Rebirth 96: Begin the life of a monster from kindergarten

After seeing off Zhou Xingxing, Zhang and his party returned to the courtyard.

As soon as they entered the door, they saw Wang Yunfei and Tian Xiaopeng coming together. Looking at the two people in a hurry, it seemed that there was something important to do outside.

Seeing Zhang and his party, the two raised their hands to greet Zhang and his party.

After Tian Xiaopeng received Zhang Yixin's investment commitment some time ago, he quickly completed the animation script he said and took it over. Sure enough, it was "The Return of the Great Sage".

At Zhang Yixing's suggestion, Tian Xiaopeng worked with the screenwriters from the Inception Screenwriting Department to polish and adjust the content of the script. Then Tian Xiaopeng took his team to Yueshan, and with the help of DreamWeaver Culture's technology and mature production team, officially The production of this animation started.

Since the release of "Unlucky Bear", through continuous accumulation of technical experience, Dream Weaver Culture's animation production capabilities have been continuously improved. With the continuous promotion of Zhang Yixing, it has gradually established an increasingly mature industrial process, and a complete IP Development capabilities make animation production no longer a one-man operation. Good profitability provides positive feedback to the animation department and stimulates the parallel development of creativity, quality and efficiency.

In addition to "The Return of the Great Sage", the animated films "Kung Fu Panda 2" and "Wall-E", which have been in production since last year, are also coming to an end. This is the time when the animation department is also taking care of "Qin Shi Mingyue" and "Fuwa Olympic Adventures". 》 and several animated feature films.

The one with the fastest progress is "Kung Fu Panda 2". Because it has the modeling foundation of the first film, this film has now entered the advanced stage after a production cycle of nearly two years and is expected to be released during the winter vacation. And "Wall-E" It will probably take until spring next year to complete the project.

It is precisely because "Kung Fu Panda 2" is about to be completed, so there will not be too much pressure on the animation department to add another "The Return of the Monkey King".

Tian Xiaopeng stood next to Wang Yunfei and looked at the young man Zhang Yixing carefully.

Only when he truly participated in the animation production of Dream Weaver Culture did he fully understand the gap between his team and the company he worked for and Dream Weaver Culture.

As a senior insider, he understands the past glory of China Animation, its subsequent decline, and its present-day Catching Fire.

Zhang Yixing completely treats animation as a complete industry, or in other words, treats animation completely as a commodity, and tries its best to tap its potential value through peripheral products.

Tian Xiaopeng participated in the production of the animation "Journey to the West". This animated feature film took six years to produce and invested nearly 3000 million yuan. However, even with the support of CCTV and the support of round after round of screenings, the cost still could not be recovered. .

At that time, Waguo Animation and Chouguo Animation were able to recover animation production costs just by relying on toys such as Transformers.

Therefore, Tian Xiaopeng is very confused as to why this young man, who is only 17 years old, was able to develop animation derivatives and peripheral industries at such a young age. Is it a mistake?

Perhaps, this is the proud man of heaven!
"Brother Fei, why are you so anxious?" Zhang Yixing asked curiously.

Wang Yunfei explained to Zhang and his party: "I heard from a friend that there is an animated movie showing in the cinema. The quality seems to be pretty good. I'll go check it out!"

"There were animated movies during this time? How come I didn't hear about it?"

"The movie is called "Nuwa". I just learned about it. It seems to be produced by a small and unknown team. Because they have no money to promote it, there are only a few films scheduled and not many people know about it." Zhang and his party were suddenly enlightened.

Since the explosion of "Kung Fu Panda", it has stimulated the domestic animation industry just like "The Return of the Monkey King" in its previous life. Animation production companies and teams have sprung up like mushrooms after a rain. There are not only capital investments to follow the trend, but also some followers who really love this industry. Dreamer.

Last year alone, there were three follow-up movies to the "Kung Fu Panda" movie, including "Kung Fu Dragon" and "Kung Fu: Golden Pig New Year". However, both the pictures and the story were shoddy, which attracted a lot of criticism.

But with so many animation companies raising worms in the market, there will always be a few outstanding works that stand out. As far as Zhang Yixing knows, the quality of "Shuke Beta: Spring in the Year of the Rat" invested and produced by Zheng Yuanji is very good, and it is released for the Spring Festival in the Year of the Rat. It will be released soon.

And this "Nuwa" is probably one of the outstanding productions.

"Kung Fu Panda" is indeed like "The Return of the Great Sage" in its previous life, igniting a spark and starting a prairie fire in the Chinese animation market.

Sure enough, profit-driven is the primary productive force!
Zhang Yixing said to Wang Yunfei: "Okay, go and take a look. If the quality is really good, you can help them benefit from the blog. Well, you can also use the company's blog matrix."

"No problem!" Wang Yunfei laughed, thinking that this animation production team might also have an opportunity for development. As for whether they can seize this opportunity, it depends on whether the movie is really good.

After speaking, Wang Yunfei took Tian Xiaopeng and left.

After getting in the car, Tian Xiaopeng couldn't help but ask: "Don't you think of one thing? This animation production team may be your competitor in the future!"

Wang Yunfei laughed and said to Tian Xiaopeng: "I also asked Yixing about this matter. I think he is right. The domestic animation market is too small now. Even if Dream Weaver Culture tries to monopolize it, it won't be able to win much. Jujube, not to mention the cultural industry, there is no way to monopolize it! Instead of doing this, it is better to think about how to make the cake bigger. In addition, while expanding the domestic market, everyone should look at the foreign market. That market is the real one. The goal of Dreamweaver Culture is to cut off a piece of the big cake from abroad!”

Tian Xiaopeng fell silent for a long time before sighing slightly and murmuring: "I look like a villain!"

Wang Yunfei patted Tian Xiaopeng on the shoulder, "I used to have the same idea as you, but since "Kung Fu Panda" came out, haha, to be honest, my heart has become wild. You will know when you go out in the future. As an animation director, if we are even Hayao Miyazaki and Spielberg don’t have the ambition, so why talk about the rise of Chinese comics!”

Seeing Wang Yunfei's high-spirited look, Tian Xiaopeng couldn't help but feel excited. He thought of his own "The Return of the Great Sage" and also a work with the same theme of Journey to the West, which was the 1964 cartoon "Havoc in Heaven".

"Havoc in Heaven", which was produced more than 40 years ago, once caused shock overseas. It has been released in more than 40 countries and regions. Even Japanese animation workers came to China to learn from it.

Tian Xiaopeng suddenly felt that some aspects of "The Return of the Great Sage" still needed to be improved.

He doesn’t know the landscape of the overseas market, but he feels that as a newcomer, if you don’t even have the courage to surpass your predecessors, then you should just stop working in the animation industry!

Wang Yunfei glanced at Tian Xiaopeng sitting next to him. He was a little confused and felt that Tian Xiaopeng, who was sitting upright now, seemed different from just now. (End of chapter)