You've passed the college entrance examination, but can't you make it in the entertainment

Chapter 268 Leyan in the eyes of classmates
"Charlotte" is in the filming stage. Apart from the official announcement of the male and female protagonists and the opening ceremony where a group of media were invited to attend, no information has been released to the outside world.

The lack of action does not mean that the crew does not want to do action, but Su Tian is used to starting marketing before the release.

The most indispensable thing for commercial movies is publicity.

If you want to do well at the box office, it's all nonsense if you don't do good publicity.

For other types of movies, the intensive promotion period before and after the release is about one month, and some are as short as more than 1 days. However, the intensive promotion period for commercial movies must be at least 20 days, and even many crews are in the filming break or post-production stage. I started to expose the movies one after another.

Otherwise, how can the media visit the class legitimately?

The "Charlotte Troubles" crew unanimously canvassed Le Yan for votes. This was purely a personal act and could not be promoted to the crew. However, the behavior of a large number of cast and crew canvassing votes for the same person at the same time was more or less exposed on the Internet. Some small splashes.

This small splash of water hit Su Tian's nose and made him smell the smell of 'box office'.

While Leyan took time out of his busy schedule to reply to thank each of his crew colleagues, Su Tian was also planning some actions.

Maybe the movie’s promotional moves can be moved forward, starting now?

During the recent period, Liu Min has taken her turn in the content division.

It is precisely because he is very good at guessing the hearts of the audience that he can continuously win good box office results.

In order to get the publicity budget as soon as possible, Su Tian reported to Tian Ni with embarrassment.

"We were originally scheduled to start action in the post-production stage, so we haven't come up with a publicity strategy yet. Now that we're starting to promote the movie, what's the direction? Will it be too sudden?" said a colleague in charge of publicity and distribution from Su Tian's team in embarrassment.

Ye Xinchun's training plan for Liu Min is very similar to that of a management trainee in a large factory. There is no fixed position and he is quickly rotated among various business departments. This is to allow Liu Min to quickly get in touch with and understand the grassroots business, and secondly, it also looks good. Take a look at what she is best at.

There is a clean double bed and a set of wardrobes in the lounge. She is used to sleeping here for half an hour every day.

"Charlotte Troubles" is a movie wholly-owned by Superstar. Every penny costs Superstar's finances. The promotion budget has not been approved yet. Where can I get money for you?

Ye Xinchun's office has two rooms, an inner one and an outer one. The outer room is where she works and receives clients, and the inner room is a small lounge.

Not only did he miss the chance to win the show, Leyan was also greatly questioned in the music industry!
Liu Min has made countless enemies since she went on rotation in various departments.

Tian Ni: I also want to help the prince, but such an urgent budget requires special approval from the boss. Liu Min, you and Mr. Ye are familiar with each other, why don’t you go and ask?

So when she introduced the situation to Liu Min, she said it was even worse than Su Tian.

"Mr. Tian! Brother Leyan is in trouble!!"

Not only did he not guard her, but he also allowed her to "show off" at every turn.

Unlike other department heads who were strictly guarded against Liu Min, Tian Ni had a very friendly attitude towards Liu Min.

His keen sense of smell told him that this was a good time to announce the movie, and the audience would definitely pay for it.

Ye Xinchun had already made up his mind to promote Liu Min. Facing the protective boss, the best choice was to stand on the same side as Liu Min, rather than on the opposite side of her.

Tian Ni is not very thoughtful, but she is good at observing people's emotions.

According to Su Tian, ​​Leyan was about to be pushed into the mud and rubbed in the mud on the show. If the crew didn't do this for him, he would be worthy of being a human director!

The price of gaining a strong background is a considerable loss of freedom.

What can we do if we don’t have money?

Su Tian, ​​who has a lot of experience in marketing, still insists on his own opinion:
"It's not that we start promoting the movie now, but we use this opportunity to temporarily increase exposure. Think about it, Leyan will definitely get a wave of exposure by participating in the "Good Songs" finals, and the actors will get another gain by canvassing votes for Leyan. A wave of exposure, these people are all members of our crew, why not channel these exposures into movies? "

Colleague Xuanfa nodded:

As soon as the other side of the phone said "Hello", Su Tian immediately became possessed by the actor and said anxiously and angrily:

"What's the matter? Tell me." Ye Xinchun closed his eyes and asked, half leaning on the bed.

"Understood, I'll make arrangements right now." The person in charge of publicity and distribution stood up and immediately stopped. He said to Su Tian with a painful expression, "Director Su, the publicity budget has not been applied for yet. The superstar requesting process is very long."

Although Liu Min's position is lower than Tian Ni's, all large and small reports within the department are left to Liu Min.

In this way, Liu Min opened Ye Xinchun's office door during her lunch break.

Forgot about it
He thought for a while and said to his subordinates:
"You go ahead and make preparations. I'll go get a feel for the budget."

"The publicity direction will be guided in the direction related to the content of the movie, such as the friendship between Charlotte and her classmates, and everyone's behavior will be focused on the characters in the movie. The official blog will also leave as soon as possible to canvass votes for Leyan, and you will go Learn how to vote for Leyan and what the crew can do for him." Su Tian arranged the work in a clear manner.

Leyan is the best example.

"I understand what you mean, so choose the direction of publicity——"

Liu Min had been Ye Xinchun's personal assistant for many years, and naturally took care of her food and daily life. There was no need to be so formal when they met. It was almost lunch break, and Ye Xinchun chatted with Liu Min in the back room.

Everyone in the company who has a good relationship with Leyan has risen to great heights.
Moreover, Tian Ni was afraid of having to deal with Ye Xinchun too much. She would make many mistakes if she talked too much. With Liu Min in the department, anything that needed to be discussed with Ye Xinchun could be done by Liu Min as a matter of course.

Su Tian hissed and slapped his forehead.

Su Tian used a cigarette to make a draft in his mind, and then dialed Tian Ni's number.

After Su Tian finished crying to Tian Ni, Tian Ni went to cry to Liu Min again.

How well-informed is Tian Ni?
Regardless of whether the difficulties the prince is encountering are real or not, just helping him at this time can build a good impression in front of him.

After all the staff left, Su Tian looked at his cell phone, smacked his mouth, and muttered to himself:

Su Tian is no longer the idle cloud and wild crane outside.

Su Tian is not only a successful director, but also a successful marketing expert.

"You told me that Leyan is not just an actor, his background is too strong. Now that Leyan is in trouble, is there anything wrong with me helping him?"

What bad old man wants to have a little girl on his head?

In order to gain a foothold in the superstar industry and occupy a favorable position in the future battle for succession, Liu Min began to look for allies. The company's situation was changing rapidly, so finding allies as soon as possible was the best choice.

At this time, the best choice is undoubtedly Leyan, who is walking sideways in the superstar.

No matter what the top management does in the future, artists will always be the foundation of superstars, and no one will be stupid enough to offend the company's treasure.

Once Liu Min and Le Yan join forces, she will occupy the best position in the battle for the future superstar throne!

In order to prove her worth to Le Yan, Liu Min needed a 'heavyweight' meeting gift.

This is not
The gift shop is open!

Many of Ye Xinchun's meeting documents were written by Liu Min, who has strong writing skills.

Liu Min used his literary attainments to describe Le Yan as a lonely boat drifting on the turbulent sea. As long as there is another wave, the lonely boat will be capsized and disappear forever on the sea level.

Ye Xinchun's eyes suddenly opened and his voice rose several octaves:
""Good Songs" is the company's own program, how can it still cause problems for Leyan?" How can a popular star of the company encounter such difficulties when participating in his own company's variety show?
are you kidding me?
Others come to cry and complain with only one mouth, but Liu Min understands Ye Xinchun, she comes with evidence.

Liu Min showed Ye Xinchun various public opinion articles on the Internet:
"The program team can only control the public opinion of "Good Song", but they cannot control the public opinion of the entire network. Take a look."

Leyan has been on his own for more than two months. During these two months, Ye Xinchun has never taken care of his work, nor has he gone out of his way to understand his situation.

Whether it was because he was sleepy in bed or because he was old, Ye Xinchun only took one look and his head was buzzing with anger.

Public opinion is so unfavorable to Leyan?

real or fake?

She sat up with a cold face, pushed away Liu Min's computer, took out her mobile phone and checked the situation online herself.

Xuan Xuan is the most powerful publicity star, and she is considered a 'dad' in the entire entertainment industry.

How could the project she was running be seen as human intervention?
Even Ye Xinchun believed that Leyan had encountered a huge public opinion crisis, and the entire network was not optimistic about his performance in the finals of "Good Songs".

Seeing Ye Xinchun gasping with anger, Liu Min, who knew her well, continued to pour oil:

"Although it doesn't matter whether he wins the championship or not, as you said, Leyan was still questioned when he participated in his own company's show. The superstar was also very embarrassed. The crew of "Charlotte Trouble" wanted to help Leyan win votes. , I think it is reasonable and appropriate.”

Ye Xinchun has the best face.

When it comes to talking about things with face, she is sure to get the upper hand.

Ye Xinchun threw the phone away, looked at Liu Min and said:
"Call Ji Xueli."

Liu Min was stunned.

Why call Ji Xueli here?
I'm looking for money from you.
"Mr. Ye, the live broadcast of the finals is tomorrow, and the payment process is extremely long. Do you think we should secure the payment for the "Charlotte Troubles" crew first?" Liu Min put the topic on the right track.

Ye Xinchun rubbed his temples:
"When Ji Xueli comes, I will tell you two that you should go find him as quickly as possible now."

Liu Min left doubtfully.

Ye Xinchun stood up, put on his coat, and walked outside while gritting his teeth and mumbling to himself:

"What's wrong with you kid? Don't you know how to go home and cry when you get into trouble? Even if you go out on your own now, come and see me, will I leave you alone? Or do you think I'm dead?!"

As mentioned last time, the entire cast and crew of "Charlotte Troubles" canvassed Leyan for votes, which only caused a small splash in the entertainment industry.

Why is it a little splash?
Because except for Yu Nian, none of these young actors are very famous, and most of them are hanging around outside the third tier.

Unless they cheat or come out, it will be difficult for them to be noticed by the public throughout their lives.

Although these people were sincere and spoke from the bottom of their hearts, they were not seen by too many people.

But the night before the finals of "Good Song", a hot search term pushed the touching story between these actors to the public's attention.

#乐言 in the eyes of classmates suddenly appeared on the hot search list.

Click on the entry, pinned to the top of Weibo is the article published by the official Weibo account of "Charlotte Troubles":

"We are "Charlotte Troubles". We are as close as a family. Today all members of the family want to tell you a story, a story about classmate 'Charlotte'."

Soon, the cast members of the "Charlotte Troubles" series posted on Weibo with this entry.

These people introduced their classmate Charlotte in the tone of the characters in the movie. The character of Charlotte in the movie is also a big boy who loves music, which is completely consistent with Le Yan.

"Hello everyone, my name is Meng Te, you can also call me Meng Tejiao. Charlotte is sitting in the row in front of me. I often look at Charlotte's profile and think, how can such a handsome boy be liked by girls? Until I see When he was singing with the guitar, I finally knew the answer because I was stunned by Charlotte's handsomeness. I heard that Charlotte was going to participate in "Good Songs". Please sisters, please vote for him. I guarantee that you will and I feel the same way!”

The pictures accompanying the copy are two stills.

One picture shows Leyan in school uniform sitting on his seat, holding a guitar in his hand, turning his head and smiling brightly.

One photo shows Mente fainting while holding his forehead.

"I am Qiu Ya, a simple and shy ordinary female high school student, but my shyness disappeared forever after meeting Charlotte. Charlotte's singing and his voice deeply fascinated me. I must take the initiative to deal with such a boy! I heard that Charlotte is going to participate in "Good Song", and I will go there to cheer for Charlotte!"

The accompanying pictures of Qiu Ya are also stills.

As the sun set, Leyan sat on the roof of the teaching building, singing against the light. Qiu Ya next to him looked adoring.

All the cast and crew of "Charlotte" posted copywriting in this form. Because many people have never seen this novel form, the ranking of this hot search climbed higher and higher, and it climbed higher and higher in less than two hours. Arrived in the top ten.

Leyan, who was rehearsing, was dumbfounded when he heard the news.

You canvassed for votes yesterday, why are you still canvassing?

The experienced Xuan Xuan pushed up her glasses:

“This is a marketing move designed by a professional team.”

Familiar. So familiar.

There is a hint of conspiracy everywhere.

It seems that he is canvassing votes for Leyan, but in fact he is gathering publicity for the movie.

At first glance, it seems that there is someone behind the scenes.

"Marketing move?" Le Yan asked in surprise.

Xuan Xuan nodded and expressed her judgment:
"Yesterday it was their independent act, but today it was all planned."

Le Yan curled his lips.

Whether it was a man-made design or a spontaneous act, the attention attracted by this hot search undoubtedly helped him.

He remembered this feeling.

However, after Leyan refreshed the hot search term #乐yan in the eyes of classmates, he asked Xuanxuan in fear:

“Is this also marketing?”

He actually saw Xie Zhenyuan’s canvassing Weibo in this entry
This Weibo had just appeared, and Xuan Xuan did not dare to make any judgments.

While she was reading the copy, Leyan's phone rang several times.

Xie Zhenyuan: "Man, the classmates on the crew are so awesome, how can I, a real classmate, lose to them?"

Bi Xia: "What do you mean? You don't even know how to canvass for votes? Don't you think of me as your senior sister? Wait, I will make arrangements for you right away."

Geng Xinyao: "I'm not your classmate? Have we been together for two months? Do you have a canvassing copy? Send it to me. I can't edit it myself."

(End of this chapter)