Game Design: Is that okay, CaiGou?

Chapter 312 Magical Pricing Strategy: Come here if you dare (Subscribe)
Cai Gou pressed the PPT player in his hand, and two big words appeared on the screen:

【distortion】

Cai Gou looked at the screen and smiled meaningfully, "The Distortion DLC is famous for its difficulty even among the nine DLCs of Ark: Survival Evolved."

“I can tell you for sure that [Aberration] is the most difficult DLC for players to open in Ark: Survival Evolved. It perfectly implements the hardcore game purpose of Taipingdao.”

“As long as you play the DLC [Distortion], players will unlock a variety of ways to die. I believe its hardcore level will not disappoint you.”

Player: "..."

Water friend: "..."

No, you old thief, I tell you to go all in at the beginning, do you really go all in?
The first DLC of Ark: Survival Evolved is the ultimate hardcore representative of Taipingdao?
Is this appropriate?

Is this reasonable?

Doesn't your conscience hurt?
I don’t know if you feel guilty or not, but my liver has started to ache.

"Steamed Dumplings: All hard, all hard, the harder the better!"

"Hahahaha, hardcore players and survival building game enthusiasts rejoice!"

"Oh no, the rookie is already getting scared..."

"Is it appropriate to release the most difficult DLC right away?"

In the live broadcast room, some players were overjoyed, while others were in mourning. Cai Gou continued to introduce with a smile:
“The map of this large DLC, [Distortion], is an abandoned, faulty ark with a complex underground biome system.”

"The survivors awaken to bizarre new challenges unlike any before - extreme radioactive sunlight and environmental hazards, zip lines, wing suits, climbing gear, cave dwellings, rechargeable batteries and more."

“In the mysterious depths of the sea, a host of extraordinary new creatures await players. But beware the ruthless, elemental humanoids that evolve into vicious, light-hating monsters - the Nameless.”

"When everything goes against the norm, the survivors will uncover the ultimate secret of the Ark and eventually create a future for the survivors' distorted world that is powerful and intelligent!"

"[Distortion] places the survivor players on a damaged ark. The atmosphere inside the ark has leaked, resulting in a rough surface, strong radiation, and too many lush biomes underground."

“As the Ark’s maintenance system fails, many dangerous creatures and natural environments present an exciting new world waiting for players to explore and adventure.”

“Of course, in the [Distortion] DLC, Taipingdao has not forgotten the game features of Ark: Survival Evolved. Players can capture and tame 14 new creatures with amazing abilities in the [Distortion] DLC.”

“Players scale walls, glide through the air on a self-camouflaging rock dragon, block out the darkness with one of four friendly [Lantern Pets], or grab and hurl multiple creatures at once with a giant [Cave Crustacean], and more.”

“At the same time, in the [Distortion] DLC, an additional 30 new projects have been added to speed up the player's crafting. Players can now use cave climbing picks, gliders, and zippers to traverse this new Ark.”

"Dominate the hostile environment and protect yourself with hazmat gear, rechargeable lights, flashlights, batteries, glow sticks, railguns and more. Prosper by gathering new resources, using fishing nets and gas collectors."

"As maintenance systems fail on this new Ark, earthquakes, radiation exposure, gas leaks, and elemental chambers are among the many hazards that survivors will learn to deal with across the five new major biomes of [Aberration]."

Cai Gou's voice became increasingly high-pitched and his tone became increasingly excited. He spoke out his final closing words loudly:
“As players uncover the ultimate secret of the Ark and learn more about the future of the Ark itself, are you ready to take on the terrifying threats lurking in the deepest depths?”

Are we ready to take on the challenge?
The whole audience was silent when Cai Gou asked the question.

Old thief, what you said is so scary. Even a hardcore gamer wouldn't dare to say that he is ready to accept the challenge before experiencing [Distortion] in depth, right?

After Cai Gou's explanation, players have a preliminary understanding of [Distortion]. Just looking at the plot setting, players can also find that the difficulty of this DLC is definitely higher than the game itself and other DLCs.

"After listening to the old thief's introduction to the DLC [Distortion], why do I feel like I've strayed into a pirate ship?"

"Don't shoot, old thief! I'm one of you!"

"What's going on? I'm a survival and construction player, not a hardcore player. Woohoo, you can't do this to me. Do you know how uncomfortable this is for someone with obsessive-compulsive disorder and a collector?"

"Take a deep breath, it's okay, being hardcore is normal, and not being hardcore is weird!"

Without waiting for the players to urge him, Cai Gou introduced the other DLCs one by one - Valguero, Wonderland, Extinction, Scorched Earth, Primal Ark, Central Island, Genesis, and Crystal Island.

It took more than an hour to explain all nine DLCs of Ark: Survival Evolved. The background settings and new functions of the various Ark worlds dazzled the players and made them unable to extricate themselves.

Each major DLC of Ark: Survival Evolved has its own characteristics and charm. Players' desire to play Ark: Survival Evolved has reached its peak at this moment.

Boss Yin, who was watching the live broadcast, was eager to give a rocket and asked Cai Gou the question that thousands of fans are most concerned about at the moment -

"Old thief, you've said so much, how much do these nine DLCs cost?"

Cai Gou clicked his tongue and said, “Look, he’s anxious again!”

However, Cai Gou did not keep the secret. He pressed the PPT remote control in his hand and went to the last page of the PPT, which showed the prices of nine games.

[Ark: Survival Evolved series DLC, each unified price: 37 yuan! ]

[Note: Each DLC is released one month apart. During this period, the four game companies Qingshan, Baihua, Wutong, and Fengqi each released a game. ]

[The DLC release cycle of Ark: Survival Evolved can be cooled down, and all DLCs will be reduced by 4 yuan. This price reduction can be accumulated. 】

[If Qingshan, Baihua, Wutong, and Fengqi, four game companies, release a total of nine games during this period, the unified price of Ark: Survival Evolved series DLC will be reduced to 1 yuan. ]

Player: "???"

Water friend: "???"

Wow, there are other experts?

With this sales strategy, do you want the four game companies, Qingshan, Baihua, Wutong and Fengqi, to directly win?
But there is one thing to say.

Ark: Survival Evolved has nine DLCs.

However, through Cai Gou’s brief introduction just now, the quality of each DLC is undoubtedly very high. Even if players purchase any DLC at the original price of 37 yuan, it is completely worth it.

After all, according to the game settings of Ark: Survival Evolved, a new DLC is almost equivalent to a brand new Ark: Survival Evolved game.

This is not just a game with nine DLCs, but a full ten Ark worlds waiting for players to explore and discover.

But then again, a DLC for Ark: Survival Evolved costs 37 yuan, and the total price of nine games is several hundred yuan, which is really too much for many players' wallets.

If the four game companies, Qingshan, Baihua, Wutong and Fengqi, can be urged to release as many games as possible during this period, players will naturally spend much less money and be able to stock up on all the DLCs.

Even in the most extreme case, if these four companies release nine games during this period, the price of each DLC of Ark: Survival Evolved will be reduced to 1 yuan.

This is undoubtedly very tempting for players with limited wallets. Why not stand on the side of Taiping Dao and fight for Cai Gou, which is also for their own interests?

Even those wealthy players who don't care about the price of the nine DLCs, the cool-down period for the release of each DLC of Ark: Survival Evolved is a full month. These wealthy players who want to experience all the DLCs of Ark: Survival Evolved as soon as possible can only focus on these four game companies, stand in the camp of Taipingdao, and cheer for Cai Gou.

This large-scale DLC live broadcast conference of Taiping Dao was just the fuse that set off the war.

After the live broadcast ended, the fuse was completely lit and the real war of public opinion began.

No matter if it is a rich player or a player with little money.

Whether you are a fan of the Yellow Turban Army or a pure passerby player.

Whether it is a survival and construction player or a farming and management player.

At this moment, they all united around the Taiping Dao with Cai Gou as the core, and launched a fierce attack on the four game companies Qingshan, Baihua, Wutong, and Fengqi.

The comment sections of the four game companies were all overwhelmed, and the players’ passionate shouts could be seen everywhere in the comment sections.

"Although I am a member of the Taiping Dao Cyber ​​Bodhisattva Cult, you can rest assured that Baihua Game Company, I have always been objective, not subjective. I will definitely stand by your side this time and stab you in the back. Oh no, I will strongly support you. Please release the game quickly. My wallet can't wait."

"Qingshan, Baihua, we have survived swords and guns, we can't lose face!"

"Well done!"

"Be more alert!"

"Don't lose face!"

"Fengqi Game Company, what are you afraid of? Why don't you dare to fight with Taipingdao?"

"I support Wutong Gaming Company. He said he would lead us to compete with Taiping Dao!"

"Fight in a ring? Let's talk about it first, I still say I am General Tiangong!"

"Please, I can't afford the 37 yuan DLC. How about each of your game companies release two games? If you collect eight games, the price of Ark: Survival Evolved's DLC will also be reduced to 2 yuan. Just consider it a good deed!"

Game designers of all sizes in the gaming industry were at a loss whether to laugh or cry when they saw the situation develop to this point.

We have been in the gaming industry for half a lifetime and have been through many ups and downs, but we have never seen anything so new.

Their own fans went to the comment section of the rival company and presented facts and reasoned with sincerity, just to get the rival company to release the game as soon as possible.

Who can you go to for justice regarding this matter?
Game Paradise official website, a large number of game designers gather here, just like the aunties sitting on the benches at the entrance of the village chatting, cracking melon seeds and eating melons with relish.

Game Events, Game Storm, Game Boiling Point and many other self-media in the game industry edited news and released related videos as soon as the Taiping Dao large-scale DLC live broadcast conference ended.

[Shocked, why did their own fans go to the rival company? What happened to Taipingdao? 】

[Analysis of the amazing DLC ​​pricing strategy of Taipingdao from the perspective of marketing! ]

【From the Ark: Survival Evolved DLC press conference, see the future development trend of the gaming industry! 】

[Re-examination: What is the relationship between DLC and the game itself? 】

【…】

These games are articles and videos published by media.

Some people seriously analyzed the incident, some described the ins and outs of the incident in detail, some analyzed the DLC pricing strategy, and some even counted on their fingers the miserable experiences of the four game companies: Qingshan, Baihua, Wutong, and Fengqi.

This made Zheng Min, Liu Mufeng, Qian Rui and Jiang Zhihao very angry. Cai Gou's move was undoubtedly like stabbing someone directly into their hearts.

Zheng Min seemed to be able to imagine that at this moment, Cai Gou stretched out his right hand, bent his index finger, and said to him in a servile manner:
"Come here!"

Fortunately, although this matter fermented overnight, one night was enough time for the other three companies to prepare the reports to be sent to the Game Office of the Ministry of Culture and Entertainment.

Zheng Min sat in his office and carefully reviewed the reports from the other three companies. After confirming that there were no errors, he immediately sent his own report to the relevant departments of the Game Office of the Bureau of Culture and Entertainment.

At the same time, the Cultural and Entertainment Bureau’s Game Office.

Liu Shu, who had just arrived at work, came to his office with a thermos cup.

Wang Hao, who had just finished cleaning the office, saw this and quickly stood up, walked up to Liu Shu and said with a smile:

"Director, after your phone call yesterday, Cai Gou took the initiative to hold a large-scale DLC live conference. Wow, Ark: Survival Evolved actually introduced nine DLCs in public."

"Before this, who would have thought that Cai Gou had so many cards in his hand and was so well prepared? No wonder he was so fearless. This was the first time that Cai Gou took the initiative in this incident."

“I heard that the comment sections of the official Weibo accounts of the four companies were flooded with comments yesterday. The operators were unable to delete all the comments in the middle of the night and had to temporarily close the comment sections.”

Liu Shu unscrewed the thermos and drank tea while listening to Wang Hao's endless explanation of what had happened.

"Well, this kid really never fights a battle without preparation."

Liu Shu whispered, "Of course we should praise him when we should, and we should also criticize him when we should. Look at the nine DLCs for Ark: Survival Evolved. Does he plan to stop before the Journey Cup starts?"

Wang Hao shook his head very honestly: "I don't think that's what I meant..."

Liu Shu said: "It's not a big deal to compete with those four game companies, but it will be a big deal if it affects the Journey Cup. He needs to know how to calculate this account."

After all, the Journey Cup is held irregularly and over a long period of time. When judging, in addition to paying attention to the quality and playability of the game, the judges also include a small amount of weight in the score, which is based on the reputation and influence of the game production company itself.

Although the weight of this part is very small, it cannot be ignored. What if this little bit of weight is missing?
Just as the two chatted for a while and were about to officially start today's work.

Staff from the complaint handling department under the game office came to the office.

"Director, Secretary Wang, good morning."

"Hmm?" Wang Hao immediately stood up and asked, "Xiao Fan, good morning. What's up?"

"Qingshan, Baihua, Wutong, and Fengqi, the four companies, jointly filed a complaint against Taipingdao with the Entertainment Bureau's Game Office early this morning." Xiao Fan hurriedly explained:
"I specially printed out the documents they complained about and sent them to you as soon as possible for your review."

"Well, just give it to me."

Wang Haojie took the document and handed it to Liu Shu. Xiao Fan left tactfully and closed the office door.

Liu Shu weighed the document in his hand, with a playful smile on his face: "Accusation?"

【Monthly Ticket】【Recommended Ticket】

(End of this chapter)