Started as an independent producer in 1988

Chapter 355: Ice Queen
"Uncharted's box office keeps going up, and that's all thanks to everyone's hard work! Today we celebrate your success!"

In the Kunlun Hotel in Beijing, Chen Shiping held up a large red box.

"In addition to the red envelopes, we have also prepared some small gifts for everyone, but the specifics will depend on the lucky draw!"

Chen Shiping put the box on the table with a smile and shook his hands.

Damn, that’s heavy.

Why is the box so honest?

Chen Shiping said a few more words before he went downstairs with a smile and sat down to eat.

Before a piece of spiced beef even reached his mouth, Zhang Yimou couldn't help but ask, "Has the plan to go to the European and American markets fallen through?"

"That's the case for now. It's stuck over there." Chen Shiping said while chewing beef.

Zhang Yimou sighed and said, "Why is it like this again?"

"You want to be the boss? I don't really care about those dollars. Let them be stupid."

Chen Shiping didn't know what he was thinking about and couldn't help but sneer.

Zhang Yimou looked at him strangely and asked, "What are you laughing at?"

Chen Shiping took out a cigarette from his pocket, lit it and took a puff before saying:

"Laugh at those rats in the gutter who claim to be bright and want to control the whole world."

Zhang Yimou took a sip of wine silently. He didn't have the confidence to call others rats like Chen Shiping did.

Chen Shiping flicked the ash off his cigarette and said, “This time it’s not just a boycott by several Hollywood companies.

It’s the associations above them, and above those associations are Foboles, and behind Foboles are those rats.

Hollywood is the tool and the tentacles of those rats.”

Zhang Yimu couldn't help but sighed, "This is an economic and cultural issue. It seems like there is really no hope of entering the European and American markets."

"If you don't want to go, then don't go. Managing your own territory is more important than anything else. None of those people are good."

Chen Shiping is not so obsessed with the European and American markets, nor does he think he is awesome just because he went to Hollywood.

To put it bluntly, it’s a matter of interest, but it’s okay not to make some money.

European and American societies seem loose and free, but in fact, they are like an iron barrel, like a zoo.

While enjoying a variety of food and leisurely grass every day, looking at the wild animals outside the cages makes me feel that they are living in dire straits.

It doesn’t matter whether Chen Shiping goes to the zoo to make money, but if the monkeys in the zoo want to perform in the wild to make money, they have to ask him if he agrees.

Art is an extension of economics and politics, and film is even more so.

Chen Shiping is not like some people who raise their hands high up to make a triangle in order to make money.

What's the difference between that and a monkey riding a bicycle in a circus?

Just so that I can have an extra banana at the end of the show?
He is not an actor or director, so some bananas cannot tempt him.

Unless the European and American markets can be completely opened to him, it would be okay for him to be a monkey for the sake of the overall development.

Unfortunately, those people are too stingy and won’t be willing to give up so much benefit.

All we need to do is to develop the Asian market. If we do so, there will be fewer celebrities going to Hollywood to be monkeys for others in the future.

Speaking of which, the domestic entertainment industry is really a hundred times better than Hollywood.

Unspoken rules do exist and are even very common, but at least they won't force you and you can choose not to accept them.

This is much better than Hollywood.

However, unspoken rules are indeed not a good thing, especially for newcomers, because they do not have the confidence to refuse.

Chen Shiping was thinking about launching an Asian Rising Star Program to support some new talents with potential.

This circle is rotten, but there must be a cleaner path.

Otherwise it will really rot.

Unspoken rules are something that cannot be eliminated. As long as there are people, there will be these things.

Nothing can be done.

When Chen Shiping was thinking, Zhang Yimou suddenly touched him and shouted with a smile: "The grand prize has been drawn. You are very generous. It will be a seven-day trip abroad."

"Give everyone a break. You've worked hard for more than a year." Chen Shiping said nonchalantly.

Compared to the profits generated by Uncharted, this reward is really not much.

Chen Shiping and Zhang Yimou chatted for a while and then left.

It’s too late to leave, those guys will definitely come to toast!
Chen Shiping didn't want to go home drunk, otherwise he would be nagged by Tao Huimin.

More than twenty minutes later, Chen Shiping arrived home.

Tao Huimin brought a cup of tea over, leaned over to Chen Shiping, smelled it and said, "You didn't drink any alcohol, so this tea was brewed in vain."

Chen Shiping: “.” It’s wrong not to drink!

Tao Huimin held the teacup and drank it slowly. After Chen Shiping looked at her eagerly, she handed it to her.

"Hehe, the tea my wife makes is so delicious!" Chen Shiping said with a smile.

Tao Huimin ignored him and propped up her chin and said, "I went to watch the filming of Nv Shang today. It was quite interesting. But will this kind of palace drama really be popular overseas?"

Chen Shiping nodded. If Dae Jang Geum could become popular, why couldn’t Nv Shang become popular too?

When it comes to palace dramas and food dramas, Korea is far behind!
The few kimchi dishes in Dae Jang Geum became popular even though they were just for tinkering with them every day. Chinese cuisine is so rich that it confuses foreigners and makes them drool over it every day.

Let's go to Li Xiaoran's place for a meal. Last time, she said that she had trained herself to become a cooking god by filming a TV series.

I don’t know if she is bragging or not, I’ll go back and try her cooking.

However, Tao Huimin still looked at Chen Shiping with some doubt and asked, "Last time you told me that TV dramas should not be too localized, but why did you choose to shoot a drama like Nv Shang?"

Chen Shiping laughed and said, "Because the subcultures are very similar, it may seem like a local drama, but in fact it is a drama that everyone in the subculture can understand."

Tao Huimin couldn't help but nodded and asked curiously, "So ancient costume martial arts dramas are not as popular as this kind of drama?"

"That's right. Martial arts has only been developed in China for a short time. It's not like other countries can identify with them just by wearing ancient costumes."

"I see. I will also focus on investing in this kind of drama in the future."

"My wife is so smart, she understands everything at once!"

Chen Shiping winked at her and gave her a thumbs up.

"Mr. Chen taught well."

"Is there any indication of that?"

"You'll get a reward by kissing my right foot."

Chen Shiping was silent for a while, then asked, "Can I only use my right foot? Can I use my left foot as well?"

Tao Huimin suppressed her laughter and kicked him, saying, "You are such a loser, go take a shower."

"My wife is beautiful."

Chen Shiping smiled and pulled Tao Huimin towards the bathroom.

"Help me rub my back."

"Then you are not allowed to wipe me."

"Which one?"

"roll!"

"Stick? Okay, I promise to get to the bottom of it!"

Tao Huimin didn't know where he got such great interest from, it was even stronger than her own needs.

Is it because I give him too many supplements?

But it’s better this way, so I don’t have to take the initiative and seem hungry.

Time flies, and it is September in a blink of an eye. There are only three months left until the new century.

The new century is getting closer and closer, and the world has become different. Walking on the street, you can see more smiles and vitality on everyone's faces.

There are only a group of children who don’t have many smiles on their faces. The happy summer vacation is over!

After getting up in the morning, Xiao Xiulin has been refusing to get dressed, eat, and go to school. Even though today is Friday!
Chen Shiping carried her to the dining table, couldn't help but tap her head and said, "Eat quickly."

"Dad, my stomach hurts." Little Xiulin said with her eyes rolling.

Chen Shiping exposed her with a smile: "Then I will take you to get the injection, and then go to school."

Chen Xiulin has visibly lost her luster. She has to go to school after getting the injection, so it must have been all in vain!

Chen Shiping peeled an egg and put it in her bowl and continued, "After you get out of school, I'll take you to the movies."

Chen Xiulin's eyes lit up immediately, and she said excitedly, "Ice Princess?"

"Frozen, not the Snow Queen." Chen Shiping said with a smile.

"It's the Snow Queen!" Little Xiulin said stubbornly, all the laziness in her body disappeared, and she grabbed the egg and started eating.

Go eat quickly, then get out of school and go to the movies quickly!

Eat faster!

Chen Shiping couldn't help laughing. No matter how fast you eat, time won't go faster. You still have to wait for me to get off work.

After breakfast, Chen Shiping was about to go out when he was caught by Xiao Xiulin.

"No overtime!"

"I know. Let's go to school with grandma."

"Don't work overtime!"

"Don't worry, pinky promise!"

The father and daughter made a pinky promise before parting.

Frozen is released today, which is a good way to give the kids some weekend fun during the taxi weekend after school starts.

It has been more than a year since the preparation of Frozen, and now it is finally going to be released.

It's not easy!

Chen Shiping finished his work at four o'clock in the afternoon, packed up and left to pick up his daughter to go to the movies.

When Chen Shiping got home, little Xiulin was already wearing her princess dress and was walking around in the yard in a panic.

She was wearing the same dress as the one in Frozen. This dress was made specially for her by Master Yang when Chen Shiping took her to the factory to play.

In the yard, Xiao Xiulin rushed over immediately when she saw Chen Shiping coming back.

"Dad, you're home so late!"

Chen Shiping was speechless because he got off work at four o'clock!

"Where is your mother?" Chen Shiping asked, rubbing her head.

Xiao Xiulin immediately let go of Chen Shiping and ran into the house.

"Mom! Hurry up! Dad is urging you!"

Chen Shiping rubbed his temples with a headache. This girl is so cunning all the time!

Not long after, Tao Huimin was dragged out by her daughter.

The couple looked at each other and smiled helplessly. The girl was very enthusiastic about playing.

The couple took the jumping little Xiulin to the movies.

Chen Shiping did not attend the premiere, but went to a cinema near his home.

After arriving at the cinema, Xiao Xiulin's outfit attracted a lot of attention. The Snow Queen on the poster in the cinema was wearing the same clothes as her, and the key is that they look alike!
Xiao Xiulin was immediately surrounded by a group of children.

Everyone was shouting that the princess in the movie had come out!
The children’s parents were also very curious. This little girl really looks like the character in the movie poster.

Little Xiulin stole the show and excitedly asked a group of children to call her princess, otherwise she would punish them with ice magic!
Chen Shiping twitched his lips, turned his head to look at Tao Huimin and asked, "It really looks like you."

"Nonsense, she looks just like you." Tao Huimin would never admit that she looks like herself. She was a lady when she was a child!

Chen Shiping bought the ticket and watched Xiao Xiulin standing on a chair and directing a group of children to act as her ministers.

There was also a little fat boy who was clamoring to play the role of the prince, but was ignored by little Xiulin gorgeously.

The fairy tale of Frozen was promoted along with the fairy tale collection at the beginning of the year.

After more than half a year of free promotion, the children basically know all the stories in the story collection.

These kids are all waiting for the ice queen, Xiulin, to assign them roles.

Many parents were also watching happily from the sidelines.

Tao Huimin was still chatting with a few parents, saying that the same clothes could be bought in the mall.

The movie’s surrounding areas must be well developed.

The princess series IP has just begun to be promoted, the cultural and tourism projects have not yet started, and the development of movie-related products can only be focused on clothing and toys.

While Tao Huimin was chatting with the parents about these things, Chen Shiping was observing the audience.

Find out what age groups are coming to see the movie.

It would be very unsatisfactory if they were all children.

After careful observation for a while, Chen Shiping found that there were still some young people around 18 or 19 years old who came to watch, accounting for about 8%.

This ratio is pretty good. This is just the premiere and the word of mouth about the movie hasn’t spread yet. After a few days, there should be more young people watching.

There are too few domestic animated films, and most viewers subconsciously believe that cartoons are for children.

This is a very helpless thing.

This situation may only change after more animated films are released in the future.

Soon the theater staff started shouting with a loudspeaker and checking tickets for admission.

Chen Shiping entered the venue checking tickets with his daughter, who was still not satisfied with the performance as the queen.

After sitting down in the screening room, Chen Shiping was somewhat surprised that the attendance rate was quite high.

The occupancy rate is almost 80 percent!

This attendance rate is really good!

At this time, in a cinema in Shanghai, several people from Shanghai Animation Film Studio were also lamenting the attendance rate.

They know best how difficult it is to make animated films, and they didn't expect so many people to come to support it.

"It's really a good move by Chen Shiping to spend money to promote fairy tales. This attendance rate doesn't seem like the audience base for a new story."

"They have plans and money, and they started planning last year. The results will definitely be different."

“I wonder if the audience rate of The Lotus Lantern will be high after it is released.”

"Definitely more than Frozen! The story of the Lotus Lantern has been circulating for many years."

"It's because it's been around for so many years that many people won't be that interested."

“So, the traditional story is at a disadvantage?”

"That's not how it works. Stop talking, the movie is starting. Let's see what kind of movie the Beijing Film Studio is going to come up with."

Soon the movie started.

A beautiful landscape slowly appears on the screen. The picture is very beautiful, the colors are brilliant, and the background depth is very good.

The soundtrack is also very good.

The people at Shanghai Animation Studio were a little surprised when they saw this picture. They didn't expect that Beijing Film Studio could really produce an animation of such quality.

Everyone at the Shanghai Mei Factory was expressing their feelings, and the audience was no exception.

Many parents with children feel that this trip is worth the money.

As the movie played, laughter and children's exclamations could be heard in the theater.

Many parents were surprised that they could get into it. It didn’t feel like a children’s animation at all. The plot and story weren’t that childish!

This cartoon is really good! It takes good care of the parents who come with them!

If all cartoons are of this quality, it might not be a bad idea to watch them from time to time!
A very strange scene occurred in the cinema, and the parents watched it more seriously than the children!

(End of this chapter)