Rebirth 96: Begin the life of a monster from kindergarten

Chapter 155 Final Box Office

After being reported by the central media for the third time, "Kung Fu Panda" finally stopped sponsoring "The Voice of China"!

This made the sponsors who had been waiting for a long time and were impatient with hunger, overjoyed and swarmed in like bloodthirsty sharks.

In the end, after multiple rounds of negotiations, Procter & Gamble won the naming rights for 2000 million.

Including other items such as commercial breaks, sponsored ads, outdoor advertising, Internet revenue, etc., even if it has to split the accounts with Shandong TV Station, Zhumeng Film and Entertainment will still have tens of millions in revenue.

What's more, Dreamweaver Culture also owns cultural peripheral industries. The production rights for peripheral products of "The Voice of China" are naturally acquired by Dreamweaver Culture.

The variety show's ratings have soared, bringing its production company Dream Entertainment into people's radar.

What's more, its parent company, Dreamweaver Culture, also has a movie that is currently being released.

Chen Fei was sitting in the studio of Lu Provincial TV Station, staring at the recording of the program on stage.

Assistant Guo Hong reported in a low voice next to her: "Zhang Liangying wants to sign in Zhumeng Film Entertainment!"

Chen Fei nodded and said she understood. Ever since Zhang Yixing's song written by Li Wen topped the Chouguo Billboard, Zhang Liangying has revealed her interest in Zhumeng Film Entertainment many times.

Chen Fei welcomes this, which shows the appeal of Zhumeng Film Entertainment.

What's more, Zhang Liangying's singing skills are really powerful!

But it was impossible for her to sign Zhang Liangying at this time, especially at this juncture of the competition, otherwise it would be revealed that the finalist of "The Voice of China" was an internal artist of the production company, and her reputation would be ruined.

But if you don’t sign now, it doesn’t mean you can’t sign in the future.

For example, it is said that the contestants who enter the finals will be eligible to sign with Dream Entertainment.

As for who is willing to stay and sign in the end, it depends on who has the vision.

Although it is a new company, Zhumeng Entertainment already has this confidence.

Nowadays, a wave of entertainment companies and celebrities come to contact her almost every day, especially singers.

Simply because the person at the helm behind Zhumeng Entertainment is Zhang Yixing.

From "Meet in 1998", "The Brightest Star in the Night Sky", "Run", "Fly Higher", "Back" and "The Wind Rises", to "See You Again" and "Unstoppable" which were on the Ugly Country Billboard .

Zhang Yixing has shown that he is as talented as writing novels, and the songs he writes are almost always hits.

Now, another variety show has been produced that is almost going to become a phenomenon.

It is really not difficult for Zhumeng Film and Television to make someone famous.

Chen Fei couldn't help but feel a little dazed when she thought about how her status and status had reached such a high level in less than a year after joining Zhumeng Film Entertainment.

Until Zhang Liangying's "dolphin sound" came from the stage, pulling her out of her trance.

At the end of the month, the domestic box office of "Kung Fu Panda" exceeded 9000 million. Under the instructions of superior authorities, DreamWeaver Culture issued a national key extension notice, extending the release of the film for one month.

"Kung Fu Panda" becomes the first movie to issue a key extension.

Key Extension This trump card was originally supposed to be the one that won first blood in 2006's "Crazy Stone". But the astonishing box office of "Kung Fu Panda" allowed it to unlock this posture in advance.

Zhang and his party understood the mentality above. They wanted to collect a box office of 100 million for "Kung Fu Panda" to boost the confidence of the animation film market. At the same time, it would also boost the global box office of "Kung Fu Panda" and gain popularity abroad.

So after the movie is released overseas, it will still have a one-month release period in China.

The total overseas revenue of "Kung Fu Panda" has finally been calculated.

Including movie box office, DVD rental and sales, etc., the total overseas box office reached 2.6 million U.S. dollars, equivalent to 20 billion yuan. If the domestic box office is calculated as 1 million in advance, the global cumulative box office is 21 billion.

Compared with the US$6 million of the previous "Kung Fu Panda", it was almost cut by half.

However, this achievement has shocked the Chinese film market. You must know that "Hero", which was shot by national teacher Zhang Yimou with huge investment, has a global box office of US$1.8 million.

As a result, "Kung Fu Panda" once again appeared in the central media news.

Just like the market boost caused by the box office success of "The Return of the Monkey King" in later generations, after the results of "Kung Fu Panda" were released, many animation companies in the industry started developing animation movies, eager to release them immediately to make money in the market.

Many people in the industry even cheered and exclaimed: The spring of the animation market is coming!
Zhang and his party will naturally not pour cold water on the market!
Although the crazy influx of practitioners and capital will disrupt the market, it can also mature the market. Overall, the benefits outweigh the disadvantages, especially for the domestic animation industry.

After all, it is better if many people do it than if no one does it.

After hitting the wall a few times and the heat dissipates, there will always be some outstanding companies or works that have been cultivated by cultivators left on the market.

And if DreamWeaver Culture continues to release several blockbuster animated movies, the market popularity may continue.

Just add fuel to the fire and continue to lure capital into the market.

As for the domestic box office, Dream Weaver Culture does not need to pay too much attention at the moment. It has already publicized what should be publicized, and the results will naturally be known in a month.

After Zhou Xingguo returned from overseas, he won a warm welcome from everyone in the company.

After a few days of rest, Zhou Xingguo sat in the DreamWeaver Culture conference room again.

When Hu Weishi saw everyone gathered, he said: "In view of the success of "Kung Fu Panda", there are now many capitals hoping to invest in Dream Weaver Culture. According to Yixin's proposal, Dream Weaver Culture does not accept capital investment, but its works can. Starting from this year, Dreamweaver Culture will launch several films at the same time, release them on different schedules, and introduce external partners, which can alleviate financial pressure and share box office risks."

Zhou Xingguo nodded, traveling for a long time gave him a better understanding of the current market situation.

He agreed: "The results of "Kung Fu Panda" this time are so impressive. Many companies and capital that were originally not optimistic about its box office may regret it. It is inevitable that they want to come in and get a piece of the pie. If it really Shutting out everyone and monopolizing the market will only make you the target of public criticism.”

Seeing the solemn expressions of everyone in the conference room, Zhou Xingguo smiled and said: "Don't be so nervous! Nowadays, Dreamweaver Culture is a hot topic. As a hero of cultural export, and with the support from above, we have the final say on how to cooperate. Introduction. Some partners in various fields have many benefits. For example, if theaters are introduced to invest in movies, then the movie's scheduling rate will naturally have special care. However, investors cannot interfere in movie production. This is the bottom line!"

Hu Weishi nodded and reminded everyone: "Also, don't forget, Dream Weaver Culture has more than just animation IP!"

Many participants were suddenly awakened.

Yes, the company does not only have animation IP!
Because of the amazing box office performance of "Kung Fu Panda", everyone is focusing on the animation sector.

But animation is just one of the business puzzles under Dreamweaver Culture.

Isn’t the establishment of Zhumeng Film Entertainment a signal?

(End of this chapter)