Tokyo Reborn: Dark Superstar

Chapter 26 Store Preparation
  If he only relied on the information gap in his previous life, Takakura Bunta would be the first person to start from scratch.

However, large companies such as Bandai, LEGO, and Hasbro can use their capital and scale advantages to quickly iterate, catch up, and overtake.

Due to the unprecedented prosperity of the cultural industry in this dark world, the consumption of dark culture provided by it is the second largest industry in the world after automobiles.

As a result, all major manufacturers sell models and cosmetics, and various super IPs emerge in endlessly.

Hasbro launched the "My Little Pony Princess" series of models, cosmetics, and dolls just this year. Annual sales in North America are as high as 7000 million U.S. dollars, and the converted exchange rate is 245 billion yen.

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Faced with this fierce market competition environment, these large companies can lose dozens of times and still succeed again.

Bunta Takakura can use the information gap to create more than a dozen hits and win dozens of times, but if he loses once, it will be a disaster.

Even if he can win every battle, when Bunta Takakura's "past life information gap" is exhausted, his cosmetics store will be closed and defeated.

Therefore, after careful consideration, Takakura Bunta still plans to open a store. The biggest trump card, the real moat, is not poor information.

but himself.

The "super-sense" ability of the strongest creature in the sea, land and air.

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Bunta Takakura's super perception is a bit similar to Spider-Man's "Peter's wit".

The ability to predict upcoming dangers around you through tingling pain in the back of the brain and increased adrenaline secretion.

When filming the third episode of "Ultraman Tega", "The Devil's Prophecy".

Takakura Bunta's super perception still focuses on motion capture and danger perception, which can slow down the visual feedback effect of what is happening, so as to make corresponding responses in a timely manner.

Wait until the 25th episode "Devil's Trial" is filmed with Captain Megumi.

His super-sense has achieved complete control over temperature, humidity, dynamics, sound and other information in the surrounding environment.

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In his usual work, Gao Cangbunta secretly conducted market research.

The real profit-generating products are women's cosmetics.

For example, exquisite lipstick, beautiful ornaments, celebrity co-branded peripherals, cute dolls, sparkling jewelry, etc.

These cosmetics account for only 10% of the store's sales, but the profits they provide account for more than 80% of the total net profit.

Especially in Tokyo where there are a lot of housewives.

These ladies are the main consumers of these high value-added cosmetics.

Emotional female customers seem to pay more attention to the appearance of cosmetics more often.

In later generations, this is a battlefield for all kinds of designer geniuses. Cosmetics with all kinds of cute shapes are addictive and overwhelming.

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Bunta Takakura chatted with Night's high-net-worth clients.

I found that these ladies in Chuo, Chiyoda, and Minato wards pay more attention to the first-time user experience when buying cosmetics, and their user stickiness is high.

If they buy cosmetics for the first time and get a good user experience, they will keep buying them repeatedly. The repurchase rate is extremely high, and it is easy to create brand stickiness.

On the contrary, if the first experience is not satisfactory, the cosmetic is defective.

Even if this cosmetic is iterated a dozen times, the new products will have various new functions and black technologies.

They will still feel resentful and will not buy again.

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In this regard, male users are more tolerant.

Compared with the sense of first-time experience, they prefer to seek the excitement of new products and new functions, and have a very high demand for product iterations of figures, models, and dolls.

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The production logic of consumer goods in the 21st century.

It means constantly putting it on the market, constantly absorbing market feedback, collecting user experiences, and constantly improving the research and development model. It takes more than a dozen product iterations to debug the best product, which is a hot product.

During this period, a large number of female customers who value first-time experience will be lost.

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This leaves room for Bunta Takakura's super perception to shine.

Through his main business in the entertainment industry and his part-time job in Shinjuku.

Takakura Bunta used "super perception" to superimpose "life return" to record the comprehensive data that potential customers like most.

Among them, the entertainment, film and television circles, and music circles are mainly the collection of materials for flagship cosmetics.

Night provides private services of high-end customized cosmetics to those big investors.

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Flagship cosmetics and high-end customized cosmetics all take advantage of the information gap between people of two generations to carry out high-value designs.

Once your inspiration has dried up, you can hire a professional designer to do the job.

Then through super perception, thousands of product iterations are completed.

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The first battle is the decisive battle, and the outcome will be decided in one battle! ! !

We guarantee that every cosmetic, doll, mecha, and special photo model will give customers the most perfect user experience.

This is what only Bunta Takakura can do, an irreplaceable super moat.

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In the next few days, Takakura Bunta looked at more than a dozen store addresses, but none of them were suitable.

In some cases, the rent is too expensive to sign a five-year contract;

Some are located in remote areas and are not on the main line of passenger flow;
  Others have fire protection issues and property rights disputes.

There are three conditions for successful opening of a store:

First, the location!
  Second, location! !

Third, it’s still a TMD location! ! !

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The location of the store is equivalent to a person's birth.

Some people are born in Rome, and some people are born as cows and horses, which are two completely different destinies.

The difference between the two is that people don't have a choice, but stores can choose.

In the past life, many cows and horses wanted to open mom-and-pop shops to change their destiny.

Anxious to make big money, he hastily selected some bull and horse areas to place bets, leading to a tragic fate of losing money...

If you don’t find a suitable location, preserving the principal is the most important thing.

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There was no progress in selecting a store location for a while, the theme song was being mixed and adjusted in the post-production stage, and there was no new work in filming.

Takakura Bunta is planning to take a few more appointments this month.

buzzing...

Nokia 3310 mobile phone received a text message.

Takakura Bunta read the news.

It’s Futaki who was filming on the Poseidon set in Shibuya.

(End of this chapter)