China Entertainment started in 2004

Chapter 53 A little bit of shock
  The reason why Wang Shu has this illusion is that Nine-Tailed Fox is the first modern fantasy TV series in the mainland.

Novelty and novelty are the magic weapons that attract many young people.

Moreover, it is also an idol drama full of handsome men and beautiful women, which is also one of the major factors attracting female audiences.

Especially in this era, idol dramas are not yet popular, and the market potential is huge.

Not to mention anything else, the novelty alone can attract the attention of many people.

Although "Pawn Shop No. 2003" was aired on Baodao in 8, this drama will not appear in the mainland until around 07. Currently, there are still very few viewers who have watched this drama in the mainland.

As for "Magic Phone", we have to wait until 08.

Therefore, the broadcast of "My Girlfriend is a Nine-Tailed Fox" can be regarded as the first modern fantasy TV series to take advantage of others.

It is precisely because of this reason that Mango TV withdrew the schedule of "Emperor of the Han Dynasty 2" and gave the schedule that originally belonged to "Emperor of the Han Dynasty 2" to Jiuweihu.

Compared with "Emperor 2", Mango TV obviously believes that the broadcast of "Nine-Tailed Fox" is more likely to drive the ratings of "Super Girl 2005" in the rotation.

In fact, there is another more realistic problem for Wang Shu to have such an illusion.

In China, most families only have one TV.

Whoever controls the remote control of the TV series can only watch TV with the person who controls the remote control.

The person who controls the remote control of the TV is basically the woman in the family.

Many women like to watch idol dramas, while men like novelty and novelty.

"My Girlfriend is a Nine-Tailed Fox" is not only an idol drama, but also the first modern fantasy drama in the Mainland, with novel elements.

In other words, when the women in the family are watching Nine-Tailed Fox, most of the men in the family will not only not object, but will also happily watch it together.

Producer Luo has a unique vision. If he had not seen the potential of the nine-tailed fox, and by extension the potential of Wang Shu, he would not be so kind, talkative, and look like a bright man with a lot of money.

……

On the seventh day of the broadcast of Nine Tailed Fox, the average single-day ratings reached 7.012%.

Finally broke 7.

After Wang Shu learned this data, he breathed a sigh of relief again.

Because if this data continues, Nine-Tailed Fox will definitely become one of the top 10 in annual ratings.

For Wang Shu, his first TV series can become one of the top ten of the year, which is a good thing for him to increase his reputation and popularity.

"7.012%, that sounds nice."

"But why can't you be happy?"

Wang Shu smiled bitterly, "My Girlfriend is a Nine-Tailed Fox" was broadcast on Mango TV on the same day as "Dae Jang Geum".

The Nine-Tailed Fox occupies the prime time slot at 8 p.m., while "Dae Jang Geum" is broadcast after 10 p.m. when people start to fall asleep.

But even so, the average viewership rating of "Dae Jang Geum" is still 8.6%.

There is no harm without comparison, and Wang Shu felt huge harm.

The ratings of "My Girlfriend is a Nine-Tailed Fox" are definitely at the top level compared to the ratings of other domestic TV series in the same year.

After the TV series was aired, it was naturally a popular drama.

However, "Dae Jang Geum", which was broadcast on the same day and did not have an advantage in the time slot, was far higher than it in ratings.

On the one hand, "Bright Sword" is eyeing the viewership share, and on the other hand, there is "Dae Jang Geum", which does not have an advantage in broadcast time, making a sharp contrast.

This is very uncomfortable.   Tianya Forum.

A user with the ID name Lele Little Lamb published a post. The title of the post was very eye-catching, making her post instantly attract the attention of many people.

I saw the title read like this: "What is China Speed? This is called China Speed! Let you see a little bit of the shock brought by China Speed!"

The content of the main post clicked into: "After watching "My Girlfriend is a Nine-tailed Fox", I immediately fell in love with the white dress and flesh-colored flat shoes worn by Bai Qingqing (Yan Danchen)."

"Then I went to Taobao to search, and magically discovered that a store called Fan Yue was selling the same clothes and shoes as the heroine Bai Qingqing of "My Girlfriend is a Nine-Tailed Fox"!"

"Not only do Bai Qingqing have the same style, but the male protagonist Wang Shu (Wang Shu) also has the same style of clothes and shoes, as well as the same style for other actors."

"Even Bai Qingqing's tail is for sale."

"I was shocked instantly."

"Then I searched again."

"I unexpectedly found an accessories store called Qingqing on Taobao. This store actually has the same accessories of many actors in "My Girlfriend is a Nine-Tailed Fox"."

"Can you believe it?"

"These two stores directly stated in the product names that "My Girlfriend is a Nine-Tailed Fox" is 100% the same model."

"Can you believe it?"

1L: I also watched "My Girlfriend is a Nine-Tailed Fox". It's September and the weather is getting colder. I want to buy a shirt of the same style as the male protagonist. Thank you for the guide.

2L: Damn, do you sell the same clothes, shoes, and accessories as the Nine-Tailed Fox?
  3L: Upstairs, is there a possibility that the clothes, shoes, and accessories worn by the creators of Nine-Tailed Fox in the TV series were originally sponsored by these two companies?

On the eighth day of its premiere, Nine Tailed Fox's ratings reached 7.231%. Although it was not as good as "Dae Jang Geum" at 10 o'clock in the evening, it was also not as good as "Bright Sword", which was also broadcast in Yangshi's prime time slot in the evening.

However, being able to reach this rating already shows that "My Girlfriend is a Nine-Tailed Fox" is popular.

The hit "My Girlfriend is a Nine-Tailed Fox" has also led to the popularity of the same makeup style by many of the main creators in the TV series.

In big cities in the south, even some shopping malls have sold the same clothes, shoes, and accessories several days ago.

The prices are not expensive, quite affordable.

"It seems that in the following days, both "Bright Sword" and the Nine-tailed Fox will suffer losses."

Wang Shu sighed.

Both are broadcast in prime time slots in the evening. If they want to increase their ratings, they must seize market share.

Nine-Tailed Fox has already solidified its reputation and audience since it aired for almost a week.

With the Nine-Tailed Fox around, it was difficult for "Bright Sword" to grab more viewers quickly, and the ratings grew slowly. There were even fluctuations in ratings compared to the day before and after.

Similarly, because the broadcast of "Bright Sword" has already occupied a certain market share, it is difficult for Nine-Tailed Fox to increase its ratings significantly.

What's more, Mango TV is only a provincial satellite TV station, while Yangshi TV is a national comprehensive station that can even be received by antennas. Naturally, it is not on the same level.

Even without these, Wang Shu also knew that the ratings potential of "My Girlfriend is a Nine-Tailed Fox" should have been almost exhausted.

Although Nine-Tailed Fox is the first modern fantasy TV series to appear in mainland China, at its core it is an idol drama after all.

The ratings of more than 7% already show that most of the viewers who like to watch idol dramas are already watching.

No matter how much more, we have to wait until the post-90s generation can control the remote control of TV sets.

(End of this chapter)