Rebirth 96: Begin the life of a monster from kindergarten

This Spring Festival, there are three animated movies released alone.

They are "Wall-E" produced by Dreamweaver Culture, "Shuke Beta's Spring in the Year of the Rat" produced by Zheng Yuanji, and "Calabash Baby" produced by Shangmei Factory.

With "Wall-E" outperforming the box office, the other two films have dimmed.

However, "Shuke Beta" relied on the fan base established by the cartoon, as well as the good plot and graphics of the movie, and its box office reached 3300 million in its first week.

Although there is a big gap with "Robot", as Zheng Yuanji's first challenge to the big screen, this is a successful work.

"Yixing, I thought I could compete with your new work, but I didn't even see the taillights of "Robot"!"

Listening to Zheng Yuanji's teasing on the phone, Zhang Yixing joked: "I still have the heart to joke. It seems that Teacher Zheng is satisfied with the box office. Have you estimated how much profit it can make?"

"Hahaha~" Zheng Yuanji laughed on the phone: "I can't hide anything from you! We have indeed made estimates here. According to the first week box office estimate, when it is finally released, it is expected to win 8 With a box office of around 10 million, excluding theater shares and costs, there should be no problem with a domestic profit of 10 to 20 million! In addition, unlike your global release, we expect it to be released in other overseas countries after half a month. It’s all about profit then!”

Zhang Yixing congratulated: "Congratulations, a good start!"

Zheng Yuanji said: "It's far worse than you are here. I can't do it anymore. I have to leave the task of chasing you to my son!"

"That's quite embarrassing. I guess I'll have to wait for your grandson!"

"Go, go, praise you and you will go to heaven! However, the success of this movie is due to your technical help. This time the movie is released, it can be regarded as one of my wishes. From now on, the movie will , I will leave it to my son Yaqi with peace of mind. When the time comes, he will go to your place to study, and you will send more people to teach him!"

"That's no problem. You're welcome at any time. I'm sure you'll have delicious food and drinks waiting for you!"

Some people laugh, and some people cry.

Compared with "Shuke Beta", the movie "Calabash Baby", which is also produced by a classic old IP, is in a bleak situation.

The plot is almost the same as that of the original animation, making this movie that focuses on recalling classics widely criticized by many viewers.

"I was deceived. The storyline is the same as the cartoon, but it's just been compressed. If I had known this, I might as well have taken my children to watch cartoons at home!"

"The movie is very pornographic and violent, and the audience is stupid and naive!"

“The 3D effect is acceptable, but it’s a pity that SMI is so insincere!”

"Calabash Baby's grandfather is actually dead! Calabash Baby can still laugh, rubbish!"

Unlike Dreamweaver Culture and Zheng Yuanji, who announced high-profile box office results, Shangmei Factory is very secretive about its box office results, but we are all peers, and a lot of information can be known with just a little inquiry.

According to the information Zhang and his party received from Wang Yunfei, the box office of "Calabash Baby" in its first week was less than 4 million, and the total box office is estimated to not exceed 10 million.

A once behemoth like Shangmei Factory cannot be revived by simple restructuring. Indulging in its past glory and unable to let go of the arrogance of big manufacturers, it can only be lost in the rolling tide of the times.

In another ten years, this behemoth will become a copyright company that focuses on selling IP copyrights and rarely produces animations.

……

Yueshan City.

In a studio of Zhumeng Visual Effects Company, a person wearing special equipment is performing broadcast gymnastics in front of a green screen. The props and costumes on his body are densely packed with marked points, and after being captured, the movements are synchronized in the computer.

There was a young man sitting in front of the computer, it was Zhang Yixing.

After more than a week of indulgence, he came to Yueshan City after the Spring Festival and used work to erase all the gestures in his mind.

Looking at the CG animation on the computer with great interest, Zhang Yixing couldn't help but sigh at the greatness of technology.

Motion capture technology is not a new term, but it was Cameron who really matured and developed this technology.

"Avatar" is a technologically accomplished industrial film, which can be said to represent the highest level of special effects in the film industry at this time.

In addition to motion capture technology, a large number of pioneering technologies were integrated and applied by Cameron in this film. He also used film production to find technical deficiencies and then feed back the development of technology.

Zhang Yixing said to Chen Fei: "We still need to cultivate professional action coaching talents. We can also cooperate with Beijing Film Academy, China National Theater and other institutions. Later, we can contact Teacher Huang Lei to bring people to exchange and learn!"

Chen Fei nodded: "Well, Teacher Huang Lei will be here after the Lantern Festival!"

"In addition, the staff in the animation department should also come and learn. Animation production using motion capture technology can make animated characters more humanistic and effectively reduce workload!"

The previous animation masterpiece "The Legend of Mortal Cultivation of Immortality" was an animation work produced in the form of fully real-life CG. The fighting movements were smooth and flowing, and the character painting style was closer to real people.

Moreover, this kind of 3D live-action CG animation produced based on motion capture technology is more efficient in output, and the character movements and expressions are richer and more delicate. It is very suitable for the industrialization of animation and will definitely become the mainstream technology of 3D animation in the future.

Once the animation department masters this technology, it will inevitably set off technological innovation in domestic 3D animation.

Zhang and his party thought about it for a while and said to Chen Ruyi: "Give the animation department a task! Isn't there a movie called "Zhu Xian"? Let them use motion capture technology to complete a ten-minute sample film. I want to see it before the summer vacation!"

Chen Ruyi stuck out her tongue, and now all the fat nerds in the animation department came here to learn motion capture.

After explaining everything, Zhang and his party tried out their own motion capture clothes and helmets, and then left the studio.

The cooperation with Cameron, the synchronization of these technologies and the learning of the film production process are the most valuable things.

With these technologies, Dream Weaver Culture will make great progress in both animation and film production.

Chen Fei left with Zhang and his entourage, chatting as they walked: "After the Lantern Festival, "The Birth of an Actor" will hold a discussion for this year's production. Do you want to attend?"

Zhang and his party thought for a while and asked, "Are Chen Kaige and his wife coming too?"

"Well, come both of them!"

"I will not participate in the program discussion. Please let me know in advance when Chen Kaige and Chen Xin will come, and I will meet them then!"

"Okay!" Chen Fei agreed.

Zhang and his party knew that Chen Kaige had already won the script for "The Legend of the Demon Cat", and Zhang and his party were not very interested in this movie.

But Zhang and his party are bound to win the famous Tangcheng in the movie. (End of chapter)