internet companies outside of America, the real opportunity to go overseas is only in the next one or two years. Once this opportunity is missed, they will have to face the American Internet giants and Wall Street institutions. It will not be so easy to win.

Even more, it may be like the past, when domestic Internet companies were suppressed by overseas Internet companies for decades before they began to slowly expand overseas, and were also targeted in various ways, banned, and forcibly acquired...

If Tianya Sports can become a giant in the overseas Internet sports industry and have its own base, it will be much easier for Tianya Forum to go overseas.

With Tianya Forum and Himalaya Radio in the overseas Internet market, Dongling Hi-Tech has also planted a flag in the overseas Internet, making it relatively easier to do things in the future!
The reason why Martins and Pita were chosen to act as lobbyists for Tianya Sports Network in old Europe is that they hope to use their connections and influence to bring more old European players, team clubs, sports media, and even FIFA to the Tianya Sports camp.

Once supported by these old European sports industries, no company will be able to shake Tianya Sports' position in the old European Internet sports industry!
In the future, Tianya Sports in old Europe, whether it is doing Internet sports or taking advantage of the excuse to launch games such as FIFA, Pro Evolution Soccer, and Football Manager to reap some profits, will be able to do so with the endorsement of so many stars, top clubs, and football organizations.

Even in the future, Tianya Sports may be able to stock up on a few copyrights and resell them to make a fortune after the rise of the Internet broadcasting era and the surge in sports copyrights...

After hearing what Li Dongling said, Martins and Pita showed an excited look on their faces.

Although they both acted as lobbyists, what Li Dongling assigned to them was obviously much easier, as they had many connections in old Europe.

By leveraging their connections and cooperating with Tianya Sports, Martins and his partner are somewhat confident that they can succeed, and the huge amount of public relations fees is enough for them to fight for their lives!
Of course, it is impossible to give them all the public relations fees at once, but they can be given in batches. After they have attracted resources for Tianya Sports, they will be paid a part of it.

Just like the carrot hanging in front of the donkey cart, with this carrot there, there is no need to worry that the Martins and the other man will not work hard.

“It is our honor to work for Dongling Hi-Tech!”

Martins also expressed his "loyalty" to Li Dongling.

As for how true this loyalty bought with dollars is, only God knows. Li Dongling didn't expect to keep it up forever. As long as they can help Tianya Sports gain a foothold in old Europe, that's enough!
……

After seeing off Ronaldo's team, the exhausted Zhong Lifei finally breathed a sigh of relief.

Ronaldo stayed in Hansi for three days, and his itinerary was arranged by Tianya Sports and Zhong Lifei's football club magazine.

During these three days, Tianya Sports and Football Club Magazine also became the spotlight of the domestic sports industry!
In the domestic news videos and pictures reporting on Ronaldo, there have always been the logos of Tianya Forum, Tianya Sports, and Football Club Magazine.

Some of Ronaldo's autographed sneakers, jerseys, and various latest news were also released by these two companies. Within three days, the number of new users of Tianya Forum exceeded 50,000!
This may not be a big deal in the era of the rise of the Internet. Some websites may add hundreds of thousands of users in a single day.

However, the number of domestic Internet users is estimated to exceed 62 next year, which is indeed a step behind the tens of millions of Internet users in America.

Tianya Forum was able to gain 50,000 new users in three days, a considerable number of whom were converted from football fans. One can imagine the influence of Ronaldo among the football fans.

If Tianya Forum, as an Internet company, has not performed so well, then the sales of the football club magazine increased by 112% in three days, which shows how strong Ronaldo's ability to bring goods is.

However, when returning to Ganjiang River, Zhong Lifei couldn't help feeling sad.

Ronaldo's arrival has indeed boosted the sales of the football club's magazine, but how many times can Ronaldo come to the country in a year?
Once the heat dies down, the sales of football club magazines are bound to fall. The era of paper media has not yet ended, but small sports magazines such as football club magazines have already felt the cold winter in advance.

This has nothing to do with the Internet. It’s simply because there are fewer buyers of sports magazines. Isn’t it more exciting to watch the games broadcast on TV?
Zhong Lifei couldn't help but think of Li Dongling's suggestion to sell the football club magazine to Tianya Sports.

Transforming into online Internet sports may not be the best option in the future, but it seems to be one of the few options for football club magazines. As the saying goes, selling oneself is better than bankruptcy!

After returning to Ganjiang, Zhong Lifei made up his mind and went to Ganjiang Publishing Company, the parent company of the football club magazine, with a document and resolute determination.

Although the football club magazine was not established by Zhong Lifei, he was the one who built it up, and he did not want to see his hard work go to waste.

If Football Club Magazine cannot be "merged" with Tianya Sports, Zhong Lifei will also leave Football Club Magazine. He does not want to witness the decline of the football club and eventually suspend publication!
……

In Yanjing, Tianya Company, which ranks "No. 1" in Zhongguancun, is still busy at this moment, with no signs of slacking off because of the New Year.

However, as a subsidiary of Dongling Hi-Tech, although it is far away in Yanjing, Tianya Company has all the benefits it needs. Although it is still losing a lot this year, the headquarters still gave Tianya Company a year-end bonus. This is the benefit of having a giant company as a backer, especially with a big sponsor to support it. Tianya Company does not need to worry about not being able to pay for food and suddenly collapse...

In comparison, other Internet companies that have emerged in Zhongguancun are not so lucky. Many of them are struggling on the survival line and have no idea whether they can survive to tomorrow.

In direct comparison, if Tianya Company were placed in Zhongguancun today, it would be considered a "handsome company" and would be known as the No. 1 Internet company in Zhongguancun.

Li Dongling did not require Tianya Company to make profits immediately. It was the flag raised by Dongling Hi-Tech in the Internet industry. As long as it did not fall, Dongling Hi-Tech would become a mountain of its own in the domestic Internet industry and would not be controlled by others!

So even though it has been making losses since its establishment, Dongling Hi-Tech headquarters is still supporting Tianya Company and continues to help Tianya Company acquire land and buy office buildings in Zhongguancun.

Now, Tianya Company has become the largest lessor of office buildings in Zhongguancun. Many Internet companies rent buildings owned by Tianya Company, including companies such as Yinghaiwei which have become famous in recent years.

Not only Tianya Company has land in Yanjing, but also Dongling Hi-Tech, Oriental Times Shopping Mall, Focus Media and other Dongling Hi-Tech companies have all bought land in Yanjing one after another in recent years at the request of Li Dongling, in order to reserve land for the establishment of headquarters, office buildings, etc. in Yanjing in the future.

"The headquarters has already distributed this year's year-end bonuses to Tianya Company. They are the same benefits as the headquarters employees. Please issue a notice today and distribute the year-end bonuses as soon as possible!"

Tianya Company General Manager Guo Jingyun explained to the financial director in front of him, and then added, "Jiangmin Technology will also issue a bonus!"

Jiangmin Technology, founded by Wang Jiangmin, quickly became famous in Zhongguancun and Yanjing for its anti-virus software technology that far surpassed its peers.

Now Jiangmin Technology has the title of the No. 1 anti-virus software company in Zhongguancun, and has even started to make profits by selling paid anti-virus software!

Jiangmin Technology was also invested and established by Zhixing Foundation, Dongling Hi-Tech, and Tianya Company. It is now located in Zhongguancun and is considered by the outside world to be an Internet company of Tianya system.

"The football club magazine has agreed to the acquisition initiated by Tianya Sports!"

As they were talking, a figure rushed in and said to Guo Jingyun.

The person who came was Zhou Hongyi, who had recently been promoted to deputy general manager of Tianya Company and was also Guo Jingyun's right-hand man.

Upon hearing this news, Guo Jingyun couldn't help but clap his hands vigorously and said, "It's finally done!"

You know, Tianya Company is the "orthodox" Internet department of Dongling Hi-Tech, but now, Himalaya Internet Radio, owned by Feiyan Technology, is far more well-known than Tianya Company.

When Himalaya Radio was established, it was the programmers supported by Tianya Company. As a result, the latter went to Nasdaq and became the second largest Internet company in the world by market value, while Tianya Company is still struggling in China.

Regardless of how the outside world commented on this anti-Tiangang scene, everyone in Tianya Company was holding back a lot of energy.

After acquiring the Football Club Magazine and recruiting Zhong Lifei and others, Tianya Forum can use Tianya Sports as a spearhead to start impacting overseas markets!

"This week, the Dongling Hi-Tech headquarters will hold its annual meeting. Then, you will come back to Hanxi with me!"

The annual meeting of Dongling Hi-Tech has finally changed a bit. In the past few years, the annual meeting of Dongling Hi-Tech was basically just a gathering for everyone to have fun, have a meal, and then announce a vacation.

Since last year, it was reported from somewhere that the seating arrangement, photo positions, speaking times, etc. at the annual meeting at Dongling Hi-Tech's headquarters can be used to show the current ranking of powerful people within Dongling Hi-Tech.

To put it in human terms, if someone goes to Dongling Hi-Tech's annual meeting, they may not be remembered, but if someone doesn't go, then there will be something to be said about it, and it may mean that they have lost their power...

Rumors are not scary, but when someone takes them seriously, that's trouble.

In order to prevent themselves from losing power, all managers and above in Dongling Hi-Tech, whether in the Hanxi headquarters or in companies across the country and even overseas, announced that they would attend this year's Dongling Hi-Tech Annual Meeting.

Guo Jingyun is no exception, he will definitely return to the Hanxi headquarters. Tianya Company's position within Dongling Hi-Tech is already somewhat awkward. If he "loses power" again, will Tianya Company still be able to get resources in the future? !
"What's wrong? Is something wrong?"

When Guo Jingyun was about to process the documents, he saw his junior fellow student from Hanxi Jiaotong University still standing there, which made him ask.

(End of this chapter)