Reborn Bao Guowei, I really didn’t want to be a great writer!
Chapter 473: Xiao Bao's marketing tactics? The birth of a national treasure!
Chapter 473: Xiao Bao's marketing tactics? The birth of a national treasure!
Bao Guowei would definitely not be able to harvest ordinary people, but if it comes to harvesting the powerful and wealthy class, Bao Guowei must have many tricks up his sleeve.
He smiled and pointed out: "We introduced a drug grading system."
"Drug grading system?" Xiang Songmao showed some interest. This was the first time he heard of such a concept.
During the Republic of China period, industry and commerce had just entered the stage of modernization, and various marketing methods had not yet emerged. Even the European and American markets were a blue ocean at this time.
Bao Guowei smiled and said: "Poor people have their own way of selling, and rich people have their own way of selling. Poor people sell cheaper, and rich people sell more expensively. The reason for the high price is this gimmick."
Xiang Songmao was stunned for a moment and shook his head continuously.
"No, no, I can't do anything that is short of weight."
Bao Guowei was somewhat speechless and looked at the other party with suspicion, wondering how this gentleman, who was so upright, could manage to achieve such a level of business.
He then explained in detail.
"And it's not just about the weight, it's about the same dosage, the same specifications, using different gimmicks and packaging to satisfy the vanity of the rich and powerful and to make money."
"Can you make money this way?" Xiang Songmao was stunned for a moment, but he suddenly had some enlightenment in his mind.
"Of course." Bao Guowei said with a smile. "Do you know about Western luxury goods? Louis Vuitton, Chanel, Rolex, these things are not uncommon in Shanghai nowadays. Who among the celebrities walking in the foreign lands doesn't wear some luxury goods to show their status?"
As a wealthy businessman, Xiang Songmao sneered at such luxury goods, he said with disdain.
"These people are parasites of the country. Look at the hungry refugees on the streets. The luxury goods they wear are stained with blood!"
Bao Guowei nodded and said, "These people are indeed hateful, but they are also very rich. We can't eliminate them now, so we can get some money out of their pockets and use this money to help the people. Isn't that killing two birds with one stone?"
"You mean to make allicin a luxury product?" In front of Bao Guowei, Xiang Songmao was a little confused.
Bao Guowei went on to explain: "It is not about making allicin a luxury product, but about launching another kind of allicin, without changing the specifications, making the packaging more exquisite, and promoting the gimmick of curing all diseases.
For example, you can say in the advertisement that this type of allicin is made from higher quality garlic than ordinary ones, and the allicin contained in the medicine far exceeds the content of ordinary medicines.
The medicine packaging is extremely exquisite and can be given as a gift.
The advertising slogan is that if you don’t buy the Gold Allicin to give to your elders at home, you are unfilial!
After all, prolonging life is the most important thing for the elderly. "
After listening to Bao Guowei's description, Xiang Songmao was stunned. He finally understood clearly what the other party wanted to do.
"Bingwen, it's a pity that you don't become a businessman, but will anyone really fall for it and buy it?"
"Why not?" Bao Guowei explained with a smile. "The Taoist's Stretching Legs and Staring Eyes Pills on the street can make countless wealthy people take out their medicine bags. Ours is much more powerful than the Stretching Legs and Staring Eyes Pills.
Allicin can really cure diseases! ”
The efficacy of allicin is what Bao Guowei relies on.
Out of a businessman's caution, Xiang Songmao continued to ask.
"But, won't anyone find out? If we cheat like this, I'm afraid people will be dissatisfied, right?"
Nowadays, the government's control over the areas under its jurisdiction is becoming more and more strict, so we have to be extra careful about everything.
Bao Guowei said indifferently.
"Don't worry about that. We will add some seasonings to the Golden Allicin, such as honey, tangerine peel, etc., to enhance the flavor of this medicine.
It looks different, tastes different, and has healing properties.
Who can blame us?"
Bao Guowei's idea is somewhat like the marketing methods of later generations.
The same vitamin C can be found in pharmacies at prices of several hundred dollars or just a few dollars.
There is no essential difference between the two. The former is called a health product, and the latter is called a medicine.
Hospitals prescribe medicines and pharmacies sell health products.
No matter how many gimmicks health products have, their actual effects are not much different from those of medicines, or even worse than the latter.
In later generations, this kind of sales method has long been ruined, but countless elderly people still fall for it.
But during the Republic of China period, no one had ever popularized the relevant concepts.
Bao Guowei is confident that as long as he launches this drug, he will be able to reap the benefits of the powerful class in the Shanghai Stock Exchange!
"Bingwen, is this really what you think?"
Xiang Songmao widened his eyes. He didn't expect that such words would come from Bao Guowei.
Bao Guowei touched his chin somewhat unnaturally.
"I guess so. If I say that I met an old man by chance and he told me this, would you believe it?"
Xiang Songmao looked at the other party speechlessly, obviously not believing it at all.
"What do you think? Mr. Xiang, do you think it's feasible?" Bao Guowei said with a smile.
After hesitating for a while, Xiang Songmao finally gave a positive answer.
"It's worth a try. I haven't seen similar marketing methods on the market, but it does look like a very good idea."
The sales methods of health products in later generations naturally did not appear in the Republic of China.
Bao Guowei would not think that Xiang Songmao would immediately agree with him just by proposing a concept.
The emergence of new concepts often means breaking old cognitive habits.
However, due to people's conservative instinct, they generally have a resistance feeling.
Therefore, scenes like those in many later novels, where the protagonist proposes a concept that subverts cognition and everyone present immediately bows down in worship, basically do not appear.
A normal person’s first reaction is to resist, and then think.
"It's okay." Bao Guowei patted the other's shoulder. He and this patriotic businessman who was several generations older than him really got along like old friends. "Just go ahead and try. If you need money, come to me. I'm not very rich, but I still have some savings."
Xiang Songmao's facial muscles twitched. He had always said this to others, but he never expected that one day he would hear it from someone else's mouth.
"It seems that Brother Bingwen has made a lot of money abroad? Can writing novels really make so much money?"
To be honest, Xiang Songmao is really jealous of some current novelists, especially those like Bao Guowei.
There is no cost to write a novel, you don't need to take out a loan, and you don't have to worry about losing money if you can't sell it.
This thing is just a matter of time.
It seems that writing novels is a very profitable business?
"If Mr. Xiang thinks writing novels is easy, you can give it a try."
Bao Guowei narrowed his eyes and said.
"Forget it, I'm old and can't stand the hardship."
Xiang Songmao instinctively felt from the other person's eyes that writing a novel was not as simple as he had imagined.
"Mr. Xiang has thought too much," Bao Guowei said with a smile. "Writing novels and books has indeed brought me a lot of income, but it is still far from what you can earn by opening a factory or company."
"What does Bingwen mean?"
Bao Guowei lowered his voice and said, "There is another drug similar to allicin, but it is more than ten times more effective than allicin, and it is easier to produce in batches, and it does not require large-scale production of raw materials like garlic, which is difficult to obtain."
With a loud "boom", Xiang Songmao felt as if a muffled thunder exploded inside his head.
Drugs similar to allicin?
Even better than it?
Even easier to make!
What is the difference between this kind of medicine and a miracle drug?
Xiang Songmao's breathing began to become rapid. He could realize what kind of changes would happen to the world if such a drug really appeared.
Allicin has saved countless lives. If there is such a drug, it will become a life-saving medicine for countless people and cure countless diseases!
Even wars between countries will change accordingly!
This invention is tantamount to the birth of a national treasure, and is of great significance.
Compared with the previous marketing concept, this news obviously touched Xiang Songmao's nerves more.
He said with a trembling voice: "Bingwen, are you joking?"
Bao Guowei did not answer his question directly, but said with a smile.
"Mr. Xiang, if there really is such a drug, then we don't have to worry about funding, right?"
Xiang Songmao narrowed his eyes and said, "If I can really invent this kind of medicine, I dare to talk to Chang Kaishen, that damn bald guy from Nanjing, and slam the table to negotiate terms, and he won't dare to say a word!"
Looking at Xiang Songmao's gnashing teeth, it was obvious that he had never seen Chiang Kai-shek's insidiousness and cunningness.
But what he said is true in a sense. The birth of penicillin is definitely something that shocked the whole world.
It can become an important strategic material for a country!
"Just go for it, Mr. Xiang. In a sense, the future of the country also depends on the two of us." Bao Guowei took out a small note from his pocket and pushed it to Xiang Songmao on the table. "We can't go to the battlefield, but we can provide some important supplies, increase our influence, and provide more assistance to the soldiers on the front line."
Xiang Songmao was stunned for a moment, picked up the note and took a look, and found that it was an address and some professors' contact information.
His heart skipped a beat and he looked at Bao Guowei with wide eyes.
"Bingwen, is everything you said true?"
Bao Guowei said calmly: "Sir, after you write down the above content, you must destroy it immediately to eliminate any hidden dangers.
My idea is that we should not only assist the government, but also reach out to more forces.
"We must mediate between various forces and firmly grasp the production of penicillin, so as not to be controlled by Chiang Kai-shek."
"." Xiang Songmao was speechless. He looked down at the note again and completely believed what Bao Guowei said.
"Penicillin, is this the name of that miracle drug?"
"Has penicillin really been completely developed?"
In the office of Datong University, Zhu Kezhen could no longer suppress his emotions. He stood up and spoke excitedly.
Bao Guowei nodded and said, "I have received news from the laboratory. The clinical trial was very successful and it can basically be put into mass production. The next step is to put it into the factory to try mass production."
The laboratories in Tongji University have always been top secret.
Obviously, the scientists who joined this research all tacitly abided by the confidentiality agreement and did not disclose anything to the outside world.
Zhu Kezhen introduced many scientists, such as Huang Zhengxiang, Dai Fanglan, Deng Shuqun and more than a dozen other scientists, most of whom were introduced by Zhu Kezhen.
But even so, he did not get any definite research news.
"Great! Great!"
After hearing the news, Zhu Kezhen walked around excitedly. If he hadn't been afraid of others' suspicion, he would have shouted out loud with joy.
Obviously, he understood what this meant better than Xiang Songmao.
Of course, Bao Guowei came to see the other party not just to tell Zhu Kezhen the news of the successful research on penicillin.
But there is another purpose.
"Sir, I came here this time to ask about the Northern Fujian Base."
Zhu Kezhen turned around, looked at Bao Guowei, and finally spoke.
"Bingwen, since you mentioned the matter of the Northern Fujian Base, I will tell you straight."
He was silent for a while, then spoke frankly.
"I have always had contacts with the Soviet area in northern Fujian. You should know that if we want to build an industrial base in northern Fujian and Jianning, we cannot do without the help of the Soviet area.
Local warlords, such as Liu Heding and Lu Xingbang, will not be able to cooperate with us normally.
Only by relying on the strength of the Soviet area can the base be successfully built."
Zhu Kezhen explained it in great detail, but Bao Guowei waved his hand to stop him.
"Sir, you don't need to explain. I already understood these things a long time ago. I even knew that we should seek help from the Soviet area."
Zhu Kezhen was stunned for a moment, then a smile appeared on his face and he shook his head repeatedly.
"I should have known! I should have known!"
He looked unusually happy and turned toward the cabinet.
I don’t know how many secret compartments I opened and how many keys I used, but I finally took out a document package.
It seems that this is all the information about the Northern Fujian Base.
Bao Guowei had limited energy, so basically all the relevant content was handled by Zhu Kezhen.
I just heard Zhu Kezhen opening the document package and introducing it.
"Of course, it was not only the help from the Soviet area, but also the help from Mr. Fan Xudong, Hou Debang, Xiang Songmao and other gentlemen.
They provide manpower and materials, and also use money to open up connections.
The Soviet area provided cover and helped eliminate hidden dangers.
Now the initial framework of the industrial base has been established, and in a few months, we can think about starting construction."
Zhu Kezhen was a geographer, but he was very knowledgeable when it came to these things.
Obviously, he has put a lot of hard work in this regard.
After all this talk, Zhu Kezhen still seemed unsure about Bao Guowei's thoughts.
"Bingwen, if I'm guessing correctly, your big move to build an industrial base in northern Fujian should be for the production of penicillin, right?"
"Of course." Bao Guowei said frankly. "In addition to penicillin, other important drugs will be produced here.
Sir, have you heard my analysis of the future war situation?
Within a year, the country will be at war.
The construction of this base is, in a sense, also for preparation for war.”
"Bingwen, I agree with your proposal, but I have another question." Zhu Kezhen said with a somewhat tangled look. "Can your industrial base be biased?"
Bao Guowei began to understand the other party's concerns.
I couldn't help feeling helpless.
Professor Zhu, I have achieved so much, am I not famous enough?
(End of this chapter)
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