You've passed the college entrance examination, but can't you make it in the entertainment

The first few concentrated recordings of "Good Songs" are all about the first round of mentor selection. Leyan will have a long rest period, and Li Yiran does not need to prepare too much as a mentor, so after the first recording session, the two teams will work together Return to Kyoto.

When you arrive in Kyoto, you have to visit Leyan Studio.

Not only have Li Yiran and Zhang Yan never been here before, but Le Yan, who has been out promoting his new album, has also come to his own territory for the first time.

When he saw the decent front desk on the first floor, Le Yan felt like he was in a trance.

Is he really a small boss?
"It's pretty good." Zhang Yan came with the attitude of 'guiding the work', but she didn't expect that there was really nothing to find fault with.

Ni Zhen, who is responsible for supervising the decoration work, acts as a tour guide at the front of the team:

"The first floor is the front desk, reception area, conference room and a small interview booth, and the second floor is the office area and rest area."

The decoration style of the studio is not gorgeous, mainly simple black and white, but it is very functional.

"Is there a rest area?" Zhang Yan asked, blinking.

Ni Zhen turned around and explained to her:

"We often stay up late in this industry, and sometimes we haven't finished our work in the early hours of the morning. There are many girls in the studio, and it's not safe to go back if you live far away. There is food and drink in the company, and you can also take a shower, and arrange a small rest room. You can stay overnight if necessary. ”

"It's quite thoughtful." Zhang Yan smacked her lips and said.

Leyan raised his hand:

"I proposed it!"

Li Yiran watched silently from the end of the crowd.

Her own studio has strong music attributes and almost no reception or office attributes. Everyone gathers around the sofa in the lounge for meetings. Leyan Studio is exactly the opposite of hers. It is completely on the scale of a small company.

After visiting the first floor, tour guide Ni Zhen took everyone to the second floor.

"This area is everyone's work area." He pointed to the wide and transparent open space on the side of the stairs.

Because another task today is to talk with the Leyan team about the promotion and distribution cooperation of "Good Songs", so everyone from Li Yiran's team came.

This large, bright and clean office area made several little girls cry with envy:
"so big!"

"Such a big table for one person? And such a big cabinet?"

"Sister Yan, can we come here for our meetings in the future?"

Boss Leyan said grandly:

"We have taken you into consideration. The work station is much more generous. You can come anytime you want!"

The two floors of this small single-family office building totaled nearly 400 square meters. It was quite empty with only 10 people working there. At the beginning of the decoration, Leyan asked Ni Zhen to take several people from Li Yiran's team into consideration.

When he was stationed at Li Yiran's studio all year round, these people didn't treat him as an outsider.

We are all one family!

"Thank you, brother-in-law!!" The little girls jumped up and down in thanks.

He raised his eyebrows cheerfully at Li Yiran.

Praise me!
Li Yiran smiled and put his arm around Le Yan:
"Boss, where is your office?"

Ni Zhen stretched out his right hand and made a gesture of invitation:
"This way."

After passing a small corner, Leyan's office came into view.

Because Leyan rarely has the opportunity to come to the studio, the area of ​​this independent office is not large.

Although it is not big, it has all the necessary features.

Guitars, keyboards, basses, drums and music workbenches are all prepared, and one wall of the office is covered with mirrors, much like a performance classroom.

Li Yiran came in and walked around:
"This is not an office, this is a practice room."

After visiting the outside, the style of this office was completely different from what she expected. She thought it would be a desk and a large sofa.

Le Yan chuckled:

“My job is to improve professionalism in every aspect.”

Everyone performs their own duties and arranges different supporting facilities.

Leyan doesn't need to hold a computer, so why arrange a desk?

Li Yiran nodded with satisfaction:

"The awareness is good."

There was nothing to see here. After saying that, she turned around and went out to look at the rest room.

After Li Yiran went out, Le Yan grabbed Ni Zhen and secretly gave him a thumbs up:

"Okay, it's really good, especially this office."

Leyan, the hands-off shopkeeper, only made four requests to Ni Zhen before the decoration:

1. Don’t spend too much money and leave the company. He won’t bear it if he cheats Ye Xinchun of too much money again.

2. Arrange a space for the girls to spend the night.

3. Consider several people from Li Yiran’s studio.

4. He should have musical instruments in his own office.

Not only were these four points met, but other places were also made decent.

He only said that he would arrange musical instruments in the office, but he also got him a mirror to practice his performance. He was so thoughtful!

Ni Zhen whispered:
"This is what your teacher asked for."

"My teacher?" Le Yan's eyes lit up, "Deng Xuefeng?"

Some time ago, Leyan took the initiative to leave him the studio address.

Is he really here? ?
Ni Zhen nodded:
"He just helped me keep an eye on it and made a lot of requests. Fortunately, because of him, the whole studio became like this."

Le Yan gave a hard clap.

This big problem has finally moved away, which is a good sign!
What came to mind, he asked Ni Zhen:

"Have you come recently?"

Ni Zhen reported truthfully:

"It comes every two or three days, mostly at night."

Le Yan nodded and silently wrote it down.

If he wants Deng Xuefeng to come back, he can only take the initiative.

After the studio tour, the two teams gathered in the conference room on the first floor to start the highlight of the day.

Zhang Yan was the oldest in the entire conference room. She first spoke on behalf of the Li Yiran group:

"Only by sorting out the demands of both parties can we formulate a publicity strategy. Our demand is to seek greater exposure, consolidate the 'Diva', and at the same time build momentum."

Since both parties in this program have to work together, the first step is to explain to each other.

Ni Zhen spoke on behalf of the Leyan team:

"Our goal is to strengthen the momentum of the new album, let more songs out of the circle, and at the same time let Leyan occupy a place in the music circle." Leyan's participation in "Good Songs" is also an important part of the new album's promotion activities.

Previously, there were only 2 songs from this album that were sung. By participating in this show, this number will be increased to at least 5 songs.

Moreover, Leyan must be closely connected with his identity as a "singer". At present, the audience is more aware of him as an actor.

After Zhang Yan finished recording, she pointed at the notebook with a pen and said:
"Both sides' demands are very dependent on whether "Good Songs" can make a circle. I suggest that the strategy be divided into two parts. One part of the actions revolves around our goals, and the other part of the actions revolves around the show's success. If no one watches the show, it will be difficult for us. achieve each other’s goals.”

One requires a huge voice, and the other requires the song to break out of the circle and deepen the identity of the 'singer'. Both of these things must be achieved through the "Good Songs" program.

If no one watches "Good Songs", all the financial and material resources they invest will be in vain, so the volume of this show is a top priority.

Zhang Yan thought for a while and suddenly frowned:

"If you want to make "Good Song" out of the circle, the best way is to carry out directional fermentation around the relationship between Li Yiran and Le Yan. Then their interaction in the show will increase, but Le Yan will be in the next six episodes. There’s no lens at all.”

Leyan's next appearance will be in the second round.

With so many issues in between, none of their actions could actually land anywhere.

This is a big problem.

After Zhang Yan asked the question, several people in Leyan Studio suddenly looked at each other.

Le Yan pointed at Xuan Xuan with his chin, gesturing for her to speak.

Xuan Xuan pushed up her glasses and said shyly:

"Sister Yan, we have discussed this issue before. Is there a direction you can take to see if it is feasible?"

Zhang Yan sat upright, carefully waiting for her next words.

Xuan Xuan stood up, put her hair back neatly, and then wrote a few big words on the whiteboard - spin-off variety show.

"We want to create more opportunities for the two artists to showcase themselves."

"The focus now is not the size of the budget, but how to use this opportunity to do more."

at the same time.

In the luxurious office on the top floor of Superstar Entertainment, which is about ten minutes' drive from Leyan Studio, a serious discussion is also taking place around "Good Songs". The two parties involved in the discussion are Ye Xinchun and Tian Ni.

After the first session of recording, Liu Zhuangzhuang flew back to Tian Ni to report the explosive news that Leyan and Li Yiran had reunited on "Good Song" and asked the company to increase the publicity budget.

After Tian Ni received such big news, she didn't dare to make the decision without authorization, so she took the initiative to ask her boss Ye Xinchun for instructions.

It's just that the boss's reaction was a little beyond her expectations.

She originally thought that based on how much Ye Xinchun doted on Le Yan, he would immediately approve the order she submitted, but the boss's focus was not on the publicity budget at all.

Ye Xinchun knocked on the table hard:

"Do you know how many people are waiting to see the two of them together? This union has been something those fans have been waiting for for a long time? Can only those 90 minutes on the show satisfy them? What's more, they can eat candy for a few minutes in the main film ?”

Ye Xinchun continued speaking quickly:

"What you should apply to me now is the production budget! In addition to the feature film, design as much derivative content as possible, whether it is behind-the-scenes, additional updates, Q&A interviews, behind-the-scenes, etc. As long as it has something to do with Leyan and Li Yiran If you have a good relationship, people will look at it and buy it.”

Tian Ni finally understood what her boss meant and asked overjoyed:

"You mean to expand the content around "Good Song" so that Li Yiran and Leyan can be exposed as much as possible?"

"Otherwise?!" Ye Xinchun frowned and said, "Hide them? They will definitely shoot them to death!"

Ye Xinchun said to Tian Ni anxiously:

"Time is very tight now. You go out and organize the content department to plan extra content. Try to arrange for the content to be online every day of the week. Bring the content to me. I will look at it and then talk about the budget increase."

Tian Ni quickly stood up, walked to the door and stopped again, and asked hesitantly:
"Filming more content will take up more of their time. Can the guests agree?"

The spin-off can't just focus on Li Yiran and Le Yan. The whole team has to increase their workload.

Ye Xinchun sneered and asked Tian Ni:

"Are the guests stupid? After missing one express train, you plan to miss the second one? To put it bluntly, what I want is Li Yiran and Le Yan. Does it matter whether other people agree or not?"

Tian Ni’s new questions came one after another:

"In case Li Yiran and Le Yan disagree."

Ye Xinchun waved his hand to Tian Ni confidently:
"You still don't understand Leyan."

If he didn't agree, he wouldn't hide it from everyone and use a second identity to appear and merge with Li Yiran.

Popularity is something Leyan values ​​​​very much. How could he miss such a good opportunity?

He will be anxious if I don't give them more opportunities to expose themselves!
At the same time, Xuan Xuan also finished describing her publicity strategy.

The direction is exactly the same as Ye Xinchun's idea, they want to reveal as many combinations as possible around the show to attract traffic to the show.

It's just that she thought about the details. In addition to creating momentum and attracting attention to the show through constant combinations, she also gave this strategy a name, called the '100-Day Harvest Plan'.

Of course, one hundred days is just a general concept.

It means that through high-frequency sharing in a short period of time, the CP of two people is 'cultivated' like idols, so that after the show is over, these fans will be permanently transformed by them and will never be able to run away again. .

"Are you sure this is feasible?" Zhang Yan asked speechlessly.

Xuan Xuan said firmly:

"This is a successful model for cultivating fans in the idol circles of neighboring countries. It has been in operation for many years. By increasing the stickiness of fans through the continuous online group, we can directly replicate their experience and avoid detours without asking any questions."

"Don't be pressured to think that the two artists must have a close relationship before fans will love to watch it. We have done a very detailed market research. Even if Leyan and Teacher Li are not doing anything, they both like to watch it if they sit side by side. The conditions and fundamentals of this artist are much better than those of the trainees. On this basis, we will get twice the result with half the effort!”

Zhang Yan was speechless.

This girl named Xuan Xuan has a wider range of interests than she does.

Through planned combined content, the volume of "Good Songs" is gathered together, allowing more people to watch it, and achieving the career goals that both parties want to achieve. Zhang Yan thought that the promotion path should be over here, but this girl took it one step further. Convert fans. Anyway, Zhang Yan can’t find any fault.

She touched her hair sheepishly.

It was said that it was a collaboration between both parties, but the Leyan team took care of the planning itself. This seemed very shameful to her.

Just when she was thinking about how to add a few words to this plan and join in, Xuan Xuan suddenly coquettishly said to her:
"The plan is already in place, but our team's network resources are relatively weak. After leaving Superstar, we have no purchasing partners to cooperate with. To implement this plan, we need the cooperation of a lot of media. Sister Yan, you have to worry about it then!"

Zhang Yan cleared her throat and sat upright:

"I don't have many connections in the circle, so I can only cover 95% of them. Anyway, I know the bosses of every platform and media."

"Really?! That's great! We need to at least-"

Seeing that their chat was getting more and more lively, Li Yiran, who was listening in the whole process, whispered to Le Yan next to him:

"Did you come up with this publicity strategy?"

Since the announcement of the new album, Leyan has been hosting internal meetings. So what is your idea of ​​this 'transformation plan'?
Leyan said embarrassedly:
"I also want to do something, but there are crouching tigers, hidden dragons in my studio. For the time being, I can only study."

Leyan’s opinions were adopted throughout the entire process of announcing the new album because the promotion of that collaboration was not done by this group of people.

These comrades he met in the Lion City were such a surprise to Leyan. Every one of them was ruthless!
Xuan Xuan's unique insights in publicity would make even a little guy like him think it was awesome. Even Xiaoxin, who typed on the computer every day, could instantly kill many "experts" in programming when he stepped out. This time it was really Make a lot of money!
Li Yiran tapped Le Yan's leg twice.

The employees in Leyan Studio are much better than she imagined.
It turns out that Ni Zhen was the only one around Le Yan, but now with so many people helping him, Li Yiran is really relieved.

Moreover, the two teams are a whole, and the addition of these new blood will make the two of them stronger and invincible! (End of chapter)