China Entertainment started in 2004

Chapter 324 Cannes
The porcelain plum blossoms are so hot that there is no relevant entry point for the moment, so we can only hit them head-on.

A head-on confrontation will not only have no effect, but will also steal the chicken but lose the rice.

It's different when you smell ginger.

His younger brother Jiang Wu is one of the actors in "Terror Cruise", which is a good entry point.

But even if there is an entry point, it is still a head-on collision.

Wang Shu thought for a while and finally gave up this unrealistic idea.

Suddenly, Zhou Xiaofa came to the office and reported something to him.

Wang Shu was stunned when he heard this, then turned on the computer and looked carefully.

Sure enough, as Zhou Xiaofa said, there are many soft articles praising him on the Internet.

For example, Wang Shu was even more impressive than a Hollywood director when he stepped on the Hollywood blockbuster "Spider-Man 3".

Or perhaps the most powerful commercial film directors in China, Feng Xiaogang, Zhang Yimou and the like only deserve a hair on his body.

Wang Shu was helpless and simply ignored it.

He knew in his heart that although others were dissatisfied with him, the landlords did not have any surplus food and would not take the initiative to waste money and resources on such things.

In this era, due to the promotion bonus, the first week's box office was the largest, and then the following week was not as good as the previous week, and the rate of decline was extremely obvious.

However, the Internet has once again proven that it is easy to cause trouble on it, but if you want to curb the development of the situation, except for some willpower, others have no effective way.

But Huayi is different. Huayi has done a lot of similar things, has a lot of experience, and is rich and wealthy, so it is most likely to be true.

However, there are too many soft articles from the navy and there is too much resistance, so the effect is not obvious.

As Wang Shu began to ignore the incident, he suddenly discovered that the praise on the Internet not only had little impact on him, but also increased the box office of "Terror Cruise".

Deleting articles can be done as long as the money is available.

"It suddenly appeared that someone paid for the navy." Zhou Xiaofa expressed his guess.

This unexpected joy made him couldn't help but feel happy.

Unexpectedly, the soft articles that suddenly appeared to praise him gave him a boost, causing the movie box office to increase by 8000 million in the second week.

"What's going on?" Wang Shu looked at Zhou Xiaofa and asked doubtfully.

Even if you are successful now, if you fall down in the future, your fall will be even worse.

Don't look at the 1.7 million in the first week of "Terror Cruise". The bulk of this is due to the box office appeal and promotion of Wang Shu, Gong Li and others.

At first, Wang Shu thought that the box office in the second week would reach 5 or 6 million at most, which would mean an increase from 1.7 million to 2.3 million.

Anyway, it's just to praise, not to deliberately slander, just love it as much as you like.

In short, there was a dazzling array of all kinds of flattering soft articles, which made him stunned for a while.

This wave of potential was exhausted, and then it became dominated by ordinary audiences, and the box office began to decline.

But without evidence, he just made a subconscious guess.

But Wang Shu knew that this kind of flattery was unacceptable.

Han Sanping was also happy when such a good thing hit his head.

If there is a way, Liu Yifei will not have to hide abroad and remain silent when facing all kinds of blackmail on the Internet after offending Huayi.

Wang Shu naturally knew that this was the work of the navy. He subconsciously asked who asked for the navy.

Now, the pressure to break 3 million is instantly reduced.

After all, there is no guarantee that it might be something caused by some rich guy’s idleness.

This year is not like the era ten years later when the box office was worth billions. It is not like the era where movies made huge box office revenue in the second, third, and even fourth weeks of their release.

As for finding out who did it, he didn't have much hope.

Zhou Xiaofa received Wang Shu's instruction and immediately left the office and followed suit.

But these are not things he has time to distract himself from thinking about now, because in mid-May, the Cannes International Film Festival is about to open.

Another example is that Hollywood blockbusters are nothing in front of him. It is best to run away when you see him in the future.

Then I thought about it, there were many people in the Mainland entertainment industry who were unhappy with him, and it was really hard to identify them.

"It can't be Huayi, right?"

"Find someone to delete the article, and find someone to check it at the same time to see if you can find out who did it." Wang Shu made arrangements.

At first, he was worried that this kind of praise would arouse the public's rebellious psychology and create a dislike for him, which would affect the box office of "Terror Cruise", so he wanted to delete the article to stop the continued development of the situation.

Not only was it not resented by the audience, it actually benefited.

Or maybe the Venice Golden Lion Award is at your fingertips and so on.

The movie "Terror Cruise" has been released for more than two weeks so far, with a total box office of 2.5 million, only 5000 million short of breaking 3 million.

Through analysis, he knew that this was the result of the word-of-mouth fermentation of "Terror Cruise".

It was also because of this that he thought about making things hot.

Wang Shu thought for a moment and thought that Hua Yi was a veteran among them and he had some dissatisfaction with Feng Xiaogang, which was the most likely possibility.

What's more, the first week of "Terror Cruise" is during the May Day holiday, which is also beneficial to the box office and can achieve higher box office.

Then the second week entered the working day, and the box office dropped significantly.

Take the movie "Spider-Man 3" for example. In the original timeline, "Spider-Man 3" landed in mainland theaters and earned 8000 million in its first week.

1.49 million when it was released.

8000W in the first week, and the box office earned in all subsequent periods combined was less than 7000W.

This movie is not only like this in mainland China, but also in the United States.

Due to various factors such as too many gangsters, too many characters, and the fact that it started but failed, the film's reputation has seriously declined. Starting from the second week in both places, the box office dropped by 70%.

If it hadn't been for the extremely high reputation the first two films had accumulated, it would have been impossible for such a cliff-like decline in reputation to earn 8.9 million US dollars globally, setting a new record and becoming the new highest-grossing superhero movie.

Of course, Wang Shu's "Terror Cruise" and "Spider-Man 3" are both in trouble, and the box office in the second week was also nearly 5% less than the first week.

The reason is that the audience of "Terror Cruise" has limited the ceiling.

If it weren't for boasting that "Terror Cruise" is the most awesome science fiction movie in mainland China and other dazzling names that attracted many viewers to the theater, the box office in the second week would probably be even lower.

But no matter what, the reputation of "Terror Cruise" has stabilized, and the reputation of "Spider-Man 3" has collapsed. This is a good thing for "Terror Cruise".

Movies are always winner-take-all.

"Spider-Man 3"'s reputation collapsed in its second week and its box office has halved, while "Terror Cruise" can still maintain its lead at the box office.

It is destined that "Spider-Man 3" will have a corresponding reduction in film schedule, and the extra film schedule will naturally be transferred to "Terror Cruise".

What's more, there is also the intervention of China Film Group, so "Terror Cruise" naturally has more film schedules.

There are still 5000 million W to break through 3 million. With Han Sanping's character of being very happy about success, he will push it to 3 million even if it is a hard push.

In fact, the box office figure of 5000W is very high.

Many times in the past years, 5000 million box office can be ranked among the top three annual box office of mainland-produced movies.

Therefore, it is quite stressful to expect "Terror Cruise" to continue to earn 5 million at the box office in the last two weeks of May.

The key is necessary, and only if it is postponed and continues to be released in theaters can it be guaranteed. On May 5, after a long-distance flight of about ten hours, Wang Shu, Zhou Xun, Liang Jiahui, Zhou Haiwei and others arrived in Cannes and then met up with Gong Li.

Gong Li came to Cannes from the United States and was not the same person as them.

As for Han Sanping.
This year's Cannes Film Festival will have an exhibition area for Chinese films, and he will come back in a few days.

Of course, it was not that there were no people from China Film Group, but the person who came in advance was not Han Sanping, but someone from China Film Distribution, who was mainly responsible for the "Terror Cruise" promotional reception.

Wang Shu and China Film Group held this kind of reception not for the domestic market, but for the foreign market.

Use the Cannes stage to promote the film "Terror Cruise" internationally so that it can achieve better box office results in theaters in North America and other countries.

Due to the long journey, the group was already a little tired after arriving in Cannes, so they simply rested in the hotel.

Several people will have a night's rest before attending the Cannes red carpet the next day.

On May 5th, the opening ceremony arrived.

Wang Shu walked on the red carpet with Gong Li, Zhou Xun, Liang Jiahui, Zhou Haiwei and others. In addition to the crew of "Terror Cruise", there were also film crews from other countries who were invited to walk the red carpet.

There are only 6 main actors in the crew of "Terror Cruise", including Zhou Haiwei, the character who received the lunch box not long after the start.

Therefore, for this trip to Cannes, Wang Shu was generous enough to invite all the leading actors on the crew.

Having been to Cannes Film Festival once before, Wang Shu had experience and had no stage fright.

Relatively speaking, Zhou Haiwei and Jiang Wu were a little excited.

Zhou Haiwei was rated as the most popular female artist for three consecutive years in the 90s. She has acted in many classic TV series and movies, and has been on many red carpets across the Taiwan Strait and Taiwan.

But she had no chance to come to the red carpet of the Cannes Film Festival.

A world-class film festival, it is a holy place in the eyes of filmmakers all over the world. No one wants to come.

It’s just that you have to be qualified.

Zhou Haiwei has been brilliant, but even in her glorious era, she is not qualified to step into the top three in Europe.

Because her brilliance comes from television works, not film works.

As for Jiang Wu, it was his first time to participate in an international film festival, and it was also his first time to walk on the red carpet of Cannes. It was a bit unnatural to face the media from all over the world who were taking pictures.

At the same time, walking on the red carpet, he suddenly felt as if he had suddenly become a world superstar.

He looked calm and composed without saying a word.

When several people walked to the red carpet, Gong Li, an international actress, was left alone by the on-site staff.

The venue was cleared so that media reporters outside the red carpet could take photos.

Zhou Xun, Zhou Haiwei and others saw this episode and realized firsthand the gap between them and Gong Li internationally.

They and the staff on site were eager to go faster so as not to be delayed behind.

But Gong Li was treated differently.

You know, this is the Cannes Film Festival!
Worldwide, the four major film festivals, the three major European film festivals, and the American Oscars.

Among them, the Oscars is the film festival that attracts the most attention from the world.

The Oscars focus on the political and commercial factors of a film, and the three major film festivals insist on taking artistry as the highest indicator.

The three major film festivals in Europe have different characteristics. Among them, the Cannes Film Festival is the film festival with the largest market transaction volume and the highest international influence (the top), the Berlin Film Festival focuses on ideological and social aspects (the most serious), and the Venice Film Festival is The world's first international film festival (and oldest).

At this stage, the Oscar film festival needs to be screened (premiered) in a commercial cinema in Los Angeles for at least one week before you can register to participate.

In short, it only selects Hollywood movies and focuses on American political and business factors.

Moreover, the Oscar film selection department is very conservative, very conservative about film artistry, and its pursuit of commerciality is far higher than that of the three major European companies.

And its political nature is affiliated with the American Film Institute. It can be said that it is the National Film Political Award, and its positioning is already limited.

However, because the United States is the world's most powerful country and has a strong cultural output, it gives people the illusion that the films selected by the Oscars are good films. In fact, the Oscars do not care at all whether the film is good or not, but only care about whether it conforms to American conservative values.

It seems that "Forrest Gump" and "Farewell My Concubine" are both struggle biographical films, but their artistry is a bit lower.

In fact, the Oscars have a very common formula. For example, the film must have white, black, brown, yellow and other people of various races participating, such as anti-war, environmental protection, religion, family and other necessary themes, plus a little sexual hint, and the beautification of the country. .

If you meet these requirements, you will not only be nominated for an Oscar, but also have a chance to win a statuette.

It is undeniable that the number of films that have won awards and been selected into the top 100 films at the Oscar Film Festival is higher than that at the Berlin Film Festival and Venice Film Festival.

However, except for "The Godfather" and "The Godfather Part II", most of the films selected for the top 2 films in the Oscar Film Festival are very different.

Comparing carefully, Owai seems to be even stronger than Oscar.

Furthermore, the top three European films cannot be submitted to each other as shortlisted films.

For example, if three Hollywood films are shortlisted for the Cannes Film Festival at the same time, then even if these three films do not win awards at the Cannes Film Festival, they will not be able to go to the Berlin and Venice Film Festivals.

However, these three Hollywood movies can go to the Oscars after returning to China.

Because, Oscar has no limits.

This has resulted in a situation in Hollywood where a film was successfully shortlisted for one of the three major European films but did not win an award, but could not go to the other two major European films, and won an Oscar after returning to China.

But, having said that.

Who makes the United States the largest country in the world and the strongest cultural exporter?

Therefore, together with the Oscar Film Festival, it is the four major film festivals in the world.

In fact, among the three major European film festivals, only the Cannes Film Festival is slightly better than the Oscars, while Berlin and Venice are slightly worse.

Among them, the Venice Film Festival was the most serious in licking the Oscars, and has since become an outpost of the Oscars.

At least in the third world, the Berlin Film Festival is better at discovering new talents than Cannes and Venice, and it has always maintained its original intention of opening up to the world.

The Oscars, in addition to Austrian films, only choose Hollywood movies, which itself has great limitations.

It attracts much attention and has status only because the Oscar is the highest film award in the United States, the world's largest country.

As for actors like DiCaprio, he was able to win acting awards from the three major European awards when he debuted, but he has been chasing Oscars his whole life.

In fact, the reason is very simple. The three major European Actor Awards do not necessarily come from nominated films, as long as they are actors in the shortlisted films, they may win.

The Academy Awards for Actors basically come from films nominated for Best Picture or Best Director.

If an actor wants to win an award, the film he stars in must be nominated first, otherwise he will just have to run away.

In other words, if Leonardo DiCaprio wants to win an Oscar, the movie he stars in must be nominated first. Actor awards usually only come from these movies.

Correspondingly, the three major European films are different. Even if the film is only shortlisted, the actors will still have the opportunity to win the Actor Award.

Comparing the two, it does not mean that the Oscar's actor award is highly valuable, because the Oscar's film selection is inherently limited.

Furthermore, sometimes the acting skills of the leading actors in the Best Picture films may not be as good as those in supporting films.

This is because some films only rely on the wonderful performances of actors to raise the dimension.

It can be said that the gold content of the Oscar may be open to question, but its gold content is unquestionable.

Compared with the three major European companies, in terms of public relations, they are even better.

At the same time, it must satisfy the tastes of the judges.

(End of this chapter)