Reborn since 1993

Chapter 733 Calling a deer a horse
After Li Dongling's poisonous chicken soup, Zheng Zutai's breathing became rapid.

As a TV station worker, how could Zheng Zutai not know that Li Dongling was promising him a lot? Of course he knew it, but this promise was so tempting!
To use an inappropriate analogy, if Zheng Zutai can make Pingyang TV broadcast on satellite and become a satellite channel, he would be no less than a master who founded a school in ancient times!

From now on, as long as he is alive, whether he retires or not, no one can challenge his authority at Pingyang TV Station.

Whenever Pingyang TV station has an internal gathering for dinner, no one dares to take the first bite unless he picks up his chopsticks. Even after retirement, during festivals, whenever the TV station has any major events that require him to show up, he has to be invited to take charge.

Even the history book of Pingyang TV Station is divided into two volumes. The first half is the history of Pingyang TV Station before it was launched on satellite, and the second half is the new history of Zheng Zutai sending Pingyang TV Station to satellite!

The promise of a TV station being on satellite is indeed very tempting, but Zheng Zutai gave a bitter smile, "It is not easy for a local city-level TV station to be on satellite. Many provincial TV stations have not yet been able to be listed!"

"It all depends on man!"

The car that Li Dongling and Zheng Zutai were riding in drove towards the city of Pingyang.

Looking at Zheng Zutai who was sitting next to him, Li Dongling said, "How can Pingyang TV know if it can succeed if it doesn't try once?!"

“Dongling Hi-Tech, Focus Media, Feiyan Technology, as well as the Pingyang Municipal Government, Pingyang Propaganda Committee, and Hanxi Provincial Government Propaganda Committee will definitely fully support Pingyang TV.

Old Zheng, now is the era when thousands of troops are going to sea. Sometimes if you miss the opportunity, you will never have it again! "

It has only been in the past few years that non-provincial local television stations have been able to go on satellite. It is estimated that no more than ten local television stations can go on satellite. Going forward, the rules for television stations to go on satellite will become increasingly strict.

No matter where a TV station is, no matter how rich it is, or how popular the programs it produces are, it is probably extremely difficult to get it broadcast on satellite.

After hearing the second half of Li Dongling's words, although it was a bit joking, Zheng Zutai became a little bolder.

But Zheng Zutai also heard another meaning from it. If he is unwilling to do it, then he may have to replace him with a new director who is willing to take the responsibility of getting Pingyang TV station on satellite!
If the Pingyang Municipal Government heard that Pingyang TV Station was going to be broadcast on satellite, they would definitely give it their full support.

A satellite TV station will provide a huge amount of publicity and voice for a city, and can promote the city to hundreds of millions of viewers across the country.

City government leaders can also occasionally show up in front of audiences in the province and across the country through their own TV stations.

The staff size and salaries of TV stations can also be greatly increased. Moreover, as satellite TV stations are scarce now, every satellite TV station can become a gold mine, and advertising fees for investment promotion can skyrocket.

The TV station will also be transformed from a money-losing business into a gold mine that generates huge profits for the TV station and the city government's propaganda committee. How can this not be exciting?
At this time, if Zheng Zutai dared to say that he was afraid of failure in being on TV, so he was unwilling to try, believe it or not, the next day, he would be officially announced to retire from his position as the director of Pingyang TV Station due to illness and go home to retire.

This is still a decent thing for Zheng Zutai. If it is not decent, he can be sent to the archives of the TV station, and then transferred to the propaganda committee of Pingyang Municipal Government to guard the gate in a few years.

Anyone who stands in the way of others' promotion and wealth is tantamount to killing their parents. How is he different from an enemy?
“When I go back, I will ask Pingyang TV Station to submit the application for satellite broadcasting and the feasibility report to the Municipal Government Propaganda Committee!
After the preparations are completed, submit an application to the Propaganda Committee of the Hanxi Provincial Government, the Yanjing Radio and Television Administration and other departments! "

Zheng Zutai gritted his teeth and said that when Li Dongling proposed this plan for Pingyang TV Station, Zheng Zutai had no way out. If he didn't do it, there were many people willing to take his position and do it!
Li Dongling patted Zheng Zutai on the shoulder and said, "Don't rush this matter. Three, five or seven years is enough to complete it!"

The reason why Li Dongling said seven years is because this is a very delicate time point. Seven years is enough for Pingyang TV Station to complete two or three satellite applications.

As the saying goes, the first time is a good start, the second is weaker, and the third is exhausted. If you fail three times in trying to reach the stars, then your passion and patience will basically be gone, your fighting spirit will also disappear, and you will basically have no chance of reaching the stars.

"To be broadcast on satellite, Pingyang TV needs to make a lot of preparations!"

Although he had never been broadcast on satellite TV, Zheng Zutai had heard a little about the experience of Hanxi Province's TV station being broadcast on satellite TV. The preparations alone took one or two years, and that was with the green light from the Yanjing Radio and Television Administration.

"Dongling Hi-Tech will fully support Pingyang TV Station. However, Pingyang TV Station needs to set up a new media copyright company. Only Dongling Hi-Tech and Focus Media can start cooperation with Pingyang TV Station!" said Li Dongling.

Television stations in China are not allowed to accept direct investment, nor are they allowed to go public as a whole.

In the past, those TV stations that were listed in China were either located in Hong Kong cities or were disguised as other companies. Generally, a new company was established under the TV station and then the TV station was listed.

In the case of Pingyang TV Station, it also needs to set up a shell company. Only then can Focus Media cooperate with this shell company representing Pingyang TV Station, and Dongling Hi-Tech can start investing.

Another point is that the most fearful thing in the world is that words are not enough to prove anything. Zheng Zutai is now the boss of Pingyang TV Station. The agreement he reached with Li Dongling can certainly be implemented. But one day, he retires. If a new director takes over and does not recognize the previous verbal agreement, then he will have trouble explaining himself. It is still more reliable to have it in black and white.

Furthermore, Pingyang TV Station established this copyright company, and all future programs, variety shows, TV dramas, etc. broadcast by Pingyang TV Station will be supplied by this copyright company.

Dongling Hi-Tech holds the shares of this copyright company, which is equivalent to holding the lifeline of Pingyang TV Station, and can also prevent some accidents from happening!
"no problem!"

Zheng Zutai's mind was working quickly at this time. He had climbed up step by step from the TV station. He was familiar with each department and knew how it operated.

"Pingyang TV will establish a new copyright production company to help Pingyang TV produce, distribute and sell TV programs and copyrights.

Mr. Li, should we also bring the provincial TV station into this company?"

Zheng Zutai asked, although in name, the Hanxi Provincial TV Station has no control over the Pingyang TV Station, the only one that can directly control the Pingyang TV Station is the Pingyang Municipal Government Propaganda Committee.

The two TV stations even have some competition. After all, in the past, the most watched program by Pingyang people was Hanxi Provincial TV Station, not the local TV station...

But in name only, it is an indisputable fact that the TV stations in Pingyang and other urban areas of Hanxi are all subordinate to the Hanxi Provincial TV Station. In previous years, the Hanxi Provincial TV Station has also supported Pingyang TV Station a lot, and gave various TV dramas, movie copyrights, and news programs to Pingyang TV Station for broadcast.

No matter what happens, there is no way to bypass Big Brother, especially when it comes to such a big thing as going to a satellite, it is even more impossible to bypass the other party.

Sometimes, asking others to help you with something may not necessarily result in their assistance, but for some people, doing bad things is easy.

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"It's not just the Hanxi Provincial TV Station," Li Dongling said after a pause, "the central media just established China Television Media Company this year. I heard that they are planning to list this company on behalf of the central media. Pingyang TV Station can try to bring China Television Media to the copyright company as a shareholder!"

China Television Media represents the central media television station. Being able to win them over is equivalent to winning the support of the central media, and the road to satellite broadcasting will be much easier.

If Pingyang TV Station can get support from the central media and Hanxi Provincial TV Station, as well as support from Dongling Hi-Tech and Focus Media, and have the background and support from big sponsors, Zheng Zutai feels that the chances of it being broadcast on satellite will be much greater.

“In addition to establishing a copyright company, Pingyang TV Station must also start planning in the Internet media field in advance!
In the future, it is unknown whether Pingyang TV Station will not only be broadcast on satellite, but also one of the earliest local TV stations in China to be listed on the market! "

The next few years will be a period of explosive growth for the Internet. As long as a company has something to do with the Internet, it will be much easier to go public.

If Pingyang TV Station can get involved in the field of Internet media, even if it is somewhat related, there will be great hope for its newly established copyright company to be listed.

On the other hand, when Pingyang TV Station has successfully gone public, will it be much easier to go on satellite?

"Can it still be listed...on the market?"

This time, Zheng Zutai was really scared. For him, being on satellite TV was already out of reach. Being listed on the stock market had never even appeared in his dreams.

"Why not?"

Li Dongling raised his eyebrows. In China, people still have a filter when it comes to going public. People believe that if a company can go public, it is equivalent to being successful.

This has long been unfiltered in places like America, Australia, and Singapore. In these places, any company can go public, as long as it can make money.

Companies in industries such as prisons, brothels, foot massage parlors, strip clubs, nightclubs, pawnshops, and fortune-telling have all completed their IPOs, and some have even gone public on the Nasdaq.

After taking several deep breaths, Zheng Zutai slowly calmed down his thoughts. If Pingyang TV Station could really complete the satellite broadcast and go public, he couldn't imagine how high his status would be in Pingyang, Hanxi, and even in the domestic media industry in the future!
I won’t talk about Zheng Zutai’s status, but after Pingyang TV station is launched and listed, Dongling Hi-Tech will have its own voice in the country!

In the future, whenever there is public opinion against Dongling Hi-Tech, Dongling Hi-Tech will be able to directly scold back through Pingyang TV Station, and even expose the other party's past and use public opinion to attack the other party in turn.

The right to speak is like this. If you don’t say anything, others will say it for you. But only God knows what the words that come out of other people’s mouths are like. The person who wronged you knows how wronged you are better than you do!
You don't have to use the tactic of calling a horse a deer, but you must have the ability to prevent your opponent from using this tactic against you, otherwise your death will be too frustrating.

Having a sword in your hand but not using it and having no sword to use are two completely different things!

(End of this chapter)