Started as an independent producer in 1988

Chapter 395: Natural Carefulness
In the dim theater, Chen Shiping had just sat down holding his daughter.

She couldn't help but say, "There are so many people here, it's so noisy, mom hates noisy things, just watch cartoons."

Chen Shiping smiled when he heard this. He didn't know who he learned this cunning spirit from.

Tao Huimin did feel it was a bit noisy, but she could accept it since it wasn't as noisy as when her daughter was making noise at home.

Chen Shiping drank brewed milk tea and observed the age distribution of the audience.

There are more and more young people in their twenties, and there are also quite a few teenage audiences.

The 1970s are now the main consumption group, and in two years the 1980s will be the main consumption group.

These audiences have been cultivated since childhood.

The cinema chain reform was very successful. The number of moviegoers did not decline and the cinemas were packed.

The test now is whether Xu Ke’s adaptation of The Legend of Shushan is successful.

The audience came here with great expectations, so we can’t let them leave with disappointment.

The movie started soon, and from the beginning it had a strong Hong Kong movie flavor.

This actually gave many viewers a sense of freshness, as they hadn't seen a big-budget Hong Kong film for a long time.

No, Hong Kong films have never made any blockbusters. Most of them are shoddy productions with small and medium budgets.

The mainland market has risen in the past few years, and Hong Kong films have been deeply influenced by the mainland after going north. It has been a long time since such a pure Hong Kong costume blockbuster has appeared.

It's Chen Shiping's fault. When he proposed the co-production requirements, one of the hard and fast rules was that mainland producers must participate in the script and filming creation, and must fully consider the tastes and needs of mainland audiences.

This results in the fact that all films co-produced in Beijing and Shanghai have a strong mainland style.

Authentic Hong Kong films are becoming a rarity nowadays.

There are quite a few local Hong Kong films, but very few of them can be shown in mainland theaters. Unless they are co-produced, why should we specifically import Hong Kong films?

This is the cultural convergence that Chen Shiping deliberately created. Hong Kong and the mainland are blood-connected, but early Hong Kong films had too much of a capitalist flavor and developed their own unique flavor.

There is a sense of cultural division compared to the mainland, and now it is just a matter of letting them return to their mother's arms.

On the big screen, one-tenth of the movie had already been shown. The audience was watching very seriously. Chen Shiping looked around and didn't see anyone complaining.

There were some quiet discussions, mostly about the plot of the movie.

The effect of the remake of "Legend of Zu" is still quite good.

When did Chinese films become dominated by bad movies? It seems to be after the millennium.

Everyone is pursuing blockbusters and costume blockbusters, hoping to be like Crouching Tiger, Hidden Dragon and Hero and gain the favor of Hollywood.

So they all started shooting costume dramas and adapting domestic stories in the direction of Western drama stories to cater to foreign audiences.

The more highly Crouching Tiger, Hidden Dragon is praised abroad, the more domestic directors want to imitate and learn from it.

This resulted in subsequent blockbusters being worse than the last, with The Promise and The Banquet being all like this.

Fortunately, the situation is different now and people will not imitate Crouching Tiger, Hidden Dragon anymore.

After all, the series of films directed by Chen Shiping gave them different possibilities and more choices.

You don’t have to go to the European and American markets, you can already make a lot of money in the Asian market.

A movie with a production budget of over 100 million yuan can recoup its costs in China and make money abroad, so there is no need to cater to Western audiences. All we have to do is just make the movie well.

There are many domestic films now with box office exceeding 300 million. As long as the film is not too bad, it is easy to recover the cost.

Coupled with the popularity of DVDs, the revenue from DVD copyrights has also been increasing, and producers have many ways to make money.

As long as the fight against piracy is done well, movies will basically not lose money.

The two parts of The Legend of Zu were invested with over 200 million RMB, and the DVD copyright was sold for 20 million RMB, which has already earned back one tenth of the investment.

If the cumulative box office exceeds 600 million, we will be profitable.

For the entire Asian market, the two films can still achieve a cumulative box office of 600 million.

It's not $600 million.

Idiot!
The movie can get nearly 200 million box office in Hong Kong and Taiwan. If the mainland performs better, it can easily get 400 million box office.

The box office in mainland China might be able to exceed 600 million.

Chen Shiping's own estimate of the results was that the first film would get 300 million at the box office and the second film would get 400 million.

Markets outside the mainland are pure profit.

It’s not that Chen Shiping is confident, but a box office of 300 or 400 million is really easy.

Although the number of domestic movie theaters has dropped sharply and many small auditoriums and unit movie theaters have been banned, the scale of formal cinema chains is also expanding.

Although the number of moviegoers has declined significantly in recent years compared to the more than 20 billion ten years ago, it still remains at a very high level.

Putting aside the number of moviegoers in rural areas, there were still tens of billions of moviegoers among urban residents.

In addition, movie ticket prices have increased nearly tenfold. In the 1990s, a hit movie made 40 to 50 million yuan, so there is no pressure to increase it tenfold now.

According to statistics from China Film Corporation, the market limit should be able to produce a movie with a box office of over 800 million yuan.

But such box office success requires luck and publicity at any cost.

The quality of the film must be up to standard and the publicity and promotion must be extensive to achieve this effect.

This matter cannot be rushed. We need to first roll out digital cinemas across the board, increase the number of digital screens, and make better anti-theft keys.

Otherwise, if a blockbuster movie is made, but the hardware of many theaters cannot keep up and piracy is rampant, audiences will not go to see it.

Chen Shiping thought that in 03, he could try to release a blockbuster movie to raise the box office record.

The higher this record is, the better the subsequent film market will be.

But it takes careful consideration to figure out which movie can earn 800 million, 900 million or even 1 billion at the box office.

If it wasn’t a blockbuster, probably not everyone would go to the cinema, and it wouldn’t be worth it.

It’s really difficult. Chen Shiping feels that there is still a lot of work to be done in the future.

The movie was played very quickly, and Chen Shiping collected his thoughts and applauded along with the audience.

The quality of today's audiences is really good. They will applaud even if the creative team is not present.

Chen Shiping glanced at his daughter who was still in a daze and asked, "Falling asleep, is the movie so boring?"

Chen Xiulin's eyes lit up, and he turned to look at Chen Shiping and shouted, "Dad, those wheels and wings are so cool! I want them too!"

"What wheels, what wings?" Chen Shiping was stunned.

Tao Huimin added: "Big Brother Dan Chenzi also has the sword of Xuantian Sect."

Chen Shiping finally understood, smiled and pinched Chen Xiulin's little face and said, "You want to fly too?"

"Well, can you fly with those wings on?" Chen Xiulin asked excitedly.

Chen Shiping laughed and said, "I'm afraid you won't be able to stand up if you put it on."

Xu Ke really made a one-to-one prop, mainly for publicity. I don’t know if it has been auctioned off. I will call him later to ask.

After the movie was over, Chen Shiping also brought them out.

Standing in the hall, I saw that the next animation show Wang Zhaojun was still twenty minutes away from starting.

Chen Xiulin rubbed his stomach and said, "I'm hungry, can I eat something?"

"Don't want to watch the movie?"

"No, I'm hungry."

"Okay, let's go eat. Do you want McDonald's?" "Yeah! Here are some toys for you! Many of my classmates have collected the Snow Queen from last time, and I want to collect all the princesses this time too."

Chen Shiping chuckled and rubbed her head. The toy was a collaboration between your father and McDonald's. If you want to make a noise, just say something.

Besides, you haven’t even watched the movie, so why are you collecting toys?

Tao Huimin saw through her daughter's thoughts at a glance.

The adults felt guilty for not being able to watch the show today, so they took her to McDonald's.

The child will wait until tomorrow to come and ask to see a movie again. The parents will think that since they didn’t get to see it yesterday, they can just go and see it again.

After watching it, if the child makes a fuss and says he wants to eat something, the parents will still agree.

We all came out to watch a movie, so it’s not normal to take the kids to eat something.

This child looks exactly like her father!
Tao Huimin looked at Chen Shiping who was still kept in the dark and couldn't help but laugh. You have come to this day.

The family of three went to McDonald's and exchanged toys before going home.

Early the next morning, Chen Xiulin, who had just woken up, ran to Chen Shiping and their bedroom and said aggrievedly that she didn't watch a movie yesterday and the toys were not fun to play with.

Feeling guilty, Chen Shiping took his daughter to the movies again, but this time Tao Huimin did not go with them.

The movie is very good. The Chinese style combined with the adventure elements make the movie style very beautiful and mysterious. From Chang'an to the plateau, you will encounter all kinds of fantastic creatures and magnificent scenery along the way.

The painters at Shanghai Fine Arts Museum really racked their brains and put forth all they have learned throughout their lives.

This is their first battle after coming to China Film Group. If they don’t show something real, no one will take them seriously.

This movie is more suitable for children's taste. There are so many new things in it that you will be extremely excited after watching it.

Everyone was clamoring to collect the surrounding items.

The prices of peripheral products are not expensive. There are many co-branded products, such as those with McDonald's and children's clothing brands. There are all kinds of peripheral products that will not make parents feel that they have wasted their money.

Very practical.

When Chen Shiping was walking home with his daughter riding on his head, he also received a call from China Film Corporation.

"Mr. Chen, the box office statistics for yesterday's Legend of Zu have been completed."

"How much?" Chen Shiping asked with a smile while holding the phone.

"The first day in the Mainland was over 30 million, the first day in Hong Kong was 5.6 million, the first day in Taiwan was 9.7 million, and the first day in Japan was 9.7 million."

"Stop, stop, stop. Just tell me the total."

Chen Shiping interrupted him directly and reached out to slap away Chen Xiulin's hand that was grabbing his hair.

If you pull your father's hair again, it will become the Mediterranean.

The person on the other end of the phone paused for a moment, then immediately said, "The box office in the Asian market on the first day was over 14 million U.S. dollars. The Southeast Asian market performed generally, and Central and West Asia performed even worse. The cultural differences are still too great."

Chen Shiping hummed and said, "Not bad. Adjust the focus of publicity and focus on special effects and actors. You guys can think about it."

"I see. The box office of Wang Zhaojun has also come out. The total box office is 7.6 million US dollars, which is much lower than the Legend of Zu Mountain."

Chen Shiping was not surprised at all, and asked with a smile: "Has the Ministry of Commerce compiled the surrounding situation?"

"I asked about it, but the specific data is not available yet, but I heard that the inventory is being consumed very quickly."

Chen Shiping took a look at the toys in his daughter's hands, and without much surprise, he smiled and said, "Okay, that's it."

"Okay, I won't bother you for now. Happy New Year."

"Thank you for your hard work."

Chen Shiping hung up the phone and put down his daughter who was riding on him.

"Don't grab daddy's hair from now on, okay?"

"It was an accident." Chen Xiulin rubbed her hands secretly, and a strand of her hair was blown away by the wind and no one knew where it went.

"Okay, we've watched the movie, eaten at McDonald's, and got our toys, can we go home now?"

"I want black forest and red velvet cake."

"You are quite good at eating. You have to go through a detour to get one Kempinski and one Menimus."

"Dad, Mom likes to eat it too!"

"You don't have to bring your mom out. I'll take you out to eat. If you come home late and your mom scolds you, don't blame me."

"No, I'll just say you want to buy a cake for your mom, and she won't be angry!"

"Ghostly and ghostly."

Chen Shiping took his daughter to eat cake again.

It was really a long journey, one was in Yansha and the other was in Xinqiao. It was dark when I got home after the run.

As soon as Tao Huimin got home, before she could say a few words, her daughter started shouting while holding up the cake.

"Mom, Dad bought you red velvet. I chose Napoleon for you."

Chen Shiping admired his daughter very much, not because she was quick to react or know how to coax people, but because he admired her for being able to remember the name of the cake.

Chen Shiping usually can't remember the names of these strange cakes.

Red velvet, Black Forest, Napoleon, Butter Triangle and all that.

At this time, Tao Huimin glanced at Chen Shiping and felt amused. How could she not know what her husband was like?

It would be strange if I could remember the names of these cakes. When I go to their shop, the most I can ask them is "give me the red cake".

Tao Huimin had no intention of getting angry, so when she saw her daughter like this, she smiled and praised her a few words.

My daughter is so thoughtful. She knows to buy a cake for herself.

At this time, Chen Shiping came to the study, turned on his computer, checked his emails, and recorded the detailed data of the two movies.

These two movies performed well and the box office was still very impressive.

The animation series is not expected to be a big hit at the box office, the key is to spread it widely.

In order to organize peripheral activities, joint ventures and peripheral collection activities, they all need guidance and promotion. You may not have seen the movie, but you must hear about it wherever you go.

It’s a pity that social software has not yet developed, otherwise Chen Shiping would have to collect check-ins in his circle of friends.

Trends need to be guided, and movies are just an introduction, promoting personal IP image.

It doesn’t matter if you don’t know the plot, as long as you can recognize Wang Zhaojun’s animated image at a glance.

This is the key!

The IP image is the star.

After Chen Shiping recorded the data, he also went to read a novel under the banyan tree.

Now the number of new books published under the Banyan Tree has increased sharply, and the support from China Film Group provides more protection for writers.

However, Chen Shiping didn't see any particularly good novels, but there were quite a few that skirted the line. These days, it doesn't matter if these things are written.

No one will be angry, so you can write with confidence.

After reading the novel, Chen Shiping went to various major forums to understand the thoughts of young people.

By the way, let’s take a look at what netizens think about the current entertainment industry.

Maybe you can even eat melons at Tianya.

Of course, just don’t eat your own melon.

(End of this chapter)