You've passed the college entrance examination, but can't you make it in the entertainment

Since Li Yiran requested a custom-made wedding ring style, this pigeon egg worth tens of millions of dollars would not be delivered until more than half a year later.

Although Li Yiran temporarily extinguished Le Yan's "male chauvinism" with sweet words, buying a wedding ring still gave Le Yan a wake-up call.

He took a day to carefully calculate his own wealth.

The operating funds on the studio's books, the liquid funds in the bank cards and the deposits invested in the financial management market add up to more than 7400 million. Add in the 180 million that will be received from the theme song of "Sweet Honey", and the 7600 million is his entire fortune after more than a year in the entertainment industry.

This number is enough for an ordinary person to live a lifetime, but for Le Yan now, it is still far from enough.
No matter how much Li Yiran loves him, should she pay for all the expenses of not being able to get married?

Li Yiran can stop him from paying, but Le Yan must have the money in his pocket. This is about a man's dignity!

He roughly estimated that buying a wedding house and holding a wedding would require at least two small goals. If he wanted to do it well, he would have to prepare for three small goals, so he still needed more than 2 million yuan.

Le Yan still has more than a year to go before he reaches the legal marriage age, but based on his experience in buying wedding rings, he needs to start preparing for these two major expenses next year.

Preparation means starting to spend money.
The copyright income from his first album and songs written for others can bring him nearly 200 million every month. At the beginning of next year, he expects to receive a superstar shareholder dividend of more than 1000 million.

After deducting these two fixed incomes, Le Yan's financial hole is still huge.

Li Yiran falls asleep happily holding Le Yan every night, but Le Yan is so worried that she can't sleep every night.

He has worked very hard to make money.

But the speed is still too slow
Where can I make money this year?

Release an album?
Copyrights can indeed bring him a steady stream of wealth, but that is a long-term source of money and is not the first choice for him who is in urgent need of money.

It is not practical to get rich by making TV series and movies.

For Le Yan at this stage, a good script is the most important thing.

For example, he only received a salary of more than 900 million before tax for the TV series "Sweet Honey".

Even if the pay for a film is raised to more than 1000 million yuan, it is still too inefficient and too slow to earn more than 3 million yuan in three months.

The fastest way to get something for nothing is to take dividends from superstars, but how difficult is it to raise that 1.44% to 14.4%?

It was a pipe dream to think about this when Ye Xinchun was still in office. The best news is that when he reports again next year, the rate will be increased a little bit from 1.44%.

A little more means a little more. No matter how small a fly's legs are, they are still meat.

LeYan carefully recalled the demands and projects he had found in recent months, and found that taking on endorsements was the fastest and most efficient way to make money.

The recording of a variety show takes at least four or five days, and at most more than ten days, and the salary can reach more than 100 million yuan, with an average daily salary ranging from 200 to million yuan.

But it only takes three working days to get an endorsement, one day to shoot a commercial, one day to visit a store offline, and one online live broadcast, and you can get 1500 million, with a daily salary of up to 500 million!
If he can reach the top level, the endorsement price can rise to 2000 million+, and his daily salary will reach an exaggerated level of at least 700 million per day!
Once the endorsement price rises to 2000 million, LeYan only needs to take a dozen endorsements to save enough money to marry a wife. The peak of the artist in the circle can have more than 20 mutually non-exclusive commercial endorsements at the same time.
LeYan currently has a total of 9 endorsement clients, with more than a dozen left before reaching saturation. Moreover, three of these brands will expire in a few months, so we can start discussing renewal or the next round of endorsement communications for this category now.

This discovery made Le Yan very excited.
Finally I see hope!
In order to realize this hope, he had to climb up as quickly as possible to the place that the company and colleagues around him had mentioned to him countless times.

Top stream, here I come!

"How much is the annual quotation for endorsement clients now?"

After figuring out the battle strategy, Le Yan immediately went to Ni Zhen the next day to find out about his current situation.

How much money do I need to be the top streamer?

LeYan often asks about the studio's situation and industry knowledge, and Ni Zhen always patiently answers his questions:

"The endorsement fee is not fixed. It depends on the brand and category. If it is a category with very high competition, such as beauty, personal care, food and beverages, then the quotation is the highest, starting at 1600 million per year, and fluctuates up and down according to the specific rights and interests; if it is a category with low competition, such as video websites and various apps, then the price will be lower, 1400 million a year is also acceptable; but for categories that can raise the value, such as clothing, luggage and jewelry"

Ni Zhen smiled awkwardly:

"I'll take it if I give you some money."

There is fierce competition in the category, and customers need to compete for artists in the market. Because there are few good artists, if an artist takes on endorsements for another company, he or she will not be able to endorse yours, so premiums often occur.

When dealing with clients in categories where there is basically no competition, the artists will be more cooperative and will make as much money as possible.

As for high-end luxury goods, they will just take the job if they are offered a certain price. For example, the international top luxury clothing company that Ji Xueli talked to Le Yan about only offered a price of 500 million per year. Even if their offer was reduced by one or two million, Ni Zhen would still take the job. This is the difference.

Le Yan touched his chin and nodded.

When he first became popular at the beginning of this year, the endorsement offer was only 600 million per year. It has more than doubled in half a year, which is a very good growth trend.

But
"So what are the endorsement quotes for those top stars in the market right now?" Le Yan continued to ask Ni Zhen.

The endorsement quotes of artists are confidential information, especially for top artists. Both parties will not leak it, but superstars have a strong dominance over the industry. One of the manifestations of this dominance is that there cannot be any blind spots in the entertainment industry that they "don't understand".

Ni Zhen recalled the information he got from the superstar and spoke slowly:
"Your classmate Zhou Zihan offered an international sports brand a contract of 2200 million per year, but the deal fell through in the end. Another male artist in his group was announced last month as the spokesperson for the largest e-commerce app in China, with a contract of 2500 million per year. I don't remember much else, but it's probably in this price range."

Le Yan's cheerful mood just now disappeared immediately after hearing the two pieces of news.

Zhou Zihan hasn't had any representative works in the past two years, but he can still be quoted at more than 2000 million?

"Zhou Zihan hasn't released an album in the past two years, nor has any film or TV work been released, but he's still being paid the price of a top star?"

Bi Xia said Zhou Zihan was very depressed recently.

In their first year at Beijing Film Academy, Deng Xuefeng did not allow them to go out to film.

He kept jumping back and forth between actor and singer, and there was no development as a singer, which meant that he had wasted more than a year and had nothing to show for it.

He had nightmares every day these days and felt that he was going to die.

Ni Zhen said honestly:

"In fact, at Zhou Zihan's level, brands value the artist's tone rather than his works and strength. He only needs to walk a few more red carpets at grand ceremonies and attend more fashion weeks abroad at the end of the year, and his value will be difficult to fall."

"Tone?" Le Yan asked with a frown.

Ni Zhen thought about it and tried to find the right words:

"You can simply understand it as a high standard, it's hard to expand on it."

Le Yan immediately asked:

“Is tone related to worth? The higher the tone, the higher the worth?”

Ni Zhen nodded:

"That's for sure. The tone of the top streamers must be high."

“So how can we improve the tonality?”

In fact, what Le Yan wants to ask is how to become a top star.

But this question is silly.

Who doesn’t want to be a top star?

If there really is a standard answer, how many more top stars would there be in the circle?

This time Ni Zhen answered quickly and without much words:
“Attend more offline luxury events, walk more red carpets, and try to associate myself with fashion.”

When we went to Singapore to attend the film festival at the beginning of the year, the plan the team made for Le Yan was a "fashion trip".

It seems that fashion is extremely important to artists.

Le Yan smiled helplessly.

As an actor, it is not enough to have good talent, you also have to be fashionable to be valuable.

As a singer, it is not enough to sing well, you also have to work hard to be fashionable.

It's so difficult!
Although he didn't understand, he believed what Ni Zhen said. Randomly, Le Yan thought of a key question.

The luxury brand endorsement that the team had been looking for for him has been signed, and it is a world-class one.

But he still hasn't reached the top position.

Is it because his fashion sense isn’t strong enough?

"Ni Zhen, how can we quickly improve the tone you mentioned?" Le Yan continued to ask.

Say it with your conscience in mind.

LeYan is not inferior in any professional abilities.

The upcoming movie "Charlotte's Troubles" and the currently filmed TV series "Sweet Honey" can also be considered excellent works.

If you want to become a top star in a short period of time, making a breakthrough in the fashion industry is a good choice.

Ni Zhen also said that the higher the tone, the higher the value, so it is not in vain.

Hearing this question, Ni Zhen suddenly turned to Le Yan and said:
"Since you asked, I also want to talk to you. You don't have any confirmed work in the future. You are only in talks for a movie directed by Peng. Where do you want to focus your work?"

In fact, in the past six months, Le Yan has been offered many TV series and movies. There is a thick pile of scripts given to him by superstars alone. However, due to Peng Yiwei, Le Yan's future work arrangements have not been finalized and no cooperation has been confirmed.

Peng Yiwei signed a contract with Superstar for two films. The post-production of the first film has been completed and they are waiting for the award news. The shooting and production cycle of this film was too short, resulting in Peng Yiwei having no time to prepare for his next film.

The only confirmed information is that Le Yan and Ge Man are going to collaborate again.

The start time, end time, shooting period, shooting location and other information are all unknown.

The contract has been signed. Le Yan must be the male lead in Peng Yiwei's next movie. It doesn't matter whether he wants to or not.

This meant that he had to wait for the information from Peng Yiwei to be finalized before he could determine his future work schedule.

What if he has already booked a TV series or movie for next year, and Peng Yiwei gives the news, it would be bad if the two schedules clash.

In fact, for actors, when faced with a movie directed by a big director but with an undecided release date, they are very willing to give way to the crew and reserve a schedule in advance.

That's what Geman did.
She said a long time ago that her schedule for the whole of next year is empty, and she can join the crew at any time as long as filming starts next year.

But for Le Yan, who is in the midst of a career boom, he can’t just sit and wait.

He met with Peng Yiwei privately several times, but what he got was to wait for him to leave the "Sweet Honey" crew and go to Kyoto to have a face-to-face script reading session with Peng Yiwei, Ge Man and other main creators, and determine a rough shooting schedule based on the results of that conversation.

So before that, Le Yan didn't dare to take any dramas, and could only take variety shows at most.

Although I can't take it for now, I should have a general idea of ​​the direction.

Ni Zhen wanted to hear Le Yan's plan.

Do you want to focus on the big screen, or continue to increase your public exposure through TV dramas?

Le Yan has actually thought about this question.

He said quickly:
"I want to see the market feedback before deciding on the future direction. Director Peng's movie just forced us to stop for a while, which is also a good thing."

Ni Zhen tilted his head, waiting for Le Yan's next words.

"'Charlotte's Troubles' will be released during the Spring Festival, and 'Comrades: Almost a Love Story' will be aired soon after. We can see how the box office performs and whether my popularity among the public has improved by then, and then decide whether to focus on movies or TV series in the future."

Ni Zhen's brows immediately frowned:
"Isn't this break a bit too long? It's only November now, and you plan to rest until "Comrades: Almost a Love Story" is released next year?"

Ni Zhen thought that after talking with Peng Yiwei, he could at least help Le Yan get another movie or TV series.

Unexpectedly, Le Yan will take a break until next spring?

Le Yan shook his head:

"Rest? How is that possible!?"

He wants to make money every day like a chicken with its blood pumped up.

Does he deserve to rest?

"So what have you been doing during this time? Taking on some variety shows?" Ni Zhen asked innocently.

Leyan continued to shake his head:

"While I am watching the market, I can prepare for my next album. The release date is yet to be determined. I will write and work on the songs first. If I have time to release it next year, I will release the new album first."

Through writing "Sweet Honey" recently, LeYan has become confident that he can use his own abilities to complete the fragments in his mind into popular songs.

Once you get rid of your dependence on the system when it comes to songwriting, then releasing songs becomes a breeze.

Peng Yiwei's movie will definitely mess up next year's schedule.

Then this album acts as a panacea.

Moreover, this way LeYan doesn't have to set aside two or three months to make the album like he did for his first album, which can significantly improve efficiency.

"That's fine!" Ni Zhen nodded immediately.

It’s good to release a new album.

You can make money, gain popularity, and gain exposure.

"Besides that——" Le Yan spoke again.

Ni Zhen turned his head to look at him.

what else?
Le Yan looked at Bi Xia who was picking his hands out of boredom in the distance and said:

“It’s almost the fashion week cycle, right?”

Bi Xiatian kept buzzing in his ears, saying that Ge Man took her to the Fashion Week but not Le Yan.

Le Yan didn't argue with her, and treating her as if she were air every day was the biggest punishment for her.

He had no interest in Fashion Week, but now he needs to raise his fashion bar.

Is Fashion Week a particularly good means?
Ni Zhen didn't expect Le Yan to bring up Fashion Week, and said with some embarrassment:
“You need an invitation from a brand to go to Fashion Week, but you haven’t received an invitation.”

LeYan signed the luxury brand too late. The brand started preparing for the biggest fashion week of the year half a year ago and sent out the invitations early.

Le Yan was neither discouraged nor disappointed, and said in a calm tone:

“Is there no other way to go?”

Ni Zhen couldn't answer for the moment and needed to go back and study it.

Le Yan crossed his legs and continued:
"You asked me about my future, didn't you? Before next Spring Festival, please arrange all the activities that can improve the tone, such as fashion week, red carpet, gala, award ceremony, etc. The more the better."

The end of the year is the time when fashion events gather together.

This is also the focus that LeYan needs to focus on!

Ni Zhen stared at Le Yan for a few seconds, and after confirming that he was not joking, he gritted his teeth and agreed.

At the same time, several friends from Le Yan Studio were pulled into a group called 'Prince Fashion Plan 2.0 Execution Group'.

Ni Zhen: "Get to work." (End of this chapter)