China Entertainment started in 2004

Chapter 230 Going to the Star
  Several idol dramas produced by Wang Shu focus on "cultivating" leeks born in the 90s and promoting his clothes, shoes, accessories, and milk tea brands to those born in the 80s.

Therefore, what he wants is not for idol dramas such as "The Witch in Suit" to be aired for the first time on Yangshi, but to be aired on many TV stations in rotation.

Yangshi TV station is relatively domineering. If a TV series is to be released on Yangshi TV station, it means bidding farewell to other TV stations.

There are countless TV series that want to be broadcast on Yangshi every year. Idol dramas such as "The Witch in Suit" are sold to Yangshi. It is amazing that one round of prime time premieres and one round of reruns during the daytime.

And then there was no more.

If it can be broadcast on YangTV, the ratings are certainly guaranteed.

However, this is not what Wang Shu pursues.

Nowadays, it is still an era when one drama has four stars.

In other words, a new drama can be on up to four satellite TV stations.

In addition, local stations can also broadcast at the same time.

Therefore, Wang Shu would rather sell the copyrights of idol dramas such as "The Witch in Suit" at a cheaper price, but also have to land them on four satellite TV stations at the same time, and also arrange for local stations in other provinces that cannot be broadcast on stars.

The time limit for the broadcast rights of a TV series sold to Star TV usually ranges from 2 to 10 years depending on the price.

10 years is too long. Wang Shu would also rather sell at a lower price, but also limit the time to 2 years.

In this way, it can be broadcast on more TV stations in turn.

As long as idol dramas such as "The Witch in Suit" are broadcast on enough TV stations and the rotation time is long enough, he does not believe that the post-90s generation cannot be cultivated into high-quality leeks.

The oldest one born in the 80s is already 26 years old. They entered the society early and are busy with life every day.

In addition to those born after 85 who can be rescued and cultivated into leeks, those born before 85 are relatively less easy to cultivate.

As for those born after 00, the oldest is only 6 years old, and now he is addicted to cartoons.

Even if they want to be cultivated, it will take a few more years.

Wang Shu was dealing with something in the company when his cell phone rang. He picked it up and saw that it was Yangshang Wei Ping calling.

"Director Wei, why are you calling me when you have time?" When Wang Shu saw Wei Ping's call, he immediately guessed what it was about. After answering the call, he asked with a confused smile.

"Haha, are you busy, Director Wang? Do you have time to come out and have a meal together?" Wei Ping said with a smile.

After hearing this, Wang Shu pretended to sigh and said, "I'm busy. I'm very busy. If Director Wei has anything, just talk to me on the phone. There's no need to eat. I really don't have time."

"Oh, that's a pity." Wei Ping sighed for a moment, and then said, "Actually, it's nothing. I just want to ask if you are interested in selling the copyrights of your idol dramas to Yangshi?"

Yangshi, as the TV station with the largest viewership share, has never been short of production companies for cooperation.

Moreover, Yangshi has its own production department, and there is no shortage of TV series.

Until now, only production companies have approached Yangshi for cooperation in broadcasting, and Yangshi has never been willing to take the initiative to find others.

Now, it's different.

"The Legend of Zhen Huan" is broadcast on Yangshi TV 1. Although it has come to an end, its popularity in the ratings is still there.

Moreover, the average ratings exceeded 15%, setting a new record for the average ratings in the past ten years.

At present, the idol drama directed by Wang Shu has been launched on local channels.

It is undeniable that an idol drama is far inferior to a drama like "The Legend of Zhen Huan" with an investment of tens of millions.

But the heroine of "The Witch in Suit" is Zhou Xun. When "The Legend of Zhen Huan" is a big hit and the popularity is still there, it is a little different.

Zhou Xun is the heroine of "The Legend of Zhen Huan", which is also a TV series directed by Wang Shu.

It is obvious that "Witch in Suit", even if it is an idol drama, has great inherent appeal to the audience during this period.

Many viewers, even if they have not watched "The Witch in Suit", will watch it because of the popular "The Legend of Zhen Huan".

In other words, "Witch in Suit" will definitely become a hit after it is aired because of its popular weekly news.

This has been proven by the ratings of "Witch in Suit" broadcast on local channels.

This kind of drama that makes it clear that it is a hit but not a hit will be favored by any TV station.

The super high ratings of "The Legend of Zhen Huan" gave Yangshi a taste of the sweetness, and he wanted to continue to cooperate with Wang Shu.

However, there seems to be no intention to continue cooperation with Yishu.

"Uh." When Wang Shu heard this, he first pretended to be embarrassed, and then said, "Yangshi is the TV station with the largest viewership share in the country. All production companies want to cooperate with Yangshi."

Wei Ping breathed a sigh of relief when he heard this. It seemed that Wang Shu was not confused at all, and he knew that Yangshi was the best cooperation platform for every production company.

As long as we know this, we will not fail to cooperate.

Unexpectedly, just as he breathed a sigh of relief, Wang Shu suddenly changed his tone and said, "It's just that we have already negotiated cooperation intentions with several satellite TV stations before."

"Director Wei also knows that Yishu is a newly established film and television company, and "Witch in Sui Yi" is the first TV series to be produced and distributed."

"Business requires integrity."

"It's definitely not okay for me to go back on my word as soon as I take the first step."

"So, I really want to cooperate with Yang Wang, but I really have no choice."

When Wei Ping heard this, his throat choked slightly. He was not an unreasonable person, and he knew that if this was the case, then Wang Shu really couldn't break his promise.

Even if you can cooperate with Yangshi, you can't break your promise. This is a big taboo!

He took a breath and asked softly: "We can't cooperate with "Witch Sui", what about the next two idol dramas?"

Wei Ping knew that after Wang Shu finished filming "The Witch in Plain Clothes", he continued filming "My Love from the Star" and "Secret Garden".

The heroine of the former is starring Fan Binbin.

The latter was created by the original cast of "Space Traveler".

"My Love from the Star" does not have the connection between "The Legend of Zhen Huan" and "Space Traveler" to drive popularity, so it cannot compare with "The Witch in Suit" and "Secret Garden".

But no matter what, with Fan Binbin and Wang Shu directing and starring, it also has the potential to become a hit.

"Secret Garden" created by the original cast of "Space Traveler" is even better.

In other words, these idol dramas are likely to be popular.

The high ratings of popular dramas can greatly increase the TV station’s advertising revenue.

Yangshi has the largest market share, and coupled with the bonus from popular dramas, the price of advertising can be increased with reason.

Companies that want to advertise will also be willing to spend money because of the super high ratings.

Since he couldn't buy the rights to "The Witch in Plain Clothes", Wei Ping turned his attention to two other dramas.

just
  Wang Shu pretended to be embarrassed and said with a smile: "To be honest with Director Wei, the cooperation for the other two dramas has already been negotiated."

When Wei Ping heard this, he fell silent, and then asked in surprise: "Why so fast?"

When Wang Shu heard this, he complained in his heart that they were looking at each other too slowly, right?
  He, Wang Shu, is now a well-established director. Although he has not produced many works, he has never failed.

Moreover, the ratings of "Witch Sui" on local channels also explain everything, coupled with last year's hit "My Girlfriend is a Nine-Tailed Fox", it all shows that the idol dramas he produces are not bad.

Under this situation, the satellite TV station will definitely take the initiative to contact.

That is to say, just looking at the eyes and licking the dog, I slowly and steadily sat on the Diaoyutai. "Maybe. They are more optimistic about the TV series I produced, so..." Wang Shu did not finish the sentence. He believed that Wei Ping could understand it.

Sure enough, Wei Ping fell silent again after hearing this.

"Haha." Then he smiled awkwardly and said, "In that case, forget it, don't force others to do anything."

After all, Yangshi is the best platform in the eyes of all production companies, and Wei Ping has the confidence to ignore it.

Since cooperation could not be reached, Wei Ping just secretly said it was a pity.

The two exchanged pleasantries for a few more words and then hung up the phone.

In late December, "Witch in Sui" officially launched on Mango TV, with a ratings of 12% that day.

Good start!

Under normal circumstances, it usually takes half a year to a year for a TV series to go from pilot broadcast on a local channel to premiere on a satellite TV station, and sometimes even one or two years.

However, this is just a normal situation.

Wang Shu is different. He is not only a great director, but also a producer. The pilot ratings of "The Witch in Suit" on local channels are equally gratifying.

In this way, the contact between Yishu and the satellite TV station was very smooth. In addition, the copyright price was not high, and the cooperation was quickly reached.

Because Wang Shu did not just sell the copyright of "The Witch in Suit" to Mango TV, but also sold it to Beijing TV, Shancheng TV, and An H TV, a total of four satellite TV stations.

As a result, Mango TV was forced to raise the schedule and let "Witch Suiyi" jump in and be broadcast first.

This is because if Mango TV buys the copyright but keeps it and does not broadcast it, then the other three satellite TV stations will broadcast it first, and Mango TV will lose the opportunity.

Therefore, we can only follow the footsteps of the other three satellite TV stations and release "The Witch in Suit".

The day after "The Witch in Suit" landed on Mango TV, "The Witch in Suit" landed on Beijing TV again.

Two days later, it was launched on Shancheng TV and AnH TV.

It's not that Shancheng TV, An H TV and Beijing TV don't want to broadcast "Witch Sui" on the same day as Mango TV, but the schedules of the four channels cannot be broadcast at the same time.

For example, when "The Witch in Suit" was broadcast on Mango TV, the other three channels were broadcasting other TV series and had not finished broadcasting, so they had to wait for the finale before launching "The Witch in Suit".

On the day "Witch in Suit" was broadcast on Beijing Satellite TV, the average ratings reached 2.34%.

The average first-day ratings of Yu'an H Satellite TV was 2.57%.

The average first-day ratings on Shancheng Satellite TV were 1.89%.

The first-day average ratings of the four satellite TV stations were all good starts.

Mango TV has the highest ratings because it occupies the largest market share.

The average ratings of Shancheng TV are the lowest because Shancheng TV has the smallest market share among the four satellite TV stations.

After "Witch Sui" was released on Shancheng Satellite TV, its first-day average ratings reached 1.89%, which is already an extremely good figure.

After Wang Shu received this feedback, he breathed a sigh of relief.

Although he is very confident, he will still be worried no matter what.

Fortunately, it turned out pretty well.

The price of "Witch Sui" sold to four satellite TV stations is 40W per episode, with a total of 20 episodes, and the price of the entire episode is 800W.

Since Wang Shu invited Zhou Xun, Zhou Xun's remuneration alone was not a small amount.

But fortunately, it is still 2006, and it is not yet an era where actors’ salaries have increased sharply due to capital investment.

Zhou Xun gave me a friendly price, with a salary of 8 yuan per episode.

Although 20-level TV series, based on the number of appearances, not all of them can be counted as remuneration.

However, as the heroine, Zhou Xun rarely appears in every episode.

In the end, Zhou Xun's salary reached 144W.

The production cost of "The Witch in Suit" was only 144W contributed by Zhou Xun.

Coupled with the salaries of other actors and crew expenses, etc., the investment cost exceeded 400 million.

This cost does not include Wang Shu’s script, director, and starring costs.

If these are added together, it will cost upwards of 800W at least.

After all, Wang Shu is a great director, and his salary for directing movies is not low.

But no matter what, one episode costs 40W, and the whole series costs 800W. Without counting taxes, selling it to a satellite TV station will almost make back the money.

And then selling it to other TV stations is making money.

"The Witch in Suit" was sold to four satellite TV stations for the same price, which was 800 million for the entire series.

Total, 3200W.

It lasts for two years.

After two years, the copyright returns to Wang Shu and can be sold again.

It's just that by then, even if it can be sold to other satellite TV stations, the broadcast period will not be the prime time in the evening, but will only be the secondary time period at night or during the day.

The price will also be greatly reduced.

One TV series with four stars means that a TV series is first broadcast on a satellite TV station and can only be broadcast on a maximum of four satellite TV stations.

Then there are no such restrictions in the second and third rounds.

However, under normal circumstances, Shangxing Satellite TV will not purchase this type of TV series that have been premiered on the satellite TV station.

Because this kind of first-broadcast TV series is not enough to occupy the evening prime time of Singxing Satellite TV, and Singsung Satellite TV usually rebroadcasts TV series that have purchased the rights to be broadcast in the evening prime time during the daytime and night time periods. .

In other words, there is no need for Shangxing Satellite TV to purchase the rotation rights of a TV series that has been broadcast on other Shangxing Satellite TV stations.

Unless, that TV series is very strong.

For example, "Bright Sword" has many satellite TV stations purchasing its rotation rights.

During the day and night, within a year or two, a large number of satellite TV stations broadcast it in turn.

"The Witch in Sui" is an idol drama, which is usually only favored by a few satellite TV stations.

However, if the price of "Witch Sui" is relatively low-priced, then it is not impossible for a satellite TV station to purchase the rights to broadcast it.

"The Witch in Sui Yi" is directed by Wang Shu and stars Wang Shu and Zhou Xun. For a drama with this kind of lineup, the premiere price for an episode is 40 yuan, which is actually not high at all.

In 2006, the price of a TV series with a strong lineup and well-made production could usually reach 65W/episode.

Both the director and the cast of "The Witch in Suit" are not small.

In addition, the production is also very sophisticated.

40W/episode is really not high.

Of course, the term is only 2 years.

(End of this chapter)