During my years at China Entertainment

Chapter 505: Movies and Variety Shows

After the premiere of Lost in Thailand, Wei Jin’s words spread in the circle, and many companies in the industry were discussing it.

Many people believe that Xu Zheng’s goal of 5 million may be achieved, but what Wei Jin said is really exaggerated.

"Is it so easy to be the king of the Lunar New Year box office? According to him, he doesn't even care about "Chinese Zodiac" and "The Grandmaster"?"

"He is indeed too arrogant. This is not a movie he directed himself. How many movies are there in the first one?"

"Just wait and see, it will be released tomorrow, and we'll see if it will slap me in the face."

Wei Jin was unaware of the obvious bitter denials from within the circle. After leaving the premiere, he returned to his villa in Yanjiao.

When she opened the door, she saw Zeng Li wrapped in pajamas, leaning on the sofa and watching TV.

"Xiao Jin, you're back"

Zeng Li heard the noise, got up and came to the entrance, taking Wei Jin's coat.

"Drinking again? I made some lotus seed and white fungus soup. It's still hot. Wait for me for a while."

After saying that, he walked straight towards the kitchen without waiting for Wei Jin to answer.

Looking at the beauty's back, Wei Jin smiled. After living together for many years, he and Zeng Li might not have the passionate love they had, but their ordinary daily life as a couple also made him feel warm.

As soon as I changed my shoes, Zeng Li came over with a bowl of steaming Tremella soup.

“Drink while it’s hot to relieve hangover.”

"Sister Li, it's all red wine, I didn't drink much."

Wei Jin couldn't speak any more, Sister Li looked at her and had no choice but to drink from the bowl.

"Hmm, it still tastes familiar, Sister Li, I am so lucky to have your affection."

Wei Jin put down the bowl, held the beauty in his arms and spoke softly.

This is not an attempt to curry favor. Zeng Li is a capable woman who can both work in the parlor and in the kitchen, and has a good personality. She is a truly good wife and mother.

"You are such a smooth talker. Go and deceive the little girl with these words."

The beauty raised the corners of her mouth slightly, rolled her eyes in a charming manner, and walked towards the sofa again, and Wei Jin followed her.

He only took a glance at the screen on TV and raised his eyebrows, "Hey, is it going to be broadcast today?"

The show playing on TV was "Where Are We Going, Dad?"

As soon as he finished speaking, Wei Jin remembered that Zhang Yipei had previously reported that this variety show was about to be broadcast, but he did not expect it to coincide with the premiere of "Lost in Thailand".

"Sister Li, does it look good?"

"It's OK. The kids are all cute, and the format is quite novel."

At this point, Zeng Li pointed at the screen and added: "Just Xiao Jin, how did you convince him to participate?"

What appeared on the screen at this time was Chen Kun and his son who had been speculated by the outside world for many years.

"Two words: spend money."

At the beginning of the recording of this program, Wei Jin set his sights on Chen Kun, after all, the gimmick was too strong.

Money is definitely not omnipotent, but in this world, most problems can be solved with money, especially in the entertainment industry, where it is even easier.

If you want to use money to attack King Liu, it may be a little difficult. After all, he has been in the entertainment industry for decades and has no shortage of money.

Moreover, he is a top boss in the circle, with an incredibly stable base. The various benefits brought by participating in variety shows are meaningless to him.

But Chen Kun is different. As male artists under Star Culture, such as Qiao Zhenyu, have gradually risen to fame, his position has become increasingly embarrassing.

Although he is still a first-line actor, he has indeed opened up a big gap with his former competitors.

Of course, when it comes to money, Chen Kun is not necessarily short of money, but he is far from treating money as dirt, not to mention the exposure and popularity that comes with "Where Are We Going, Dad?"

Didn't you see how popular Deng Chao has become through "Running Man"? He has received various endorsements, press releases, acting offers, and various incomes.

If handled properly, these incomes and benefits can even be more than the announcement fees for participating in the variety show itself.

Think about it, participating in a variety show not only brings high appearance fees, but also has the hope of taking a sluggish career to the next level, which is difficult for most people to refuse.

"Is his son a little old?"

Zeng Li did not ask Wei Jin how much money he had spent. Instead, she looked at the child in the show who was obviously much taller than the others and was a little surprised.

"Yes, he is indeed the oldest among the six children. He is 10 years old."

Normally speaking, a 10-year-old child is a bit too old for this kind of parent-child program.

林志颖家的kimi最小，才3岁；谢峰的儿子Lucas5岁；胡君的儿子康康4岁；郭涛家的小石头5岁；黄雷家的多多也才6岁。

The main reason is that children of this age are more cute and likable. If they are 10 years old, some people will actually dislike them. It is possible that the children will be exposed online after the show is broadcast.

Although Wei Jin wanted to create a gimmick to increase ratings, he was not so crazy.

Before inviting Chen Kun, the Variety Department also did some special research and communication. His son has some minor problems, but he is not rebellious. In fact, because he comes from a single-parent family, his speech and behavior are very well-behaved and he has a very good personality.

So far, it seems that the child is performing very well in the show. He is fully fulfilling the role of an older brother and getting along very happily with those cute kids.

The ways in which several fathers get along with their children, and the interactions between them as adults, are also very interesting.

Wei Jin is not sure about Jimmy Lin's private personality, but he is very gentle in the show and can chat with anyone. His way of getting along with children is mainly encouragement and care, gentleness and patience.

Huang Lei, a teacher at Beijing Film Academy, also gets along well with his daughter, more like an equal communication between friends. When dealing with other families on the show, he also acts like a good guy.

Hu Jun is a serious and old-fashioned father, and his son is a strong and brave little man. The relationship between the two is similar to that in traditional Chinese culture. However, when interacting with other guests, Hu Jun showed a very straightforward and righteous side.

Guo Tao and his son Xiao Shitou are completely free to let him get along, but the rules and boundaries are set in advance. The interaction with other families is also very funny, because Guo Tao himself has a strong sense of humor.

Xie Feng looks cold, but when dealing with children, he shows respect and understanding. However, his interactions with other guests are not so pleasant, especially with Chen Kun.

Perhaps because they both rely on their looks to make a living and people of the same sex repel each other, they would clash with each other from time to time, contributing a lot of highlights to the show.

However, Wei Jin was somewhat surprised by the way Chen Kun and his son got along with each other. In private, the two were actually like brothers and could talk about anything, which was completely different from other families.

To be honest, Wei Jin was a father for the first time in his past and present lives, and he learned a lot from the guests. He originally just wanted to watch the fun, but before he knew it, he started to take it seriously. After one episode, Wei Jin asked Zeng Li for her opinion, and the latter said a lot, but it could be summed up in a few words.

Beautiful and interesting.

However, Zeng Li also raised an opinion: "I think there are too many guests. When they interact, each family has too few shots. When the audience meets a family they like, they may not get enough of it."

"Yes, that makes sense, Sister Li. Your husband will reward you well today."

The demand of a 30-year-old sister is quite strong. Although she can eat meat almost every day these days, Zeng Li never gets tired of it. She immediately stretched out her slender jade fingers to hook Wei Jin's chin and said teasingly: "Little brother, come on~~"

"Haha, beautiful lady, please don't cry later."

After saying this, Wei Jin dismounted, hugged the beauty by the waist, and strode towards the bedroom.
The next day, Wei Jin received the data summarized by the Variety Department.

The first episode of "Where Are We Going, Dad?" performed extremely well in ratings, reaching 1.46% and an audience share of 7.67%.

Although it is much worse than the score of over 3 of "The Voice of China" which was broadcast on the same day and had some overlapping time slots, it is still far behind.

But there is no doubt that the opening performance of "Where Are We Going, Dad?" is a great success.

According to Zhang Yipei's report, the people in Jiangsu Province who had secured the cooperation were extremely happy. When they talked to her on the phone, their attitude was very proper.

Wei Jin could understand this. The Jiangsu TV station has been relying on "If You Are the One" to conquer the world in recent years, and has been suppressed by the Shanghai TV station, Mango TV station, and Jiangsu and Zhejiang TV station.

Based on the start of "Where Are We Going, Dad?", it will not be a problem for the subsequent ratings to break 3, and it is even possible that the peak ratings will break 4.

By then, it will be a ace variety show, which will be a huge boost to the TV station.

Haven’t you noticed that since “The Voice of China”, the ratings ranking of Shanghai TV has been rising, and its advertising revenue has almost increased several times, firmly maintaining its position as the top TV station in the country?
In this case, isn't Shanhe Media the client's father? It's only right for them to burn incense and offer sacrifices.

Wei Jin then told Zhang Yipei about Zeng Li's suggestion, and the latter agreed.

"We also discovered this problem during post-production editing, but this season has already been recorded halfway, so we can only wait and see until the next season to consider cutting one or two groups of guests, which can also save a lot of costs."

Hearing Zhang Yipei's slightly resentful voice, Wei Jin couldn't help but laugh.

There is no way. The production cost of this variety show is as high as 1.2 million yuan, which has exceeded the production cost of "Running Man", and more than 7% of the cost is spent on guest announcements.

Except for Guo Tao, who has a lower status, the announcement fees of the other families are no less than 10 million. After all, the price will naturally be different if they want their children to go abroad.

Don’t say that Shanhe Media has influence in the industry. This influence can at most make people pay lower prices, but if you want to cooperate, you must show sincerity.

Otherwise, using power to suppress others will not last long.

"Director Zhang, you have to be willing to give. Only if you give can you gain. If we don't spend money to invite guests, how can we attract advertisers?"

Wei Jin was telling the truth. This time, the contract signed with the Jiangsu Provincial TV station was a fixed price of 5000 million plus a 20% advertising share. Based on 1% viewership, the share income would increase by 10% for every point increase in ratings.

This part is undoubtedly not enough compared to the production cost.

But the built-in advertisements in this program have set a new record in history.

For the title advertising alone, Yili Group spent 1 million yuan, betting on the reputation built by Shanhe Media over the years and the super luxurious guest lineup.

Including embedded advertising and patch advertising, the revenue from built-in advertising alone is close to 1.5 million.

Add to that the 5000 million that Tudou Video paid for the exclusive online broadcasting rights and the estimated advertising share from Jiangsu TV, and the guaranteed bottom-line revenue for the show, "Where Are We Going, Dad?" is at least over 2 million, which is absolutely a huge profit.

Zhang Yipei also understood this truth, and soon he happily discussed the details of program optimization with Wei Jin.

After chatting for a while, Wei Jin hung up the phone and began to ask about the situation of "Lost in Thailand".

Judging from the feedback from theaters, the attendance rate of "Lost in Thailand" is very good. After all, it is the only comedy in the Lunar New Year period. The overall screening schedule is currently second only to "Chinese Zodiac" and "Gravity", reaching nearly 28%.

Wei Jin estimates that the theater chain will make further adjustments after the first day’s box office comes out.

In addition, the online reviews are also good. The reviews given by the audience and fans who attended the premiere last night were almost unanimously positive. The score of "Lost in Thailand" on Impression.com was as high as 8.5 points.

"This situation should not be any worse on the first day."

After muttering to himself, Wei Jin considered that poor results might lead to embarrassment, so he took out his phone and sent a Weibo post to add fuel to the fire of the movie.

"Lost in Thailand is a very funny Chinese comedy. Go ahead and watch it. If it's not funny, just leave a message on my Weibo and I'll refund your tickets. Also, I wish you all a happy New Year in advance."

Hu Ge: "The 8pm show at the Wanda Theater Hall in Shanghai is fully booked. Everyone is welcome to come and watch."

Nazar: "Support Lost in Thailand. My stomach hurts from laughing so hard."

Bai Bin: "I'm in Hengdian, and the movie tickets have been booked."

Less than half an hour after the Weibo post was published, a large number of celebrities in the circle reposted it.

For a time, driven by many artists and fans, movie information actually became a hot topic.

In fact, Wei Jin was not the only one who paid attention to the movie box office.

Xu Guangtou attached great importance to his first film. On the day of its release, he started a road show with the main creators, and visited four or five cinemas in the whole day.

The producers of other Lunar New Year films are also paying close attention. After all, the film market is so small that whoever takes a bigger bite will have to take less from others.

Especially "The Guillotines" and "The Great Shanghai", which have already had a bad start. If "Lost in Thailand" performs well, their screening schedules will inevitably be further squeezed.

Shortly after the early morning of that day, the box office results of several movies were clearly displayed in a prominent position in the film and television information.

"Gravity continued to be stable, with a daily revenue of 3160 million, and the total box office exceeded 15 billion, once again creating a 47.5% box office share miracle!"

"'Chinese Zodiac' is making great strides, with a single-day revenue of 4280 million. After eight days of release, the box office revenue has reached 8 million."

"The Guillotine's single-day box office fell below one million, and the cumulative closing price was 6100 million, with no hope of making a profit."

"Daily revenue of 'Great Shanghai' continues to decline, with less than 500 million per day, barely crossing the million yuan threshold, and the downward trend shows that it is lacking momentum."

"Produced by Shanhe Media and directed by new director Xu Zheng, the second film in the Lost in Thailand series grossed 3986 million yuan on its first day, far exceeding the first film."

So far, on the last weekend of 2012, Wei Jin movies and variety shows are flourishing on both sides.

To celebrate, Wei Jin and Zeng Li spent the whole night together without any shame.

PS: Regarding children, the author really thinks that 3-6 years old is the cutest. Now my son is 8 years old, and he is really annoying. Everyone wants to get close to him every day.
(End of this chapter)