Rebirth 96: Begin the life of a monster from kindergarten

Chapter 153 Watching a Movie

Since 2004, major theater chains across the country have received verbal notices from above to discourage overseas blockbusters during the summer vacation.

This policy, which has no substantive red-headed document, has received mixed reviews, but it does provide a protective umbrella for domestic films.

Moreover, this policy is not unique to China. Both the Bangzi and Iron Tower countries have introduced this policy in order to resist the dumping of ugly blockbusters and protect their fragile film industry.

Even in Bangzi Country, in order to resist the cultural invasion of Ugly Country, they directly legislated for this, which to a certain extent created a hotbed for the rise of Hallyu.

War in the cultural sphere is also war.

If no protective policies are introduced, local films will be completely wiped out by ugly Chinese blockbusters, just like Wanwan. They first occupy the market and then dump their values.

Unlike the Bangzi State, which does not hesitate to legislate for protection, China, which is accustomed to Sun Tzu's Art of War, cannot of course keep the record.

Oral notice, who can take evidence?
Even in the future, Ugly Chinese blockbusters will occasionally be included, and several of them will be released at one time, and they will be released on the same day. Domestic films will withdraw from the battlefield, leaving only Ugly Chinese blockbusters and Ugly Chinese blockbusters competing with each other for the box office. Something is wrong.

This year’s summer vacation is equally interesting.

Originally I thought it was "Batman" versus "Initial D", but it turned out that the introduction of "Batman" lagged far behind its international release, and pirated discs were already rampant, but no one was taking care of it.

Not long after "Initial D" was released, a batch of pirated CDs were investigated and criminals were arrested, which severely shocked the piracy market.

In this case, with the support of the little king Jay Chou's fan base and the "Initial D" comic fan base, "Initial D" achieved a box office of 700 million on the first day.

On July 7, "Initial D" has been released for more than a week. The initial enthusiastic fans and audiences have faded, and the box office has begun to weaken.

And unlike the film's reputation fermentation many years later, the industry's evaluation of the film at this time was very negative.

Especially Zhou Tianwang's acting skills, many film critics complained about it.

Many years later, when they look back, they will find that they did not cherish it at the beginning.

Apart from "Initial D", there are no other movies worthy of people's attention except for the Ugly Chinese animation "Madagascar" which will be released in the middle of the month.

It was at this time that "Kung Fu Panda" entered the cinema.

After years of cultivating the IP market, Panda Abao has become a well-known "star" in China.

"Mom, I want to see pandas!"

"Okay, okay, wait until dad comes!"

"Ah Qiang, let's watch "Initial D". Edison Chen is so handsome!"

"No, I just read...the comics yesterday, and I don't want to read them anymore! Zhen, let's watch "Kung Fu Panda"!"

"There don't seem to be any decent movies, right?"

"Isn't this "Kung Fu Panda"? Don't you love Zhang Yixing?"

On this day, during the summer vacation, many audiences from all over the country went to the cinema, and many of them brought their children with their families.

And Zhang Yixing paid great attention to the early promotion of the movie, from the song to the title of "The Voice of China", from himself to the crazy platform Amway of his writers, from offline bookstores to online websites, and even created the first emoticon package.

However, with so many publicity methods being used frequently, Dreamweaver Culture did not actually invest much in publicity expenses.

Because the song is my own, CCTV begged me to promote it.

The bookstore and its writers are also in-house.

Except for the loss of external advertising fees for "The Voice of China" due to its own title, Dreamweaver Culture did not actually spend much money. Zhang and his party were wrapped up tightly and sat in a corner of the cinema. Except for Zhou Xingguo who was still busy overseas, Hu Weishi and others were sitting around waiting for the movie to play.

In terms of love for Zhang and his party, no city can match Yueshan City.

Hu Weishi looked at the packed theater and couldn't suppress his excitement and said to Zhang and his party: "We are full!"

Zhang Yixing closed his eyes and nodded. During this period, for the film's promotional road show, for the first time, he had arranged his schedule to be so full.

No matter how normal your mind is, facing the company's first big-budget movie, you can't help but feel a little nervous and expectant.

Just like when Feng Xiaogang heard that "Kung Fu Panda" cost 30 million, he lamented that it was a waste of money.

This is an animated movie after all.

Since "Lotus Lantern", domestic animated films have been in a slump. An animated film "Liang Shanbo and Zhu Yingtai" released last year only received a total box office of 30.

Therefore, the outside world's box office estimates for "Kung Fu Panda" are not ideal, but their publicity methods are highly praised.

Hu Weishi patted Yi Xing's head, "Are you nervous?"

Zhang Yixing nodded, "A bit!"

Hu Weishi consoled him: "You've done a great job, I'm proud of you!"

"Hehe, the main thing is to look at the foreign box office. As for the domestic box office, if it doesn't work, I will expose myself as the little romance queen Bailu!"

Hu Weishi couldn't hold back his laughter and said, "No, no!"

While joking, the movie finally started.

In the narration, in the ink landscape, a plump panda wearing a bamboo hat and a red cloak is slowly walking from a distance, leaning on a bamboo.

It walked into a tavern, ordered a plate of steamed buns, and started devouring it in the face of the malicious eyes around it.

A bison came over and hit the table with his fist. The steamed buns on the table suddenly bounced a few times, but the panda remained calm and concentrated on eating the buns.

There was roaring laughter in the movie theater: There is no doubt that he is a Chinese foodie!
The bison said angrily: "You really like eating, why don't you taste my fist first!"

The panda finally raised his head, opened his big mouth, poured a plate of steamed buns into his mouth, sprayed the dregs of the steamed buns and said with a sly smile: "Stop talking nonsense, let's do it!"

After saying that, Panda came up with a left jab, smashing the table with one punch, and the huge shock wave of the punch blew away the bison and his little brother.

Then, it punched like lightning, whipped its leg with the right, and kicked with the left, charging in and out of the enemy group as if it were in an uninhabited land.

The rabbit proprietress of the tavern looked at the panda killing everyone with admiration, and said shyly: "It's so charming and tough, how should I repay it?"

Panda Dayi said solemnly: "Being tough requires nothing in return, and being charming requires nothing in return!"

Then the screen switched. In the narration, the panda continued his journey of punishing rape and eradicating evil until he met the Five Heroes of China and defeated them.

Later, the panda woke up and opened his eyes in the kitchen.

I smacked my lips and savored the dream just now. A Bao was like a carp, but he didn't get up!
I tried it again and still didn't get up. Finally I had to accept the reality and got up from the floor.

Hu Weishi was so happy that he looked back at Zhang Yixin and suddenly found that he had fallen asleep at this time.

Hu Weishi couldn't help but smile, pointed at Zhang and his party, made a silencing gesture to the people in the company around him, and then continued watching the movie.

(End of this chapter)