You've passed the college entrance examination, but can't you make it in the entertainment

Leyan's popularity in school began when he was nominated for the Best Newcomer Award at the Lion City Film Festival.

A freshman who had just studied acting for half a year was recognized by such an important international award. Both the school and the news agency were very happy to use this gimmick to make a fuss.

And how could it be that only people from Beijing Film Academy were interested in this gimmick?

"The Best of Us" is a low-budget youth school drama. Most of the budget is given to the actors and filming, leaving about no publicity budget for the crew.

But having no publicity budget does not mean giving up publicity.

After receiving the broadcast number, Kong Chao immediately gathered his team members to discuss how to maximize the volume before the TV series was released.

After several rounds of brainstorming, everyone agreed that the best way was to create a fuss around the leading actors in the drama to attract traffic to the TV series.

There are only three artists who can be used, Geng Xinyao, Tang Boyu and Le Yan.

Continue to analyze along this line of thinking
Geng Xinyao can indeed create some hot topics, but the hot topics for female stars are mostly related to personal appearance and outfits, and it is not easy to combine them with TV series.

Tang Boyu is more suitable than Geng Xinyao, but things have not been going well for him recently, either his role has been changed or the project has been cancelled. During this time, he has been too busy taking care of himself and has no intention of cooperating with the crew of "The Best of Them".

As for the last one starring Le Yan, the only eye-catching topic is his scandal. It is even more inappropriate.

The little hope I just saw seems to have been blocked again.

Just when the crew was worried because their pockets were empty, the news that Leyan was nominated for an international award spread to the country.

Isn’t the spring breeze coming soon?
A cultural industrial park in Kyoto.

Director Kong Chao arranged work for a group of young men and women:

"Our aim is that whenever there is a discussion about nominations for the Leyan Lion City Film Festival, there must be an introduction to our TV series."

The only promotional budget of "The Best of Them" needs to be spent wisely, that is, during the first few days of the broadcast.

Therefore, whether it is the official announcement or the warm-up before the broadcast, we can only rely on the heat of tap water.

But this tap water is also divided into hot water and cold water.

Throw a handful of seeds in cold water and they will sink to the bottom immediately.

But if you sprinkle a handful of seeds in hot water, the seeds might spin and bloom into beautiful flowers.

And posts hundreds of stories high like those on the Jingying Student Forum are like a basin of boiling water.

To those students, Leyan's acting skills were unknown.

Why was Leyan nominated?
What's so good about Le Yan's acting skills?

Want to know these answers?

Please watch "The Best of Them"!

In order to catch up with the enthusiastic spring breeze of Leyan, Kong Chao advanced the official announcement time.

Under countless posts discussing Le Yan, there will be references to the crew of "The Best of Them", and not just on Jingying Film Forum.

In external forums, external media, and external social platforms, wherever Leyan appears, someone will definitely announce the final release of "The Best of Them".

Although the publicity team agreed with the above publicity strategy, they had big doubts about one of Director Kong’s decisions:
"The TV series has inexplicably turned into two male protagonists. Wouldn't Tang Boyu's team have any objections?"

In the information that Kong Chao requested to be disclosed to the outside world, Le Yan became the two male protagonists on an equal footing with Tang Boyu.

Many friends have been with the group since the day it was launched. They have watched Le Yan go from male second to male 1.5, and then from male 1.5 to half-step male 1. This climb is as fast as that of Ganlu. After returning to the palace, Huanhuan fell in love.

Although Le Yan is more handsome than Tang Boyu, has better acting skills than Tang Boyu, is more charming than Tang Boyu, and is more manly than Tang Boyu, but he changed his mind before the broadcast. Isn't it a bit too much?

When Kong Chao heard this question, he rubbed his nose guiltily:
"You don't have to worry about me solving this problem."

Everyone saw that the director took this matter off his hands and had no objections.

Anyway, if the sky falls and the director is there to carry it, they won’t have to worry about it.

But even if the sky falls, it won’t be able to hit Kong Chao
Because such publicity was required by his new owner, Superstar Entertainment.

Kong Chao has been a superstar for more than two months, and the majestic leader Tian Ni has only taken the initiative to find him once, and it was about this matter.

She asked Kong Chao to promote Le Yan to the leading male position when promoting "The Best of Them".

Kong Chao was frightened to death when he heard it
Although I really want to do this, it doesn’t matter if I say it.

Even if it doesn’t matter whether Tang Boyu’s team lives or lives, does the production company agree? Does the employer agree? Does the broadcast platform agree?

But Tian Ni used a very kind tone and said a domineering and revealing sentence:
"Whether it's the artist, the production platform, the management, or the broadcast platform, it's all up to us to handle it. Any problems that arise in the future will be the responsibility of the superstar, so just do it."

Although he didn't know the reason for doing this, since Juju Entertainment was willing to take all risks for this matter, Kong Chao could only grit his teeth and obey.

It's not that sudden changes in titles before broadcasting have never happened, but it just requires a very strong background to operate, and Kong Chao believes that superstars do have such strength.

Because the tone in which Tian Ni said this was very similar to Kong Chao's impression of her when he met his boss Ye Xinchun at the annual meeting.

If Ye Xinchun wants to intervene in this matter, it wouldn't be surprising if the director's name is temporarily changed.
Facts have proved that Kong Chao's judgment was accurate.

What Tian Ni said to him was indeed Ye Xinchun's original words.

There are more than just superficial parties who want to use Leyan to get nominated for the Best Newcomer Award at the Lion City Film Festival.

The computer screen in front of Ye Xinchun displayed the "Leyan Daily Work Progress" document sent by Ji Xueli. She asked Tian Ni casually:

"Then the TV series was officially announced so early?"

Ji Xueli learned well and reported every message in the Leyan school forum every day. Anyway, the boss cares about Leyan, no matter how detailed he writes, no one will criticize him.

Tian Ni, who was dignified and stern in Kong Chao's impression, acted cautiously like a student in front of Ye Xinchun.

The more in-depth interactions she had with Ye Xinchun, the more Tian Ni felt that this boss was incredible.
The mysterious background is not the scariest thing about her, the scariest thing is her decision-making and execution ability.

She answered cautiously:

"This crew doesn't have much publicity funds. It just so happens that Leyan has become quite popular recently, so we made the official announcement in advance and used Leyan's nomination to expand its reputation."

Ye Xinchun chuckled lazily:
"Quite clever."

Because the capital operation logic of TV series is different from that of movies, the promotion methods are also different.

The film's publicity budget is sufficient, so a long warm-up period can be left. Roadshows, screenings, and new media promotions are also implemented one by one, and finally pushed to the release of the film, which can even create a long tail effect. .

The promotion budget of TV series is small and the routines are monotonous. They are all high-exposure activities, so they will not be officially announced too early in advance, because that will lengthen the warm-up period and distract the hot spots and attention.

"The Best of Them" was officially announced half a month in advance, which is unusual and can even be said to be risky.

It turned out to be a publicity stunt
Tian Ni immediately began to praise the director she recruited:
"Kong Chao is a very spiritual person among the new generation of TV drama directors. He is flexible in his work and has new media thinking. The things he produces are very interesting. There are several actors who have become famous through his TV series."

Ye Xinchun closed the computer, looked at Tian Ni and asked:
"With such a good director, why did Le Yan only play the second male lead?"

Tian Ni was startled.

Should I ask Ji Xueli this question?
It’s not like I found the project for Leyan, it was an outside project.

Tian Ni was thinking quickly about how to answer, but Ye Xinchun spoke first:

"Your progress is still too slow. If Leyan is going to be on our own project at this time, there are many things that can be done to match the nomination gimmick, but now his TV series to be broadcast is from an external company, so we have to do something It’s too much trouble to come.”

Tian Ni nodded slightly, not daring to say a word.

Ye Xinchun leaned on the armrest on one side and said calmly:
"With Leyan's background, it would be too wasteful to climb up from the bottom step by step. He should be eligible for the male lead because the company's projects cannot take off, forcing him to look for projects outside. It is so good to be nominated for the Newcomer Award. The opportunity should be arranged to make a big fuss, but if I directly promote it, I will invisibly give a second blow to the pressure on him, and I will also put money on the face of other companies. In order not to make a wedding dress for others, I We have to go through a lot of trouble to upgrade Leyan Operation first. How much time and energy do you think this wastes?"

Ye Xinchun started paying attention to Leyan at the end of October last year, when he and Li Yiran's CP speculation was in full swing.

At first, she just asked the artist management department to report Leyan's work progress separately every week, without paying special attention.

As Le Yan played a key role in Su Tianzhao joining Superstar, and the leaders of Xiangcheng Satellite TV took the initiative to mention his name, Ye Xinchun began to take this young male artist seriously.

But it was already New Year's Day, and Leyan had finished filming "The Best of Them".

If Ye Xinchun had intervened earlier, she might not have let Le Yan take on the show. Even if he did, he would have to be the lead male actor.

Leyan was an artist she had cultivated with all her heart, how could she be overshadowed by others?
And what a coincidence, Leyan was nominated for the Best Newcomer Award at the Lion City Film Festival
In fact, for most of the actors who have won awards or been nominated abroad, their agencies will not spend real money on publicity, because they are all talented actors and they don't need any hype at all.

Ke Leyan said that the future path is to go to the top.

This international award is the beginning of the road to the top.

And this beginning was followed by a TV series in which he only wanted to be the second male lead. This made Ye Xinchun, who wanted to arrange a big announcement, very distressed and angry.

First of all, the TV series is not from our company, and secondly, there is a man pressing down on Leyan's head. It makes me feel bad to throw such money away.

Thinking of this, Ye Xinchun will definitely vent his anger on Tian Ni, the person in charge of the content. If the TV series he was talking about were from a superstar, there wouldn't be so much trouble.

Your execution ability is so poor that even after half a year in the company, not a single project has been implemented.

But it's too late to say this now.
Publicity is definitely necessary, but there are some things that need to be done before publicity.

Tian Ni lowered her head and said 'yes' silently.

Ye Xinchun knocked on the armrest of the seat and said in a commanding tone:

“I don’t want to do the same thing again, especially with Leyan. In the future, Leyan’s projects must be big-publicity, big-production, big-budget male leads. Do you understand what I mean? ?”

"Understood." Tian Ni nodded heavily.

Ye Xinchun sat up straighter, looked at Tian Ni and said seriously: "You have always emphasized that slow work produces careful work, and projects should be refined over and over again. I have given you enough time, and I hope you will not disappoint me."

Tian Ni’s head is sweating
The first thing she did after coming to Superstar last year was to reorganize the interior, and all projects were stopped.

After the Spring Festival, the superstar's self-made projects started to run again.

The production cycle of TV series and movies is long, and it will take half a year or even next year to be launched.

Therefore, the first batch of online projects are all variety shows, and the first variety show is "Singer" with a gambling nature.
After Tian Ni left Ye Xinchun's office in fear, the first thing she did was to take out her mobile phone and make a call.

"Zhuangzhuang, where are you now? How are the preparations for "Singer" going? Now that the situation has changed, we need to re-communicate the goals and expectations of the program." Tian Ni's expression was extremely serious and serious.

If she had accepted that "Singer" could not make a splash before, then now "Singer" has no way out.

It must succeed and become a phenomenal variety show.

For this reason, Tian Ni needs to reorganize resources with Liu Zhuangzhuang.

After Tian Ni left, the first thing Ye Xinchun did was to make a phone call.

She called Ji Xueli:
"All obstacles have been cleared. Planning can begin."

Starting from March, Leyan's work rhythm has continued one after another, and the road to the top that Ye Xinchun personally built for him can begin.

The first step is to be nominated at the Lion City Film Festival.

This was an accident and the best start.

Ye Xinchun ordered Ji Xueli to spread the news throughout the Internet.

Ji Xueli had been on call for several days, and he happily responded after hearing this, but he said hesitantly:
"All the content nominated for the Leyan Lion City Film Festival will have the promotion of "The Best of Them". Is this okay?"

Ji Xueli was not idle these days while waiting for Ye Xinchun's instructions. He continued to test the popularity and volume of topics on the Internet, and soon discovered this phenomenon.

Our purpose is to promote Leyan's nomination. But it seems that a hermit crab has attracted us?
Ye Xinchun sighed helplessly:

"Kong Chao is the contracted director of the company, and Le Yan is also one of the two male leads, so let's add more heat to this TV series."

Film directors are anxious before the release. They are afraid that the actors will get into trouble and the film will be stillborn.

TV drama directors are also anxious before the broadcast. They are afraid that the popularity of the TV series will be too low, and there will be no splash online and no splash offline, so there will be no trace of the drama.

Fortunately, Kong Chao used the cheapest price to find a dozen college students to post messages on various platforms. It can be said that he gained the maximum voice with the minimum effort.

Taking advantage of Leyan's nomination for international awards and the public's doubts about Leyan's acting skills, these ten college students have been showing off an army of troops these days, which aroused the public's excitement. They can't wait to get to 3 soon. The night of January 26th!
But what a shame, there’s still half a month left!
Kong Chao gradually became proud as he saw more and more followers on the crew's official WeChat account.

I'm really smart. When filming a youth campus drama, I need to understand the campus of youth.

80 a day college students are so delicious.

He is obedient, has few things to do, and does whatever he is told. As expected, the best thing is to use cheap labor.

Just when he was feeling complacent, the friend in charge of publicity came to him in a hurry:
"Something happened! Director, something big happened!"

"What's the big deal? Is the artist doing something negative?" Kong Chao was so frightened that he lost his soul.

Tang Boyu was caught on camera having sex, right? !
Propaganda waved his hand and said anxiously:
"The college students we are looking for quit."

"You can earn 80 yuan a day with just your fingers, but you can't do it? Where can you find such a good salary?" Kong Chao was also anxious.

Promoting mobile phones, pointing to the chat history with college students on the screen and explaining to Kong Chao:
"These college students say that tens of thousands of posts and Weibo posts a day are only answered by a dozen of them, and their hands are covered with tenosynovitis from copying and pasting. They say that we are capitalists!"

"What?" Kong Chao grabbed the phone, "Tens of thousands of posts a day?"

How could there be so many?
Previously, it was considered good to have hundreds of new ones released a day.
The news that Leyan was nominated came at the end of February.

For more than a week after that, except for discussions within Jingying Film and some professional bloggers on professional forums, most entertainment information platforms and media did not follow up on the report.

It’s just that it’s not certain whether it will be nominated for an award or not, and it’s still a long time before the awards ceremony, so it’s not worth writing about.

Writing about Li Yiran going out without make-up on the streets would get more traffic than this report.

But starting one day in mid-March, the news that Leyan was nominated for the Best Newcomer Award at the Lion City Film Festival suddenly exploded all over the Internet.

Online media, social networking sites, offline print media, newspapers and magazines, streaming media, and short video websites, as long as they are related to entertainment, are all reporting on this content.

Originally, it was just the janitor of Beijing Film Academy who knew that Le Yan was going to the Lion City to walk the red carpet at the end of April. Now, even the janitor downstairs of Deng Xuefeng's house knew that Le Yan was going.

Deng Xuefeng entered the community with a shabby briefcase and saw a huge color photo of Le Yan on the newspaper held by the man at the door. The prominent title on it was - Le Yan, an underrated new actor.

He glanced at it and looked away without looking further.

Le Yan was nominated for "The Pretender". Deng Xuefeng participated in Le Yan's character creation process and on-site shooting. He was very aware of how good Le Yan's performance was at that time.

We can't superficially say that we are proud of Leyan, but we should say that we are particularly proud of Leyan.

Leyan is indeed the best 'work' in his life!
Deng Xuefeng couldn't wait to announce to the world that this underestimated young actor was his student.

While he was humming a tune happily, his phone vibrated. When he picked it up, he saw that annoying person Peng Yiwei again.

Peng Yiwei: "I just finished an interview with the media. The media asked me to predict whether Le Yan would win the award. I said he could definitely do it because he is better than his teacher Deng Xuefeng. He at least dares to act. His teacher Deng Xuefeng no longer dares to act."

Peng Yiwei: "By the way, have you ever won an international award?"

Peng Yiwei: "How many years ago was the last time you won an award?"

Deng Xuefeng smiled and stuffed his phone back into his pocket.

Peng Yiwei's little tricks can no longer arouse the fluctuations in his heart.

He will definitely continue to film the movie. But he has to find a suitable opportunity.

But the most important thing right now is for Leyan to be recognized. This recognition is not external but internal to the school.

As Leyan's popularity has soared in recent times, junior and senior students have increasingly questioned Leyan's acting skills. People gather at the door of the performance classroom every day to watch.

The other teachers just laughed when they heard this and commented, "It's so boring."

But Le Yan is Deng Xuefeng’s most proud disciple. If you question Le Yan, you are questioning me, Deng Xuefeng!
Due to his status, he couldn't say anything for Le Yan, but the idea had taken root deeply in his heart.

How can we shut up those senior students and reasonably support Leyan?
The next day, it was acting class.

"I have heard from many teachers recently that many of you have begun to be exposed to advertisements or short films. These two forms have small carrying capacity and can be easily handled by you at this stage, but easy handling does not mean that you can handle it correctly."

The students in the classroom became nervous.

Deng Xuefeng has never supported students going out to film. Does it mean that now he even controls commercials and short films?

Deng Xuefeng picked up his broken teapot and continued:
"I will have an open class in the performance department classroom next Friday night. The topic is the correlation between performance and practice. During the lecture, I will need some cases. Everyone I named will prepare them. Then I will comment and provide guidance based on the topic content. .”

Deng Xuefeng holds open classes every month.

His open classes are always packed with seats, not only senior students, but also students from other departments attend.

The students immediately became excited.

Showing your performance works in Teacher Deng’s open class. Isn’t this an excellent publicity opportunity?

And there is also a review section, which is great news!

Go, let me go!
Countless students raised their hands to sign up, but there was no happy talk involved.

Deng Xuefeng was anxious to death.

What are you doing?

I changed this topic temporarily for you!

Leyan's head was stuck in his crotch again.

It's not that he doesn't want to go, but he doesn't dare to go.

After Ye Xinchun's desperate publicity budget was smashed, Leyan has been too popular recently.

Half a year after debuting, the popularity has never been so high.
He was mobbed at school, watched in the toilet, and even the delivery boy recognized him more than once.

He now tries to avoid appearing in crowded places, and it is better to keep a low profile.

It's just that things didn't go as planned. So many people raised their hands and Deng Xuefeng turned a blind eye. The first thing he ordered was 'Leyan'.

Le Yan shrank his neck and made his last effort:

"I'm sorry, teacher, I haven't shot commercials or short films, and my other works haven't been released yet, so I can't bring you a case for your review."

Just as Deng Xuefeng was about to launch an attack, Le Yan was first buried by the surrounding voices.

"How come you don't have any works? "The Best of Them" will be broadcast next week. You go with it next Friday."

""The Best of Them", on the evening of March 3th, Xiaoniao Video will see you there. I know the slogan by heart."

"You guys are so awesome. You can see its promotion everywhere. How much did it cost?"

Le Yan looked at the classmates on his left and right in disbelief.

Is our low-budget TV series so out of the ordinary? ! (End of chapter)