Started as an independent producer in 1988

Chapter 370: The Beauty Donkey is at its wits' end

There are a lot of people watching movies in the cinema late at night.

There are many people who do not sleep during the New Year and the new century.

After watching the fireworks show, we went to watch a movie.

Of course, there were also audiences who did not watch the fireworks show and came directly to the cinema after the countdown to the new century.

During such a long night, many people cannot sleep.

Chen Shiping also brought his wife and children to the cinema to watch a movie.

He didn't want to judge how great the movie was, but on such a special day, he felt it was very meaningful to watch the family on the screen overcome all kinds of difficulties and finally reunite.

No matter if the world is ending or not, family is the most important thing!
After the movie was over, Chen Shiping took his wife and children home.

Go home and sleep!
While Chen Shiping went home to have a good sleep, many people couldn't sleep.

The propaganda methods of the day after tomorrow were beyond their expectations.

Movies can be played like this?!

Why does Chen Shiping always come up with new tricks?
Even if the box office data for the premiere the day after tomorrow is not ideal, the box office tomorrow will definitely explode!

On a day like yesterday, how many people saw the grand fireworks show, and how many news media reported on it.

This is a very successful marketing case. We spent the least amount of money and let all media do the promotion for the day after tomorrow.

The scene last night may become an unforgettable scene for many people in their lifetime.

The next morning, many media reported on the grand event of the previous night.

【Across the century, a grand fireworks show marks the end of the century. 】

[New promotional gimmick for the Lunar New Year! More than 20 cities in Asia launch grand fireworks shows! ]

[Carnival at the end of the world, warm embrace! ]

[The day after tomorrow: Even the end of the world cannot stop me from being with my family! ]

[Full of sincerity, the movie is thrilling, the special effects are gorgeous, and the story is touching! ]

[The Day After Tomorrow: Human will will not be defeated by doomsday! ]

Countless media outlets across Asia reported yesterday's event. On that special day, this film marketing campaign truly became a memory and symbol of an era.

There were a lot of people setting off fireworks, but it was rare to have so many cities in Asia setting them off at the same time.

On the first day of the new century, countless audiences flocked to the cinema!

No matter whether the movie is good or not, you must go and support it!
Just consider it as a thank you for the romantic fireworks last night.

The first day of the new century is destined to be busy and full of hope.

A lot of data from yesterday’s premiere has been counted, and although most regions have not yet been counted, the results we have obtained now are enough to be proud of.

The box office for the premiere the day after tomorrow will exceed three million in the three northern provinces alone!
A box office of 3 million means at least 30,000 people
On the first day of the new century, Chen Shiping was still sleeping in at home.

In his sleep, he only felt his nose itchy, and vaguely heard Xiao Xiulin's giggling.

When he opened his eyes, he saw his daughter lying on his chest, teasing him with her hair.

"Hehe, Dad, you're awake, get up quickly."

Chen Shiping pinched her face, looked at the time, it was already past seven o'clock, so he sat up immediately.

I have a business trip today, and my flight is at 10:10, so I have to hurry.

"Baby, Daddy has something to do today, so you better be good at home." Chen Shiping said while changing clothes.

Tao Huimin came in from outside the bedroom, biting a bun and asked, "Are you coming back for dinner tonight?"

Chen Shiping buttoned his shirt and said, "It's too late. If it's too late, I won't come back. I'll come back tomorrow morning."

"Then drive safely." After Tao Huimin gave these instructions, she took Xiao Xiulin to wash her face and brush her teeth.

I haven’t even brushed my teeth or washed my face since I got up so long ago, and now I’m letting myself go as soon as I have a holiday!
Chen Shiping smiled as he looked at his daughter who was being talked about, and secretly made a face at her.

He is going to Jiangxi today and promised Chen Hong to have dinner there.

Come back after eating, and should be able to make it back tomorrow morning.

It’s also fast to take a plane, only about five hours round trip.

I will definitely be back at ten o'clock tomorrow morning.

Soon Chen Shiping packed up and went straight to the airport.

Tao's mother was picking vegetables in the yard under the sun. She couldn't help but ask curiously, "What is Shi Ping busy with? It's vacation time now."

"He's busy with a movie coming out. Don't worry too much. He's not a child."

Tao Huimin said something perfunctorily and then cut a piece of carrot and stuffed it into Xiao Xiulin's mouth with a wicked smile.

“So spicy”

Xiao Xiulin stuck out her tongue and frowned her beautiful eyebrows.

"Why do you become less serious as you get older!" Tao's mother scolded her, and quickly stretched out her hand in front of Xiao Xiulin and said, "Be good, don't eat the spicy food, spit it out."

Xiulin was about to stick out her tongue, but her eyebrows quickly relaxed and her eyes brightened.

"So sweet! I want another piece, Mom, it's so delicious!"

Tao Huimin looked at her mother provocatively, then cut a piece of radish and put it into her daughter's mouth.

She is worthy of being my daughter!

Tao's mother was both amused and angry, and she also pinched a piece of radish and stuffed it into Tao Huimin's mouth.

Little Xiulin also raised her thin arms, pinched a piece, put it to Tao's mother's mouth and shouted, "Grandma, you eat too!"

"Okay, okay, grandma will eat too."

The three generations of grandparents and grandchildren are laughing happily here.

Sitting on a recliner at the other end of the yard, Dad Tao rolled up the newspaper and strolled out, smiling.

It’s not windy today, let’s go to the entrance of the alley and smoke a cigarette.

Many neighbors at the entrance of the alley have packed up their families, young and old, and are ready to go out and play together.

Although it is cold in winter, it doesn’t stop us from going out and having fun.

Many people took the initiative to say hello when they saw Dad Tao.

"Hey, good morning. Let's go out and play."

"Let's go to the movies. Mr. Chen gave us the tickets. Uncle Tao, you found a great son-in-law."

"That's right. Whenever there's a movie coming out, the neighbors are always buying tickets."

Dad Tao chatted with them with a smile on his face, not even bothering to light the cigarette in his hand.

After chatting with Mr. Tao for a few minutes with a smile, the neighbors went out to watch a movie together.

There were a lot of people in the cinema today, and the queue started early in the morning.

The cinema was noisy and many people were complaining that there were too few showtimes the day after tomorrow.

The cinema manager was also in the lobby to comfort customers.

The screening schedule for the day after tomorrow has reached 40%, who would have thought that it would still not be enough!

Yesterday’s publicity had a very good effect after it fermented.

There were many reporters in the cinema taking photos and interviewing the audience.

"Did you come to the movies after watching the fireworks yesterday?"

"Yes, I wanted to watch the premiere last night, but I didn't get a ticket. I still couldn't get one when I came here today!"

"Haha, tickets are hard to come by. What do you think of the promotional method for the day after tomorrow?"

"I think it's very good, much better than those rumors, very romantic, very meaningful, I fully support this kind of publicity."

After asking a few questions with a smile, the reporter ran to interview the audience who had just finished watching the show.

The whole cinema was noisy.

After calming the audience in the lobby for a while, the cinema manager went to check the sales of each show today.

The Day After Tomorrow is so popular that the current schedule is really not enough. The cinema manager estimates that at least 10% of the schedule must be increased to meet the current demand.

The theater manager was sitting at the sales window, looking through the records and asked, "How are the other movies doing today?"

"Neither of them is very good, and not many people buy them. However, there are also many viewers who couldn't buy the day after tomorrow, so they bought Emergency Landing instead."

The cinema manager smiled and said, "Shanghai Film Studio is getting a bargain."

After watching for a while, he said, "Free up some of the screenings of other movies in different time periods, and give up one of the prime screenings for the emergency landing to increase the attendance rate."

Although Emergency Landing has achieved good results, its attendance rate is not very high at present.

By reducing the number of showtimes and raising the attendance rate, the cinema can also make more money by freeing up showtimes for the day after tomorrow.

Almost all theater chains are making such scheduling adjustments.

There was nothing the Shanghai Film Studio could do after receiving the news but to continue communicating and coordinating with various theater chains.

It’s only going to be released the day after tomorrow and you’re going to cut my screening schedule?!

We haven't even played a single match yet, how can you be sure we've lost?
Crash Landing has been released for a week and has earned 90 million at the box office. It is expected to break 100 million in eight days.

If the number of shows is cancelled, it will take nine days to break 100 million, right?

The golden time must be kept!

For people at Shanghai Film Studio, breaking the 100 million mark in nine days is not that important.

The important thing is not to be crushed by acquired data.

Not allowing screenings is also intended to control the box office results the day after tomorrow.

Ever since last night, they knew one thing in their minds: the box office data the day after tomorrow would definitely be very good!
We can’t lose in an emergency landing, at least not like this!
It gave way just after the emergency landing the day after tomorrow. If this gets out, will Shanghai Film Studio still have face?

The fighting just started, and not even a day has passed before they're already cutting off production. Isn't this showing weakness before the battle even begins?

If I tell anyone about this, I'll be so embarrassed!
If the media publicizes this, the box office of Emergency Landing will be even worse!

This kind of thing must not happen, the screening schedule must be maintained!
After discussion, the people at Shanghai Film Studio decided to split the profits between the two points!
After receiving this news, theaters across the country quietly did the math.

The profits from two points are not small, but since Shanghai Film Studio is in such a hurry, can they ask for more?

Theaters that have good relations with Shanghai Film Group have already agreed to the conditions, while theaters with average relations have begun bargaining.

Two points are not enough!

The attendance rate of Emergency Landing is not good, we can earn more by giving it to the day after tomorrow!

The popularity of Shanghai Film Group is extremely low, but we can only contend with them.

At this time, the distribution department of China Film also received the news.

However, they are not in a hurry to adjust the screening rate today. If you don’t know, you might think they are bullying others.

Once the data from the first day of the premiere is out, all theater companies will take the initiative to increase their screenings without them having to say anything.

The Shanghai Film Group worked hard to communicate until the afternoon before they were able to stabilize the screening schedules of theaters in various provinces.

Stabilizing the screening schedule is only the first priority. What we need to do now is to increase the publicity of Emergency Landing!
In the publicity and promotion office that made an emergency landing, Zhang Jianya sat there listening to those people in Hollywood talking about various plans, and in the end he couldn't help laughing.

I thought there was something new, but after all this time, they still spend money to hire people to flatter and hype up the actor's scandals.

Previously, people said that China Film Group’s publicity and promotion was at its wit’s end, but now I realize that it was actually the US film company that was at its wit’s end.

The subsequent publicity is basically divided into three aspects: praising oneself, blackening the queen, and hyping up actor scandals.

The emergency landing crew contacted the media in the afternoon and began preparing for tomorrow's news publicity campaign.

First, it was announced that the emergency landing had box office revenue exceeding 100 million in seven days!
Second, it is announced that the film will be released in North American theaters after an emergency landing, and will be screened in more than fifty theaters.

Third, contact multiple filmmakers and cultural celebrities to criticize and give bad reviews the day after tomorrow!

Fourth, hype that the leading actors Shao Bin and Xu Fan had a late-night date during New Year’s Eve!
Neither Shao Bin nor Xu Fan knew about this matter, and the publicity department of the production crew directly contacted the media and wrote nonsense stories.

When the time comes, it would be better for Shao Bin and Xu Fan to deny the quarrel, or even better to argue with the media so as to keep the heat going for a long time.

This series of publicity should be able to suppress the heat that will come the day after tomorrow.

By then, maybe we can successfully curb Hou Tian’s momentum and prevent him from rising quickly.

That's all we can do for an emergency landing.

However, they were very worried about what China Film Corporation would do.

There won’t be another New Year’s Eve or century-end fireworks show, will it?

This is really unbearable!
China Film Group did not continue to make big moves. They have enough confidence in the movie.

The news during the New Year's Eve is enough to attract audiences to the cinema, and the rest depends on the quality of the film to attract word of mouth.

Good wine needs no bush, not to mention that China Film Corporation has already hung up a sign at the entrance of the alley!
As a sci-fi doomsday movie, The Day After Tomorrow is exciting enough in terms of both special effects and story.

Although I can't get 100 points, I can still get 85 points.

At this time, Chen Shiping was also wondering how many points he could get.

He had already arrived in Nanchang and "accidentally" met Chen Hong's family who were out for dinner in a hotel.

And then we'll have a quick meal together.

But the atmosphere during the meal was not very good.

Chen Hong's parents looked Chen Shiping up and down and asked, "Are you the father of the dead child?"
Although it was not stated explicitly, everyone knew it.

After the meal, the atmosphere gradually relaxed.

Chen Shiping also drank a lot of wine.

Chen Hong's parents originally wanted to invite him to their home for another visit, but gave up because they were afraid that it would be bad if it got out.

It’s better for the child’s father to be dead, at least he won’t be gossiped about.

In the hotel, Chen Shiping drank water in big gulps, looked at Chen Hong and asked, "Do your parents still want to kill me?"

Chen Hong was stunned for a moment and said, "No, I'm quite satisfied with you."

Chen Shiping smiled and said, "Not necessarily. I think they really want to confirm the rumor that the child's father is dead."

"Haha, this is really possible. You should be more careful next time."

Chen Hong laughed so hard that she fell backwards. After a while, she sighed and said, "All parents want their children to be happy."

"Are you unhappy?"

"About 80 points."

"So low? I thought it was 90 points."

"I would say 80 is high."

Chen Hong snorted and said, "Let's go tomorrow. Go to the movies with me tonight."

"What movie are you going to watch?"

"It's been a while since we've been on a date. No one knows you here. Let's go."

Chen Hong pulled Chen Shiping out without saying anything.

After arriving at the cinema, the two sat in the theater where the emergency landing took place and talked in private.

"The day after tomorrow is so popular, it's already full at 10 o'clock." Chen Hong shook the movie ticket in her hand and said, "Does this count as supporting your opponent?"

Chen Shiping looked around and said, "The opponents are in such bad shape. The attendance rate is less than 60%. Please have pity on them."

Chen Hong chuckled and asked curiously, "How much do you think the box office will be for the premiere the day after tomorrow?"

"If you go to the mainland, you should be able to get more than 20 million."

"So many? This is only the first day."

"Twenty million is a conservative estimate, but I estimate that more than thirty million is possible!"

"boast!"

"Let's make a bet. If it's over 30 million, you brag to me!"

"Blow it then!"

(End of this chapter)