China Entertainment started in 2004

Chapter 330 Treasure Island Premiere
On June 6, the Hong Kong Island premiere box office data of "Terror Cruise" was released.

187W Hong Kong dollars.

Hong Kong Island is only a city the size of a palm, and Wang Shu is not well-known in the Hong Kong area. Even if Media Asia, as the distributor, has announced and promoted Wang Shu in advance, the box office on the first day is already very good.

You know, "Red Cliff" directed by Hong Kong director Wu Yutai in the future only cost HK$183 million when it was released on Hong Kong Island on the first day.

The 187W of "Terror Cruise" is tens of thousands more.

It is undeniable that in the 90s, there were Hong Kong films such as "Red Zone" and "Police Story 4" on Hong Kong Island, which grossed more than 5000 million at the box office.

After the turn of the millennium, Hong Kong films such as "Shaolin Soccer" and "Kung Fu" appeared again with a box office of over 6000 million.

However, in fact, only one or two top Hong Kong films can achieve extremely high box office. The level of the top ten box office of Hong Kong films is 1000 million, and below that is several million, or even lower.

Previously, "The City of Gold" was released on Hong Kong Island, and it only earned a total of 1883W, not even million.

In fact, the decline of Hong Kong Island movies is not due to the lack of people on Hong Kong Island, but to the treasure island.

So, a vicious cycle.

Then, just a week after the movie was released in theaters, it was released on movie channels.

Seeing this, Baodao's film producers laughed and started introducing European and American films.

Universal Pictures is also responsible for the distribution of "The Great Wall" in the United States.

Of course, the Hong Kong film and television industry was not satisfied with this, and directly rejected the film producers of Baodao.

At the same time, TV stations in both Baodao and Hong Kong have started to develop movie channels.

However, there are restrictions on Hong Kong films entering the mainland market, and the review standards are also different.

The movie "A City of Golden Armor" was distributed by a Japanese company in North America, and it was only shown in 2000 theaters when it premiered.

Even Jim Carrey, an American comedy master, can't get an Oscar, and he's not even qualified for a nomination.

When Hong Kong films slowly began to lose the treasure island market, the prosperity passed and only the end came to an end.

And even if it can be released in the mainland, it will still face many obstacles.

After the film was finished, it was sent to the Mainland Film and Television Bureau for review, but it failed because of its absurd content.

If an actor like Gong Li, who is not a comedian, ruins her image, the consequences will only be more serious.

For example, in the movie "Tang Bohu Spots Autumn Fragrance", Gong Li was originally cast to star because she wanted to enter the mainland market.

It can be said that the prosperity of Hong Kong films is inseparable from the Baodao market and the local tycoons who invest money in Baodao.

As for Gong Li, she is not a comedian. If she destroys her image, it may be difficult for her to survive in the mainstream film industry in the future.

For example, "The Great Wall" directed by Zhang Yimou is a Sino-US co-production. In addition to China Film and LeTV, the United States' Legendary Pictures and Universal Pictures also participated in the production.

All of a sudden, film producers can make money from theater box offices and movie channels, making money from both ends.

The waiting time is not long, so there is no need to waste that money.

Gong Li is not a comedian or a comedian, and the thinking in mainland China at that time was different from that in Hong Kong. If she dared to act like that, her acting career would be ruined.

In the past, many actors on Hong Kong Island were able to earn high salaries because of the treasure island market.

But Zhou Xingxing also couldn't enter the Golden Horse Award.

It is undeniable that on the other side of the Taiwan Strait, there is also the huge market of mainland China.

Not to mention that Zhou Xingxing himself did not win the Hong Kong Film Award for Best Actor until "Kung Fu" came out. Let's say that the American comedy master Jim Carrey was only nominated for an Oscar for "The Truman Show", and apart from the comedy awards Apart from that, it has never been able to win any major awards in the United States, let alone the Oscars.

This move directly caused a huge impact on Hong Kong films.

The difference is clear at a glance.

(Producers on Hong Kong Island are unable to obtain a share of theaters in the Treasure Island area. The Treasure Island film producers pay for a one-time purchase of the copyright and then distribute it in Treasure Island.)
Afterwards, Baodao Film Negotiation made a rule that the maximum purchase price for films would be 1750W, and no more than this price would be allowed.

Over time, the audience has learned wisely and no longer buys tickets to go to the theater. Instead, they can watch it through the movie channel at home. Anyway, a new movie will appear on the movie channel on TV more than a month after it is released.

and rampant piracy
This series of impacts, coupled with the fact that the salaries of Hong Kong Island actors have increased one after another after the golden age, and then faced the cold winter and the box office has not dropped, Hong Kong Island film studios are unwilling or afraid to invest money.

Because Baodao has always been the largest market for Hong Kong films.

Therefore, her choice was not wrong.

It is undeniable that Zhou Xingxing never won the Academy Award in Hong Kong in the 90s. There is also the reason why the Academy Award has always been reserved for games.

Therefore, "Tang Bohu Spots Autumn Fragrance" was not released in the mainland.

Suddenly, a whole bunch of movie channels sprang up.

Jim Carrey has proven with facts that in the mainstream film industry, comedians can win comedy awards, but they cannot win other awards. Even nominations are difficult to win.

He won the Golden Horse Award for Best Supporting Actor for "Pioneer of Thunder" for the first time. He later won the Best Director and Best Picture for "Kung Fu", but he never won the Golden Horse Best Actor Award.

As for Gong Li's unwillingness to act in Zhou Xingxing's way when she starred in "Tang Bohu Spots Autumn Fragrance", in fact, facts have proven that her choice was not wrong.

However, in 1993, the film producers on Baodao spent 3000 million to purchase the copyright of "Ji Gong", but in the end, the film producers on Baodao suffered a huge loss.

Because she is not a comedian.

After all, the small market in Hong Kong Island alone is simply not enough to support the sky-high salary.

Universal Pictures is one of the eight major film companies in the United States. With its presence, the movie "The Great Wall" was not only released simultaneously in more than 5000 countries around the world, but also screened in more than theaters in North America for the first time.

In the Mainland, even "Kung Fu", "Shaolin Football" and "Yangtze River No. 7" have only won feature film awards at the Popular Hundred Flowers Awards, including Best Actor, Best Director and Best Film. none.

Moreover, "Kung Fu" won awards because of its style that is different from his previous films.

Even he himself changed his style
It is also undeniable that Zhou Xingxing has achieved great fame due to his nonsensical works. Even if there are no awards, there is no doubt about his status as a star.

But Gong Li is different. She is a traditional actor and follows the orthodox path of making money by filming and winning awards.

Moreover, this road is not only the Sunshine Avenue, but she is also able to navigate it with ease.

From her point of view, if she refused to walk on the Sunshine Avenue and chose to chop off one of her own legs, she was undoubtedly suffering from a serious illness.

So what if a more "comedy" Qiuxiang is created according to Zhou Xingxing's request!
Apart from bragging about it to the post-90s generation who came into society many years later, there is no practical benefit, and it may also ruin her image and ruin her acting career.

Facts have proved that Gong Li followed her footsteps and entered Hollywood in 05, and then gradually faded away as she got older.
The bragging of those born in the 90s has no real benefit to her and is completely unimportant.

If she remains in the film industry, the voice of those born in the 90s must be extremely important.

In other words, the voice of the post-00s generation is also extremely important.

Because these voices represent her market.

But the fact is that she is not active in front of the screen.

The voices of people born in the 90s and 00s are completely unimportant to her.

At the same time, the honors she has achieved are also obvious to all.

……

On June 6, the box office of "Terror Cruise" on Hong Kong Island was HK$6 million.

June 6, 7W.

June 6, 8W.

A total of more than 800 W in four days.

This figure is lower than the 1000 million achieved in four days by "The City of Gold" when it was released on Hong Kong Island.

But this is normal.

After all, "The Golden Armor" was directed by Zhang Yimou, and also starred Chow Yun-fat and Jay Chou.

Whether it is Zhang Yimou's popularity in Hong Kong Island or Chow Yun-fat's box office appeal in Hong Kong Island, Wang Shu and Liang Jiahui cannot compare.

"Terror Cruise" lost unjustly at the beginning.

It is even said that "Terror Cruise" was able to achieve a box office of 800 million Hong Kong dollars in four days, which is already an extremely gratifying result.

Media Asia even held a celebration party.

Looking at the annual box office rankings of Chinese-language films in Hong Kong Island, films exceeding 10 million are eligible to be ranked among the top ten.

"Horror Cruise" grossed 4 million on the 800th, which is a total box office of tens of millions.

Hong Kong Island is not as good as the Mainland. Don’t look at the 800 million in four days. In fact, it has already used up % of its potential. Whether the box office can still grow significantly depends on word of mouth.

For example, when the movie "The City of Gold" was released on Hong Kong Island, the box office in the first four days had exceeded 4 million, but by the time it was released, it had only made less than 1000 million.

However, "Terror Cruise" is different from "The City of Gold". When the weekend comes, it may have a box office hit, and it may eventually earn tens of millions in box office.

After all, the announcement of "Terror Cruise" on Hong Kong Island specifically stated that the mainland box office far exceeded "Spider-Man 3". "Spider-Man 3" was released simultaneously on Hong Kong Island on May 5, and finally earned a box office of HK$3 million.

"Terror Cruise" may be able to beat "Spider-Man 3" at the mainland box office, attract audiences into theaters, and achieve good box office results.

Of course, this is only possible, not certain.

Because a small city on Hong Kong Island contributed 3 million Hong Kong dollars (5500 million yuan) to "Spider-Man 5360", while "Spider-Man 3" in the mainland only contributed more than million.

In addition, there is an example of "Golden Armor in the City" with 2.9 million in the mainland and less than 1900 million Hong Kong dollars in Hong Kong.

It shows that audiences in Hong Kong Island prefer to watch Hollywood movies rather than mainland movies.

Therefore, even if "Terror Cruise" beats "Spider-Man 3" at the box office in the mainland, it does not necessarily mean that "Terror Cruise" will surpass "Spider-Man 3" at the box office on Hong Kong Island.

In fact, Hong Kong cinemas have long been dominated by Hollywood movies because they do not have restrictions on the number of imported films unlike the mainland.

In 2007, the top ten box office movies in Hong Kong were:
1. "Spider-Man 3", HKD 5502W.

2. "Harry Potter 5", HKD 5219W.

3. "Lust, Caution", 4841W Hong Kong dollars.

4. "Pirates of the Caribbean 3", 4184W Hong Kong dollars.

5. "Transformers", 3967W Hong Kong dollars.

6. "Wonderful Night at the Museum", HKD 3754W.

7. "The Disciple", 2642W Hong Kong dollars.

8. "Ratatouille", HKD 2524W.

9. "Honey Bean's Holiday", 2110 million Hong Kong dollars.

10. "Shrek 3", HKD 2105W.

Among the top ten, there are only two Hong Kong films, and the others are all Hollywood films.

This means that there are no restrictions. As for the movie theaters, they can introduce what movies make money, regardless of the production area or whether they have an impact on the local film and television industry.

Wang Shu's "Terror Cruise" was able to be released on Hong Kong Island so quickly, not only because "Terror Cruise" has been targeting the global market since the beginning of preparations, and has been preparing to land in other regions.

Also, "Terror Cruise" has exceeded 3 million at the box office in the mainland, becoming the first Chinese-language film in mainland theaters to exceed 3 million.

Hong Kong Island Cinema saw business opportunities, which prompted "Terror Cruise" to quickly land on Hong Kong Island.

Otherwise, according to the original estimated time, it will be released in Hong Kong theaters in mid-to-late June, not early June.

Wang Shu, Liang Jiahui, and Zhou Haiwei all attended the celebration banquet, and they received waves of compliments at the banquet.

As for Gong Li, she has returned to Hollywood.

With Wang Shu's current status, it can be said that in the Chinese film industry, most filmmakers from both sides of the Taiwan Strait and three places will support him.

This is when people fly, they are surrounded by complimenting voices.

The naysayers are only behind the scenes or online.

He is the first director of a Chinese-language film in Mainland China to have a box office of over 300 million yuan. He writes and directs it, and has won awards at the Berlin International Film Festival and Cannes Film Festival, and was named the Best Actress at Cannes.

These honors are not something that Silver Gun Wax Head only takes lightly.

On June 6, Wang Shu and his party left Hong Kong Island and transferred to Treasure Island.

As the heroine, Gong Li came to Baodao from Hollywood to promote "Terror Cruise" with Wang Shu and others.

On June 6, the premiere of "Terror Cruise" was held in Baodao.

Wu Zongxian, a well-known Baodao host, was invited to host. The scene was star-studded, and many Baodao artists who Wang Shu didn't know came to the scene.

At this moment, with the support of Xuanfa, many people in Baodao already know that "Terror Cruise" has earned 3 million box office in the mainland, breaking the record and becoming the new box office champion.

We also know that "Terror Cruise" earned HK$800 million within four days of its release on Hong Kong Island, and was also recognized by audiences in the Hong Kong Island region.

Such publicity in Treasure Island naturally makes the audience in Treasure Island full of curiosity about "Terror Cruise".

In the blink of an eye, the box office of the first week was released, which was 2500 million NT dollars. Its box office data surpassed the box office result of "The Golden Armor" in Baodao, which achieved 2100 million NT dollars in one week.

The success of the film at the beginning was due to the fact that "Terror Cruise" beat "Spider-Man 3" at the box office in the Mainland, as well as its marketing in Hong Kong theaters with the same box office success.

The core of these marketing efforts is to make Taiwanese audiences think that "Terror Cruise" is an extremely awesome movie.

再加上《蜘蛛侠3》于5月3日同样同步在宝岛上映，看过《蜘蛛侠3》的台湾观众也就好奇《恐怖游轮》在内地院线到底凭什么吊打《蜘蛛侠3》。

With this curiosity, I bought a ticket and walked into the cinema, which contributed to the box office.

It is a pity that Wang Shu's Yishu company cannot participate in the theater chain's account sharing, whether it is Hong Kong Island or Baodao, and can only obtain copyright income and make a name for itself.

Overseas markets are not like mainland China.

As a newly established mainland company, it is understandable that Yishu participates in the division of accounts of mainland cinema chains.

But overseas markets
In a word, why should we help distribute Chinese-language films to theaters in the mainland?
For example, the new picture produced the movie "The Golden Armor", which was released in Baodao Cinema and achieved good box office.

No matter how high the actual box office is, it has nothing to do with Zhang Weiping. The new picture can only participate in the box office sharing of mainland theaters, but cannot participate in the box office sharing of overseas market theaters.

Of course, there are also reasons why New Picture's shareholding ratio is complicated, unlike Yishu Company, which has a single shareholding.

However, New Picture's shares are complicated. Because there are overseas capitals involved, it also has corresponding overseas channels.

It can be said that this overseas channel was obtained by ceding overseas interests to foreign capital.

This brings us back to the question of why we help mainland Chinese-language films to be distributed in theaters.
Because the benefits of sharing the accounts of overseas theaters are ceded, it can be released in overseas theaters.

Movies made by Zhang Weiping and Zhang Yimou have always been able to participate in the box office split of mainland theaters and copyright income.

The division of accounts by overseas theater chains has nothing to do with him.

Someone else is responsible.

Wang Shu's Yishu Company is still a new company and has no contacts in overseas theatrical distribution. It relies on China Film to take care of the whole process.

And "Terror Cruise" is Wang Shu's first film for the international market. This field has just begun for him.

As a low-key person, he has no qualifications to reach out to overseas theaters to share accounts.

The most he can do is earn a name.

He might qualify in the future.

Now, there is none.

The one who is qualified is China Film Group, not him.

This is why China Film and China Film Hengdian Warner together only accounted for 60% of the movie "Terror Cruise", while Wang Shu's One Tree Company accounted for 40%.

Yishu can only participate in the box office accounting and copyright accounting of mainland theaters. The box office of overseas theaters has nothing to do with it.

For example, "Terror Cruise" landed in North America, and Warner was responsible for distribution.

Warner will first take a share of the distribution share, and then share the North American theater box office with China Film and Hengdian.

Yishu Company can only receive a royalty fee from Warner for introducing "Terror Cruise" to North American theaters.

It is true that if Wang Shu's Yishu company can participate in overseas box office splitting, then he will make a lot more money.

But the reality is cruel.

Businessmen all over the world have always been profit-seeking, and no one will generously give up their basic interests.

Let’s just say that there are restrictions on the introduction of foreign-language films into the mainland. Investors and producers of foreign-language films can only share 13% of the revenue.

The Mainland is targeting one, either don’t enter the Mainland, or come in at 13%, and hold it in if you don’t accept it.

The huge market in the Mainland is there, and many foreign language film producers choose to hold back for the 13% share of the theaters' revenue.

This principle is similar to the entry of "Terror Cruise" into overseas markets.

Distributors with distribution capabilities in various regions mainly focus on one package and sell them or get out. Anyway, Chinese-language films are not competitive in the market. If they want to participate in the theater chain's account sharing, they are just trying.

For example, when a film produced on Hong Kong Island comes to Taiwan, the film studios on Treasure Island package and purchase the copyrights of the Hong Kong films and then distribute them in theaters on Treasure Island. Instead of the producers on Hong Kong Island, they can also release the film after it is released on Treasure Island. Participate in the box office splitting of Baodao Cinemas.

Of course, there are no absolutes.

When there is enough energy and enough connections, you will have the opportunity to reach out.

Otherwise, they will protect the food instead of sharing the nutrients.

(End of this chapter)