During my years at China Entertainment

Chapter 361: LeTV’s plot to achieve skyrocketing yields

Although "Ex Machina" is a low-budget science fiction film, it has the gimmick of Wei Jin's script, which is still very attractive to artists in the industry.

Guo Fan finally experienced the different treatment Lu Yang told him recently.

Teachers from Nortel and beautiful junior girls from the school often come to the Management Department to express their warmth.

Various brokerage companies were also sending resumes to him, shouting "Director Guo" one after another, which made Guo Fan feel elated and a little high.

Although the Nortel junior girls who sent him little notes looked innocent and cute, as his first movie, Guo Fan took it very seriously and could only reject it with tears.

Many people submitted their resumes this time, mostly graduates or current students from the three major universities including Nortel, China Theater and Shanghai Theater.

Looking at the thick resume in his hand, Guo Fan planned to select carefully. He was not going to consider any film with a slightly higher salary.

After all, the production cost of 10 million cannot support a luxurious cast.
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In the movie market, after "Rogue" was released, it was the turn of "Rise of the Planets" to harvest the market.

After all, the special effects team of "Avatar" participated in the production, which is still attractive enough for the audience.

This is also true. After there is no pressure to schedule films, "Rise of the Planet" has a box office of more than 2 million per day, strongly announcing that the movie's box office will go straight to 3 million, or even million.

This makes the few movies released at the beginning of the month, including Huayi's "Starry Sky" and Shanghai Film Studio's "Mr. Tree", feel even more pressure.

There is no way, because the Lunar New Year period is coming, and a large number of small and medium-cost Hong Kong films are all squeezed into the November period to avoid those blockbusters that have attracted much attention.

Movies such as "Dong Cheng Xi Ji 2011" and "Happy Magic" have already begun promotion.

However, for these old-fashioned movies, the audience's feedback is quite average and there is a lack of interest.

However, the audience has shown great expectations for Shanhe Media's new work "33 Days After Love".

The promotion of this movie started quietly several months ago.

In this publicity strategy, in addition to traditional variety show promotions, offline promotions, and trailer releases, most of the resources and channels are devoted to online marketing.

Early on, we collected lovelorn stories from all over the Internet and guided netizens to tell and write the lovelorn stories they knew.

At the same time, they used the Singles' Day of the Century as the topic and vigorously hyped it.

Focus on a precise target group, including those born in the 80s and 90s and some literary and artistic youths.

So as soon as the movie's promotional trailer came out, the discussion on the Internet was quite intense.

The main creators also started the final round of publicity before the movie's release.

As the female lead, Yang Mi naturally has to follow the crew everywhere.

She seems to be very busy at the moment, because in addition to "33 Days of Love", she also has "The Legend of Hongmen Banquet" to be released on the 29th.

"Sister Jia, this time is really risky. I didn't expect the schedule to be so tight."

Yang Mi fearfully patted her broad chest, which immediately caused a turbulent wave.

"Ah."

Zeng Jia was also a little lucky. Fortunately, the company's relationship was strong enough, and Fiber Optic was supportive, coordinating Yang Mi's filming of "Tongque Terrace" and finally wrapping it up before the road show started.

But looking at Yang Mi's look, Zeng Jia couldn't help but joke.

"You know how busy you are now? Don't you still want to go to "Ex Machina"?"

When Yang Mi heard this, she pursed her lips and said, "I'm just asking. Besides, don't you agree with me too?"

"Okay, don't be poor. Director Xue has made arrangements. It's time for us to set off."

Speaking of this, Zeng Jia remembered the popularity of the movie on the Internet and looked at Yang Mi with burning eyes.

"Mimi, we have to work harder this time. This small-budget movie might actually become your masterpiece."

When Yang Mi heard this, his face also glowed.

"Well, it will definitely happen. Let's just wait for the flowers to bloom."

At the same time that Yang Mi started promoting the movie, the auditions for "Ex Machina" also officially began.

The reception room on the eighth floor of Shanhe Building was filled with actors who came to audition.

As a company artist, Zhang Jiao, no, Zhang Tianai, who was given the stage name by Wei Jin, directly got the opportunity to audition.

But seeing the situation at the scene, Zhang Tianai's heart slowly dropped.

Tang Yan, Jiang Yiyan, Wan Qian, Bai Bin.
Compared with the female artists in front of her who are already somewhat famous in the industry, her resume and strength are really not enough.

She also saw many Nortel classmates and alumni, including Yang Zi, Liu Mengmeng, and Li Meng.
There are also many actresses from the Chinese Theater and the Shanghai Theater, but they are not very familiar with them.

As for the male actors, there are quite a few of them, including several of the company's leading niche actors, including Chen Xiao, Zhu Yilong, Wang Kai and others.

Zhang Tianai walked towards Kan Qingzi and Gao Ye. After all, they were senior sisters from Nortel and both were Starry Sky artists. They had been in contact with them many times in the past two months and were relatively familiar with them.

"Who is Jin Shijia?"

A staff member came out of the small conference room where the audition was held and asked.

"I, I am."

A shy older boy stood up from the crowd.

"It's time for your audition."

"Oh, okay, thank you."

Under the watchful eyes of a group of people, Jin Shijia walked in with a smile on her face.

"Isn't this Zhan Bo? It turns out his name is Jin Shijia."

"Didn't you say that "Love Apartment 3" is being filmed? Why is he here too?"

"The filming of the sitcom takes a long time. They should be able to come out and take over the scene halfway through."

Amidst the chatter of a group of people, the audition began.

One after another went in, and one after another came out.

Guo Fan was very efficient. It only took one day to pass everyone.

It's just that he still has to think carefully about the final role selection.
The celebration banquet for "The Thief" was held quite grandly by Han Sanping, and it was held in the auditorium.

As a celebration party for a film that broke the domestic film record and took back the top spot at the box office, too many people came to support it.

When Wei Jin and Gao Yuanyuan appeared at the scene, the venue could almost be described as a sea of ​​people.

Major production companies, first- and second-tier stars and artists all came to support the show.

On this occasion, Wei Jin would naturally not steal the limelight from Han Sanping, and would completely leave the stage to him.

Today Han Sanping is in high spirits, standing on the stage and talking. "Everyone, the good times for domestic movies have come. The box office of 13.86 billion has raised the record of "Passengers" by more than million. It's more than million. There is no delay. Domestic movies are really going to rise."

Looking at Han Sanping on the stage, Wei Jin had to admit that no matter how the outside world slandered him, insulted him and scolded him, this man was sincerely making contributions to Chinese films.

Without Han Sanping's plans for a series of blockbusters, the rise of domestic films would have been delayed by at least three to five years.

Han Sanping on the stage naturally couldn't hear Wei Jin's thoughts. Maybe he would just laugh it off if he heard it. He was still giving a speech passionately.

It's just that the content made the audience a little uncomfortable, because Han Sanping was talking about the detailed profitability of "Thieves".

Wei and Jin were somewhat impressed that such a big leader as Lao Hantou actually knew all the data of a film by heart.

"Thieves" has a domestic box office of 13.86 billion, a Hong Kong box office of 5280 million, a Wanwan box office of 6860 million, a Japanese box office of US$3860 million, and a Korean box office of US$4200 million.
The overseas box office has accumulated 1.53 million US dollars, and the copyright income has been 3120 million US dollars.

The investment in this movie is 1.8 million, and the domestic box office alone is as high as 5.54 million. Including advertising revenue of 1.1 million, excluding publicity and distribution, the domestic revenue is also around 5.5 million.

The overseas box office is 1.53 million U.S. dollars, and the shareable box office is 7400 million U.S. dollars. After deducting the publicity and distribution expenses, the producer can share the box office 6200 million U.S. dollars, which translates to nearly 4 million yuan.

Including copyright income, the producer's cumulative income reaches more than 11.5 billion. After deducting costs, the pre-tax net profit is close to 10 billion, a rate of return of more than 500%.

This is no longer huge profits, this is a clear money grab!

Whether it is China Film or CJ, they have all made a lot of money this time.

According to the agreement, CJ Company can only receive 20% of the copyright income and 50% of the divisible box office in South Korea, which amounts to more than 1600 million US dollars.

Coupled with the exclusive distribution fee in South Korea, CJ will recover at least US$1800 million. Compared with the investment cost of less than US$600 million, it is definitely a huge gain.

As for China Film Group, even though it only enjoys box office revenue and copyright revenue in China, it still has a net profit of close to 300 million.

This is definitely China Film’s biggest single revenue in recent years, even surpassing “The Martian” and “Passengers.”

Wei and Jin could all imagine that at the film bureau meeting at the end of the year, Old Hantou would take out these data one by one again, and then look at the darkened faces of the CEOs of the other major state-owned enterprises, lean back tactically, and pretend A scene of comparison
After a long time, amidst a round of applause, Wei Jin led a group of main creators, raised a small hammer high, and smashed the ice sculpture that symbolized the box office of "Thieves". The atmosphere on the scene directly reached a climax.

During dinner time, Wei Jin was naturally the darling of the scene.

All the companies in the industry are surrounding him, and the data Han Sanping shared just now is really eye-catching.

A 500% rate of return is simply unimaginable!
The CEOs of fiber optics, Bernard, Huayi, Wangda, and Yinghuang, which have cooperated with each other in the industry, all hope to get on the bus again and follow Wei Jin to eat meat.

Especially boss Ying Huangyang, who came all the way from Xiangjiang this time just to have an interview with Wei Jin.

"Mr. Wei, is this really the end of the "Ip Man" series?"

"Let's do this for now. We'll talk about it later when we have a chance."

Seeing that Wei Jin didn't understand, Boss Yang sighed, and then talked about other topics.

"Mr. Wei, I hope that the distribution of the movie "Reverse War" in the mainland will be handed over to your company and China Film. What do you think?"

"No problem, it's a joint issue. We can make money together."

Wei Jin did not hesitate and agreed directly.

This movie is about Boss Yang pulling Lin Chaoxian into a new team after the end of "The Raid". The main purpose is to praise his godson Xie Feng, and he even went so far as to recruit Jay Chou to be his co-star. Just a few days ago, Finished.

Although Wei Jin is not optimistic about the box office, a movie with an investment of 2 million has a publicity budget of at least 6000 million, and it is a business that is guaranteed to make money. Why should he refuse it?

"Has the schedule been set?"

"Well, the later stage will take about one or two months. I want to release it during the Spring Festival. What do you think?"

"Okay, there's no problem with me."

Not long after Boss Yang left, Ning Hao came over again, talking about the movie schedule.

"Junior brother, I plan to schedule "The Robbery" for May Day next year. What do you think?"

When Wei Jin heard this, he was suddenly enlightened.

It has been almost two years since the script of this movie was made. Not to mention Ning Hao, Wei Jin almost forgot that he invested 1500 million in it.

"No problem, just decide."

Speaking of this, Wei Jin suddenly thought that next year, Shanhe Media would participate in nearly ten movies, and the issue of schedule should really be considered.

I just don’t know who will jump out to compete in the ring next year?
The banquet was still going on, and a person who was beyond Wei Jin's expectations appeared in front of him.

"Hello, Mr. Wei, I haven't seen you for a long time, but you still look like you."

Looking at the high-spirited and rosy Zhang Zhao in front of him, Wei Jin found it difficult to connect him with the people who had fought for power with Li Xiaoping in Guangguang.

Also, Zhang Zhao resigned from Guangguang and became the CEO of LeTV Pictures. He has great power and is highly valued by Boss Jia. Naturally, he is in high spirits during happy events.

Wei Jin and Zhang Zhao didn't have any friendship. They just had a few dinners with the old kings and met a few times, so they replied in a neutral tone.

"Hello, Mr. Zhang, thank you for coming."

Wei Jin also had a rough idea of ​​Zhang Zhao's intention.

Perhaps it is because the film and television industry is developing so well that people from all walks of life are coming to the entertainment industry to grab money.

After the successful listing of LeTV, its performance has been quite magnificent.

Boss Jia has a lot of money and keeps making moves. At the end of August, he established LeTV Film and Television, and invited people in the industry to participate in their "LeTV Ceremony", which was like a declaration of the founding of the new mountain.

CEOs of major companies in the film and television industry, well-known directors, producers, and celebrity artists were all invited, and the scene was quite grand.

Judging from the photos exposed by the media, there were quite a few people who came to support the event, and some of them even took the initiative to join in without being invited.

At that time, Wei Jin did not attend this event because he attended the Venice Film Festival in advance.

However, when Zhang Zhao appeared here, he was probably here to seek cooperation.

After all, whether it’s movies or TV series, Sunward Media is definitely LeTV’s best partner.

It's just that Boss Jia's situation was too deep. Wei Jin was too lazy to get involved with him. After a few polite words to Zhang Zhao, he apologized and left with an excuse.

Looking at Wei Jin's leaving figure, Zhang Zhao narrowed his eyes slightly.

Although he knew in his heart that no matter in terms of wealth or status in the industry, the entire LeTV Group was afraid that only Boss Jia could treat Wei and Jin equally.

But as the head of LeTV Pictures, he was still a little unhappy at being looked down upon in this way.

More importantly, judging from Wei Jin's attitude, Zhang Zhao could basically judge that it would be difficult for LeTV and Shanhe Media to reach cooperation.

As a result, many of the group's plans will have to be reconsidered.

"Sure enough, it's the same as what Mr. Ma from Hangzhou said. Oil and salt won't come in. Hum, it still takes a long time. Let's keep watching."

(End of this chapter)