Started as an independent producer in 1988

Chapter 322 What is a national treasure?
Life is a long journey, let’s start making animation!

When Chen Shiping returned home to see his son, Chen Hong couldn't sit still beside him.

After a day's rest, he felt much more energetic and pulled Chen Shiping's clothes and asked him questions.

She hardly went out during her pregnancy.

I'm bored at home.

"There's not much going on in the circle recently. Oh, I'm planning to make an animated film, does that count?" Chen Shiping said with a smile while holding his son.

Chen Hong asked curiously, "Why did you think of making an animation? Are you making it for your son?"

"Uh, why doesn't it count?"

Seeing Chen Shiping’s constipated face, Chen Hong knew that it was not the case!
Chen Shiping smiled awkwardly and said, "It's an animation about two princesses. I originally thought it was about daughters."

"You're so happy! Just be happy that you have a son!" Chen Hong hit him angrily.

Chen Shiping smiled and said, "Yes, yes, yes."

But Chen Hong was still not happy, and looked at him and said, "Your daughter has an animation now, when will you get one for your son?"

"He is too young. Let's talk about it when he grows up."

"No! Let's make it clear now. It's ok for me to suffer a loss, but my son cannot suffer a loss!"

Chen Shiping had no choice but to agree. What else could he do?

If you have many children, you have to know how to handle things properly. If you don’t know how to handle things properly now, they won’t be able to do so when you are old.

Being a father is so hard!

Chen Shiping was thinking about what animations were suitable for boys, and after thinking for a while he actually thought of one.

It would be nice to develop the Uncharted IP and make a How to Train Your Dragon.

It seems that the original novel will not be published for another five or six years.

Chen Shiping was thinking about writing it down later, but he had not read the novel, only seen the movie.

This can be done!
Chen Hong's mood turned from gloomy to cheerful after hearing that Chen Shiping agreed to make an animated film for his son.

If you don't show your temper now, you will never have the chance to do so in the future.

Now that the child is born, you have to accept your fate even if you don’t want to.

What else can she do if she doesn't accept her fate? She can't be as magnanimous as Tao Huimin anyway.

If she had married Chen Shiping at the beginning, none of those little sluts out there would have had anything to do with her!
After coaxing their son to sleep, Chen Shiping and Chen Hong also went to bed to rest.

The two of them just hugged each other and chatted, doing nothing. Even if they wanted to do anything, they couldn't.

I don’t know how long they chatted before they fell asleep in each other’s arms.

But I couldn’t sleep well because my little son was making so much noise!
I'll have to spank him when he grows up!

Chen Shiping had to leave early in the morning and was extremely sleepy.

There is nothing wrong with staying up late, but it is easy to get a headache when a child cries.

When he went to work in the morning, he could hear the wailing sounds echoing in his ears.

In just half a year, many branches of China Film Group were split and reorganized, and it is no longer suitable for further reform.

Wait until those branches are on the right track and the group is stabilized again before doing other things.

If there is a little movement every year, the resistance from the people below will be less intense. Otherwise, the branch companies will cause chaos and Chen Shiping will be tortured to death.

After handling some Nissan business at the group, Chen Shiping took a car to CAFA.

The last time I came to CAFA was because of Vivian Chow.

While walking on the campus, Chen Shiping thought of her, and sat under a tree and called her.

We chatted about the past and invited her to visit the mainland.

After hanging up the phone, Chen Shiping saw two school leaders walking towards him.

Speaking of which, the level of CAFA is not low, at least it is not worse than that of China Film Academy.

Chen Shiping stood up and walked over to greet the school leaders, and then got down to business.

"This time, I came here mainly to recruit a group of professional talents. China Film Group will focus on developing animated films in the next few years, and talents in art are very scarce."

Chen Shiping talked about his purpose as he walked. Although schools no longer guarantee job placements, the employment problem still exists.

There are quite a few students at CAFA who cannot find jobs every year, but a large portion of them are those who call themselves artists and do not work.

A group of people gathered together to drink, sing, paint, curse the society, and then fall asleep.

Chen Shiping continued with a smile: "On the one hand, it can provide social practice for students on campus, and on the other hand, it can provide a work-study opportunity for students with less financial resources. Of course, the most important thing is to provide a job option for graduating college students."

The school leader smiled and said: "If this is the case, we still welcome China Film Group to hold activities in our school, and we also support such meaningful and fruitful activities."

Chen Shiping smiled and shook hands with the leader, then said: "Thank you for the school's support. If the teachers and professors of the school are interested in our cooperation, we are also very welcome."

"Haha, let me ask if there are any teachers interested later."

School-enterprise cooperation is not uncommon, but it is very rare in art colleges!
What kind of cooperation do normal units and art schools have?

Generally, design companies or companies that need process design will cooperate with art academies.

Furniture companies, industrial design companies, printing companies, etc.

However, there are very few companies in China that have such demand, almost none.

That is why the cooperation of China Film Group, which requires hundreds of people, is very important to CAFA.

Helping students carry out social practice and find jobs is also the achievement of school leaders.

Two days later, when Chen Shiping and his people came again, the school had already organized a large number of students to participate in the interview.

There are students from all majors. To draw animations, you actually need a large number of basic artists, and they also do repetitive work.

A solid foundation in painting can meet the needs.

It took Chen Shiping a whole day to screen out 207 people.

Many of them are students who need to work and study, so it’s better to do something good if you can.

While Chen Shiping was busy recruiting people, Master Yang also led his team to Changbai Mountain and other places.

It hasn't started snowing in the Northeast yet this season, but it's about to snow.

Master Yang and his friends plan to travel around the Northeast and then visit the snow-capped mountains on the plateau.

The story setting of Frozen is not fixed, it can be in the northwest or the northeast.

Master Yang and his team also want to see which place's ethnic characteristics and local culture are more suitable for integration into the animation.

These old masters also felt a sense of relief.

The Shanghai Animation Film Studio can get national-level projects to make animated films. Among those who have been working in the art field for their entire lives, who has not thought about making an animated film?

Doing art in a live-action movie is not the same as doing art in an animated movie.

One is the auxiliary department and the other is the main creative department.

There is still snow on the Tianchi Lake in Changbai Mountain. Master Yang and his friends stood there, panting and looking at the magnificent Tianchi Lake. They couldn't help but say, "We should wait until it snows before coming here, but it's beautiful enough now."

There were many painters sketching on Tianchi Lake. After looking around, Master Yang and his friends almost couldn't help but want to sit down and paint.

However, their main purpose is to investigate, so taking photos is more convenient.

Master Yang thinks Tianchi is really nice. Such a majestic geographical landscape is perfect for appearing in an imaginative animation.

It's just a bit of a waste to put it in Frozen. There should be a queen living in Tianchi, and the queen should also raise a water monster or a dragon or something like that.

Or maybe it was a priestess from a northeastern tribe who made a pilgrimage to the sacred Tianchi Lake and was recognized by the dragon god.

There are also many local folk legends about Changbai Mountain Tianchi. Master Yang even went out of his way to inquire about them and wrote them down.

Since the group plans to make animation one of its main development routes in the future, it certainly cannot miss out on such suitable material.

Then he threw it all over to Chen Shiping, letting this great writer and screenwriter think about it slowly.

Master Yang and his team stayed in Changbai Mountain for more than a week before moving to the northwest.

The landform of the plateau snow-capped mountains is no worse than that of Changbai Mountain Tianchi.

Master Yang and his team were very lucky to have photographed a snow leopard, and they reported it to the relevant local authorities.

What a rare animal!

Master Yang’s brain started working again. What a good subject is a girl riding a snow leopard!

A mysterious tribe in the snowy mountains, a girl riding a snow leopard, and herding yaks!
Tsk tsk, this kid Chen Shiping has some material again!

Master Yang happily drew a character design in his sketchbook, marked a number on it, and planned to give it to Chen Shiping when he got back.

After strolling around the snow-capped mountains on the plateau, Master Yang went to take a walk around the Hoh Xil.

Hey, new theme, Antelope Girl!

After their trip to Hoh Xil, their funds were not yet exhausted, so they went on another trip to Sichuan.

Panda Warrior is also a good theme!

Check out the giant pandas!
No delay between work and travel.

Chen Shiping, who was far away in the capital, felt helpless when he heard that Master Yang and his team were going to Sichuan.

The master is full of energy!

But this also reflects their enthusiasm for work.

Since I'm already there, I might as well go to Yunnan for a trip and walk around and see more!

Chen Shiping sometimes thought that he should go out and see more often.

We should still develop more movies with local cultural themes, so that I can go out more often.

Staying in Beijing all the time to work can easily limit your thinking!
While Master Yang and the others were hanging out outside, Chen Shiping was also busy with various tasks.

From time to time, I have to meet with fairy tale writers.

We also need to pay attention to the situation of the factory’s films and the film market.

The filming of Mulan has already started, and Chen Shiping has to go over from time to time to keep an eye on Cheng Kaige!
Don't give him the chance to let himself go!
Otherwise, how can we make a movie called The Promise?
In the crew of Mulan, Li Xiaoran sat next to Chen Shiping with a dusty face and couldn't stop complaining that acting in this play was too tiring.

"I originally wanted to be a goddess, but you insisted on asking me to play Mulan, which involves so many action scenes and requires me to be wrapped like a mummy every day!"

"If it doesn't develop well, you'll be responsible!"

Chen Shiping hit her on the head with a bang. She was already a girl in her early twenties and was still growing!

If you continue to grow up, don’t act anymore!

Li Xiaoran covered her head and pouted, saying, "I'm already this old and you still hit me."

Chen Shiping withdrew his hand awkwardly, as he didn't know how to respond to what was said.

Cheng Kaige came over and said with a smile, "Again, you're here to supervise me? Filming a movie for you is like being in jail."

"Hey, you're not happy about it. How many people want to go to jail here?" Chen Shiping asked with a smile, "Where did you take the photo?"

Cheng Kaige said curiously: "Xiao Ran didn't tell you? Then what were you two talking about for so long?"

Chen Shiping laughed and said, "Listen to her complaining about you."

Li Xiaoran immediately denied it, "I didn't! Director, don't listen to him!"

As he said this, he slapped Chen Shiping in the face.

Cheng Kaige smiled and pretended not to notice, cleared his throat and said, "It was filmed that He Tingyu discovered that Hua Mulan is a girl."

Chen Shiping nodded and said, "Where's Chen Zihan? Why don't I see her? How was her performance?"

"Not bad, she does have that vibe about the savage young lady." Cheng Kaige said with a smile, "Actually, I think Jiang Qingqing is more suitable, but she's currently acting in idol dramas, so it's hard for her to change her acting style."

Chen Shiping smiled and shook his head and said, "I think you have a problem with me. You don't like any of the actors I like."

"It seems to be true." Cheng Kaige paused and said, "I was wondering why the filming was not going smoothly. Next time you find me, I will definitely choose the actors myself!"

"No problem, but you have to take a good picture for me this time."

Chen Shiping glanced at Li Xiaoran, who was hesitant to speak, and smiled, pointing at her and said to Cheng Kaige: "The leading actress has objections."

Cheng Kaige laughed and said to her, "Mr. Chen and I chose you as the heroine."

"Hehe, that's good!" Li Xiaoran said happily.

After chatting for a while, Cheng Kaige was busy filming.

Chen Shiping also went over to take a look.

In the military camp, Hua Mulan was pinned to the ground and beaten. He Tingyu looked at her arrogantly, but when he hit her with just one stick, she felt heartbroken and quickly stopped him.

Although Hua Mulan was unwilling to marry him, she couldn't bear to hit him.

Chen Shiping watched Chen Zihan's acting skills and felt that playing the villainous female daughter in idol dramas in recent years has indeed brought out the stubbornness in her.

His acting skills are considered acceptable, and Cheng Kaige is quite satisfied with it.

The filming of Mulan went smoothly. Chen Shiping watched it for more than an hour and then left.

Next time I come, I'll wait for the final battle scene.

This version of Mulan does not involve saving the emperor, nor does it involve an avalanche. It is just an authentic traditional story.

The only difference is that the characters' images and personalities are cartoonized to a certain extent, making them more innocent and cute.

It does not demonstrate gender equality, nor does it go into the cumbersome narration of patriarchal oppression. It is simply a story about filial piety, courage, and growth.

Disney's live-action Mulan movie is a mixture of ideology and oriental elements that are complex and abrupt.

Chen Shiping looked down on that kind of movie. Even if Cheng Kaige let himself go, he would not shoot it that way.

I can only say that Disney later became very crazy!

But it also brings them considerable benefits.

Even though the movie lost a lot of money, the theme park made money.

It takes several years for a movie to be prepared and finally released. During this period, if the theme park does some marketing from time to time, it will make a lot of money.

Disney makes money by using movies to attract people to its theme parks.

Very clever move, very powerful mode.

Chen Shiping didn’t know if he could learn it, but he thought it wouldn’t be too bad, as there used to be many theme parks in China.

It’s just that there are too few themes and the IP is too bad.

Chen Shiping needs to fill his IP library as soon as possible and use princesses and girls to open up the Asian market.

Panda Girl should be the most popular by then.

If a theme park places a giant panda, it will probably be able to gain a foothold overseas!
Haha, what is a national treasure? Let the foreigners open their eyes!
(End of this chapter)