Sprint: This champion is a bit weird

Chapter 77 Let the endorsement fly for a while
  "Nike wants to sign a lifetime agreement with me?"

On the afternoon of June 7th.

In the hotel room, Wen Hao had just finished washing and had not yet dried his hair when he learned the surprising news from his agent Annie.

Li Qing was naturally present. He rubbed his brows and subconsciously took out a cigarette. But when he looked up and saw Wen Hao, he put out the fire and put the cigarette back.

"Yes, Nike has already informed the Track and Field Management Center and said it is willing to offer you a one-year guaranteed contract of US$50, which can be continuously improved based on your performance and honors. I hope you will consider it carefully."

This sentence did not come from Annie's mouth, but from Li Qing.

Li Qing naturally thinks that Nike's lifelong agreement is good and beneficial. After all, he, the head coach, can directly get a share of the contract.

The business contract sharing models for Chinese and foreign sports athletes are actually quite different.

For example, Liu Xiang gets 65% himself, Sun Hailin's coaching team gets 15%, the National Track and Field Management Center gets 10%, and the last 10% belongs to the Shanghai Sports Bureau.

The business sharing model for track and field athletes is much more reasonable than that for basketball players and football players.

Because the degree of commercialization of track and field is very low, there will be no situation like top basketball players and football players with annual salaries of tens of millions or hundreds of millions.

The main income of ordinary track and field athletes comes from three aspects: salary from their unit, bonuses from event rankings, and appearance fees from event organizers.

Only by becoming a star-level track and field athlete can you earn income that far exceeds salary, bonuses, and appearance fees through commercial endorsements, commercial activities, etc.

"Although Nike's lifetime agreement has nothing to do with EMI, I still suggest you accept it. After all, you have been famous for a long time. So far, you have not received a commercial endorsement. Many fans are looking forward to it. Still waiting."

Anne also gave her advice as an agent.

After Wen Hao signed a contract with EMI Records, the Track and Field Management Center and EMI Records went through a long period of negotiations and finally settled on a basic framework.

Because Wen Hao has the dual identities of athlete + singer, and although the athlete is the primary identity and the singer is the secondary identity, the actual situation is that his current commercial value as a singer is actually higher than that of an athlete.

If he is a normal artist, his commercial income should be 50-50 split with the company. If he has a lower status, it will be 40-60 or 30-70 split. Some companies that squeeze artists extremely hard even only give artists 20% or even 10%. .

But Wen Hao's status is really special. As for the income from the release of songs, it must be divided according to the rules of the music industry.

However, commercial endorsements and activities will inevitably lead to disagreements with the track and field management center.

Pure sports commercial endorsements like Nike are okay, but what about clothing, jewelry, and cosmetics?
  In short, there is much that needs to be argued between the Athletics Management Center and EMI Records.

Wen Hao should not only allow himself to make less money, but also prevent the other party from making more money. Wen Hao himself acted as the referee, and at the same time appropriately gave up a small part of his own profits, trying to make this situation reach a delicate balance.

As long as this balance is maintained, it is an unbreakable insurance that protects him from being coerced by the forces behind those commercial brands.

Wen Hao was not in a hurry. After drying his wet hair with a hair dryer, he expressed his thoughts:
  "There is no rush regarding commercial endorsements. After all, I am in the UK now and I have to return to China before I can sit down and negotiate carefully."

"Sister Annie, from now on, you can prepare to help me pay attention to commercial endorsement intentions from all parties. But there is a prerequisite for me to accept endorsements. Whether it is a domestic or foreign brand, I will not accept it if it is not top-notch."

"Are you so confident in yourself?" Annie was dumbfounded. "There are indeed many domestic brands that want to be endorsed by you, but they are all relatively low-end brands and the endorsement fees offered are not high."

"But with your current business value, you are the one who likes that top brand now, and others may not like you yet."

Wen Hao always exudes a confidence that is difficult for ordinary people to understand. Anne has caught this from the first time she met him.

I just didn't expect that he could be so confident. In Wenhao's current status as an athlete, although he is already the national 100-meter record holder, his performance and honors are still far behind world-class athletes like Liu Xiang, and his commercial value is not high.

As for his identity as a singer, it is true that "Chasing Dreams" has gained him many fans, but most of them are students with low spending power, especially middle school students, which is also a flaw.

Businesses are not fools. Before choosing a public figure for commercial endorsement, they must conduct market analysis.

Even the world's top action actors like Jackie Chan would not dare to say "If you are not a top-notch actor, you won't accept it."

"Anyway, my idea is that it's better to lack than to waste." Wen Hao explained with a smile.

"But Sister Annie, what you said does make sense. With my current business value, I am really not qualified to say such a thing." Wen Hao stood up and opened the curtains, looking at the London cityscape.

The Crystal Palace Stadium is only 500 meters away from the hotel, with a panoramic view of the Thames River and Big Ben standing on the bank of the Thames River in the distance.

"The headquarters of EMI Records is in London. You've been in Europe for almost a month, so you have to leave a few songs behind, right?"

"What?" After hearing this, Annie couldn't sit still on the spot. "Are you inspired? Or have you already composed the music?"

EMI actually doesn't particularly care about Wen Hao's status as an athlete and how far he can grow.

In EMI's view, since Wenhao has such outstanding musical talent, he can actually abandon his identity as an athlete and concentrate on music creation.

Young man, don’t waste your talents!

"I have the inspiration, but I haven't composed it yet."

"It's just past three-thirty now. The preliminaries don't start until six-thirty in the afternoon. There's still time. Write a melody and let me see it!" Annie was obviously impatient.

"Ahem!" Li Qing coughed twice with a dark face, "We have to prepare for the warm-up two hours before the game, and we also have to leave time for inspections and urine test sampling. How can we have more time?"

When Annie heard this, she looked really anxious: "Then it won't be revealed. Wen Hao, just hum it to me. Is that okay?"

Wen Hao smiled heartily: "Sister Anni, I know you are in a hurry, but don't be anxious yet."

"How can we not be anxious about this kind of thing! Inspiration is a thing of the past. What if you have forgotten it by the time you finish the competition?"

"Forget it, I won't tease you anymore." Wen Hao shook his head and reassured her: "Isn't there a cocktail party tonight? How about you find a chance and I can sing it directly?"

"Huh? Well, so you not only have the music, but also the lyrics?"

Wen Hao nodded in affirmation, and at the same time he was thinking about which song it would be more appropriate to pull out.

"Okay, okay, stop inking then, go downstairs to have something to eat, and then go prepare for the competition!" Annie immediately beamed and took the initiative to help Wen Hao pack up the equipment for the competition.

Soon, the three of them left the room, had something to eat in the hotel, and headed towards the Crystal Palace Stadium.

The second leg of the European tour, and the last race before returning to China, is coming soon!

　Chapter two!

　　
  　
  (End of this chapter)