China Entertainment started in 2004

Chapter 82 Wang Shu: "The Promise" seems to be just like that

Sitting in a small room facing the editor, director, and reporter in front of him, Wang Shu's mind kept ringing with the words that Han Sanping had said to him before.

He felt that Han Sanping would probably be a talented person if he went to play Xiaoxiao.

"Is it the arrogance of young people?"

Wang Shu couldn't help but think deeply.

He thinks that "The Tuner" is a very good work, with suspense, comedy and even more unexpected aspects.

But the wine is fragrant, but I am afraid that the alley is deep.

Although the lineup of "The Tuner" includes Jiang Wenli, Qin Hailu and others, it is far inferior to Chen Kaige's "The Promise".

In "The Promise", there are not only Xie and Zhang, but also Korean star Jang Dong Gun. In terms of the actor's popularity and gimmicks, "The Tuner" cannot compare.

As for himself, he only had one TV series "Buried Alive" and one "My Girlfriend is a Nine-tailed Fox" last year.

Although "Buried Alive" won an award in Berlin, "My Girlfriend is a Nine-Tailed Fox" also had high ratings.

However, these two combined are not enough to give him much box office appeal.

Most likely, it is a fraction of the box office appeal of a Cannes Palme d'Or director like Chen Kaige, who has already gained popularity and popular support with "Farewell My Concubine".

Therefore, if you don't do something fancy.

After "The Tuner" was released, it could only rely on word-of-mouth fermentation to increase the box office.

But, it’s 2006 now.

There are already hundreds of large and small video websites on the Internet.

Piracy is rampant.

When the reputation of "The Tuner" fermented, pirated films appeared on the Internet.

Who will go to the cinema then?
  Isn’t it delicious to watch pirated copies?
  In this way, "The Tuner" may rely on word-of-mouth fermentation to boost the box office.

However, the improvement is limited.

In this era, whether a movie's box office is high or not depends on the first half month after the movie is released.

In the first half of the month, just look at the first seven days.

If you miss this golden period, no matter how good the movie is, there is nothing you can do to save it.

Because piracy is everywhere on the Internet.

Therefore, it is a pipe dream to rely on word-of-mouth to significantly reverse the box office.

Either the movie will be a big hit when it opens, or it will end sadly.

If you want a movie to be a hit when it opens, the movie must have box office appeal.

"The Tuner" is Wang Shu's film and he is going to compete for awards in Cannes. Although the actors have good acting skills, they really don't have box office appeal.

As for Wang Shu himself, he also has no box office appeal.

It is impossible for a movie without box office appeal to achieve a box office hit through normal publicity and distribution.

If Wang Shu wants to attract more people to buy tickets and go to the theater in the first half month of the movie's release, he has to do some tricks.

This time.

For the promotion of "The Tuner", this is a once-in-a-lifetime opportunity.

If you miss this village, you won’t have this shop.

"The Promise" has been widely discussed on the Internet, and many people are questioning Chen Kaige's ability.

If Wang Shu touches directors such as Zhang Yimou and Feng Xiaogang, he will only be ridiculed for overestimating his abilities.

Not only is it not good for the promotion of "The Tuner", it will also have the opposite effect.

But now Chen Kaige is different.

Because there are many people questioning Chen Kaige on the Internet, Wang Shu jumping out to challenge him at this time will not only have the effect of promoting "The Tuner".

It can also allow many people to enter the cinema as soon as the movie starts.

The purpose of going to the cinema is not to believe that Wang Shu can make an excellent film, but to demonstrate the quality of "The Tuner" and "The Promise" which is stronger and which is weaker.

At that time, viewers who have watched "The Tuner" and think the film is excellent will be eager to use "The Tuner" to mock Chen Kaige's "The Promise" on the Internet.

Then, attract more people to the cinema.

The reputation of "The Tuner" can quickly ferment in a short period of time, thus driving up the box office. Instead of word-of-mouth fermenting slowly, piracy has become rampant and no one is willing to buy tickets and go to the cinema.

"It's easy to be arrogant."

"However, Chen Kaige has many connections in Beijing."

"If you offend this person, you will inevitably be targeted in the future?"

Wang Shu fell into deep thought.

"However, it's not impossible to offend."

He thought of Han Sanping's words.

Although Han Sanping may turn against him later, as long as the box office of "The Tuner" is good, and the returns from future works produced by China Film Group will be good.

Then Han Sanping will not fall out.

As long as he can be tied to China Film and Television, he can still survive in the Beijing circle just by offending Chen Kaige.

What's more, by next year, Han Sanping will be the boss of China Film.

"Young people just have to act arrogant."

"How can you do it without being arrogant?"

At this moment, Wang Shu had already made up his mind.

"The Tuner" is a very good work, and he really doesn't want it to be lost in this era of rampant piracy.

Now that we have it out, we should try our best to make it have a higher box office.

If the film was released, it still hit the streets.

That's great, just work more for China Film.

With Han Sanping here, it's not like he can't survive.

What's more, this matter was originally caused by Han Sanping.

Wang Shu said that he did not take the blame, he was just coerced.

Of course, he could only talk to himself, and he definitely couldn't disclose it.

As long as Han Sanping knows why things happened.

"Director Wang, do you think "The Tuner" is expected to surpass "The Promise" at the box office?"

The director seemed to have been prompted. After chatting with Wang Shu about some common questions, he started asking more pointed questions.

Wang Shu smiled at the camera and said calmly: "When "The Promise" was first released, I had no confidence."

"Now, I have confidence."

"Can I ask why you have such a change?" the director asked pretending to be surprised.

Wang Shu smiled and replied, "I watched a video on the Internet two days ago. The name of the video is 'The Murderous Case of a Steamed Bun'."

"After watching it, "The Promise" seems to be just that."

"So, Director Wang, do you think your "The Tuner" is better than Director Chen's "The Promise"?" the director asked immediately.

Wang Shu had a smile on his face from beginning to end. He just heard him say: "Wen Wu is the first, Wu Wu is the second."

"If different people watch the two movies, they will have different answers."

"After watching "The Promise" and "The Tuner", some people will feel that "The Promise" is better."

"After watching these two works, some people will feel that "The Tuner" is better."

At this point, his tone paused, and then he made a big turn and said, "And I"

"Of course I think "The Tuner" is better."

After saying that, he showed his white teeth to the camera.

The director laughed, and the sound of his laughter was also recorded by the microphone. He said: "Director Wang, Director Chen is the winner of the Cannes Palme d'Or."

"You just got a consolation prize in Berlin."

"What you are saying is that Director Chen is not as good as you?"

(End of this chapter)