China Entertainment started in 2004

Chapter 298 Joining to raise funds

Chapter 298 Joining to raise funds
On April 4, "Secret Garden" landed on Beijing Satellite TV's evening prime theater.

This idol drama, like "My Love from the Star", premiered on four satellite TV stations.

Due to the inconsistent schedules of each TV station, there are differences in the premiere time.

At this moment, Qin Hailu was lying on the bed in his bedroom at home watching "Secret Garden" broadcast on Beijing Satellite TV.

She is a senior idol drama lover. She not only likes to watch idol dramas now, but also likes to read online novels in the future.

She has already followed three idol dramas written, directed and starred by Wang Shu: "My Girlfriend is a Nine-Tailed Fox", "Witch Sui" and "My Love from the Star".

These are her dishes, and they all look great.

She rated it very highly.

She has been looking forward to this "Secret Garden" for a long time and has been waiting to watch it.

To be honest, if she hadn't been deeply involved in the field of art films and worried that starring in idol dramas would affect her career, she would have recommended herself to Wang Shu.

And "Sen Tea" is just a milk tea shop. Even if the price is more expensive than powdered milk tea, if a cup of milk tea doesn't sell for dozens of yuan and there are many people buying it, it basically can't even earn back the rent all year round. , not to mention the various expenses such as raw materials and labor.

As "Secret Garden" aired, Qin Hailu couldn't help but admire the makeup of the characters in the TV series.

This point cannot be circumvented by the youth urban idol drama "Struggle".

"Sencha?"

As the camera in the play moved, she saw a contemporary shopping mall in Beijing.

"Director Wang's aesthetics are as eye-catching as ever."

"Sen Tea" is a newly opened milk tea shop in a contemporary shopping mall. Its store layout is not only a clean Mingchu kitchen that can be seen at a glance, but its raw materials are also brewed with tea leaves.

This move is to let franchisees, agents, or customers know that "Sen Tea" exists in the contemporary mall.

At present, it is relying on the advertising placement in "Secret Garden" to build the popularity of "Sen Tea", and then attract franchisees and agents, and quickly promote it nationwide to occupy the market.

As a result, it was originally a youth idol drama in which the main character was in his early twenties, but the make-up ended up looking like he was in his thirties or forties.

It's both cleaner and healthier.

On the other hand, the makeup in "Secret Garden" looks more avant-garde.

Qin Hailu felt that this point of view was correct, and it seemed to be the case.

The clothes in the play, plaid short-sleeves, etc., look like those of young and middle-aged people in their thirties.

I just graduated from college and was about 22 years old.

"Sencha" is a start-up brand. Currently, there are only more than ten directly-operated stores in Beijing. Other regions are not only blank, but also have no franchise stores or agents.

Young directors think younger.

She was lying on the bed, watching TV series comfortably.

This kind of operation indicates that this directly operated store must be losing money.

Otherwise, there was absolutely no need for Wang Shu to give such a shot when filming "Secret Garden".

In addition, the price of "Sen Tea" in Contemporary Mall is not ridiculously expensive. Each single product is only six yuan more expensive than powdered milk tea.

Contemporary Mall is a well-known high-end shopping mall in Beijing. She has been there many times and can tell at a glance.

Seeing this, Qin Hailu just thought that Wang Shu had taken over the job of advertising placement. He didn't know that the "Sencha" milk tea shop located in Contemporary Mall was the directly operated store of Wang Shu's milk tea brand.

As for other domestic idol dramas or urban dramas, their makeup is old-fashioned because the directors and others are older, and their aesthetics tend to be older.

She just didn't expect that a newly opened milk tea shop would appear in the idol drama "Secret Garden".

However, compared to milk tea shops that brew powder, she prefers milk tea shops like "Sen Tea" that use Mingchu and actually use tea as the base tea for consumption.

Wang Shu opened the "Sen Tea" directly-operated store in a high-end shopping mall such as Contemporary Mall, not only to facilitate the placement during the filming of "Secret Garden", but also to expand the brand image.

But for brand effect.

There is a serious sense of separation between makeup and TV series positioning.

Not to mention other characters, let’s just talk about the male protagonist Tong Dawei, who plays a young man who has just graduated from college.

Someone once said to Qin Hailu that the makeup of the characters in the idol drama directed by Wang Shu is avant-garde and does not compare favorably with the makeup of Korean dramas because Wang Shu is young.

I went to "Sen Tea" when I was shopping at the Contemporary Mall on Qinhai Road. I can't say it tastes very good, I can only say it's pretty good.

Qin Hailu was a little surprised when he saw the close-up shot of "Sen Tea" in the TV series.

And although she's only seen one close-up so far, it's been used as a backdrop several times.

Even closer to the age of forty and above.

Coupled with the premiere of "Secret Garden" on four satellite TV stations, it quickly gained a reputation as a high-end and affordable product, attracting not only customers to consume, but also franchisees and agents to come and cooperate.

The makeup doesn't match the character at all.

However, Wang Shu opened the "Sen Tea" direct-sale store in a place like this, not to make money.

Because Modern Mall is a high-end mall, its store rents are extremely expensive.

As a senior actor, she could tell at a glance that the "Sen Tea" scene must be an advertisement.

In China, there are also idol dramas and urban dramas in which the makeup is so crude that she can hardly complain.

It's not that Wang Shu doesn't want to turn them all into direct-operated stores, but that the direct-operated stores must be opened by the headquarters, which means Wang Shu needs to pay to open them one by one.

The investment in more than ten or twenty directly-operated stores is not bad, and Wang Shu is still able to grit his teeth and pay for it.

But if there are hundreds or even thousands of direct-operated stores, even if all Wang Shu's assets are integrated and invested, it will not be enough.

Milk tea is an industry with no technical barriers. It is easy to be copied, and copycats can easily kill the original product.

Therefore, Wang Shu currently only has the option of franchise and agency distribution methods.

Moreover, the distribution methods of franchising and agency can not only quickly occupy the market and prevent being killed by copycats, but also do not require Wang Shu to pay any money.

In addition, as the headquarters, "Sencha" can also sit and collect money.

The so-called franchise means that the enterprise organization authorizes the service mark to franchisees, so that franchisees can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers in the commercial consumer market.

At the same time, before franchisees start their own businesses, the franchise headquarters will also teach their experience to them and assist them in entrepreneurship and management.

Both parties must sign a franchise contract with the common goal of achieving business profits.

The franchise headquarters can collect franchise fees, deposits and royalties from franchisees based on different franchise properties.

In other words, if you want to become a franchise store of "Sen Tea", you have to pay a franchise fee to "Sen Tea".

For example, a franchise store needs to pay a franchise fee of 10 yuan. If there are 1000 franchise stores, the franchise fee is 1 million yuan.

2000 franchise stores means a franchise fee of 2 million yuan.

And in August 2008, it was the time when the U.S. subprime mortgage crisis broke out.

Soon, it will turn into a global financial crisis.

The huge franchise fee Wang Shu earned from "Sen Tea" will become his capital for the stock market.

Not only did the money come in a legitimate manner, but it also belonged to him.

Moreover, Wang Shu has not only a distribution method for the milk tea brand "Sencha" that can be franchised.

In addition to luxury clothing brands, affordable shoe brands, clothing brands, and jewelry brands can all be franchised. With the promotion of several idol dramas and the products of several major brands, it is indeed at the forefront of the times and is favored by young people.

It will also attract more people to pay to join.

Prior to this, Wang Shu's three major brands of clothing, shoes, and accessories were already in the process of franchising.

With the broadcast of "Witch Sui", the number of franchise stores has increased slightly.

Then "My Love from the Star" was broadcast, and the number of franchise stores increased again.

Now, with the broadcast of "Secret Garden", it will rise again.

At the same time, the trendy product styles are favored by young people, causing more people to see business opportunities and spend money to join.

By next year, as long as these four major brands develop smoothly, not counting sales profits, the franchise fee alone may be able to collect about one billion.

All this money will become his principal investment in the stock market.

Plus sales profits.

When the financial crisis breaks out, there may be more than one billion in principal.

If he uses this capital to buy stocks of companies that he knows will rise sharply in the future, the stock can be doubled several times.

If he were filming in the film and television industry, with the current market, even if he worked non-stop every day, he would release two or three movies a year.

The income he can share in his hands is only tens of millions at most.

Even a net income of 50 million may not be possible.

In 2021, Jia Ling's first film "Hello Li Huanying" was released, with a total box office of 54 billion.

After deducting the theater chain and distributor's share, as well as taxes and special film funds, the film studio only received about 18 billion.

Jia Ling’s Dawan Entertainment accounts for 20%, with a share of about 3.6 million.

And Jia Ling accounts for 65% of the company Dawan Entertainment, so her part is only about 2.3 million.

And this 2.3 million is only the assets in the company account, not her personal assets.

If it is converted into personal assets, personal income tax will have to be paid.

Then remove the invested funds.

For this 54 billion movie, Jia Ling finally received more than million.

In 2021, for a movie with a box office of 54 billion, Jia Lingcai will share more than 1 million.

Now in 2007, there are no movies with a box office of million yuan in the mainland. Even if Wang Shu is filming all the time, it is impossible to earn million yuan in two or three years.

However, he has extended his film and television works to four major brands including clothing, shoes, accessories, and milk tea, even without counting sales profits.

Just by joining, he was able to raise hundreds of millions of dollars in a short period of time.

Moreover, it is still legal fundraising.

This is why Wang Shu must film several idol dramas. He needs to use idol dramas to promote the four major brands in his hands.

It's just one-sided propaganda. Because there is not enough attention, young people may not buy it.

It can be combined with several popular idol dramas to produce unexpected effects.

For example, since "The Witch in Plain Clothes" aired, many people have asked about the clothing and accessories brands in the show on the Internet.

Advertisements alone may not attract them.

But with the added bonus of idol dramas, they were easily defeated.

Someone is attracted and wants to pay to buy, which shows that it has market prospects, which in turn attracts people to see the business opportunity and pay to join.

Not only does the company grow and develop as a result, it also collects a large franchise fee.

With this capital, Wang Shu has the capital to buy more stocks after the financial crisis.

In this era, the effect of idol dramas in driving consumption is quite powerful.

For example, when the show "Meteor Garden" was aired, some unknown clothing companies just added some related elements to the clothes, or directly embroidered the four words "Meteor Garden", and their sales increased greatly, and they were sought after by many people. .

There is a large domestic market of more than one billion people, and there is a herd mentality. As long as there is enough hype, sales will be achieved.

Take Yo-Yo for example. The movie "Hotboy" made the toy popular all over the country.

Wang Shu took advantage of the fire and made a fortune.

He didn't even have a corresponding factory. He just knew that this thing would be a big hit, so he paid for it to be made by a factory. When "Fire Power Boy King" became popular, he wouldn't have to worry about dealers coming to get the goods.

"So many implants!"

Qin Hailu watched "Secret Garden" being broadcast on TV and smiled to himself and couldn't help but complain.

As a senior actor in the film and television industry, he naturally knows the difference between implanted and non-implanted shots in TV dramas.

She has already seen a lot of product placement in a TV series that lasts dozens of minutes.

"Did Wang Shu specifically set the scenes in the play in a contemporary shopping mall for these implants?"

Qin Hailu couldn't help but think.

The more she thought about it, the more it seemed like it was what she thought.

Contemporary Mall is a shopping mall with many stores in it.

Wang Shu set the filming location here to facilitate various placements.

Especially in the first episode, there are so many implants.

This plot was not specially set up for implantation. She could not think of other possibilities.

If Wang Shu knew that Qin Hailu was thinking this way, he would definitely cry out for injustice.

Because in the original "Secret Garden", the first episode was set in a shopping mall.

Wang Shu did not set up this plot specifically for implantation, but rather respected the originality.

"No wonder the funds in Director Wang's company have been running smoothly. There are so many implants, and the corresponding plot is set and implanted in the first episode, so we should be able to collect a lot of money, right?"

"Director Wang may not only have spent no money on filming this drama, but he may also have made a profit."

As an actor in the film and television industry, she knows that whether a TV series or a movie is released, there is a cycle of operation.

Usually three to six months.

And Wang Shu’s filming speed is obviously faster than the funds return cycle.

The result is that although Wang Shu Company has money on its books, it actually has no money.

She also heard about the annual loss disclosed by One Tree Company at its annual meeting, which confirmed her idea.

It stands to reason that under such circumstances, Wang Shu would not have the funds to produce several idol dramas in a row on his own, or even make a movie right after.

But if you rely on the income from various advertising placements, in total, not only does it cost no money to film an idol drama, it may also be profitable.

Everything is explained.

(End of this chapter)

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