Started as an independent producer in 1988

Chapter 338 Disney's invasion plan!

"Goodbye Xiulin, kiss your sister."

Li Xiaoran reluctantly said goodbye to Xiao Xiulin and forced Xiao Xiulin to kiss her!
The same goes for Chen Zihan!
Chen Shiping was unhappy because these two women wanted to snatch his daughter away and even kissed her forcefully!

Pooh!
Chen Shiping held his daughters in his arms, looked at them and said, "I'm sorry to see you working hard on the premieres in the next few days. You're still going abroad during the Chinese New Year. I'll celebrate your success when you come back."

Li Xiaoran said indifferently: "The New Year is just like that anyway, I might as well work."

Chen Zihan: “.” I want to go home for the New Year!

But you can’t say it out loud, you have to work hard!

When Chen Zihan graduated in the middle of this year, he had already become a member of China Film Group and had a stable job.

But there is still pay for filming, it’s not just a salary of a few hundred dollars.

Chen Shiping introduced the star system a few years ago. Directors get a share of the profits, and it is impossible for actors to just get a fixed salary.

Otherwise, who would do it?

After chatting with them for a few more words, Chen Shiping was about to leave, but when he reached the door, he suddenly turned back.

Li Xiaoran and Chen Zihan looked at Chen Shiping who had come back with some surprise.

Chen Shiping looked at Chen Zihan and said, "After the premiere, don't rush home. Go to the Children's Factory and try out for a role."

Chen Zihan's eyes lit up and he nodded immediately and said, "Okay, thank you, Mr. Chen!"

Chen Shiping smiled and said to Li Xiaoran with expectant eyes:
"Xiao Ran, there is no suitable role for the moment, but Mei Juan has a TV series you can try."

"What drama?" Li Xiaoran asked curiously. She was an actress in movies, so what TV drama did Chen Shiping recommend her to act in?

"Dachang. Uh, the female chef." Chen Shiping almost blurted it out, coughed and explained, "It's a Ming Dynasty palace drama, mainly to promote traditional etiquette culture, Chinese medicine, and Chinese food."

Li Xiaoran said "oh" and was not very interested, but since Chen Shiping said it was a drama with political missions, she would definitely go.

After saying goodbye to them again, Chen Shiping left the cinema.

The streets were very busy on the first day of the Lunar New Year, especially the street in front of the cinema.

There are a lot of people coming and going, and many of them come to watch the movies.

Mulan is still popular. Disney's previous animations disappointed many audiences, but now live-action movies are coming out one after another.

Most people watch this film with the idea that only Chinese people can shoot Chinese stories.

When Chen Shiping came out of the Victory Cinema, there were still many people queuing up to buy tickets.

It seems that the box office data will not be too bad.

Chen Shiping still looks forward to Mulan achieving good results.

We don’t ask for over 100 million dollars, but a box office of 40 to 50 million dollars would be a big victory!

We can't always compare ourselves with Hollywood movies, their film market is so mature.

The Asian market is still far behind.

The point is, Hollywood movies often cost $100 million or $200 million to make, and even if they only make $300 million or $400 million at the box office, they don’t actually make much money.

China Film Corporation's live-action version of Mulan only had an investment of over 20 million RMB, but it made a huge profit with the box office of several hundred million RMB!
Even if the box office is 10 million dollars, it is still a huge profit. After all, it can't be compared with special effects blockbusters.

If future princess movies can achieve such results, it will be a huge victory for Chen Shiping.

Thinking of this, Chen Shiping couldn't help but look back at the newly changed sign of Victory Cinema. The two words "Victory" on it were glowing red, as if foreshadowing the future of Chinese films.

"Dad, come home for dinner, I'm hungry"

Little Xiulin suddenly started to make a fuss in Chen Shiping's arms.

"It's vacation time. Let's go home for dinner!" Chen Shiping smiled and carried his daughter into the car and went home for dinner.

The second day of the new year.

Chen Shiping was reading in the study when his cell phone rang.

The call came from China Film Corporation.

The box office figures for the premiere of Mulan are out. Although it only premiered in mainland China yesterday, the box office statistics are still very fast.

On the day of its premiere, the film grossed a total of 11.89 million in the mainland.

This data is quite impressive. If it can be maintained in the future, it should not be difficult to break 100 million yuan in box office in mainland China.

If the box office in mainland China exceeds 100 million US dollars, that would be more than 10 million US dollars.

Return on investment plus profit!
The box office in other parts of Asia is pure profit!

After the film is released in Asia, we can sell the overseas copyright outside of Asia, which will make another large sum of money.

The overseas copyright of Mulan is still easy to sell, and Disney has laid a good foundation.

The animation is so popular, even if the live-action movie can't compare, it won't be too bad.

At least it will definitely be popular in the video tape market.

Thanks to Disney!

I wonder if Disney will be so angry that it will vomit blood.

After Chen Shiping finished listening to the report from the person on the other end of the phone, he was about to hang up when the person on the other end said, "Mr. Chen, Disney contacted us and wants to buy the overseas copyright of Mulan."

"No! Sell it to Disney's archenemy." Chen Shiping said without thinking.

“But Disney offered a high price.”

"I won't sell it then. What if someone buys it and then just puts it on the shelf? I'll use my brain more when I encounter this kind of thing next time."

Chen Shiping clicked, chatted for a few words and then hung up.

He dared to guarantee that if Disney bought it, it would definitely hide it!
He will not let China's live-action movies affect his IP development.

Chen Shiping knows the nature of those people in Disney too well.

In the study, Chen Shiping smacked his lips and couldn't help wondering if Disney had guessed his strategic intentions.

Fairy Tale has not been officially released to the public yet, so I probably didn’t guess it.

If Disney really guessed it, they would probably curse.

But sooner or later you will find out, let’s see what he can do!

Disney has not even become a giant in Hollywood yet, so how could it have the extra energy and funds to engage in a business war with Chen Shiping?

He is developing in Europe and the United States, while Chen Shiping is secretly developing in Asia, and they do not interfere with each other.

By the time Disney dominated Hollywood, Chen Shiping was almost able to shape Asia into his own image.

Chen Shiping thought about it for a while and then gave up. He decided to have a good New Year first. After the New Year, he would have a lot of things to do at work.

At this time, Disney on the other side of the ocean received feedback from China Film and gave up after trying several times.

China has only one attitude.

Not for sale! No matter how much money you pay, I won’t sell it!

There is nothing they can do!

And they can't stop other film companies from buying the copyright of Mulan.

There were eight major Hollywood studios. Now there are six major studios. There is a lot of competition among them.

Disney actually cares a lot about the Asian market. Last October, it reached an agreement with Hong Kong to establish Disneyland.

The Hong Kong government has initially planned to spend HK$7 billion on land reclamation to build an amusement park for Disney!
Chen Shiping felt helpless when he thought about it. After the financial crisis, Hong Kong continued to use a stimulus point to boost the tourism industry.

Disney is indeed a very good choice. If Disneyland is located in Hong Kong, tourists from many countries in South Asia will be attracted there, just like Tokyo Disneyland will attract tourists from several countries in East Asia.

Their strategic development in the past two years has three points.

First, invest more capital in creation and create more and better ideas.

Second, we must actively and proactively use new technologies.

Third, as a company, we need to develop globally.

The success of Tokyo Disneyland made Disney people pay attention to the potential of the Asian market.

This is the reason why Hong Kong Disneyland was successfully established.

Their target this year also includes Shanghai.

Last year's Mulan was actually their test, but it was not very successful in the Asian market.

In fact, Shanghai is trying hard to promote this cooperation.

In 1990, the leaders at that time took the initiative to invite Disney.

Later, people from Disney also went to Pudong for inspection, but at that time, Pudong Airport had not been built yet.

Shanghai’s GDP also did not meet the requirements for opening the park. Although Disney’s CEO at the time saw China’s future potential, he was unable to move forward.

In the following years, Shanghai has been striving for it, and even reserved land in advance when planning the use of Pudong in 1997.

Last year, when Disney people came to promote Mulan, they went to Shanghai to discuss the opening of the park.

Last year we reached an agreement on Hong Kong, and now we are negotiating on Shanghai.

But Chen Shiping is waiting for them here. Come on, see if you can get approval!
If Shanghai had the final say, it would have reached a cooperation agreement with Disney long ago.

The key is that you can’t make the decision.

If you want to open a park, you have to come to Beijing to apply for it. You are being blocked. What can you do?

It's been stuck in your mind for more than ten years!

In the original time and space, Shanghai Disney was really stuck for more than ten years!
Shanghai and Disney have tried many times but failed.

Anyway, the Beijing government won’t approve it, so do whatever you want!

Once the SH municipal government officially announced it, and then it was shelved.

But it worked in the end.

But this time, Chen Shiping is here, so it can’t happen!

Although many places and companies in China are not optimistic about Chen Shiping’s cultural and tourism real estate plan, the higher-ups still attach great importance to it.

Why use someone else's when you can do it yourself?

Hong Kong is a special case, but it is different in the mainland.

Disney can create world-renowned theme park projects based on animation IP, so why can’t China do the same?

There are many excellent IPs in China!
Two thousand years of cultural heritage is no joke!
Chen Shiping will go there to attend a meeting after the New Year to discuss this plan.

Let’s focus on Shanghai first. They have already reserved the land, so just keep it and use it directly later!
If they are not happy, they can just move to another place. There are many special economic zones.

Chen Shiping is not in a hurry anyway. Even if there is no cultural and tourism plan of China Film, Shanghai Disneyland will not have a chance in the next ten or eight years.

Even if Shanghai Disneyland is built in ten or eight years, China Film’s cultural and tourism plan should have been a success!
Let’s have a fight and see who is more powerful!
On the sixth day of the Lunar New Year, the live-action Mulan movie premiered in various regions in Asia, and the box office results were good.

Forty million US dollars should be stable, and whether it can reach fifty million US dollars depends on subsequent situations.

As for Cheng Kaige's expectation of more than 50 million, it is estimated that there is little hope.

On the seventh day of the Lunar New Year, Chen Shiping went to the ministry for a meeting.

At the meeting, Chen Shiping spoke in detail about his plan, which was to first open up the Asian market through a series of fairy tales, and then to carry out secondary creations based on some literary and artistic works from different countries and regions.

At the same time, we will simultaneously advance the development of comics, animated films, and feature-length animations, and carry out all-round IP development and promotion.

The cultural and tourism plan will be officially launched in the first year of the new century, with as many as three projects planned for the first batch!
At the meeting, Chen Shiping also emphasized Disney's development path, and secretly stated that he could not agree with Disney's application.

It's just an extra layer of insurance.

If the people in Shanghai knew that Chen Shiping was trying to trip them up behind their backs, they would probably be so angry that they would die.

Although Disney’s application is not under the jurisdiction of the ministry, it is a major issue concerning the entire cultural promotion and cultural output.

We can't ignore the big things for the sake of a little profit.

It’s a small matter for Chen Shiping to make a movie, but promoting the movie throughout Asia and even the world is a national event!

The success of several blockbuster movies, idol dramas, and variety shows has made the promotion of Chinese culture very smooth.

More achievements have been made in the past few years than in the previous decade!

The leaders above have been busy planning for this period in the past one or two years.

Confucius Institutes were established during this period.

But now that Chen Shiping has provided a better solution, the Confucius Institute seems to be unnecessary.

Chen Shiping also emphasized that his plan is not for the present, but for the future!
Ten years later, this generation of children will grow up, and they are the future!
The great man said it well, the world is ours, and it is yours, but it is always yours!

The leaders agreed with Chen Shiping's statement, and they believed that focusing on the future was also in line with the domestic development strategy.

Of course, the more important thing is that although Chen Shiping is focusing on the future, he can really create benefits right now!

After its release throughout Asia, Mulan has now earned tens of millions of dollars in box office.

What’s more, there are those blockbuster movies, each of which can earn foreign exchange!
Uncharted earned over 100 million US dollars!

You can make money and plan for the future at the same time, who wouldn’t support such a plan!
Even if Shanghai builds a Disney now, it will cost billions of dollars, and it will take four to five years to build it, and then another few years to get its investment back. It will take another ten years before it can make a profit.

Support Disney's dry feathers!

It's totally unnecessary to spend so much money and not know when you can get your money back!
The country does not need such high-investment tourism projects now. The per capita GDP is there, and how much profit can be made if it is built?

If you give Chen Shiping billions, he can get tens of billions in return.

With this simple calculation, isn't Chen Shiping more attractive than Disney?
However, some of Chen Shiping's remarks at the meeting were still leaked.

When people in Shanghai found out about this, they were very embarrassed.

While others are busy building their own IP, we are busy trying to win over foreigners.

Upon comparison, the gap is huge.

Then Shanghai Film Group received a difficult task.

What Shanghai said to Shanghai Film Studio was very simple.

"Can you catch up with China Film Group? Can you guys work harder? If you guys work harder, would I need to go to Disney?!"

"Can you come up with a practical plan? If you can, we can consider giving up Disney to support you!"

Chen Shiping actually couldn't understand why Shanghai was so obsessed with Disney.

To keep pace with the international community? To expand influence?
Building a Disney theme park now would do more harm than good.

With the current per capita income in the country, tourists can’t even afford a bottle of water, and they’re just staring blankly when they go in!
As for foreign tourists, why don’t they just go to Tokyo or Hong Kong? Who would fly to Shanghai specifically to visit Disneyland?

It would be unwise to pursue the Disney project now.

What are you thinking?

(End of this chapter)