Rebirth 96: Begin the life of a monster from kindergarten

Zhang Chaoyang came here for the large number of film and television dramas in Zhang Yi Xing's hands.

Since 2004, Dreamweaver Culture has been secretly acquiring the online copyrights of film and television dramas ahead of Boss Jia.

Today's online video industry is almost dominated by piracy. The state's crackdown on piracy still mainly focuses on optical discs, video tapes, etc., and the supervision of the Internet is lagging behind.

For their own benefit, major video providers encourage users to upload pirated movies, TV series, or simply upload pirated content themselves.

Since you can pirate it, who will buy the copyright?

Therefore, the major video websites have not yet realized the importance of copyright. Dreamweaver Culture has accumulated a large number of film and television dramas at prices ranging from several thousand yuan to 20,000 yuan each.

Zhang Chaoyang did not realize the importance of copyright. In terms of forward-looking vision, he was not as good as Jia Yaoding.

After returning from abroad, he just respects the original version.

In his previous life, Zhang Chaoyang also launched a war against pirated videos in 2009. He joined forces with Shanda and many other organizations to establish the China Online Video Anti-Piracy Alliance and declared war on all major pirated videos.

Of course, the ultimate purpose is to safeguard the interests of one's own company.

After all, Sohu Video was considered the industry leader at the time, and there were too many small video websites that relied on piracy to steal user traffic. By launching an anti-piracy war, Zhang Chaoyang successfully sent a group of competitors to their graves and promoted the development of the online audio-visual industry. Purify.

At the same time, this action also indirectly increases the copyright fees for film and television dramas.

Major companies such as BAT also began to burn money to purchase copyrights. As a result, Sohu Video, which couldn't burn money, gradually fell behind in this competition and turned to developing self-made dramas.

The variety show in cooperation with Sohu Video gave Zhang Chaoyang a taste of the sweetness and increased his appetite.

Zhang Chaoyang at this time was not the Zhang Chaoyang of the later Buddhist tradition.

He is high-profile, likes extreme sports, is alternative, and is always involved in scandals with female celebrities. This is not only related to his fun-loving nature, but also to his commercial purpose, which is similar to how celebrities gain attention and traffic through hype.

Zhang Chaoyang's repeated exposure to the spotlight also gave Sohu exposure again and again, which can be regarded as his early marketing method.

With a scientific research mentality, Zhang and his party took a few glances at the so-called F girl. They couldn't tell whether it was true or false, but Zhang Chaoyang looked so confident that people couldn't help but believe it.

Who would have thought that this person who always made headlines in the entertainment media with gossipy news, whether competitors or current and retired employees of Sohu, would all have the same evaluation of him: a good person!

The two of them wandered around Yueshan Square. Fortunately, there were people dedicated to maintaining order, and there were no full-time groupies on the scene, so they did not cause any chaos.

People in Yueshan City were used to seeing Zhang and his entourage, but were more interested in Charles Zhang.

But the beauties from other places who came to participate in the Hanfu Festival seemed to be more interested in Zhang and his party.

When the number of people watching gradually increased, Zhang and his party took Zhang Chaoyang back home and returned to the Dreamweaver Cultural Compound.

"My appearance is worth at least five million in advertising!"

Listening to Zhang Chaoyang boasting about his influence, Zhang Yixin curled his lips and said perfunctorily: "Ah! Yes, yes, yes!"

Zhang Chaoyang continued: "I'm not telling you, you put all the effort into organizing such a festival just to sell clothes! This industry is too niche and not worth doing!"

From Zhang Chaoyang's eyes, what he said is actually correct, and there are many people who hold the same view as him. Zhang and his party are just aware of some future development trends and know that the Hanfu cultural industry is booming after all. Once the Hanfu Cultural Festival forms a scale and stickiness, new vitality will burst out after it is combined with the cultural tourism industry.

Zhang Yixing continued to nod in agreement, "Ah! Yes, yes, yes!"

When he returned to the Dreamweaver Cultural Compound, it took Zhang Chaoyang a long time to recover from the excitement of going out on the street.

Zhang and his party naturally agreed with Zhang Chaoyang's proposal. If this was just the case, it would not be perfect after all.

Zhang Yixing couldn't help but remind: "What do you think of pirated videos?"

Zhang Chaoyang thought for a while, and his face became solemn for the first time. He said in a deep voice: "If the country does not strengthen the protection of Internet intellectual copyright, the online video industry will face huge challenges. No one will watch the genuine version. Not only the video platform will face Huge losses will also affect the creative enthusiasm of the creators. The works that have been produced with a huge amount of energy and financial resources are casually put online for viewing, and no one will shoot good works in the future!"

Zhang and his party are happy to see Sohu Video emerge as a disruptor in the video industry and take the lead in combating piracy.

And in the original historical process, Zhang Chaoyang did do this, but only two years later.

Although Zhang Yixing holds the copyright, he is not suitable to be the change maker.

Otherwise, all online video platforms will become his opposite!
But Zhang Chaoyang is different. He owns Sohu Video. His anti-piracy video war is part of industry infighting and industry purification.

Although piracy will never disappear, supporting genuine copies is indeed the right way to go. Only by allowing creators to make money will more good works emerge and attract more people to join the industry.

Zhang Yixing continued to argue: "Competition in the video industry is, to put it bluntly, competition for user attention. If you want users to choose you, unless your platform content is scarce or even unique, just like the previous cooperation with "The Voice of China" , if you can see it from pirated websites, who cares about the genuine content on Sohu Video!”

Zhang Chaoyang smiled confidently, shook his head and said: "It's different. In terms of clarity, videos from pirated websites are far inferior to Sohu videos!"

"Technology can be copied!"

Zhang Chaoyang frowned and began to think deeply.

Zhang Yixing stopped talking. Zhang Chaoyang was cynical, but not a fool.

Being able to become one of the Internet giants, even if it is not as brilliant as before, is enough to prove his excellence!

After a long time, Zhang Chaoyang raised his head and said with emotion: "Combating piracy is a long-term war. If we want to win this war, we cannot rely solely on Sohu Video. We must also integrate industry video websites, TV stations, etc. such as Shengda Only by joining forces and bringing in regulatory authorities can we have any hope of success!”

"It all depends on man!"

Three days later, Zhang and his party saw Zhang Chaoyang off.

When I was about to leave Yueshan City and return to Luocheng, I heard Chen Ruyihui report: "Well, Zhang Chaoyang is back again!"

Zhang Yixing walked out of the office with a question mark on his face. When he saw Zhang Chaoyang walking towards this side with an embarrassed look on his face, he laughed loudly as he walked: "I forgot to take a picture of the cover of your magazine!"

Thinking of Zhang Chaoyang's semi-nude photoshoot in a magazine that made entertainment headlines, Zhang and his party felt like crows were circling above their heads.

"...Can I not take pictures?" (End of Chapter)