Started as an independent producer in 1988

Chapter 357: A snowstorm caused by spending money!
A cold wave suddenly hit the capital city in September.

Buses, platforms, outdoor advertising, shopping mall advertising space
The publicity for Frozen was overwhelming; the film cost less than 20 million to make, but 15 million has already been spent on publicity and promotion.

This is just the domestic part; the publicity and promotion costs in foreign regions are even more outrageous.

China Film Group is promoting here without the intention of making money.

Make 10 million in box office profit today, and spend 10 million on publicity and promotion tomorrow.

Both the Chinese and English versions of the theme song of "The Princess Diaries" were widely promoted, reaching the top in popularity, and even began to circulate in some European and American regions where the movie was not released.

Low-priced and high-quality peripheral toys are also shipped quickly and rolled out in many areas.

Printed ballpoint pens, notebooks, school bags, dolls, key chains, stickers, posters, character-style clothing, snacks.
Almost all possible peripheral products have been tried. This is a brand new path, and China Film is spending money on trial and error.

In addition, China Film Group also paid many celebrities to discuss Frozen in many public occasions.

Especially idol stars, all the famous idol stars in Asia have spent money.

You will see the hottest young singers discussing movie theme songs in front of the camera, and you will see actors wearing ice and snow costumes expressing their love for the Snow Queen doll in front of the camera.

The entire entertainment industry in Asia was discussing Frozen almost overnight.

In Zhejiang's small commodity distribution center, factories of all sizes are doing their best to ship goods to China Film.

What's the point of piracy? China Film Corporation has almost covered the entire market, and there is no room for piracy at all.

The trading companies and industrial companies under China Film Group are now all under the command of Chen Shiping.

When Chen Shiping took power in China Film Corporation, the first things he reformed were these branches. Wasn’t it all for today?

In the future, these companies will be an important part of the group!
If you go around primary and secondary schools now, you’ll see many girls wearing the same crown hairpins as the Snow Queen, and using ballpoint pens with character images printed on them to copy lyrics in the same notebooks.

Oh, and there's a blue lollipop in his mouth.

Many industries are going crazy now. It is totally unexpected that China Film Corporation has started to develop in all aspects just by making a movie.

People in the entertainment industry are even more confused.

What is Mr. Chen going to do?

Is it worth spending so much effort on a cartoon?

Almost all the stars in the entertainment industry have been bribed to become fans of Frozen and are crazily promoting it.

But when they go out on the street, they will find that I seem to be surrounded by ice and snow!

At this time, the people at Shangmei Factory felt cold all over in the sultry weather of autumn. The ice and snow were so heavy that they were freezing to death!

Chen Shiping is playing such a big game, how can we beat the Lotus Lantern?
Damn it, if I had known earlier I would have competed with Uncharted, why would I have squeezed into the National Day slot!
It’s all over now!
Who can beat China Film Group's combined punches? !
Now Frozen has become the hottest topic among young people.

It’s also the most popular thing right now.

If you say you haven't seen Frozen when chatting with friends, you will be looked down upon.

In this hot season, the ice and snow are really rampant.

The box office of the movie also began to rise steadily under this crazy offensive.

The composition of the audience in the cinema has gradually changed from children to adults.

Within one week of the movie’s release, the box office in Asia exceeded 20 million US dollars!

Moreover, the box office trend is still rising, and it is likely to exceed 100 million yuan.

The price of movie tickets in Asia is much lower than that in Europe and the United States. The number of viewers for movies with box office exceeding 100 million in Asia will be several times that of the European and American markets!
The Asian market has low unit prices and a large population, so the popularity of movies has become exaggerated to an outrageous level.

If you pick ten people on the street, at least three of them will know what Frozen is.

Seeing this situation, the leaders above became more convinced that Chen Shiping’s development strategy was correct.

Spreading culture through entertainment is much more effective than official and formal means.

At the same time, it can also drive economic development, the development of film-related products, revitalize many factories, promote product exports and earn foreign exchange.

If the cultural and tourism project is completed, China will have its own Disney.

If Disney can build theme parks all over the world, then China can also build theme parks all over Asia!

The most important thing is that many people who go abroad will be asked about Chinese movies when they meet foreigners.

Chinese Kung Fu, Chinese food, the mysterious Ming Dynasty, the princess of Frozen, the mysterious Changbai Mountain.
The success of a movie also boosted tourism, with the number of tourists to Changbai Mountain doubling one week after the movie was released.

The tourism boom started in the mid-1990s, and now there are a lot of people traveling domestically.

Of course, this has not reached its peak yet, and in a few years the tourism industry will usher in a huge peak of crowds!
The leaders at the top were keenly aware of the economic benefits brought by Frozen.

Leaders who originally did not pay much attention to these things have begun to take them seriously.

If we continue this, maybe we can attract foreign tourists!

You can also earn foreign exchange!
However, the higher-ups are a little worried that if they become too prominent in China, that might not be a good thing.

The Americans focus on developing high-tech industries and transfer all manufacturing industries out.

Make huge profits through industries such as high-tech and finance, which are easier to make money.

Chen Shiping knew very well that in the next 20 years, the economic development benefits of the entire world would be almost divided between China and the United States.

The fact that it has been able to develop so smoothly is actually related to the silence of public opinion.

Only by lagging behind in the international image can people lower their vigilance and stop them from thinking that China poses a strong threat.

But Chen Shiping is more clear about one thing: the Americans cannot live without China.

When the subprime mortgage crisis comes, a country with a super-developed manufacturing industry like China will be needed to take on the responsibility, allowing it to smoothly spread the crisis to the world and reap the benefits at the same time.

In fact, some Americans are aware of the extent of the threat posed by China, but this is like poisonous honey.

Those in power only want to eat honey, and the poison will take effect many years later.

Therefore, Chen Shiping also pays great attention to the promotion of movies and culture.

Uncharted is history and mysticism, while Frozen is a fairy tale and fantasy. They will not involve science fiction, economics, military and other fields.

It would be enough for us to be a great country with rich cultural heritage. In fact, we are still very backward and are still fighting wars with cold weapons!
Everyone knows that China is an ancient civilization, so there is nothing wrong with promoting it.

In addition, the development of the entertainment industry has made people only see Chinese entertainment, which has lowered their guard.

Just like how Chen Shiping looks at Korea.

I always feel like they only have kimchi and idols left.

The higher-ups have also talked to Chen Shiping, and the meaning is similar: promote peace and traditional culture, and put other things aside for the time being.

Chen Shiping certainly knows this, we are a peace-loving country.

War, economy, culture and art are all extensions of politics.

The large-scale promotion of Frozen is still going on, and the popularity is getting higher and higher. It is no exaggeration to say that it has become a nationwide trend.

This is particularly evident in Japan and South Korea, where Frozen peripherals sell very well.

Especially women's products, they sell very well.

There were even Korean companies that contacted us hoping to license the character images.

Chen Shiping agreed to all of this. It didn't matter whether it made money or not. It was best to have someone to help promote it! South Korea was particularly proactive in this regard.

As for animation, it is different from their development path and poses no threat. Let China and Japan compete!
As long as you don’t have idols, it’s fine!

When Frozen was creating a craze, the Lotus Lantern produced by Shanghai Animation Studio was released quietly.

It doesn't even have an advantage in terms of screening, and there is no way it can be compared with The Snow Queen.

As for promotion and marketing, it is even more difficult!
They also want to spend money on publicity and promotion like China Film, but they really don't have that much money.

Chen Shiping didn't even pay attention to the Precious Lotus Lantern. They were completely not opponents of the same level.

With tens of millions of dollars spent on publicity, the storm created by the Snow Queen can blow out the Lotus Lantern.

Chen Shiping feels very sorry for this IP, and is thinking that China Film Corporation will also produce a "Lotus Lantern" in a few years.

Once China Film’s animation IP matrix is ​​established, we will move on to traditional mythology IP!

For now, the main focus is still on these princesses, which are simple and easy to get started with, without too many cultural barriers and cognitive thresholds.

The storm over Frozen continues, and many people are scolding Chen Shiping.

Damn it, how can others survive with this kind of strategy? There is no desire for profit at all.

Chen Shiping thinks that the current situation is pretty good. Although the movie box office does not make money, the surrounding products still bring in a lot of profits.

At the same time, it has driven the development of many industries, stimulated the economy, boosted consumption, and promoted culture, killing many birds with one stone!
Every aspect of the movie is profitable, so does it matter whether the group makes money in the end?

Besides, this is China Film Group’s business, and it’s not someone else’s turn to worry about it.

Even Chairman Tong has kept silent. He has completely given up and is now in charge of everything. Chen Shiping is in charge of everything.

In Chen Shiping's office, people from the scenery branch were reporting on the cultural and tourism project.

To be precise, it should now be called China Film Real Estate.

"Mr. Chen, do you really want to build it in Guangzhou? The Hong Kong Disneyland is not far away. It may not be successful if we open it there."

Chen Shiping glanced at him and said, "We're targeting Disney!"

"The problem is that we don't have enough knowledge about amusement park projects right now, and we can't compare with Disney in terms of various projects."

"If you don't understand, go and learn. There are so many companies abroad. Ask them to build it and learn from them. They are more active in Disney than you and me."

"That seems to be the case, but we have few IPs."

"There are so many IPs in ancient times that cannot be used. Why do you have to focus on these princesses in my hands? Are you building an amusement park or hiring prostitutes?"

The people in the real estate company were silent. What the hell was this metaphor?

The princess IP in your hand is not a real princess, so please call me boss!

Chen Shiping knocked on the table and said, "Let's build a pirate ship project, a water park, Tang Dynasty dance, Dunhuang flying fairy, panda park, and theme palace.

In addition, the group’s current IP can be arranged in advance. By the time you have built it, the movie will have been released, which is just perfect.

We need to be bold in our imagination, learn to take the initiative to develop what our ancestors have left us, and keep up with the pace. I want this park to open earlier than Hong Kong Disneyland! Do it for me while they are reclaiming land.”

"Yes, you are right. I still need your guidance."

"Don't flatter me. This project will make more money than residential real estate. I know there are voices within the company who want to make quick money by doing residential real estate. If anyone brings this up again, bring it to me."

After knocking on the door, Chen Shiping had a detailed discussion with them and then went off work.

I have an appointment tonight.

Chen Zihan had asked him out before, but he was too busy to keep the date, so he kept postponing it until now.

Chen Shiping drove and turned several corners in the alleys of Dongcheng before he found the private restaurant she mentioned.

It's quite hidden.

Only after he got inside did he realize that there was a different world inside.

This is a combination of several courtyards connected together. It is quite large and elegantly decorated.

The waiters are the same as the palace maids.

Chen Shiping found this quite strange as he seldom came to such places before.

It's boring to come by yourself, and when others invite you, it's usually because they want to ask for something, which makes me even less willing to come.

It must be the young lady Chen Zihan who invited him, otherwise Chen Shiping would not have come here.

After being led to the private room by the staff, Chen Shiping met Chen Zihan.

The little girl is dressed very beautifully and fashionably today.

After sitting down, Chen Shiping suddenly felt that he was a bit of an idiot for calling others "little girl" in his heart every day.

You call yourself old!

She should be called pretty girl!

Chen Zihan looked at his secretive expression and didn't dare to say anything.

What's the big deal? Why are you in such a bad mood?

"Mr. Chen, would you like some tea?" Chen Zihan carefully pushed the cup in front of him and whispered, "This tea is very good. If you don't like it, I can change it for you."

Chen Zihan subconsciously used "you" as a respectful address.

Chen Shiping looked at her strangely, not understanding why she looked so nervous after asking him out.

It's not me who asked you out to have any unspoken rules with you, so why are you afraid?

Chen Shiping took a sip of tea and asked, "What do you want from me? And you're meeting in a place like this, the cost must be high."

"I just wanted to thank you, and I also have a question for you." Chen Zihan handed over the menu and said, "Please take a look at what you want to order."

Chen Shiping opened the menu and took a look. There were no prices on it, so he just ordered a few vegetarian dishes.

Now I love to eat vegetarian food.

Chen Zihan ordered a few more dishes and waited for the waiter to leave before saying, "Someone from a company contacted me a few months ago and wanted me to act in a movie, but I'm a little unsure."

"From the mainland?" Chen Shiping asked casually.

"Foreign."

If it was from the mainland, Chen Zihan would not ask, because he was not sure because it was from abroad.

Chen Shiping paused holding the teacup, raised his eyebrows and asked, "Hollywood?"

"Yes, it's a Hollywood agency." Chen Zihan added quietly, "They said they could help me expand into the European and American markets, and get me endorsements from top European and American brands."

Chen Shiping took a sip of tea and said, "Let him go."

After he finished speaking, he frowned, looked at Chen Zihan and asked, "Have other people been poached? For example, Jiang Qingqing?"

Chen Zihan nodded slightly and said, "She told me once, but I don't know the details."

Chen Shiping turned the teacup in his hand, feeling that this was a little unusual.

What on earth do those mice want to do?
(End of this chapter)