Started as an independent producer in 1988

Chapter 265 The real myth has just begun!
[The first stop of the Asia Tour of Chinese Classic Films is about to open! 】

[Hundreds of classic movies, the film festival is huge! 】

Soon the news media reported news about Chinese classic films touring film festivals in Asia.

Chen Shiping and several relevant departments worked together to promote this matter.

It’s time to centralize Asian films. We can’t always look to Europe and the United States for recognition.

We can also play it ourselves!
Besides, this is a good opportunity to develop and unite allies.

Only through cultural export and cultural recognition can we truly come together and become allies.

On March 3, Beijing Film Studio officially opened to the public.

Except for sensitive departments, everything is open to the public.

The factory's auditorium, screening room, activity room, and two small studios were all transformed into film festival halls!

On the day of the launch, the entrance to the Beijing Film Studio was immediately packed with crowds of movie fans rushing over.

There are college students, some bringing their families to join in the fun, and some young couples coming to watch movies and go on dates.

Chen Shiping was in the main building of the film studio, looking at the people coming and going in the courtyard, turned to look at Han Laosan and said:

"I have to work hard for you in the next few days to run the film festival well. I also have to deal with the film festival affairs, so I don't have much energy."

Han Laosan said with a smile: "Film festivals are a once-and-for-all event. The three major European film festivals indirectly affect literary and artistic films around the world, which is much more important than a traveling film festival."

"The film festival is also very important. Whether you can get films from more countries to join depends on your subsequent tours and public relations."

After Chen Shiping finished speaking, he looked at the tourists outside and couldn't help but feel proud in his heart.

Han Laosan looked at Chen Shiping's back with great admiration.

Chen Shiping's high intentions, brilliant vision, and grand layout are incomparable to him.

When he was at the Emei Factory, he imagined how he would develop as the director of a film studio.

But all he wanted to do was vigorously develop commercial films, and he didn't consider anything else at all.

Looking back at what Chen Shiping has done over the years, he is really impressed.

It seems that he started making preparations and plans from the time he made his first movie.

The key is that he succeeded every step of the way!
First, he used Cannes to become famous, and then joined forces with Yindu to shoot commercial films, helping left-wing films to re-emerge in Hong Kong.

Subsequently, co-production films were used to attract funding from Hong Kong, thereby increasing the voice of domestic film studios in co-productions.

Then, by promoting the reform of the mainland film market, we can save the slumping number of moviegoers and retain the huge film market.

In the end, through the Directors Association and co-production rights, as well as the huge mainland market, Hong Kong movies were broken up, forcing Hong Kong filmmakers to go north.

Later, Yindu quietly took over Xiangjiang's theater chain and mastered Xiangjiang's distribution channels in the Southeast Asian market.

After all this is completed, we will directly shoot action movies and open up the entire Southeast Asian market!

It also attracted Hollywood film producers to join and enter the global market.

After having sufficient funds and influence, the factory continued to explore the Asian market.

Then comes the time when everything is ready and all we need is the east wind.

This shareholder trend can be divided into two parts: internal and external.

Internally, they took advantage of the crisis situation of Shanghai Film Studio and were unable to distribute it globally. Taking advantage of the conflicts between the film studio and China Film Studio, they took advantage of the situation to launch a film tour and draw several other film studios into a united front as allies.

The external wind is to break the domestic blind worship of the three major European film festivals!
Han Laosan couldn't help but wonder if Chen Shiping didn't go to the Berlin Film Festival on purpose!
Just to avoid winning the prize, I borrowed this style!

Then it aroused public opinion and Chinese people's dissatisfaction with the three major European countries.

Han Laosan even wondered if the global distribution could not be released during the crisis because he was secretly behind it!
Obviously he could help, but he did nothing.

According to Chen Shiping's previous behavior style, he gave up the Lunar New Year slot. It makes no sense not to help in the end!
The more Han Laosan thought about it, the more something was wrong! I feel that Chen Shiping must be secretly manipulating this!

Damn, the factory manager is a bit scary!

Is there a think tank behind him? !

How can one person come up with so many things? Can you still seize the opportunity every time?

Han Laosan didn't think about these issues at first. He just felt that Chen Shiping was doing things with a hammer and a stick.

Now that I understand it, I am completely convinced.

Han Laosan sighed silently, how could he be the director of the factory in the future?

If you can't achieve anything, you won't be laughed at!

The shocked Han Laosan sat in Chen Shiping's office for a while and then went out to work on the film festival.

The film festival must be done well! Public opinion must also be firmly grasped!
The higher authorities have given full support to Chen Shiping for participating in the Asian International Film Festival. This time he must not fail!
If the film festival is successfully held in the end, it may really be possible to gather all Asian films in China!

Relying on the huge market, China can influence the entertainment and cultural trends of the entire Asian region through film festivals!
Chen Shiping stood in front of the window and looked at the crowds of people below, and the excitement in his heart slowly calmed down.

Things have just begun and there is still a long way to go.

Nearly two years have passed since the original ten-year plan.

Ten years from now, there will be another ten years!
Chen Shiping only dreams that Chinese-language films will become mainstream around the world in the future!

Influence the world through film and television!

Vow to break up with Hollywood!

Cultural export is never just a few movies, it is a super battlefield of economy and public opinion!

The influence of Cheng Long's movies is large enough, but in the end the effect is very small.

It’s not enough to rely on just one person or a few movies.

If it were that simple, Chen Shiping would have been able to be a director with peace of mind.

Make seven or eight movies a year, spend twenty years making hundreds of movies while making money and influencing the world!

When the film festival was bustling, Chen Shiping came to the bureau to have a meeting with the leaders.

In the conference room, everyone had a copy of the plan that Chen Shiping had written before.

When Shanghai Film Studio and the others came to negotiate for the right to import, Chen Shiping handed over this plan.

The first step in the plan is the film festival, the second step is the film festival, the third step is the TV series, and the fourth and fifth steps are all big plans for all aspects of entertainment.

But now it’s better to take the second step steadily first.

The leaders of the bureau and the department were very impressed by the calm and high-spirited Chen Shiping.

During the meeting, you should praise him a few times during the discussion.

Chen Shiping listened with a smile, and it was not for nothing that people praised him.

If people are crammed into the touring film festivals, they will also be crammed into the subsequent film festivals, and the same is needed in future plans.

Praise him a few words, and the benefits in exchange will be too much.

No one is stupid!
In the next few days, Chen Shiping was in meetings all the time. After several consecutive days, the plan for the film festival was completely finalized.

Chen Shiping also relaxed temporarily.

At this time, the Spring Festival stalls are also over. Westward Journey was screened in Hong Kong, but in the end it only took in less than 10 million at the box office.

The Bourne Supremacy of the same period grossed 46 million at the box office in Hong Kong!

Zhou Xingxing finally lost once!

Xu Ke was very happy. The film's success in other regions was not enough to make him so excited.

Everyone wants to prove how powerful they are at home.

Xu Ke had already happily flown back to Xiangjiang to celebrate.

Chen Shiping didn't care how good The Bourne Supremacy was at the box office.

He is now more concerned about whether Westward Journey can win a comeback after it is released in the mainland!
If we can win, this set of public opinion methods of cultural symbol war can be used in other countries and regions!
The Bourne Supremacy's box office is nothing in comparison.

It’s just a sesame seed at best!

To be on the safe side, Chen Shiping also invited several professors and doctoral supervisors to the Chinese Academy of Sciences.

Damn it, let me start a public opinion war!

I must turn a movie that everyone thinks is cultural garbage into a classic!
It has become a memory of a generation and a symbol of youth and love!

The midfielder was very resistant when he was invited by Chen Shiping.

What kind of nonsense is Westward Journey, and is it worth spending so much effort? !
But after hearing Chen Shiping explain his thoughts and purposes, the passer felt that he was being conservative.

Why are your horizons so narrow?

To look at a problem, you should see the essence through the phenomenon!

This is not to praise a movie, it is also applicable to other fields!
This is a good practice opportunity!
What is taught in school are always theories, and this time we can put these theories into practice!
The people from the Central Sports Center gathered together for meetings every day and quickly came up with a complete plan for Chen Shiping.

Chen Shiping looked at some of the nouns above expressionlessly, feeling that he couldn't understand them.

What are information pressure and convergence psychology?
What is the flexible application of emotional appeals and theoretical appeals?
Limited effect theory. I understand this! Everyone sees things differently, which means that the benevolent sees benevolence and the wise see wisdom.

Gatekeeper. Uses and Gratifications. Spiral of Silence. Agenda Setting
What do these communication theory terms mean?

Can you give me an explanation of the terminology?
After Chen Shiping spent an hour reading it, he silently put down the plan.

Although I don’t understand those terms very well, I can understand the overall plan.

After reading it, he could only say that studying media is still a dick!
We must recruit a few more people from the factory back home!

Chen Shiping sighed silently, he still didn't read enough.

I’ll go back and buy a few sets of books to read at home!
Live and learn!

Not learning means regressing!
When Chen Shiping saw that Zhongchuan's plan was so good, he handed over all the promotion of Westward Journey to them.

On March 15th, the second stop of the touring film festival was Tokyo.

At the same time, the promotional activities for Westward Journey to the Mainland were officially launched.

The release date of Westward Journey is officially set to be April 1st.

From the first day the movie started to be promoted, Zhongchuan took advantage of its advantages and began to label Westward Journey in major media magazines across the country.

Not only that, they also began to control the media's evaluation of Westward Journey.

Screen all kinds of complicated comments and select the things that best meet the needs and public perception and disseminate them.

This is only the first step. Later, Chen Shiping and more university student representatives will need to step forward as opinion leaders to guide the development and direction of public opinion.

This is a very complicated process, and Chen Shiping is only a small part of the plan.

When Zhou Xingxing came to the mainland with the cast of Westward Journey, he was called by Chen Shiping to work at the Beijing Film Studio.

Seeing so many professors and experts advising and explaining propaganda tasks to him, Zhou Xingxing was completely stunned.

Isn’t this a bit exaggerated?
I just want to make amends!
I don’t have the money to hire so many experts to teach the team!

The same is true for the actors in the crew. They behaved in the conference room as if they were back in elementary school. They all looked at the experts and professors with ignorant eyes as they talked about things they didn't quite understand.

After a meeting, they all left the meeting room in a daze.

Chen Shiping saw how pitiful they were, so he invited them to have a good meal to replenish their brains.

While eating, Zhou Xingxing couldn't help but pulled Chen Shiping and asked, "Director Chen, there's no need to be so exaggerated, right?"

Chen Shiping glanced at him and said, "It has nothing to do with you, don't be so sentimental."

Zhou Xingxing: "." Then I don’t have to pay the consulting fee?
Doesn’t this publicity team cost money? !

Zhou Xingxing wanted to ask, but was embarrassed to ask.

He seemed a little embarrassed.

Soon the series of publicity operations by Chen Shiping and Zhong Chuan came into effect.

In an era when China doesn't even know how to hype celebrity scandals, Chen Shiping and others come up with nuclear-bomb-level announcements. No one can resist it!
A questionnaire survey of nearly 6,000 people was conducted at several major ticket offices across the country, and nearly 75% of the people said they would go to cinemas to watch movies.

Ten percent said they would wait until the movie is released to see reviews before making a decision.

Twelve percent said they did not like Zhou Xingxing, did not like nonsense movies, and would not enter the cinema.

The last three percent belong to those who have no opinions or ideas and just follow the crowd in the end.

Chen Shiping and the others are very satisfied with the result.

Now we are waiting for the movie to be officially released on April 1st!

Publicity and guidance of public opinion after the release is the key.

Lao Li from Xiying Studio felt numb when he saw the overwhelming crowd of promoters.

Is this a movie from the West Film Studio or the Beijing Film Studio?
No, what is the relationship between Zhou Xingxing and Chen Shiping?

My own son is not so helpful!

There are quite a few people who don't understand Chen Shiping, and they all wonder whether the distribution share of the movie's box office is enough to recoup the cost of spending so much effort on publicity?
When Chen Shiping was having dinner at home in the evening, Tao Huimin also wondered why Chen Shiping spent so much effort.

I am busy every day without leaving home. When I get home, I go to the study to read some communication books.

Tao Huimin also read it a few times. After reading a few pages, her eyelids felt heavy and drowsy.

Chen Shiping picked up the rice and said with a smile: "This is a big deal, a big strategy. We can't talk to you."

"Is a movie so mysterious?" Tao Huimin couldn't help but ask: "Did you secretly collect money from Zhou Xingxing?"

Chen Shiping rolled his eyes and said speechlessly: "It's hard for him to treat me with his pricks like that, and he even stuffed me with money!"

Tao Huimin: "." It seems that this is really a big deal and a big strategy, otherwise Chen Shiping would definitely not hide it from him.

It's just that she couldn't understand that Chen Shiping was so busy with big things like the International Film Festival and the Asian Film Market, how could He De, the Westward Journey, be compared with them?

Do you still not understand the movie?
After finishing the meal, Tao Huimin took Chen Shiping to the study to watch another movie!
Two days later, on April 1st, the mainland premiere of Westward Journey began.

Chen Shiping and everyone in the publicity team became nervous!
Westward Journey must be successful!
　At this point, I have completely laid out the story. The previous chapters were not handled perfectly, but they have no impact on the overall plot.

　　Now that it has been laid out, it will be more difficult to write later. I hope I can write well!
　　Come on! ! !

　　
　
(End of this chapter)