Rebirth 96: Begin the life of a monster from kindergarten

Chapter 159 Hanfu Culture Festival

After returning from the capital, Zhang and his party went to Quancheng first.

The first season of "The Voice of China" is coming to an end, and its mature operating style makes this variety show almost like a new oriole's first cry.

At the end of the season, the ratings of this variety show have exceeded 10, surpassing "Super Girl" by 2 points.

By the time it reaches the finals, the ratings will surely rise again.

And compared with Super Girl, which is constantly in turmoil, the transparent and smooth competition system of "The Voice of China" has won widespread praise both online and offline.

This show is already popular enough, no need to add more fuel.

The previously prepared plan of having Zhang Yixing perform as a supporting singer was naturally no longer needed.

Sitting in the lounge specially prepared by Shandong Radio Station, host Da Bing kept chatting with Zhang and his party about suggestions for the competition.

Since he hosted this show, he has completely secured his position as the number one brother in provincial and Taiwanese television.

Especially his astonishing feat of reading four hundred radio words in fifty seconds earned him the nickname "Chinese Good Tongue".

After seeing off Da Bing, Zhang and his party told Chen Fei their intention.

"Dream Entertainment does not sign artists!"

Chen Fei was stunned after hearing this. She was already ready to sign Zhang Liangying and other singers as soon as the competition was over. She didn't expect that Zhang Yixing would say such a thing.

"I want to know why? Nowadays, external entertainment companies are eyeing powerful players like Zhang Liangying, and some players have signed privately with record companies. These are all stars who have emerged from our stage!"

Zhang Yixing explained: "I hope to maintain the purity of the cultural company. I dare not say that I will make DreamWeaver Culture completely pure, at least as pure as possible!"

Chen Fei shook her head, "I don't quite understand!"

Zhang Yixing thought about it and continued: "This trip to the capital made me think a lot."

"Dream Weaver Culture, in the entertainment field, should become an upstream producer of high-quality content, rather than a star artist company, otherwise it will be no different from Huayi Brothers and others.

The cultural content sector is our advantage, but the celebrity artist sector is not. Moreover, this pool of water is too dirty.

I believe you have also heard about the incident where Huayi Brothers' stars collectively switched jobs. This was a huge blow that almost killed Huayi, because celebrity artists are their base.

But we are not. Our basic base is still content creation in upstream fields, such as literature, scripts, music, variety shows, and even film and television dramas.

With these upstream resources in hand, artists from other companies can be our collaborative artists. The entertainment industry lacks everything except stars.

Once you sign a contract with a star, you will be bound. You need to worry about the star's development, grab resources, and even take the blame for the star's property collapse or even illegal behavior.

I don’t want a piece of rat shit to pollute the entire dreamweaver culture.

Moreover, I believe that celebrity personal studios will be a big trend in the future.

After signing an artist contract, in addition to worrying about them leaving and starting their own business, can you handle a bowl of water for your own artist?
There are too few stars who are not interested in fame and fortune. Even if it is their own resources, there will be competition: Why can't I give this song to him? Why did this drama choose her instead of me?

It’s unfair!

A lot of resources and energy have been devoted to cultivating stars, but in the end they still cannot avoid changing jobs, starting their own business, or even going to court.

In this case, it would be better to just cooperate with external artists directly. Controlling the upstream resources, we have the right to choose partners and replace them at any time. If this star has a scandal, we will give it up. If that star fails, we will replace it. Do it or not! "

Chen Fei listened carefully, especially after hearing the last four words, her heart trembled.

She thought for a while and insisted: "This means we have to take out a piece of cake to share with various artist companies!"

"Yes, we took out a piece of cake, but we can also gain a lot of cooperation resources. In addition, you seem to have forgotten what I said."

Chen Fei shook her head, "I haven't forgotten, don't think about making every last penny, it's no different from greed!"

She sighed, "I'm too anxious. I want to prove myself and come up with a beautiful report card, but I still believe that if I'm given a chance, I can control an artist company."

"I also believe you have this ability!" Zhang Yixin smiled.

"It's just that for DreamWeaver Culture, there are just a few artists, and they are not worth it. As I said again, the most important thing in the entertainment industry is stars, but it lacks high-quality upstream resources!"

Zhang Yixing could not tell Chen Fei that there was a short video platform named Douyin in later generations that had a similar approach.

With the right to distribute traffic, Douyin controls the fate of all Internet celebrities and anchors. If the anchor is obedient, more traffic will be given to her. If any Internet celebrity has a problem, her exposure will be reduced directly.

Once it is discovered that a certain anchor has too much influence, a new anchor will soon become popular inexplicably.

The so-called iron-clad Douyin, flowing anchor!

Seeing that Chen Fei was a little discouraged, Zhang Yixing said: "This matter will be discussed at the company meeting later. I would like to say hello to you in advance and think about how to go from here!"

After hearing what Zhang and his party said, Chen Fei became even more frustrated. She glared at Zhang and his party angrily, "Then what are we discussing! Sister Wei Shi and Zhou Xingguo are just like your own sisters and brothers. Of course they all listen to you. Yes!"

Zhang Yixing scratched his head, "At least if I can't convince you, there are still two people who can convince you!"

"No, I've been convinced by you!" Chen Fei was a little angry. She stood up, took a few deep breaths, and finally calmed down.

"Come on, let's go eat!" Chen Fei greeted Zhang and his party, then their high heels tapped the ground and left the room.

At the end of September, the first season of "The Voice of China" was completed, and the ratings exceeded 12. Zhumeng Film Entertainment shocked the variety show industry.

As for "Super Girl", due to the influence of "The Voice of China", the ratings that originally broke 10 in later generations only broke through to 9, but it still performed well.

The only thing that was criticized by the media was that Li Yuchun, who won the championship, had a unique style. Her unflattering hair and androgynous dress made her the subject of controversy and ridicule.

Compared with these two variety shows, a small incident happened in the small Yueshan City that was not very influential.

A group of Hanfu enthusiasts from all over the country gathered at Yueshan Square and held a Hanfu exhibition organized by Dreamweaver Culture.

During this Hanfu exhibition, an initiative was put forward to designate the third day of the third lunar month every year, which is the birthday of the Yellow Emperor, as the Hanfu Cultural Festival.

The festival is held every year in Yueshan, and next year will be the first.

A few invited media reported on this small event.

This little incident didn't attract much attention.

Some people even sneered at this: Are you actually trying to create a festival? Can festivals be created?
(End of this chapter)