China Entertainment started in 2004

Chapter 246 Finishing

"When "My Love from the Star" started airing, the station originally wanted to invite Wang Shu and Fan Binbin to record at the base camp. Unexpectedly, the base camp has been revised this year."

Backstage at the recording of "Happy Camp", Du Haitao happily said to Wu Xin and Xie Na who were resting.

"Happy Camp", Mango TV's flagship variety show, has gone through many revisions since its launch in 1997.

Last year, the main focus was to invite idol stars to come for games, interviews, interactions, etc., and also focused on mobilizing the participation of off-stage audiences. Basically, each guest issue was a single person or an independent group.

This year, the program was revised to create a "National Entertainment" platform for ordinary audiences or grassroots groups and combinations to show their individuality and a stage for sharing happiness, demonstrating the so-called new concept of "National Entertainment".

If it were the model last year, when "My Love from the Star" premieres, "Happy Camp" may invite, or Wang Shu, Fan Binbin and others will go to record this program in order to promote the TV series.

But this year, it won’t work.

Especially now at the end of January, the second phase of the revised recording has just been carried out. It is still in the initial trial stage. It is impossible to go back to the model of inviting idol stars to come and interact.

It was not until the second half of 2007, after the ratings of "Happy Camp" taught Mango TV how to behave, that it slowly returned to the model of inviting celebrities to come and interact.

In 2008, "Happy Camp" revised the program again, completely returning to the "star + game" model from the grassroots stage.

This is called immortality.

Mango TV originally focused on idol drama series, but it wanted to use a grassroots stage to record variety shows.

It turns out that the audience doesn't like this.

Only look for celebrities!

Moreover, it must be a famous star!

"It might have been possible a month earlier, but it shouldn't be possible now." Du Haitao went on to say.

When Wu Xin and Xie Na heard this, they said one after another: "That's really a pity. It was possible to see Director Wang on the show, but now we can only wait until the show is revised again."

Wu Xin said this, and Xie Na immediately joked: "So, Xinxin, you just want to see Director Wang, not Fan Binbin?"

When Wu Xin heard this teasing remark, she immediately returned Xie's accusing look.

Du Haitao looked on, smiling dryly and not answering.

Xie Na smiled back at Wu Xin and suddenly asked: "What do you think the ratings of "My Love from the Star" will be like?"

"It should be very high." Wu Xin answered Xie Na's question immediately, and then saw both of them looking over, and then continued, "You also know that the TV series you purchased will organize The personnel watch first and have a clear understanding of what is going on.”

"Or, if possible, make a second edit."

"Before, I heard some news from the station, saying that "My Love from the Star" is very good. It is not only an excellent idol drama, but also different from traditional idol dramas."

"After it airs, it will most likely become a hit."

"Are you so confident?" Xie Na was a little surprised when he heard this.

Wu Xin nodded and responded affirmatively: "Anyway, that's what the stage said."

2007, April 2.

The national average ratings of "My Love from the Star" premiered on Mango TV are released.

3.52%.

First broadcast, the ratings are Changhong!

Mango TV is only a satellite TV station with a limited market share, which cannot be compared with the number of users occupied by Yangshi.

Under this premise, the average ratings for the premiere of "My Love from the Star" on Mango TV can be compared with the ratings of other medium-rated TV series on YangTV except for several annual hit dramas.

This data already shows that "My Love from the Star" is popular.

In the original timeline, the TV series that succeeded "Ming Dynasty 1566" at Golden Eagle Private Theater during Mango TV's evening prime time was the Hong Kong film "Fire Rose" from more than ten years ago.

This drama is a fashion drama filmed and produced by TVB in 1992, starring Wen Bixia, Wen Zhaolun, Luo Jialiang, Yin Yangming and others.

There are 40 episodes in total, which will be broadcast on Mango TV.

Now in 2007, such an old drama from 15 years ago faces "My Love from the Star" written, directed and starred by Wang Shu. The result is that the schedule will be changed and "My Love from the Star" will take over. Ming Dynasty 1566".

After the broadcast of "Ming Dynasty 1566", the ratings plummeted, and Mango TV was in urgent need of an excellent TV series to change this decline.

The old drama "Fire Rose" from 15 years ago is not enough.

Mango Channel will even let "My Love from the Star" succeed "Ming Dynasty 1566".

Sure enough, through the publicity before the broadcast, viewers who like to watch Mango TV knew that the successor to "Ming Dynasty 1566" was "My Love from the Star" starring Wang Shu and Fan Binbin.

The average ratings rose from less than 1566% when "Ming Dynasty 0.5" was broadcast to 3.52% in an instant.

Mango Terrace. A celebration.

"Wang Shu. It's really amazing. There was "Witch in Sui" with a ratings of close to 5%, and now there is another "My Love from the Star"."

The staff of Mango TV were amazed.

As the staff of the station, they knew that the first broadcast of "My Love from the Star" had very good ratings. In addition to being an excellent TV series, "Witch Sui" also made great contributions.

In mid-October last year, "The Witch in Suit" was launched on Mango TV, and its ratings soared.

After this battle, "Witch in Sui Yi" not only became a hit, but also made the majority of Mango TV viewers have a deep impression of Wang Shu since "My Girlfriend is a Nine-Tailed Fox". More than two months later, the idol drama "My Love from the Star", written, directed and starred by Wang Shu, once again landed on Mango TV.

The stamina of "Witch Sui" had not yet completely ended, and "My Love from the Star" appeared again.

This has made loyal viewers of Mango TV wait in front of the TV after learning that "My Love from the Star" will premiere on January 1.

Contribute to the Changhong ratings for the premiere of "My Love from the Star".

"It's really great. If nothing else goes wrong, "My Love from the Star" will be another hit drama. I heard that Director Wang also has "Secret Garden". I wonder if Taiwan has purchased it?" a staff member next to him said. Answer the call.

"I heard that we are already negotiating." The man said what he knew before and then added, "It's just that Taili seems to want to purchase the exclusive copyright of "Secret Garden" at a high price. Director Wang unwilling."

"Ah? Isn't the purpose of producing TV dramas just to sell them at a high price? Why wouldn't Director Wang be willing?" When my colleagues heard this, they were immediately confused.

"I don't know about that." The person from before shrugged, and then added, "However, I heard that many TV stations have approached Director Wang."

"And you also know that Director Wang is a film director who makes movies, so he can make enough money selling TV series."

"So, why not sell the TV series to a few more companies as a favor?"

"This way, everyone will be better off."

"Furthermore, even if we offer a high price to purchase the copyright, how much higher can it be compared to the price of buying four units at the same time?"

What this means is that with Wang Shu's achievements, "Secret Garden" will definitely achieve four stars.

Therefore, Mango Channel purchased the exclusive broadcast rights at a high price, and the price offered may need to exceed the total price of the four channels.

Moreover, if it is only slightly higher than the total price of four units purchased together, there is no need for Wang Shu to sell it to Mango TV separately.

The extra money is not as good as a four-star drama. At least the interpersonal relationship is taken care of.

Furthermore, take the results of "Witch Sui" and the current film "My Love from the Star".

TV stations interested in purchasing "Secret Garden" will also offer high prices.

After raising the price, Mango Channel must pay a higher price if it wants to purchase the exclusive broadcast rights.

Therefore, this Mango Channel staff member does not feel that Mango Channel can successfully purchase the exclusive broadcast rights of "Secret Garden".

"It's not impossible. Director Wang runs a film and television company. If we reach some kind of cooperation with our TV station, I think it should be possible." After hearing this, the colleague expressed his opinion.

The man from before heard the words and said with a smile: "Haha, what kind of cooperation do you think our TV station can achieve with Director Wang?"

His colleagues were silent when they heard this.

Mango Channel is the big brother of the satellite TV station in the country. It has a big family and a great business, and its status is aloof.

Even if Wang Shu is a famous leader, it is impossible for him to offer generous terms.

Because the size of the Mango Terrace is no longer necessary.

Even if they propose cooperation, it will only be a small favor and small profit from Mango TV.

Even a great director like Wang Shu would not take this small favor or profit lightly.

There is a high probability that both parties will not urinate in the same pot.

There is nothing wrong with a business transaction like purchasing the copyright of a TV series, but if it is an in-depth cooperation, it is a bit impossible.

2 month 2 day.

The national average ratings of "My Love from the Star" are 3.64%, and the average ratings of Chang S City are 40.02%.

Average ratings continue to rise.

With last year's "My Girlfriend is a Nine-tailed Fox", this year's "The Witch in Sui", and now "My Love from the Star", Wang Shu has entered the urban-rural fringe and vast rural areas.

No matter how many movies he makes, people in these areas will basically not spend money to go to movie theaters to watch them at this stage, so it is impossible to have a deep impression of him.

At most, through TV reports, I know that there is a person like him and that he is very powerful.

Other than that, there isn't much emotion.

But TV dramas are different in this era. They can enter thousands of households and penetrate into the hearts of TV viewers.

In this campaign, Wang Shu had laid the foundation.

After 2012, it will be harvest time.

2 month 6 day.

"Terror Cruise" is finished.

Wang Shu and the crew had a closing banquet together, and the filming in Sanya came to an end.

Next, there is post-production work such as editing.

then

Landed in theaters nationwide on May Day.

(End of this chapter)