Started as an independent producer in 1988

Chapter 136 Yu Hua settled the dog’s residence

The sky was clear and the sun shone on the snow.

Chen Shiping walked through the snow and came out of the communication room of the family courtyard, holding a pile of letters and various packages in his hand.

There are letters from readers forwarded by magazines, and New Year greetings sent by friends.

The large and small packages are specialties sent by Tao’s father and Tao’s mother.

At this time, Tao Huimin hadn't gotten home from get off work yet. After Chen Shiping put down the things, he changed the water on the stove and replaced the briquettes.

After finishing his work, Chen Shiping sat at his desk, drank tea, and started reading the letters. He wanted to answer letters from friends and letters from readers.

The first thing Chen Shiping dug out was the letter sent by Yu Hua. There was only one photo in it. The photo showed him and Gouzi taking a boat trip on the West Lake.

Looking at Yu Hua who was smiling meanly, Chen Shiping twitched his lips and thought about snatching the dog back when he went to Tao Huimin's hometown later in the year.

However, Gouzi smiled so happily in the photo that Chen Shiping felt betrayed.

Chen Shiping thought for a moment and wrote a letter to Yu Hua. Although he could make a phone call, the meaning of writing a letter was different.

For example, Chen Shiping used more than 500 words to scold Yu Hua. If he made a phone call, Yu Hua would hang up before he could finish the first sentence.

After reading Yu Hua's letter, Chen Shiping read letters from other friends, most of which were sent by classmates in the literature class.

People in the film and television industry basically don’t write letters to themselves. Of course, there are exceptions. For example, Zhu Lin wrote a letter to himself,

The letter contained a simple greeting and then asked Chen Shiping when the movie would be released.

Chen Shiping was now somewhat confident about the issue of the review of the group of wives and concubines. He had just become famous in the circle, so naturally he had to take advantage of the opportunity to seek accommodation from the leader.

Chen Shiping replied to Zhu Lin with a letter, telling her to wait and a reply would come by the end of March at the latest.

After reading the replies to his friends' letters one by one, Chen Shiping began to read letters from readers.

Many readers' letters are signed with the name of the protagonist of the love letter, as if they are imitating the characters in the novel, hoping that someone will reply to them.

Not only would these readers use the names of the characters in the novels when writing to Chen Shiping, they would also find random addresses and send their letters out, hoping to meet someone who also liked the novels and write back to them.

This has become the most popular activity for some literary and artistic youths, but to Chen Shiping, it feels like a drifting bottle.

After sending the letter, I will wait with anxiety and hope. I will look forward to the postman showing up at my door. I will fantasize about what the person who receives my letter will look like, whether he is a boy or a girl, and whether he is good-looking or not.

Chen Shiping never expected that publishing a novel would actually provide a new way of making friends for young literary and artistic people.

Most of the letters from readers are very interesting, as if they are talking to themselves, describing their own feelings about reading the novel. Some of them asked Chen Shiping why he wrote so pure and wasted his own toilet paper.

Chen Shiping just smiled when he saw this kind of letter. He felt that the reader was quite cute, and he thought of himself as a writer who wrote street stall literature.

However, I did write street-stall literature, and the sales were pretty good. His novel is still available on many book stalls.

We can discuss the publication of love letters in a year. The sales volume should not be too low, and of course it will not be as exaggerated as Red Wall's genuine and pirated copies, which add up to tens of millions of copies.

However, Chen Shiping had a different plan for the novel Love Letter. He planned to make the novel popular and make Love Letter a best-seller.

It can then be adapted into a movie, which can boost the movie box office.

The most important thing is that Chen Shiping wants to try to adapt the novel IP, cultivate fans of the novel IP, and convert readers into audiences.

Most of the current novels in the Mainland do not have this concept. Even if the novel is adapted into a movie, the title of the movie will be changed.

Directors seem to be trying desperately to get rid of the original author, and don't want others to think that the success of the film comes from the novel.

Even if the movie doesn't change its title, it won't promote the original novel on a large scale.

Chen Shiping wanted to try out IP operation, which might bring surprises.

If it succeeds, it will also make people in the literary and film circles realize the importance of IP operations.

The film market needs to blossom more, otherwise how can we develop the market?

Chen Shiping looked at the signatures in the letters from readers and felt that this was a good publicity point.

Turn the novel into a new way of making friends, fabricate a few successful cases, write it as a romantic story and report it, the sales of the novel will definitely be huge!

Chen Shiping looked through the letters and suddenly found a different letter from a reader.

The reader who wrote the letter claimed to be a student in the Acting Department of Nortel and said that he liked this character very much and that if Chen Shiping had the idea of ​​adapting it into a movie in the future, he could give her a chance.

There was also a photo added to the envelope, taken while standing on a snow-covered hillside.

Both the background and the clothes he wears are exactly the same as the description in the novel. It seems that he really likes this novel.

Looking at the photo of Yu Feihong greeting snowflakes with her eyes closed, Chen Shiping found it quite interesting, but he put it down after just one glance.

He won't choose Yu Feihong to play the role just because of a photo. He will slowly choose the actor when the time comes.

Chen Shiping selected a few letters from readers and responded to them. He put down his pen and stretched himself, wondering why Tao Huimin hadn't gone home yet.

It's already past six o'clock, so logically you should be home long ago.

Tao Huimin didn't have a big brother yet. She was worried about the money and didn't want to buy it. She still used a pager, so Chen Shiping had to leave her a message.

drop drop~

Tao Huimin took out the pager and took a look at it before putting it in his pocket. He looked at the leader of the troupe sitting opposite and said, "Captain, I've really thought about it. Please give me a leave of absence without pay."

"Okay, now that you've thought about it, I won't keep you."

The director of the troupe felt that it was a pity that Tao Huimin resigned. With Tao Huimin in the troupe, he could still have a relationship with Chen Shiping and know a lot of gossip in advance.

But if someone wants to resign, he can't stop him.

He was quite puzzled. Chen Shiping was about to be promoted now, and Tao Huimin would have been promoted even if he stayed in the troupe for a few more years, so why did he leave his job?

"Are you resigning now to go home and be a good wife and mother?" the troupe leader asked with a smile while signing the report.

Tao Huimin nodded and said, "I'm planning to get married next year, and I'm planning to go to sea to have a career. Isn't it popular to go to sea now?"

The director of the troupe smiled and congratulated a few words, and handed her the signed report. After Tao Huimin left, he slowly figured out the taste.

Why go to sea after getting married? It must have been Chen Shiping who gave her the idea.

Thinking that Chen Shiping was still in charge of the co-production, he felt that there must be something fishy about Tao Huimin's resignation.

But that’s okay, there are plenty of people doing this.

"Director Chen is trying to balance money and power. No wonder he is so active in promoting the abolition of unified purchasing and marketing."

On the other side, Tao Huimin handed the report to the Human Resources Department before returning home.

Tomorrow is the annual leave. Tao Huimin didn't want to resign after the new year, so he resigned before then. Resigning to go to work is an advantage in itself, so there is no need to delay it any longer.

Besides, it's not like she didn't trust Chen Shiping, so she couldn't still quarrel and break up after she resigned.

This year’s Spring Festival is no different from last year’s, both are welcoming and sending New Year greetings.

The only difference is that when I go to Tao Huimin's hometown after the New Year, I have decided to get married next year, so I will definitely come to visit during the Chinese New Year this year.

Tao Huimin's hometown is Ruian, Wenzhou, and Chen Shiping was confused after arriving there. Wenzhou dialect sounded completely different, and Chen Shiping felt that everyone around him was speaking a foreign language.

But Tao Huimin was much more lively. The feeling of returning to his hometown was completely different. He hugged Chen Shiping and introduced him to what delicious food and fun there were.

"In front of me is my old high school. I was famous in school at that time, and many people were pursuing me."

"The rice cakes at that restaurant are delicious. I was greedy every time I passed by them when I was in school."

"I haven't eaten bayberries for several years. The bayberries we have here are big and sweet."

Listening to Tao Huimin's words, Chen Shiping also remembered a little girl with a ponytail who turned around frequently and left in disappointment when passing by the cake shop.

Ruian is a small county with good economic development. People from Wenzhou come first and know how to do business and specialize in research.

Ruian will still be one of the top 100 counties in the future.

Chen Shiping's arrival was taken seriously by Tao's father and Tao's mother. To be precise, all seven aunts and eight aunts took it seriously, and they all came to see the new uncle.

As expected, he drank too much at night. Chen Shiping originally thought that southerners couldn't drink, but he didn't expect that Ruian was rich in famous wines and the people here had a good drinking capacity, so he knocked him down directly.

Chen Shiping was basically in a daze for the next few days. Although southerners are not as bold as northerners in persuading people to drink, they never give you a chance to refuse.

After Chen Shiping and Tao Huimin got on the train and left Ruian, Chen Shiping, who had been dizzy, finally regained consciousness.

Chen Shiping, who didn't like drinking in the first place, now hates drinking even more!

"You said Yu Hua is at home. What if he is not?"

Tao Huimin asked worriedly in the car, and stuffed a piece of orange into Chen Shiping's mouth.

Chen Shiping snorted and said, "I was on the phone with him last night, from a landline!"

"You are the only one who is smart." Tao Huimin couldn't help but laugh, feeling that it was quite fun for him and Yu Hua to battle wits and courage over a dog.

Ruian is not far from Jiaxing. At noon, Chen Shiping and Tao Huimin arrived in Haiyan County below Jiaxing.

The cold and wet wind blew over, which made Chen Shiping sober. He asked around all the way and finally found Yu Hua's house.

When Yu Hua saw Chen Shiping at the door of his house, he was not surprised and welcomed them in with a smile.

When Tao Huimin saw Yu Hua like this, he secretly whispered in Chen Shiping's ear: "It should come tomorrow. He should have guessed it when you called him yesterday."

Chen Shiping: "." Why is this little devil so cunning.

Chen Shiping and his wife started looking for the dog as soon as they entered the house, intending to snatch the dog first.

"Hachi!"

"Hachiko, come out!"

Yu Hua watched them looking for the dog, smiled and said, "The dog is not at home, he is looking for his wife."

Tao Huimin: "." Why did he find a wife? He plans to settle down here!

"You Yu Hua, you actually use such methods! Dirty!" Chen Shiping couldn't help laughing and scolding, feeling quite helpless.

Yu Hua laughed loudly and said, "Liu Zhenyun taught me this! It has already settled here."

Tao Huimin was at a loss and tugged on Chen Shiping's clothes. What should he do now? Should he break up the dog or help it?

I can only help the dog.

At noon, Chen Shiping angrily drank a lot of wine from Yu Hua, and returned to the capital with Tao Huimin the next day.

After returning to the capital, the annual leave was over, Chen Shiping started to go to work, and Tao Huimin had already resigned and started preparing for marriage.

The first thing Chen Shiping did after the new year was to talk to the publishing house about publishing love letters and discuss a complete publicity plan with the publishing house.

First, we need to publish some letters from readers in contemporary magazines, then report in newspapers about readers writing letters to make friends, and then write a few short stories to increase the popularity.

Chen Shiping also revealed in an interview that he intends to adapt the love letter into a movie and plans to recruit actors from across the country.

The publication of novels requires popularity, and only with popularity can there be sales.

After discussing the publication with the publisher, publicity has already begun, first in contemporary magazines, and then various reports in newspapers.

Chen Shiping's new work "Love Letter" has sparked a wave of writing letters to make friends.

"Love Letter" will be adapted into a movie, and actors will be selected nationwide!

A young man in Beijing found his soul mate through writing letters.

The emergence of various reports directly increased the popularity of Love Letters. As soon as the novel was released, it was enthusiastically welcomed by readers, and sales skyrocketed. It has become the first best-selling book after the year, and may even be the best-selling novel this year.

The more popular Love Letter becomes, the more people will pay attention to the film adaptation. However, people in the industry know that Chen Shiping is currently busy preparing for Farewell My Concubine, and the filming of Love Letter may have to wait for some time.

Many people in the film studio saw the case of Love Letter and began to think about adapting the best-selling novel.

Having a reader base means that there will be a certain audience base after the movie is released.

Now that the film market is reforming, major film studios are paying close attention to what kind of films they can make that will have a box office.

Some are busy following the trend and making martial arts movies, while others have imitated Hong Kong's police and gangster movie model and started making crime-themed movies.

Now the market has changed, and film studios have to change accordingly. If they don't change, they will die.

Chen Shiping made it very clear in his previous report that once it is determined by the market, it will be a huge opportunity and a huge crisis.

If they can't grasp it well, film studios will fall into the wave of the market one after another.

Many people in Hong Kong already know that the mainland has abolished monopoly on purchasing and marketing, which means that co-productions no longer only receive copy money, but box office results.

This is a huge temptation. They can eat more cakes in the huge mainland market!

The only annoying thing is that the cooperation model for co-productions also needs to change.

This forces film companies in Hong Kong to make movies that mainland audiences like to watch if they want to get a piece of the mainland market.

At this time, many people realized that what Chen Shiping said the last time he came to Xiangjiang was true.

Embracing the mainland market means embracing the mainland audience. They will shoot whatever the mainland audience likes to see.

But what do mainland audiences like to watch?

Many filmmakers think of Chen Shiping's martial arts films and the imported "Mama Love Me Again" by Wanwan.

Maybe we need to move closer to this aspect.

(End of this chapter)