Started as an independent producer in 1988

Chapter 315 Disney's Confidence
"Girl, girl! You are beautiful!"

Chen Shiping could always hear people playing this song on the roadside while driving.

It's quite strange. This is an old song from a few years ago and the singer was banned from performing it. How come it suddenly became popular again?

Chen Shiping was buying vinegar at a store in the alley when he heard people talking about a new music concert.

After asking, I found out that He Yong was performing again.

Tsk, the domestic music scene is also a mess, especially the rock crowd.

However, this group of rock musicians still wrote a lot of good songs.

There is one thing that Chen Shiping finds interesting: at this stage, domestic rock fans are quite confident and will not deify foreign music.

The music industry has always been developing well, unlike the film industry which over-hypes Hollywood.

But it may also be because foreign songs are not widely sung, and if you can't understand them or sing them, then naturally they won't work.

It's a cultural barrier.

It would be great if foreign films didn’t have subtitles when they came to China.

Chen Shiping thought this was quite funny. If it weren't for the subtitles, no one would watch it.

Jokes aside, we still have to work hard to make sure Chinese movie fans don't have to praise foreign movies.

Chen Shiping strolled home with vinegar in his hand, and they were going to eat dumplings tonight!

Filled with Spanish mackerel!

While eating, Tao Huimin said while feeding her daughter, "Did you know that Mulan is also being filmed in Hong Kong?"

"Also filmed in Hong Kong? A movie?" Chen Shiping couldn't help but ask.

Tao Huimin hummed and said, "Two TV series!"

Chen Shiping was speechless. Why are there so many Mulans this year?

"Has it been broadcast?" Chen Shiping couldn't help but ask again.

Tao Huimin shook her head and said, "They are currently filming. One is TVB's and the other is a joint production between ATV and Taiwan."

"You want to take pictures too?" Chen Shiping couldn't help but ask.

Tao Huimin shook her head and said, "I don't have time to shoot. Yitian isn't ready yet. I'm just telling you."

"It's okay if it's not a movie."

Chen Shiping didn't take the TV series seriously. There is still a big difference between movies and TV series.

Chen Shiping suddenly thought of the TV series Mulan, the one played by Zhao Wenzhuo.

This TV series became quite popular and was bought by mainland TV stations for broadcast.

Yuan Yongyi’s performance as Mulan was quite good.

After dinner, Chen Shiping watched TV with his family.

The first episode of Return of the Condor Heroes was broadcast on TV, which surprised Chen Shiping.

Tao Huimin took a bite of the apple and said, "I heard that Qiongyao's drama wasn't very good."

"Haha, that's not necessarily true." Chen Shiping said with a smile.

Tao Huimin shook her head and said, "None of these actors are good enough. That Zhou Jie came to audition for Yi Tian a while ago, but his performance was not very good."

Chen Shiping asked somewhat unexpectedly, "What role is he auditioning for?"

"Song Qingshu, could he be the protagonist? He is qualified."

Chen Shiping couldn't help laughing, and the other person immediately became angry.

But that's not necessarily the case. The domestic TV drama market is still good. There are many idol dramas, martial arts dramas, interior sitcoms, crime dramas, and urban dramas. It will be difficult for "Return of the Condor Heroes" to become a hit like before.

The Television Art Creation Center has launched so many idol dramas, Tao Huimin has also been promoting martial arts dramas one after another, and TV stations across the country have also been boldly trying new dramas in recent years.

There are many more types of TV dramas, and "Return of the Condor Heroes" no longer has the right timing, location and people as in the original time and space.

It will definitely be popular, but it is unlikely to become a blockbuster.

When Chen Shiping was in a daze, Tao's mother suddenly said, "These two little girls are pretty."

Chen Shiping looked up at the TV. It was Ziwei and Jinsuo who were staring at the glorious Xiaoyanzi with their big round eyes.

At this time, both girls were indeed very beautiful.

Tao Huimin was also staring at them, and couldn't help but turn her head to look at Chen Shiping and asked, "What do you think of these two actors?"

"What? Do you want to use it?" Chen Shiping couldn't help but ask.

Tao Huimin nodded and said, "Isn't Yi Tian currently casting? You can ask him to try."

"It's up to you, just don't look for that actor." Chen Shiping warned.

Tao Huimin smiled and asked, "Do you have a grudge against her?"

"Not really. There's something wrong with this guy."

"I understand. I'll tell Ouyang later to tell him not to use Mango anymore."

"."

Seeing Chen Shiping's speechless look, Tao Huimin smiled and said, "You are a grown man, so don't be picky. I don't care."

Chen Shiping couldn't help laughing, pinching her face and said, "You are so powerful now that you can even ban actors?"

"Stop it! Mom and Dad are here." Tao Huimin slapped Chen Shiping's paw away.

Tao's mother was standing nearby, curious and wanted to find out what was going on. It seemed that this girl acted quite well.

What's wrong? Is there something wrong with your brain?
But the young couple didn't say anything, so she didn't want to ask directly for fear of embarrassing her son-in-law.

I'll ask around later!
After watching TV for a while, Chen Shiping couldn't help but think about a question.

The entertainment industry is a place of fame and fortune, and many actors have big problems.

There is nothing much to say about the issue of personal style.

We need to pay more attention to this issue in the future.

The group that sings rock music is a typical example.

Many actors are like this too.

We should pay more attention to internal issues in the future!
It can’t develop into something like Hollywood.

The Taiwanese entertainment industry is quite similar to Hollywood, with a lot of people taking drugs, having promiscuous sex, and doing the boss tasks.

The mainland entertainment industry seems to be doing okay, but in fact, there are quite a few problems.

The entertainment industry is like a sieve, with fish slipping through the net everywhere!
Oh, it’s difficult.

Public figures in public still have to be careful and not break the law.

The entire ideological education long-term course would be enough.

It’s called Artist Learning, and you have to attend a class and punch in every day to earn credits.

Haha, Chen Shiping couldn't help laughing again. This kind of thing is good to just think about it.

If you really encounter an actor with problems, it would be easier to let Xiaobaicai ban him.

But Xiaobaicai has been in a bad mood recently.

He just pretended with Chen Shiping in front of Tao's father and mother.

Before going to bed at night, Tao Huimin still pretended to read a book.

Chen Shiping smiled and hugged her in his arms.

"Let go, I'm reading." Tao Huimin said with a snort.

Chen Shiping laughed and said, "You hold the book upside down."

Tao Huimin blushed and after taking a closer look, she hit Chen Shiping a few times in annoyance.

It’s obviously not the wrong way around!

But he couldn't pretend anymore, Tao Huimin bit him angrily.

Chen Shiping was in pain, but he could only bear it.

The next day, when Chen Shiping got up, he saw that the clothes he was going to wear that day were hung up.

I immediately smiled happily, finally I didn’t have to find clothes to wear by myself.

It’s great to have a wife!

Chen Shiping hummed a song, put on his clothes and went out to eat.

After giving Xiao Baicai a goodbye kiss before going to work, Chen Shiping left with satisfaction.

After arriving at the company, the distribution department came to report on the release of the Mulan animation.

Chen Shiping looked at him with a smile on his face and guessed that his results should be good.

"How much is the box office?"

“Three million dollars on the first day.”

Chen Shiping froze, looked up at him and asked, "Only three million? Only counting the Southeast Asian ones?"

"No, there are three million in Asia." Chen Shiping said speechlessly: "Three million in Asia, what are you laughing at?"

"Aren't they competitors? I just like to see the Americans get into trouble."

"."

Chen Shiping couldn't help laughing, then picked up the report and took a look.

The data performance in various regions in Asia is not good, and the market for animated films is not as good as expected.

Most parts of Asia are still reeling from the misery of the financial crisis.

If it's a blockbuster, I'll just grit my teeth and go watch it.

An animated film, especially one based on a Chinese story made by an American, is definitely not authentic!
Let’s wait for the Chinese live-action movie!

When Chen Shiping called Disney, they were quite happy to hear this data.

This result is not bad!

Three million a day, that means almost 20 million box office a week!

For the entire period, I can earn more than 50 million US dollars.

If the word of mouth improves in the future, the box office will be even higher!

Disney has a lot of experience with this!

The day a movie opens is never the day with the highest box office.

Mulan’s box office was not high on the first day of its release in North America, but it increased rapidly afterwards.

The Asian market is not as good as the North American market, so this data is very good!
Chen Shiping almost died of laughter while listening to the analysis of Disney executives.

Disney doesn't understand the current Asian market.

Asia does not have as good publicity channels as North America and Europe. After the release of the film, it needs to use multiple channels for promotion and marketing, so the box office can continue to grow.

In Asia, the box office on the premiere day is basically the highest.

There are too few movies that will reverse the trend and it is basically unlikely unless they are blockbusters.

There are few animated films released in the Asian film market, and the audience is very low.

For many viewers, watching movies is not a daily pastime like in Europe and the United States, and they are reluctant to spend money to watch animated films.

The box office of Mulan will only drop day by day. It may be only over 2 million tomorrow, and over 1 million the day after tomorrow.

Chen Shiping held back his laughter and chatted with Disney executives for a few more words before hanging up the phone.

The Mulan animated film flopped, which is actually not particularly good news.

Chen Shiping hopes that countries in the Asian market can give more support to Mulan.

In this way, the brand of Mulan will be promoted.

Chen Shiping shook his head and felt it was a bit of a pity, but he would not take the initiative to help Disney increase its publicity efforts.

The distribution share is indeed not small, but it is not necessary.

After the movie was released, Chen Shiping arranged for the media controlled by Chunyu Investment to promote it overseas.

When the popularity of the animated film comes, it will be a good opportunity to promote the story of Mulan.

It arouses the curiosity of viewers who haven't seen the movie, but if they want to watch it, the movie has already been taken off the screen.

Then we have to wait for the live-action movie to be released!

We must learn to make use of all resources and opportunities.

Business development is a very difficult road!

At this time, Cheng Kaige also obtained the box office data of The Emperor and the Assassin.

After watching it, I sighed silently. The box office of "The Emperor and the Assassin" was not good either.

During the previous promotion, fans were not too happy after several posters were released.

You said that crazy guy with disheveled hair was the First Emperor?!

Can't accept it!

You said that Ge You with long hair is Gao Jianli?
It's even more unacceptable!

There is no sense of immersion!
The key is that the casting of the First Emperor is difficult to bring in, as national sentiment does not allow it!
Of course, these are not big problems. The main reason is that Cheng Kaige’s previous reputation was not very good.

He has been shooting art films all the time, which has resulted in him not being recognized by the commercial film market.

But watching Disney’s Mulan wasn’t too good either, he felt strangely comforted.

It’s not that my movie is bad, it’s that the entire market is not so good.

Didn’t you see that Hollywood has failed?
After comforting himself, Cheng Kaige suddenly realized a problem.

Disney's Mulan didn't perform well, so what if my own live-action movie performs even worse?!

Suddenly, Cheng Kaige felt under tremendous pressure!

Can Li Xiaoran really carry the box office? It would be better to choose Zhang Ziyi!

No, let’s go see how the animated version tells the story first.

See what problems there are and avoid them later!

Cheng Kaige hurried out to see a movie.

There are really very few people watching cartoons in cinemas.

The prime time shows were not fully booked.

This shows how the domestic market for animated films is going.

This needs to be cultivated; the market does not emerge out of thin air.

It's the same all over the world. Audiences in many countries and regions do not have the habit of going to the cinema to watch cartoons.

The market needs a little bit of cultivation, and movie fans also need a little bit of accumulation.

Disney is pretty good and still has loyal fans in the European and American markets.

The situation in China is not going well at the moment. It will probably be difficult to develop the animation film market within a few years.

Cheng Kaige sat in the cinema, quietly waiting for the movie to start.

Even though there were kids nearby making a lot of noise, he remained motionless, very graceful.

Fortunately, the children calmed down after the movie started.

Cheng Kaige finally breathed a sigh of relief, otherwise he would have been unable to hold it back.

After adjusting his mood, Cheng Kaige took out his script and started watching the movie.

More than an hour later, he put away his notebook and walked out of the cinema.

I stroke my chin and feel that the animation version is pretty good!
Why is the box office so low? The audience who just watched Mulan together are still complaining.

"American cartoons look so weird, the heads are so big."

"Mulan is so dark, she doesn't look Chinese."

"I shouldn't have come if I had known. I wasted more than ten dollars on three tickets!"

After listening for a while, Cheng Kaige left with his notebook.

He vaguely guessed why Chen Shiping chose Li Xiaoran.

All animations face the problem of not being particularly feminine, and live-action versions are even more so.

Good figure, fair skin, and obvious feminine features!
She can dress up as a man, but she cannot lose her feminine characteristics, otherwise she will look exactly like a man and it will be difficult for the audience to like Mulan.

You know she is a woman, but she looks like a rough man, so you can't like her.

It's like pulling Zhang Fei in front of you and telling you that she is a woman and a hero.

do you like it?
Therefore, it is necessary to show Mulan’s feminine charm and masculine qualities!

We can’t really film Mulan as a man.

Cheng Kaige felt that he had a better understanding of this kind of role.

I also found the focus of shooting!
Princess Project, the focus is on the princess!

How can you be a princess if you are not good-looking? Only beautiful and strong princesses are liked by people.

A distinction should be made between Hua Mulan's character and image.

This will attract both male and female audiences.

Commercial films are very realistic things and must be made from a commercial perspective.

After Cheng Kaige figured it out, he had to admit that his character image in Jing Ke Assassinating Qin was not taken into consideration from the audience's perspective.

At that time, I was determined to make a classic to fulfill the old man's wish.

Cheng Kaige looked up at the sky silently, realizing that he still needed someone to push him forward.

Otherwise you'll be floating again!

(I went to help my mother install the cabinets in the afternoon, so I’ll update this post first and make up for it later.)
(End of this chapter)