Rebirth 96: Begin the life of a monster from kindergarten

After staying at the school for another week, Zhang and his party went to Yueshan City to handle some work.

Nowadays, each business department is busy carrying out its own business, especially the animation department. It has both animated films invested and produced by the company, Olympic length animation production, and film production content of other companies. It can be said that it is very busy. Not open to trade.

But it is precisely in the process of producing one animation after another that the technical level of the animation production staff of Dreamweaver Culture has improved dramatically.

This is a job full of imagination and one where practice makes perfect.

When Zhang and his party wandered to the animation department, they saw Wang Yunfei accompanying an old man.

Although Zhang Yixing is often absent from the company, he is still very familiar with some of the trends within the company. He guessed that this person was probably Director Zhou Qin from Shangmei Factory. He was once the person in charge of Shangmei Factory and later retired.

The reason why I am now appearing in the animation department of DreamWeaver Culture is because of the preparations for the filming of the "Calabash Baby" movie.

Because the domestic animation film market has been on the rise in recent years, Shangmei Factory, which has been declining, finally couldn't sit still and hired Zhou Qin back to direct a 3D animated film, and the story he chose was Calabash Baby.

In the eyes of the leaders of Shangmei Factory, domestic audiences must have feelings for Seven Calabash Babies. Therefore, if a movie based on this theme has a certain audience base, the box office will be guaranteed.

It's just that after Zhang Yixing inquired about the content of the story script, he was not very optimistic about the animation.

Because the "Calabash" movie directly copied the plot of the original cartoon, but the content was streamlined, which is almost equivalent to redoing the original two-dimensional animation with 3D technology.

Unexpectedly, Zhou Qin lamented and sighed: "What's wrong with shoulders? I think it should be on the corpse of a giant!"

Zhang Yixing said humbly: "You are so grateful. We are just standing on the shoulders of giants!"

Zhou Qin looked at Zhang Yixing carefully, shook his head and said with emotion: "The young people are terrible!"

Wang Yunfei introduced Zhang and his party: "This is director Zhou Qin, who used to be the director of Shangmei Factory!"

With such content, even if the audience has childhood filters, how can they be willing to pay for a story that has no freshness at all?
Just as he was about to avoid this side silently, Wang Yunfei suddenly spotted Zhang Yixin, raised his hand and said, "Boss, this way!"

After all, he is a senior in the animation industry. It is okay to sneak away secretly, but it is really rude to sneak away when he is discovered.

Zhang Yixing stretched out his hand to shake hands with Director Zhou and said repeatedly: "I have admired you for a long time!"

Zhang Yixing sighed and saw Zhou Qin also looking this way, so he had no choice but to go over and say hello.

Zhang Yi Xing was stunned for a moment, waiting for his next words.

Zhou Qin was silent for a while, not knowing what he was thinking. When he came to his senses, he continued: "In the past, Shang Mei Factory was indeed considered a giant. Even animation directors from the Japanese country came to learn from it, but now it is It’s hard to move forward, and it’s really shameful to be surpassed by so many rising stars like Dream Weaver Culture!”

"In the past, animation at Shangmei Factory was in full bloom, including ink animation, paper-cut animation, clay animation, and shadow puppet animation. But now, we have to learn 3D animation production!" "Yixing, you said, this 3D animation is really better than ink animation. , Is animation like paper-cut animation good?”

Seeing Director Zhou Qin's expression of sadness, Zhang Yixing sighed helplessly and replied: "As far as production technology is concerned, there is no distinction between good and bad. I can only say that ink animation, paper-cut animation, etc. Animation can also be said to be art. The reason why art becomes art is that it has no standards. Otherwise, once there are standards, art will be dead! However, without standards, it means that a strict production process cannot be formed! , that is, it is difficult to commercialize on a large scale, so in the face of 3D animation technology that can be commercialized on a large scale, the artistic animation form of ink animation is destined to be unable to form a strong competition in commercial terms! sex!"

Factory Director Zhou Qin listened carefully to Zhang Yixing's words and was a little surprised that he expressed so many thoughts.

He was happy that Zhang Yixing praised Shangmei Factory's animation as art, but he was also sad that he said it failed because of commercialism.

As the former director of Shangmei Factory, he certainly knew more about the inside story. The decline of Shangmei Factory only happened after the restructuring.

In the past, Shangmei Factory relied on the state for its livelihood. In order to produce a "Tadpole Looking for Mom", nearly a hundred artists from across the country could be transferred with one order to create this short animation together.

If there is no national order, even hiring an art master will be expensive.

Even Qi Baishi was invited to draw hundreds of original paintings for this cartoon. In this era of commercialization, who would dare to believe this.

Even an original painting can fetch a sky-high price on the auction market.

And it is precisely because of the country's food that in order to make a cartoon, the production cycle can be ignored. The production cycle of more than ten minutes of animation content can take several years.

This kind of behavior could be said to be striving for perfection in the past, but now it is a waste of time and cost.

In the commercial era, everything is measured by money.

Costs have to be calculated, benefits have to be calculated, even time has to be calculated, and you have to be responsible for your own profits and losses.

Therefore, after the restructuring of Shangmei Factory, the original animators were unable to adapt to this working model, and it can be said that they were eliminated by the market.

It’s not that ink animation and paper-cut animation are bad, it’s that times have changed.

During this period, Zhou Qin was studying and visiting Dreamweaver Culture. He was amazed by the efficiency of animation production here, and his mood was very complicated.

Zhang Yixing looked at this old man, whose hair was all white, and couldn't help but feel sorry for the plight of these old artists. After thinking about it, he added: "Ink animation, paper-cut animation, these art forms will not die, they just Under the current market situation, there is no competitiveness in the animation field, but in other fields, there are also a large number of ink art and paper-cut art applications. Moreover, domestic animation producers will not abandon these arts. After 3D in China truly flourishes, people will naturally pick up other art forms again! Eat well first, and then think about eating well! ”

After listening to Zhang Yixing's words, Zhou Qin turned to look at him a few more times and murmured: "When you say this, I am looking forward to the day when domestic 3D animation will prosper. Maybe it is as you said, when everyone has enough to eat." , you will be reminded of the treasures of ink animation!”

"Yes!" Zhang Yixing nodded, "No matter whether other animation companies will try these art forms in the future, at least Dreamweaver Culture will definitely try it in the future!"

"Hahaha!" Zhou Qin laughed loudly, the look of defeat on his face faded, and he patted Zhang Yixin on the shoulder, "The young people are terrible!" (End of this chapter)