China Entertainment started in 2004

Chapter 424 1800W
2008 12 Month 21 Day.

The first day box office of "Travel to Taipei" is released: 1800 million.

This is 1500 million yuan higher than the 300 million yuan of the movie "If You Are the One" directed by Feng Xiaogang, breaking the record again.

The premiere was on the evening of the 19th. Except for a few cinemas in Beijing, other theaters did not show the film. It was not until 20: on the th that "Travel to Taipei" was officially released nationwide.

"If You Are the One" was also released at 300: in the morning, so the first-day box office of "Travel to Taipei" was million yuan higher than that of the original.

"pity!"

Han Sanping sighed when he learned about the box office data.

If there was no "If You Are the One", a movie with extremely strong box office performance, to take up the spot in the same period, he could predict that the first-day box office of "Travel to Taipei" would definitely be more than 1800 million yuan, and there is a high probability that it would exceed 2000 million yuan.

Because "If You Are the One" diverted the audience to a certain extent, it affected the first-day box office of "Travel to Taipei".

"I didn't expect that zombie movies actually have an audience in China!" Han Sanping muttered to himself, and then slightly denied it.

"wrong."

"Most of the audience probably went to the cinema because of the name Wang Shu."

"After all, Wang Shu is the only director from the mainland who went to Hollywood and was not kicked out and made a $5 million movie."

"With this name, we can attract many people to the cinema."

"Plus, 'Travel to Taipei' is the first zombie movie in the country, so many viewers are curious about it and go to the cinema."

"On the first day, 1800 million yuan was made. Even with the influence of If You Are the One, it cannot be said that zombie movies have an audience in China."

“I can only say that Wang Shu, coupled with the gimmick of being the first zombie movie, has great appeal.”

Han Sanping touched his chin and said, "Fortunately, Taipei Trip takes a different approach from the zombie movies in Europe and America. Not only is the quality guaranteed, but it is also refreshing."

"If it is similar to the films directed by Chen Kaige, then nine out of ten times, the box office will be good in the first week of release, but then the reputation will get worse and worse, and the box office trend will fall rapidly."

"Even if Wang Shu's Taipei Trip only takes 1800 million yuan on the first day, it should be able to maintain its box office momentum through word of mouth."

"If we want to achieve better box office results, we need to increase publicity."

"With the appearance of "The Ship", Chinese-language films have exceeded 3 million."

“I don’t know if this movie ‘Travel to Taipei’ can help Chinese-language films reach 4 million.”

Han Sanping, who is ambitious and keen on making blockbuster movies, wants to make "Travel to Taipei" the first domestic movie to gross 4 million yuan in mainland theaters.

Central Motion Picture Corporation is the investor of "Travel to Taipei", and he is also one of the producers of "Travel to Taipei".

If "Travel to Taipei" breaks 4 million, it will also be his achievement and honor.

However, he was in a dilemma because "If You Are the One" was being broadcast in the same period.

As for the box office performance of movies such as "Mei Lanfang", "Women Are Not Bad" and "Ip Man", he did not take it seriously.

In his eyes, the only movie of the same period that can compete with "Travel to Taipei" is "If You Are the One" directed by Feng Xiaogang.

If there hadn't been the extremely strong box office performance of "If You Are the One", he could have used some means in secret to ensure the screening schedule of "Travel to Taipei" to the greatest extent, paving the way for it to hit a box office of 4 million.

But now, the box office performance of If You Are the One is strong, and it is impossible to reduce the screening of this movie.

And because of the strong release of If You Are the One and Travel to Taipei in theaters, the living space of Mei Lanfang, A Woman of No Return, and Ip Man has already been squeezed out. It is also impossible to seize the living space of these films without moral principles.

Now, we can only watch "Travel to Taipei" and "If You Are the One" fight each other.

In this way, both sides are likely to suffer losses.

2008 was not like the future.

In the future, because there are many screens, even if two strong movies are released at the same time, both can achieve good box office results.

Unless there are four or five strong movies competing in the same period, it won’t have much impact.

This was not the case in 2008.

Not only is there a small number of screens, but piracy is also rampant.

If a new movie fails to achieve good box office results in a short period of time after it is released in theaters, it will be too late to save the situation once pirated copies of it become rampant on the Internet.

Therefore, in this era, it is difficult for a movie to stay in theaters for 3 months or even longer to accumulate box office revenue.

In this era, the golden period for a movie to hit theaters is only the previous week and then the previous month.

Then, there will be pirated copies on the Internet.

Therefore, in an era with a limited number of screens, if two movies with equally strong box office performance compete in the same period, both sides will suffer losses.

A win-win situation is impossible.

It is undeniable that Wang Shu's previous film "Raging Fire" was released at the same time as "CJ7" to take advantage of the market popularity.

However, this is just "Ren Shan Ren Hai" taking advantage of the popularity of "CJ7".

Although "People Mountain People Sea" achieved impressive box office results, the box office of "CJ7" was affected.

Furthermore, "Raging Fire" is not competing with "CJ7" in the same period, but is just trying to ride on its popularity.

Taking advantage of the market popularity of "CJ7", this art film achieved a box office revenue of tens of millions.

In short, "CJ7" eats meat during the Spring Festival, while "Raging Fire" gets some soup in the same period.

But now, "If You Are the One" and "Travel to Taipei" are movies that you can eat meat in.

There is only so much meat, and both sides will suffer.

Given the limited number of screens, if these two films were released at different times, they would most likely achieve good box office results.

Now, they influence each other.

Due to limited screening schedules, it is impossible for the box office to experience a surge in popularity.

This stalemate lasted for a while, and piracy was rampant, allowing people to watch finished films without paying.

It is inevitable that both sides will suffer losses.

At the same time, Mr. Wang, Mr. Wang and Mr. Feng Xiaogang also learned the first day data of "Travel to Taipei".

All three of them had stern expressions.

The premiere box office of If You Are the One broke Feng Xiaogang's record. Even though it was impacted by "Travel to Taipei" on the 20th, the fluctuation of its single-day box office was not very large.

According to this trend, under normal circumstances, it will be no problem to break 2 million.

After a little analysis, breaking 3 million is not impossible.

But now, "Travel to Taipei" is equally strong, instead of being a flop like "Women Are Not Bad", which has caused the probability of "If You Are the One" breaking 3 million to plummet.

There is even a question mark as to whether it can break 2 million.

In fact, before filming If You Are the One, the Huayi brothers and Feng Xiaogang never thought that this movie would have the potential to hit the 300 million box office.

Even the oft-claimed box office target of 2 million is nonsense.

Because this movie started shooting in July 2008.

With an investment of 5000 million yuan, it only takes two or three months to complete the filming, and then it will be released during the New Year's holiday at the end of the year.

It took a total of 5 months from the start of filming to the release.

Feng Xiaogang is not like Wang Shu who takes an "open-book test" when making movies. Wang Shu can be a "quick shooter" because he has cheats.

It is now 2008, not the end of the 80s/90s. Nowadays, most of the movies made in such a short period of time are just "makeshift" works.

The same is true of Feng Xiaogang's If You Are the One. No matter how much it is hyped up, it is actually just a money-making movie made in a short period of time.

As the main creators of If You Are the One, Huayi's Mr. Wang and Mr. Feng Xiaogang are well aware of the weight of this film.

Therefore, the initial goal of the three was more than 100 million.

The target of 200 million is the external rhetoric.

It is precisely because of this reason, plus other reasons, that they decided to release If You Are the One during the Lunar New Year period even though they knew that Taipei Trip would be released during the same period.

Because from the beginning, the Huayi brothers and Feng Xiaogang didn't intend for a big hit, they just wanted to make some money by relying on the gimmick of returning to the New Year season.

Who would have thought that this money-making film, which was originally produced in a short period of time and with little hope, would become a huge hit upon its release.

All three of them were a little unbelievable.

Then, there is regret.

I regret that it was released on the same schedule as "Travel to Taipei".

"Do you think that Han Sanping will secretly manipulate the screening schedule of 'Travel to Taipei'?" Mr. Wang Zhonglei, the young Wang boss, asked after looking at his elder brothers Wang Zhongjun and Feng Xiaogang.

What this means is that Han Sanping will use his power to secretly guarantee the screening schedule of "Travel to Taipei".

In other words, regardless of whether anyone buys tickets and goes to the cinema to watch "Travel to Taipei" or not, even if the theater is empty, the cinema will only show "Travel to Taipei" and not "If You Are the One".

There are limited screens in theaters. If this happens, it means that the screening schedules of movies in the same period, including "If You Are the One", will all be affected.

Wang Zhongjun and Feng Xiaogang looked at each other and said, "Travel to Taipei is the first zombie film in China, and its quality is not bad."

"Given Han Sanping's personality, he definitely wants 'Travel to Taipei' to achieve excellent box office results."

"As long as he has such an idea, there will definitely be corresponding actions."

Feng Xiaogang nodded and responded, "Although he is likely to have some ideas, everyone is watching him now."

"So even if he has an idea, it's hard for him to act."

"That's great. It's just a small-scale manipulation. It's harmless."

After that, he paused for a moment and continued, "Based on the box office performance of If You Are the One, the current screening schedule should not be affected."

"The films most likely to be affected are "Mei Lanfang" and "Women Are Not Bad."

Wang Zhongjun continued: "Mei Lanfang is invested by China Film Group, so the film schedule will not be greatly affected."

"The most affected one will be "Women Are Not Bad"."

"In order to ensure the screening schedule of 'Travel to Taipei', the screening schedule of this film will inevitably be reduced."

Wang Zhonglei responded with a smile, saying, "This is how the New Year period is, the strong ones prevail. Who can blame the poor market response of the movie "Women Are Not Bad"?"

"Nowadays, everyone wants to ensure the filming schedule, so this movie has to give way."

When Huayi and Feng Xiaogang were preparing to shoot If You Are the One, they actually invited Li Binbin and Zhou Xun to participate.

But both of them refused.

Although both of them said publicly that it was due to schedule conflicts, in fact they just didn't want to play a supporting role to Shu Qi.

Both Li Binbin and Zhou Xun are one of the four Dan and two Bing in mainland China.

Zhou Xun plays a supporting role to Zhang Ziyi because The Banquet is an international film, and Zhou Xun accepted the international appeal.

Li Binbin played a supporting role for Liu Yifei also because "The Forbidden Kingdom" was a Sino-US co-production aimed at the international market. With the goal of going global, Li Binbin accepted the offer.

Today, "If You Are the One" is just a comedy film that was churned out in a short period of time and has no additional value. As one of the four Dan and two Bing, the two will naturally not play supporting roles for Shu Qi.

Feng Xiaogang snorted: "Anyway, no matter what Han Sanping does, the screening schedule of If You Are the One cannot be affected."

"Otherwise, if he doesn't let us have an easy life, don't blame us for being ruthless."

On the other side, Wang Shu received a call from Han Sanping.

"'Taipei Trip' grossed 1800 million on the first day. In my opinion, if it weren't for 'If You Are the One', it should have grossed over million."

"Among the several movies released in December, only Feng Xiaogang's If You Are the One and Taipei Trip are on par with the other, so I want to increase the promotion of Taipei Trip."

Han Sanping didn't waste time talking to Wang Shu and directly expressed his inner thoughts.

"I have no objection." This idea coincided with Wang Shu's, and he immediately agreed.

"If You Are the One" is a comedy, and "Travel to Taipei" is a zombie movie, which is classified as a type of disaster film.

Two movies, not on the same track.

It doesn’t mean that the audience will not watch “If You Are the One” after watching “Travel to Taipei”, nor does it mean that the audience will not watch “Travel to Taipei” after watching “If You Are the One”.

Instead, watch both movies, they don't conflict with each other.

The conflict lies in the screening issue of both films for the audience.

The reason behind this is like "The Richest Tomato" and "The Wandering Earth" being released at the same time.

The two films are not on the same track, so their audiences can overlap and there will be no conflict.

I will watch both "The Richest Tomato" and "The Wandering Earth".

Rather than watching one and not watching the other.

In this way, the box office growth of both films will not be low.

The number of films will not be reduced.

Not only will it not decrease, it will even grow.

The only room for growth is to squeeze out the screenings of films such as "Women Don't Die".

2008, April 12.

The box office of "Travel to Taipei" on the second day of its release is released, 2100 million yuan.

At the same time, many press releases appeared on the Internet.

Sina: "With the release of 'Travel to Taipei', zombie movies are no longer exclusive to the West."

Baidu: "The first zombie movie by a $5 million director, Taipei Trip."

Tencent: "Wang Shu, a director with a single film grossing $5 million worldwide, has two films nominated for Golden Globe Awards."

Sohu: "Zombie movies are not only made in Europe and America, Chinese directors can make them too!"

As the press release took effect, the popularity of "Trip to Taipei" on the Internet reached a new level.

After all, "Travel to Taipei" is the pioneering work of Chinese-language zombie films, and it takes a different approach and not only does it not fall into the clichés of Western zombie films, it is also eye-opening.

This is something that Chinese audiences can be proud of.

In addition, Wang Shu is now a $5 million director, which is also very topical.

All these combined have made "Travel to Taipei" more popular than "If You Are the One".

This is because
No matter what you say, the movie "If You Are the One" is just a Feng-style comedy movie.

"Travel to Taipei" is different. It is the pioneering Chinese-language zombie film with quality that is no less than that of Hollywood zombie films.

Whether in terms of gimmicks or style, it cannot be compared with "If You Are the One".

(End of this chapter)