You've passed the college entrance examination, but can't you make it in the entertainment

Live streaming is the product of the development of technological life to a certain stage. It appeared more than ten years ago, and with the development of the Internet, it has entered households with smartphones.

It can be said that every country in the world with Internet signals knows about live streaming and has watched it.

However, the popularity of live streaming for selling goods is very low in many countries, which is affected by technological differences, cultural differences and market acceptance.

The live streaming e-commerce model has developed particularly rapidly in China, forming a unique business model and culture. This is due to the huge user base and mature e-commerce system. Even the government and relevant agencies are strongly supporting live streaming e-commerce.

With the right time, right place and right people, it is only natural that it will become popular.

In China, no matter who you are or how big a celebrity you are, you have to post a link before you go to any live broadcast room.

Although "Beautiful Trap" and the organizing committee reported very clearly: our live broadcast is purchase-oriented, and it is a type of live broadcast with goods.

However, these foreigners who have never seen the world still regard it as a live broadcast activity to chat with fans and improve their favorability, because they have never seen movie tickets sold in the form of live broadcast.
As we all know, most of the movies that have won international awards are art films, and art films have no box office success!

When Louis arrived at the live broadcast site of "Beauty Trap" with all the important figures of the organizing committee in their best attire, they were completely stunned when they saw only a small table and two small chairs in front of the camera.

"Don't all the main creators need to participate in this live broadcast?" Louis, who was wearing a tuxedo, asked Joe, who was responsible for connecting with the crew.

Joe said unexpectedly:

"No, only Yan will be attending the live event today."

"What?" Louis couldn't believe his ears.

For a movie promotion event, shouldn’t the entire crew be gathered together, from the director, screenwriters to actors, the more people the better?

Louis brought this group of well-known people in the industry here just to join the promotional camp of "The Most Beautiful Them" and contribute to their efforts.

The Lion City Film Festival opened two days ago, and the live broadcast event of the "Beautiful Trap" crew was included in the official activities. He brought people to the stage to support it, and no one could find fault with it.

Louis' original plan was: the live broadcast data with LeYan's participation would definitely not be too bad, and with his kind help and the support of other actors in the crew, the data would be even better. If it couldn't reach 10 million viewers, it would at least be 6 or 7 million.

This number is not "world-shattering" because it is a small live broadcast event after all, but this live broadcast data is enough to prove Yan's value to customers.

On the day Louis received the news, he notified all target customers to pay attention to today's live broadcast. It is an official event and these sponsors must pay close attention.

He thought Le Yan had the same plan as him, but after seeing this situation, was he wrong?
"Where is Yan?" Louis asked anxiously.

There was still some time before the live broadcast started, and he wanted to tell Yan the importance of the situation.

Even I'm here to help, your friends should join in too!

This live broadcast is so important to you!

"In the back lounge." Joe turned and led the way.

When Louis met LeYan, LeYan was playing with his phone, which made Louis even more anxious.

"Yan, I heard that there is an old saying in your country that 'the emperor is not anxious, but the eunuch is anxious'. How come even you don't have a sense of urgency? Don't you need to prepare?"

What time is it, and you are still playing with your phone?!

Le Yan kept his hands busy, lowered his head and said:

“I’m interacting with the fans.”

Louis stood next to LeYan and saw that he sent an emoticon in the chat box. Then the page froze and he didn't know why.

"Where are your friends?" Louis looked around and asked with concern.

"Rest in the hotel." Le Yan said calmly.

Louis' beard is almost crooked with anger:

"Call them here quickly! Now is the time when we need them!!"

Every additional person means more data contribution, so don’t rest!

LeYan had no choice but to exit the stuck software. It was the first time he appeared in the fan group after so many years of establishment. One can imagine how many fans he attracted.

He looked up and said to Louis apologetically:
"We can't add any more. We really can't add any more. If the system crashes, all our work today will be in vain."

Le Yan was stubborn and always looked down at his phone, so Louis had no choice but to leave the lounge temporarily and think of other solutions.

As soon as he went out, he ran into Deng Xuefeng who was carrying a takeaway bag.

"Deng!" Louis grabbed at straws.

Deng Xuefeng ignored Louis's outstretched right hand and asked cautiously:

"Who you are?"

Who are you?
Louis and Deng Xuefeng had no connection, so it was normal that the other party didn't recognize him.

His gentlemanly self-introduction:

"I'm Jean Louis, the chairman of the Lion City Film Festival and a good friend of Le Yan, Deng. I need your help. You must find other partners immediately and ask them to come here to help Yan!"

Deng Xuefeng has been relatively active in the international film scene in the past two years. Even today, there are still people digging into the past and present of him and Le Yan crying across the air.

In the media's description, Deng Xuefeng is both a teacher and a friend to Le Yan.

You must care about Le Yan too, right?
Take care of him, my God!
Deng Xuefeng took a half step back and moved around Louis:

"I can't speak English."

Wow wow wow what are you talking about?
"Hold on! Hold on!"

Louis is really going crazy.

What an unlucky day today!
Twenty minutes later, with the help of the translator, Louis and Deng Xuefeng finally aligned the information.

"Deng, it may be too late to call others, but can you go up and help him?"

Too many things went wrong, which resulted in a lot of time being wasted. The live broadcast has already started and there is only one host on the screen. I guess Le Yan will go on stage soon.

Louis was sweating profusely, and his sparse white hair stuck to his scalp.

The customer must be paying attention to this on his mobile phone at this moment. Think of a solution quickly!

Deng Xuefeng comforted Louis:

"In today's live broadcast, the rest of us will not be able to help LeYan."

“How could that be?” Louis yelled at the translator, waving his fists and asking the translator to quickly tell Deng Xuefeng, “Even 1 more viewers will help Yan!”

What family?

Don’t even want a mosquito leg?!
Deng Xuefeng took out two bottles of cold beer from the small refrigerator in the lounge, and held up the "bean hair" platter packed from the Huaguo barbecue restaurant in front of Louis:

"Tonight, let's just be a good audience."

Louis heard what the translator said and rubbed his head in pain.

At this moment, he was no longer a gentleman, as if he had already seen what would happen next year:

"I don't like beer, drink it yourself, I'll go outside and watch."

You all don't care about Yan's safety, but I do! I'm going to bring some people to support him right now!
Unexpectedly, Deng Xuefeng suddenly grabbed his arm, pointed at the big TV in front of him and said:
"Don't go over there, you won't be able to catch up."

"Can't catch up?" Louis frowned and turned back, seeing Le Yan already appeared on the screen, "Why can't you catch up?"

He had never seen this live broadcast software before. Louis guessed that it should be an app from China. Suddenly he rubbed his eyes and stared hard at the upper right corner of the screen.

“1、2、3、4、5、6”Louis惊呼一声，走到电视前，指着屏幕数数，“这是多少个零？”

Deng Xuefeng took a sip of beer and said nonchalantly:

“When live streaming first started, it only reached a few million.”

The last time Le Yan live-streamed on Kuaishou, the number of viewers reached 1500 million, but that was more than half a year ago. It is estimated that the number of viewers now cannot be more than 2000 million.

It's just a few million, what's so surprising?

"Oh my God! It's really 400 million!" Louis finally counted it clearly.

The live broadcast has just begun and there are already 400 million viewers watching. It is conceivable how terrifying the final number will be.

You know, last year’s live broadcast of the Lion City Film Festival Awards Ceremony was only watched by 1950 million people!

"It's done, it's definitely done this time!" Louis danced with joy and shook the beer bottle like he was opening champagne.

Deng Xuefeng looked at Louis as if he were a fool, thinking that foreigners are really weird when they see something new.
"By the way, what did you mean by late?" Louis took a sip of beer and returned to the previous topic.

Louis has an important job, so he can only keep his complaints to himself. Deng Xuefeng suppressed his complaints and said calmly:

"The live broadcast is about to end."

"No!!" Louis yelled even louder this time and almost dropped the beer bottle.

The live broadcast was reported to be one hour long, but it’s only been about 10 minutes now.

If you don't open it for a while, how will the number of viewers accumulate? !
"The longer the live broadcast, the better! The better the number of viewers, the more likely it is to win the hearts of customers!" Louis blocked him forcefully.

Deng Xuefeng couldn't help it anymore and said sarcastically:

"The number of viewers is useless. Do you know anything about live streaming? If you don't know, can you please stop talking? I've been putting up with you for a long time!"

The translator's face turned green. Under Louis's urging, he expressed it in English:

"Don't be impatient."

The Chinese are really good at live streaming to sell goods.

If you go to the job market now and pick up ten resumes at random, at least five of them will mention experience in live streaming or e-commerce.

This is something engraved in the blood of the Chinese people!
Live broadcast powerhouse, well-deserved reputation!!

The process is nothing more than this: the host/internet celebrity gives an opening speech, introduces the next guests and tells netizens about the welfare activities of this live broadcast. The artist arrives and greets the audience on the other side of the phone, praises the product, and then links one by one, and then goes home after get off work.

LeYan personally went to the fan group to make a preview in the afternoon, so the number of viewers soared, breaking the 1000 million mark the moment he appeared. Because Louis was yelling at Deng Xuefeng, this beautiful number was not seen.

However, the number of viewers is definitely not Le Yan’s goal.

He's here to sell goods seriously.
"This is the third time I have worked with Director Peng. You all should know how the industry evaluates Director Peng. If the script had not particularly attracted me and the cast was not so solid, I would definitely not have done the masochistic thing of working with him again. Facts have proved that my judgment was correct. This is a conscientious work."

Explain the selling points in a vivid and emotional way.

In addition to speaking, he also tried the product himself.
Le Yan took out a Mediterranean wig and said mysteriously:
"My image in the movie this time is very subversive. The director wants me to break myself, and this is the headgear that I have been wearing for more than half a year."

He put it on his head and smiled as he interacted with netizens on the screen:

"Everyone, be prepared, this is how I am in the movie"

In fact, Le Yan couldn’t see a single message from netizens as they scrolled too fast. The so-called interaction was pure nonsense, just an attempt to attract fans’ curiosity.

All this preparation is just to sell tickets.

"After attending the film festival in a few days, this movie will be released in China. I know that this type of movie may not attract everyone's attention, but I will still do my best to recommend this good movie to people around me." Le Yan raised his fists and said, "Friends who like it, please support it."

The host next to him spoke at the right time:
"I will definitely go to the cinema to support it. Everyone will also support "Beautiful Trap", right? But babies, remember, consume rationally and shop happily! Don't place an order just to boost sales. Thank you for your understanding and support!"

lounge.

Deng Xuefeng watched the live broadcast and drank beer alone, no longer paying attention to Louis who was bluffing.

With the help of the translation, Louis finally figured out that the purpose of this live broadcast was really to sell tickets?

How dare you?
Isn't this just slapping yourself in the face in public?

It was originally an answer sheet with perfect marks, but you insisted on scribbling on it, adding unnecessary details!
Besides, just sell tickets.

Listening to the real-time translation, why is this host still advising the audience to consume rationally?
What rationality is there at this time?

You should find a way to make them buy as much as possible!
Louis increasingly felt how outrageous the cultural differences were.

Just like he couldn't understand why Le Yan couldn't attend the Lion City Film Festival without an identity.

What’s wrong with being accused of sneaking onto the red carpet?
Filled with anger, Louis heard the devilish sound of "three, two, one".

He didn't know what happened in the live broadcast, but the emotionally stable host suddenly started to yell and the surrounding environment became very noisy, as if the staff were screaming?

"What is he saying?" Louis asked the translator.

The translator was a Chinese. He opened his mouth wide, stared, and said:
“Sold out?!”

"What are you talking about?" Louis asked unhappily.

The translator was so surprised that he spoke in his native language, and Louis felt that the Chinese were more and more unreliable.

Today, every Chinese person he met made him extremely angry!

Simply outrageous! !

"All the tickets prepared today were sold out in 1 second!" said the translator in English.

"Are there too few tickets prepared?" Louis felt that this was indeed a way to avoid being slapped in the face.

Just post 100 of them just for show.

"Yes, there are too few prepared. The 500 million tickets in stock are not enough to grab!" The translator shouted while staring at the screen.

"What?!" Louis screamed for the umpteenth time tonight and started doing math problems.

Too many zeros. Too many, too many zeros. The multiplication table is also a weak point for foreigners!
The translator pointed excitedly at the rapidly scrolling message on the screen and explained to Louis:

"Five million tickets is not the upper limit. All these netizens left messages saying they didn't get one. At this rate, 500 million tickets will be sold out!"

Louis slumped back on the sofa.

As expected, the cultural differences are so huge.

But he is the frog in the well.

This is truly a great and magical country. (End of this chapter)