Generally speaking, the film crew should be the first to promote a movie. For example, they should invest in hot searches around the characters, plot, highlights, etc. before the release.

However, "The Pretender" is a literary film with a low cost and a small budget, so there is very little publicity before the release. Basically the entire budget is spent on word-of-mouth guidance, rapid word-of-mouth diffusion and post-screening marketing after the release. The nationwide roadshow was kept very low-key, only posted on the official Weibo, and did not make any infiltration actions.

But when the whole crew drove to the downstairs of the shopping mall, what they saw was that fans from three floors inside and three outside had blocked the door.

This is just the entrance to the shopping mall, not the entrance to the cinema.

What does it look like at the entrance to the cinema now?
"There are so many people." Ge Man opened the curtains and looked out the window curiously.

It’s time to catch up to the grand ceremony.

Bao Bin frowned:

"Are there any other big-name celebrities coming to this mall for activities today?"

Literary films are an extremely niche film genre. He and Peng Yiwei have been working together for decades, and they have never seen so many fans come to support them.

Moreover, the crew of "The Pretender" did not do any publicity for this road show. He guessed that these fans were definitely not here for them. They should be someone else, and a big name.

Have you bewitched them?

His fans are just so 'crazy'.

However, when applying for funds, he must sign.

Ni Zhen shook his head lightly:
"No, I just did some basic operations."

"Are these people here to see you? Do they know that you are acting in an art film? Don't be fooled again, right?"

Le Yan's eyes widened.

It’s not bad that I won’t kill you, but I can also give you free publicity?

The same confusion also occurred in the car where Le Yan and Deng Xuefeng were sitting.

The long queue of girls outside was obviously not within this range.

Isn't that just using your labor to help me replace resources?
Seeing Leyan's excitement, Ni Zhen comforted him:
"This kind of 'basic operation' that costs nothing will continue to operate uninterrupted throughout the year. Even if something goes wrong, we guarantee that you will always have a voice."

After being reminded by Peng Yiwei, Ge Man said "Oops":
"It's Leyan! Are these people here for Leyan?"

"No money? Will the media publish the article for you without spending money?" Le Yan asked with his eyes widened.

Because "The Pretender" has no promotional activities, Leyan has not arranged any promotional activities. This was decided before.

And he did it so well!

Although Ge Man's status in the circle is high, due to his age, there won't be any 'fanatic' fans, and there won't be that many of them.

"Because you like a person, you also like the literary films he stars in?" Bao Bin carefully looked at the surrounding fans outside, "How do these people look like they like watching literary films?"

The people below haven’t asked for money for a long time. What kind of basic operations are you talking about?
Xuan Xuan stood up and explained:
"Don't worry, we didn't spend a penny! It's just basic cooperation with the media and let them help distribute the article."

"The media also publishes daily articles. The articles I write do not have any propaganda orientation, so why should they refuse? On the contrary, I write articles for them, and they are very grateful to me."

The situation reminded her of a situation she encountered in the Lion City.

Since the establishment of the studio, Leyan no longer bothers with publicity. These people are much more professional than him, and he can save this energy to do other things without worry.

I, Xiaoxin, am the best writer in the family, and I guarantee that I will produce 20 articles every day. If I am in our family, I will persevere.

Thinking of something, he suddenly turned around and asked Ni Zhen:

"Did you publicize it?"

I, Xuan Xuan, am the woman who knows how to live the best in the family. I promise to do the work quickly and well, and save you money. Our family will never be separated as long as I am in it.

We've already said we won't promote it, but we still insist on promoting it. It's still some kind of 'basic operation' that continues throughout the year.
He wanted to wave his hand and say "increase wages!", but Deng Xuefeng was present and could not show his wealth.

Leyan has actually managed publicity projects and has a good understanding of the faces of those media and big Vs.

Le Yan was as confused as Deng Xuefeng, but what he was confused about was not whether these fans were the audience for artistic films, but why so many people came?
This number of people is comparable to the number at the event when he was promoting his album. Didn't the crew say there was no publicity?

Le Yan just came to the hotel where they were staying to hang out. When they went out to eat again, there was a traffic jam in front of the hotel.

Deng Xuefeng has seen Leyan fans go crazy many times, but on those occasions Leyan was either singing or doing brand activities. It is indeed something that girls of this age group like.

The audience for literary films is mainly older, higher-educated audiences, or young audiences who have higher requirements for movies.

Peng Yiwei and Ge Man are well-informed. Bao Bin, who works with camera machines every day and is elderly, completely does not understand the thoughts of these enthusiastic fans.

Good guy, can this still happen?

"Basic operations?" Leyan asked, "What basic operations? Didn't you see the application for this fund?"

Le Yan was really moved.

In the end, Le Yan hugged them with tears in his eyes:

I, Ni Zhen, am the most loyal guard in the family. I am willing to go through fire and water for you no matter what. As long as I am in our family, there will be no problems.

"Other big-name stars?" Peng Yiwei put on his glasses, "Aren't the stars in our crew big enough?"

Looking at those young and enthusiastic girls who were obviously still students, Deng Xuefeng asked in amazement:

Deng Xuefeng didn't want to have too much interaction with Peng Yiwei, so the two of them followed the studio's car instead of taking the minibus rented by the crew.

Xiaoxin, who is in charge of new media operations, stood up and continued to explain:

Other people's employees are either thinking about how to make money or how to cheat the boss's money, but his employees actually take the initiative to find things to do.

"I see everyone's efforts in my eyes. When conditions are met in the future, I will compensate you a hundred times a thousand times."

Nothing more to say.

Tonight, when the old man falls asleep, brother, I will definitely take good care of you.

This inexplicable drama of brotherly love between Leyan and the studio employees further strengthened the fact that Deng Xuefeng believed that Leyan was very difficult.

When Xuan Xuan explained, the focus was entirely on the word 'free'.

Can’t even squeeze out the publicity budget?

Want to go whore for free?

And that newbie is so depressed that he relies on writing manuscripts to replace resources.
And what Ni Zhen said further represented that the studio was encountering difficulties.

So everyone knows?

This heart-wrenching feeling lasted until Deng Xuefeng sat in the audience and watched the crew of "The Pretender" interact with the audience.

Deng Xuefeng felt heartbroken when he saw Leyan talking and laughing happily on the stage.

How can such a good actor focus on things related to company operations?
Leyan’s focus should be on career!

Deng Xuefeng tightly grasped the armrests on both sides.
Can I really help him?
The road show begins, which means that the pre-sale of the movie starts at the same time.

Few people pay attention to the pre-sale box office and the actual box office of the movie in literary and artistic films. The main reason is that they get bored after watching too much.

Even for a great director of literary films like Peng Yiwei, the box office of his best literary film did not exceed 9000 million, and some even failed to reach the box office of tens of millions. This situation is very common. This is the face of making literary films. The right facts will definitely be abandoned by the market.

However, when the crew finished the first day's road show and returned to the hotel, they were shocked when they saw the first-day pre-sale box office.

"How much? 510 million??" The fat on Peng Yiwei's face trembled.

"That's right! 510 million a day!" The person in charge of the distribution channel dared to report the figure only after confirming it many times.

This pre-sale box office is comparable to some commercial movies.

Peng Yiwei, who had originally planned to go back to the hotel to rest, changed his itinerary temporarily and shouted to the staff around him:

"Let's go, go out to eat! We can have a celebration party today." The pre-sale box office on the first day was 510 million, and the pre-sale box office will definitely exceed million before the official release.
"The Pretender" has already grossed at least 2000 million at the box office before the promotion even started. In addition, the movie has won awards abroad. Peng Yiwei feels that the box office champion movie of his career is about to appear.

This is a day worth remembering!
The news that they were going to have a 'celebration banquet' soon spread to Leyan's car.

Le Yan tentatively asked Deng Xuefeng if he wanted to send him back to the hotel to rest first.
Unexpectedly, Deng Xuefeng agreed to go together for the first time.

Le Yan looked at his resolute profile and touched his chin.

interesting
He is indeed the man that he has been elusive in his whole life.

Because it was a last-minute itinerary, no restaurant could accommodate so many people, so everyone eventually returned to the hotel’s restaurant for dinner.

Deng Xuefeng, who came to the celebration banquet for the first time, took the initiative to sit at Peng Yiwei's table, and always looked like he had something to say.

Or say people are cheap.
Deng Xuefeng hung up on Peng Yiwei every day, and Peng Yiwei chased after him.

Today Deng Xuefeng suddenly took the initiative, which actually confused Peng Yiwei.

what's the situation?
Are you asking me to borrow money?
"If you have something to say, tell me directly. I'm afraid of you."

Not knowing what kind of medicine Deng Xuefeng was selling in the gourd, Peng Yiwei couldn't sit still and his big elbow no longer tasted good.

Deng Xuefeng wrote in ink for a while and said to Le Yan:
"You go up and sing a song."

"Ah?" Le Yan was chatting with Ge Man when he heard Deng Xuefeng's arrangement and pointed at his nose and asked, "Shall I go sing?"

This is a very serious dinner party.

Why is there such a service?

Deng Xuefeng drove him away impatiently:
“Wouldn’t it be better to have one more occasion to promote the new album?”

You are so poor that you are prostituted for nothing, what right do you have to choose?
As soon as he heard that Leyan wanted to sing, Ge Man clapped his hands and cheered:

"You sing well. I really like many of the songs in your album. I like "Old Street" the most. The lyrics are great. I want to hear it live."

When Leyan released a new album, Geman helped promote it.

I thought it would not be easy to be an actor, but I didn’t expect Leyan to be great as a singer. In the past few months, Ge Man has been carrying the song "Still, Love You" with him wherever he went. He even asked Leyan for his next song when we met today. It's time for the album's release.

Seeing that Ge Man was in high spirits, Leyan obediently went to the stage to sing.

When Deng Xuefeng saw this scene, he was furious.

I asked you to sing, but you refused in every possible way.

Ge Man asked you to sing, and you were as happy as shepherd's purse.
What do you mean?
Is Geman's position in your heart really more important than mine?

Is it because she can help you? ?

Deng Xuefeng's mind was as big as a hand, and when it came to Leyan's affairs, he was only as big as millet.

Anger rushed to his forehead, and he directly had a showdown with Peng Yiwei:

"I can work with you."

Peng Yiwei choked a mouthful of water from his nose, but he didn't even bother to wipe it and asked hurriedly:

"condition?"

The person who knows Deng Xuefeng best in the world is not Le Yan, but Peng Yiwei.

Come on, state your terms.

Deng Xuefeng looked at Leyan on the stage and spoke slowly:
"This movie must bring back all the things I have lost over the years."

I want to get all the honors, awards, attention, industry admiration, etc. that Xiying has lost over the years.

Peng Yiwei agreed without saying a word:
"no problem."

He had been waiting for this moment for so long that he began to tremble slightly as he spoke.

But Deng Xuefeng’s conditions were not finished yet:

"This movie needs to be released as quickly as possible. The kind that will be released in two years will not work."

There are many directors to choose from for Deng Xuefeng's comeback.

But just because of this second requirement, the best choice is Peng Yiwei, who desires him extremely.

Peng Yiwei's determination to cooperate with Deng Xuefeng is extremely huge. This huge determination is enough to support him in making many concessions.

Deng Xuefeng has time to wait, but Leyan does not
He must quickly make a name for himself in the entertainment industry in order to help his best friend Leyan.

Hearing Deng Xuefeng's request, Peng Yiwei suddenly laughed softly, and then the laughter got louder and louder, until his shoulders trembled.

This movement attracted many prying eyes from around.

Peng Yiwei did not look at Deng Xuefeng, but looked at Le Yan on the stage and said:
"I just said that you are the best partner in my life. Even the conditions coincide with my ideas. Do you think it makes sense?"

Deng Xuefeng turned his head and looked at Peng Yiwei in confusion.

What do you mean?
Peng Yiwei leaned back in his chair comfortably and said with a smile:

"The script I gave you was prepared a few years ago. As long as you nod, you can start shooting at any time. On the surface, your retirement has nothing to do with me, but I always feel that it was because I tortured you too hard at that time that your character became abnormal. So I am partly responsible for what you have lost over the years. Only by getting back what you have lost can I feel more relaxed."

He suddenly turned to look at Deng Xuefeng:

"If I can't cooperate with you again in this life, I won't be able to rest assured until my death."

Deng Xuefeng turned back to look at Le Yan:

"Don't talk about useless things. When will the filming start, how long will the filming cycle be, and how many months will it be released? I want an accurate reply. I won't accept it if the cycle is too long."

I advise you to be careful in your words and actions.

If it takes nearly a year to shoot just like before, I will find another director.

"The filming of "The Pretender" will start as soon as the road show is over. The script is not complicated. I will try to complete the feature film within two months. Bao Bin is an old friend. I can also move forward in the later stages. The goal is to catch up with the Lion City Film Festival next year."

Because he was also anxious to let Deng Xuefeng get what he had lost, Peng Yiwei gave him a reply that put him under great pressure.

This movie with Deng Xuefeng did not have time to polish the script, but filming started after the road show, which means that he now has to start preparing the shooting location and other execution issues.

Moreover, two months is also a shooting time that has never been seen in decades. In the past, it took at least half a year. Even for feature films with monotonous scenes, Peng Yiwei was not sure that it could be shortened any longer.

Although Peng Yiwei took his heart out, Deng Xuefeng was still dissatisfied:

“I have to catch up with the Lens Film Festival early next year.”

Lens is one of the four major film festivals alongside the Lion City.

The Lion City Film Festival is held in April and Lens in January.

Seeing Peng Yiwei's bitter look, Deng Xuefeng pushed away his chair and stood up:
"alright, that's fine."

"Wait!" Peng Yiwei urged him to stay, but Deng Xuefeng had already walked out.

At this moment, the music on the stage is singing:
"I can't remember which year or day. It was a very long and very short time. I can't go back now. It's time that has passed long ago."

Along with the singing, Peng Yiwei, who was in a depressed mood, remembered his youth.

In his youth memories, he did not have the ability to torture people. He could shoot more than a dozen shots a day instead of the maximum two shots a day now.

Although the things I filmed are not as deep as now, they are more emotionally charged.

He couldn't help but ask himself:
Does a feature film really need a shooting cycle of nearly a year?
When he was young, he once accomplished the feat of shooting a movie in 17 days, and even won an award.
Fuck!
I can’t bear to let my son trap the wolf!
At this age, if you don’t go crazy again, you will be really old!

"Lance, just Lance! Just go for Lance! Come back here!!" Peng Yiwei dragged his plump figure and chased him out. (End of chapter)

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