Started as an independent producer in 1988

Chapter 400: A Tour of the Whole North!
“What is the scale of Ice and Snow World this year?”

Chen Shiping looked at Director Zhang with a smile, still very curious about the situation of the Ice and Snow World this time.

At the same time, it is also a chance to see the local support for this cultural and tourism activity.

Director Zhang sighed and said, "It's not ideal. Finances are tight and the scale is much smaller than in previous years."

His secretary also explained: "The number of tourists here has dropped sharply in the past two years. In the past, many tourists from the south would come here, but after Frozen, they all went to Changbai Mountain to see Tianchi Lake."

Chen Shiping: “.” So it’s my fault too.

Director Zhang smiled and said, "I heard that Changbai Mountain also made an ice sculpture of the Ice and Snow Palace this year. It's a great idea. China Film Group has helped them a lot, using movies to boost local tourism."

Chen Shiping nodded and said, "Culture and tourism are inseparable."

"That's right, so I'm curious about how China Film intends to cooperate with us this time. Mr. Chen just mentioned a multi-billion-dollar project, which is not as simple as making a movie."

Director Zhang was indeed extremely curious.

Is it possible to make a series of movies?
That would indeed boost local tourism, but the cycle would be very long and it would not have any effect at the moment.

Chen Shiping smiled and said, "The main thing is the Ice and Snow World. How about we go and have a look and chat while we watch?"

"Okay, let's go take a look." Director Zhang said with a smile, "The ice sculpture master is carving right now, so now is a good time to go take a look."

Chen Shiping hummed and said, "Do we have many ice sculpture masters?"

"A lot, the scale is small, now three people do the work of one person."

Director Zhang sighed and said, "There are too many unemployed people now. We can only use as many people as we can. If we can solve the problem by having several people do one job, the better."

Chen Shiping was also feeling a little heavy-hearted as there were too many people leaving the village.

Chen Shiping is not a saint, he just tries his best to do what he can within his ability.

After so many years of satisfying my selfish desires, my public spirit naturally arises.

Everyone has two sides, and Chen Shiping also wants to go down in history.

Leave your mark in this great era.

In addition to film history and literary history, you can also leave your name in other places.

His name was already mentioned in the Chinese Film History published in 1995.

His name will appear more and more frequently in later revisions.

His name now frequently appears in many papers in the film industry.

At this time, Chen Shiping and Director Zhang had already arrived at the construction site of the Ice and Snow World by car.

There were a lot of people working on site, but it wasn't an intense job. It took several people to drag a piece of ice.

The work was easy, not tiring at all, and we could even chat, but there were no smiles on their faces.

Only a face full of sorrow, worried about having no life tomorrow,
Chen Shiping knew that there was a documentary director filming this.

Ugh.
Chen Shiping found it hard to imagine how helpless they felt when they made such a decision.

This is not an individual tragedy, it is not the result of one person’s lack of effort, and it is not an unexpected disaster.

Chen Shiping sighed and watched the ice sculpture masters working slowly, but he didn't think they were lazy.

If they finish the work one day earlier, they will get one day less salary.

People from the cultural and tourism department didn’t urge us. They just wanted to help as much as they could. What else can we do?

After Chen Shiping walked around the Ice and Snow World, he looked at Director Zhang and said, "There are too few people and too few ice sculptures."

Director Zhang nodded silently and said, "Without that much funding, there is no way to attract tourists. It's difficult."

Chen Shiping hummed and said, "Now that we've finished reading, let's go back and talk about it in detail."

"Okay, okay." Director Zhang seemed a little excited. They were finally going to talk about business.

After getting in the car, Chen Shiping checked the time and called Secretary Xiao Li.

At this time, Secretary Li had just come out of the airport, wrapped in a thick coat, his nose red from the cold.

It’s cold in Beijing, but definitely not as cold as Harbin. It’s really cold here.

After receiving the call, Secretary Xiao Li took a taxi to the Culture and Tourism Bureau.

At this time, Chen Shiping was already discussing specific matters with Director Zhang.

First, China Film Group will invest in ten feature-length TV series, five films, and three animated films.

At the same time, a film and television shooting base will be built.

Director Zhang was somewhat happy when he heard this, but not that happy because it was not a huge help.

In other words, the film and television base can provide greater help and create many jobs.

But he also understands that the film industry itself is not a labor-intensive industry.

Chen Shiping mentioned that for ten TV series and five movies, even if one crew uses at least a thousand people, that’s just a few people.

More than 10,000 jobs?
But the problem is that these are still short-term jobs and cannot put out a fire.

In other words, the film and television base is of some use. If it is large in scale, it can indirectly create tens of thousands of jobs when it is fully operational.

From material production, transportation, to construction, each link involved can really create a lot of jobs.

However, Director Zhang was not in a hurry. As soon as they met, Chen Shiping told him that it was a project worth tens of billions or even hundreds of billions.

These things together are not worth that much money.

Chen Shiping smiled and said: "These are just the basics. The key lies in cultural tourism."

“Cultural tourism can only become a long-term thing if it is developed.”

"It can drive economic development and provide a large number of jobs."

"The three northeastern provinces are a good place, with fertile black soil, rich real estate resources, and magnificent mountains and rivers. It has too many advantages."

Director Zhang listened without saying anything. This was not the time to agree. He was anxious to hear what Chen Shiping’s cultural and tourism project was.

I went to see the Ice and Snow World today. Does it have any way to attract tourists?

It would be great if it could be like the first Ice and Snow Festival in 1985, which attracted over two million visitors in one winter.

For a three-day trip, basic expenses such as food and accommodation will cost about a hundred yuan.

Since you are here to travel, you can buy some souvenirs, visit scenic spots, taste delicious food, purchase local specialties, etc.

One person needs to spend at least three hundred yuan.

If we calculate based on two million visitors, that would be a consumption of six or seven hundred million yuan.

Six or seven hundred million is not a lot, but it can revitalize the economy. If the service is good, it is not impossible to double this number.

Moreover, in the 1980s, we were able to attract two million visitors. Now more than ten years have passed. If China Film Group can provide full support, perhaps we can bring in even more people!

Four million people is not impossible.

That would be more than a billion!

If a dozen days in a winter can bring in so much income, then this winter can be considered to be over. Director Zhang was also thinking about it, thinking that if this is the case, he would give China Film Group more subsidies for the film and television city project.

Chen Shiping didn't know what Director Zhang was thinking, so he smiled and said, "My plan is bigger and covers a wide range, not just the Ice and Snow World.

I hope to do a project to travel to the northern part of the three northeastern provinces, and the target is not southern tourists, but tourists from Southeast Asia!

My goal is to steal the tourists from the Sapporo Snow Festival in Japan!"

Director Zhang: “.” Do you want to listen to what you are saying?
Do you know how many visitors the Sapporo Snow Festival receives every year?
Do we have the strength to surpass others?

Stop joking, please!
The key is that we have no fame.

How can we compete with others if we don’t even have the basic conditions?
Another question is, isn’t it a bit urgent to prepare for tourism in the northern part of the three northeastern provinces?

That’s not right. People abroad don’t celebrate the Chinese New Year, so it’s not too late to prepare now.

Director Zhang hesitated for a moment and said, "This is very difficult and requires a lot of investment, but the government doesn't have the money."

Chen Shiping smiled and said, "If there is no money, I will provide it. I will do the overseas promotion. Chunyu Investment has invested in many overseas media, and China Broadcasting International can also cooperate. At the same time, I will launch new IP to increase the appeal."

"In addition to this, the most important point is the price station. How much does it cost to go to Japan? How much does it cost to come to the Northeast?"

"Of course, the most important thing is that the basic facilities and services should be distinctive, taking care of all aspects of food, clothing, housing and transportation."

"What I want is for the whole city to welcome tourists, everyone in the city!"

"We will bring the Northeast's humanistic culture, hospitality, kindness and generosity to make every tourist feel like they are at home."

Chen Shiping talked for a long time, but Director Zhang felt a little dizzy and confused.

What little potatoes, what mascots, what street stall economy, what national participation, what eating sweet potatoes, all are given a spoon.
What the hell is that last one?!
Director Zhang was really confused by the series of things he said.

Finally, he couldn't help interrupting, "Mr. Chen, do you have a plan?"

Chen Shiping took a sip of tea and said, "The plan is on the way and should be here soon."

Director Zhang nodded and said, "I have another question."

"You say."

"The Sapporo Snow Festival is in February. Can we make it in time? Can we get there first?"

Chen Shiping said in surprise: "There are nearly 10 million unemployed workers. Two months is not enough?"

Director Zhang thought about it and it was true. It would definitely be in time, and it would probably happen very quickly.

Only when there is work to do every day can efficiency be maximized.

"This is a very large project. If it can be done well, it can really boost the economy."

Director Zhang was quite moved. He said that Chen Shiping was a very unique person and could come up with so many ideas.

The key is that it sounds possible.

China Film Group is now a super media group. With them doing the publicity, the effect will definitely be very strong.

While Director Zhang was thinking about the possibilities, Chen Shiping's phone rang.

Secretary Xiao Li finally arrived and I could finally read the plan.

Ten minutes later, Secretary Xiao Li, with the help of the staff from the Culture and Tourism Bureau, took the photocopied document and distributed copies to everyone in the conference room.

Everyone held the documents and looked at them quietly.

The plan is much clearer than what Chen Shiping said.

I had no idea what Chen Shiping was talking about, and there were many things he said that I couldn't understand at all.

However, the plan is very clear and also includes specific case stories.

What about the southern little potatoes that got lost and ended up eating and drinking at a fellow villager's house, and the Guangxi sugar oranges that bravely entered the three northeastern provinces.

It is very interesting and intuitive, worthy of the writer's background.

Chen Shiping took a long time to write the plan, and many of the details in it were very well planned.

Director Zhang looked at the plan and felt it was a bit unbelievable.

Was such a detailed plan made by Chen Shiping?
Aren't you a filmmaker? How come you are more professional in cultural tourism than us?

The plan is too detailed.

Chen Shiping drank tea and said, "Everyone has read the plan. Please forgive me if it is not professionally written. Chunyu Investment will take the lead in investing in this project. The specific plan is in the back. Let's discuss the feasibility."

When it comes to investment, it is difficult to involve all walks of life and it is impossible to involve every individual, so the way of investment is very important.

Give money to the local government, and the local government will use other resources to exchange or borrow.

Director Zhang nodded and said, "We will discuss this. I've taken a look at the general plan and it's very feasible."

Chen Shiping nodded and said, "We still need to communicate with Jilin and Liaoning about this matter. The main focus is on the Ice and Snow Festival and Tianchi Ice and Snow Palace, so necessary communication is still necessary."

Director Zhang nodded and said, "I'll contact them about this matter. Mr. Chen's team isn't here yet."

"Yes, I'll be here first, and the follow-up team will come. I still have to shoot a movie, so I don't have that much time." Chen Shiping said with a smile: "I just have a lot of ideas, but my practical ability is not very good. I still need everyone's efforts."

"Mr. Chen is too modest!" Director Zhang said sincerely, "Mr. Chen's ideas are far ahead of ours, and he dares to think and act!"

Chen Shiping smiled modestly and began to discuss the specific plan with them.

Chen Shiping did not make many suggestions in the area of ​​culture and tourism, and mainly spoke on the aspect of publicity.

After all, he couldn't possibly know the situation here better than the locals.

In terms of publicity, Chen Shiping plans to promote film and television dramas, animation IP, and documentaries.

However, this is a late-stage promotion and will only take effect next year.

This year we can only rely on hard advertising!

Comprehensive promotion through articles, magazine reports, photography works, short films and videos.

At the same time, Chunyu Investment will use its overseas institutions to find travel agencies in various Asian countries for cooperative promotion.

Chen Shiping would also organize famous singers from home and abroad to hold concerts.

It depends on all-round advertising bombardment to attract people.

Of course, the reserve price is also the most attractive point.

The attractions in the three northeastern provinces are a hundred times better than Sapporo. As long as they are promoted well, they will definitely attract many tourists.

However, temporary tourist visas are also a problem, and the three northeastern provinces need to strive for special treatment themselves.

Otherwise, if someone wants to come, it will take several months to apply for a visa and no one will come.

This is all Chen Shiping can do. If this project is successful, it will create at least tens or even millions of jobs.

The tourism economy that can be brought in is at least 10 to 20 billion.

It will allow those workers to have a good new year.

(End of this chapter)